Bing is branching out from its search advertising roots, releasing a program for native advertising.
Advertisers will be able to target users outside of search with Bing Native Ads, taking advantage of available intent signals - ranging from users' interest (via their prior search queries), the context of the experience and more.
Bing's native offering will also offer the same targeting capabilities available from Bing Ads including location, device type, time of day, day of week and site remarketing.
The program (currently in beta) is available exclusively in the US but will likely roll out to additional marketers later this year.
The native ads will be launching initially on MSN, Microsoft's online portal.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.