Display advertising is big, and behavorial advertising is bigger, but predictive behavioral advertising is going to make your head spin.
Q Interactive launched just this sort of ad network and if you're an advertiser in pursuit of a specific audience it's time to jump on the bandwagon. The company's display service (which uses a combination of offline data and online self-reported geo-demographic which is more accurate in predicting response than the inferred data) relies on behavioral and tranaction-based data to predict which users are going to respond and to which rich media advertising messages.
"Most behavioral targeting in the marketplace is really just contextual re-targeting -- delivering a female-oriented ad to consumers who have visited a women's lifestyle site, for instance," said Matt Wise, president and chief executive officer of Q Interactive. "This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle. What differentiates Q Interactive's behavioral targeting is that it's proactive rather than reactive; we use a wealth of online and offline data to proactively predict the consumers most likely to respond to a given ad."
The new service is only the latest in Interactive's set of solutions. It's registration-path lead generation and targeted email solutions are also part of Q Interactive offerings.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.