Advertisers are concerned, and rightly so, about fraudulent traffic in advance of the holiday season.
Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
The new tool, called
Clean Score, was launched as a separate tool after invalid traffic filters were built into the platform to assist in the tracking of ad clicks and impressions.
Clean Score lets publishers identify invalid traffic, with the aim of generating more valid ad impressions.
The tool categorizes invalid traffic by type - such as good and bad bots, data center traffic and non-human behavior - and it conducts a trend analysis over time. Any publisher who registers and validates their site, and adds the tracking code, gets a report that can be set as private or public.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.