In-stream video advertising provider AdoTube enahnced its platform's creative studio wizard, allowing advertisers to test and optimize creative mid-campaign. Optimization for advertising (display namely) is very common, but this might just be the first in-video ad serving solution to offer the ability to opitmize in-stream.
The Creative Optimization tool set from AdoTube gives advertisers the ability to test and re-target advertising creative in real-time based on for whom the advertisement creative is most effective and make tweaks mid-campaign to creative based on any of the service's varying creative templates.
"The AdoTube Platform's Creative Studio Wizard is a further commitment to help our advertisers put forth the best and most effective in-video advertisement," said Steven Jones, Chief Strategy & Operations Officer. "AdoTube understands how important creative can be for in-video advertisements and believes this will allow for true optimization in delivering the most effective messaging to an advertiser's target audience."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.