--- title: Marketing Automation Beyond the Inbox description: Need a solution that intelligently engages known prospects, converts anonymous ones and increases le... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo_logo_100x100-3-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Marketing Automation Beyond the Inbox ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 08 Apr, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox](mailto:?Body=https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox) - Link Copied! ![Marketing Automation Beyond the Inbox](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo_logo_100x100-3-1-1-1.jpg) Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, [Bizo](https://www.bizo.com/) announced Multi-Channel Nurturing, a solution that promises such digital riches for business to business marketers. DocuSign (an electronic signature technology provider) was an early adopter and provides a pretty good example of its capabilities.  "With Bizo Multi-Channel Nurturing, we're able to extend the power of marketing automation nurturing beyond the inbox to the huge pool of unknown visitors coming to our website every day," said Meagen Eisenberg, vice president of demand generation at DocuSign. "Bizo's precise business demographic data combined with customized nurture paths allows us to serve sequenced display and social ads to only our most high-value, anonymous prospect segments - all of which helps us increase lead volume and optimize lead quality from the moment a person first becomes interested in our brand." B2B marketers can now use Bizo to:  - Engage anonymous and known prospect audiences with relevant ads across premium business websites, ad exchanges and Facebook - Create multiple nurture paths that sequence targeted ad creative and content based on both the business demographic profile and onsite behavior of Web visitors - Optimize lead quality and program ROI by nurturing only those prospects belonging to the most highly desired audience segments - Apply platform-supported A/B testing to optimize ad creative, messaging and nurture paths  - Measure the impact of Bizo nurture programs through full-funnel reporting Here are some example screenshots of the product at work: ***What business audiences are of highest value? Which on-site behaviors indicate high engagement or specific interests? Set them here.*** [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bizo-actions-3-1-1-1.png?width=597&height=337&name=bizo-actions-3-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-actions_large-1-1-1.png) [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bizo-exclusions-3-1-1-1.png?width=593&height=197&name=bizo-exclusions-3-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-exclusions_large-1-1-1.png) [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bizo-filters-3-1-1-1.png?width=591&height=400&name=bizo-filters-3-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-filters_large-1-1-1.png) ***Target and sequence waves of relevant ads and content to each audience segment, and automatically transfer prospects to different nurture waves as they become more engaged and convert.*** [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bizo-nurturestream-3-1-1-1.png?width=591&height=240&name=bizo-nurturestream-3-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-nurturestream_large-1-1-1.png) [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bizo-wave-3-1-1-1.png?width=594&height=413&name=bizo-wave-3-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-wave_large-1-1-1.png) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/advertising/author/amberly-dressler" }, "dateModified" : "2023-05-01T20:20:47.845Z", "datePublished" : "2014-04-08T05:00:00.000Z", "headline" : "Marketing Automation Beyond the Inbox ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo_logo_100x100-3-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Marketing Automation Beyond the Inbox", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```