Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads.
Last year Bing introduced a beta of Call Extensions, limited to smartphones. That project yielded some positive results for advertisers who saw higher ad click-through rates, more phones calls and better engagement according to Bing.
The feature will enable advertisers to show a phone number along with their search ads on smartphones, PCs and tablets and only be charged on a cost-per-click basis. Advertisers will be able to access reports to see performance metrics (impressions, calls, spend data) at the campaign, ad group and even down to the extension level.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.