--- title: Sorting Through the Digital Advertising Mess description: With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other proble... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/advertising-concept_100x100-3-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Sorting Through the Digital Advertising Mess ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 21 Jan, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess](mailto:?Body=https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess) - Link Copied! ![Sorting Through the Digital Advertising Mess](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/advertising-concept_100x100-3-1-1-1.png) **With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems impacting revenue, the digital advertising industry needs help.** Owning and operating more than 20 websites, Sortable can relate to the challenges publishers have today because it's a publisher too. One of its digital properties is [Snapsort.com](https://snapsort.com/), a website for buying cameras. Snapsort.com is part of the company's suite of recommendation websites and has served as a testing ground of sorts for Sortable's technology and to understand the pains publishers face. Sortable's solution to some of these problems is the just-launched Sortable Ad Engine, which uses machine learning to optimize ad impressions. [Here's how it works](https://sortable.com/ad-optimization/): ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/sortable-quotes-3-1-1-1.png?width=550&height=461&name=sortable-quotes-3-1-1-1.png) To understand the concept a little more, as well as the issues the advertising industry faces, Website Magazine caught up with Sortable Founder Chris Reid (pictured above). ### What's are some top things wrong with the digital advertising industry today? - Publishers are mispricing their inventory - Impossible for publishers to mediate the 100s of revenue options available to them - Users are un-happy (ads bog down mobile data connections, malware, intrusive) - Too many companies fighting, no holistic solutions ### How can Sortable fix some of those issues? - Give power back to the publishers by mediating all the required relationships and ensuring they perform, work well - Leverage a large group of publishers to ensure things that don't make sense are cleaned up - This requires serious technology: largely big data and machine learning ### How does Sortable make ads "suck" less for online publishers? - Because publishers get control and time back we handle the horrible experience of dealing with multiple partners, pricing inventory well, negotiating, integrating, creative control, optimizations, etc. ### Anything else you want to add? - Sortable is growing super fast because we take a holistic approach to solving a publisher's problems, we're agnostic to partners and focus only on making things better for publishers, versus having a dual mandate like SSPs, Networks and Exchanges. ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/advertising/author/amberly-dressler" }, "dateModified" : "2023-05-01T20:26:07.357Z", "datePublished" : "2016-01-21T06:00:00.000Z", "headline" : "Sorting Through the Digital Advertising Mess ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/advertising-concept_100x100-3-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Sorting Through the Digital Advertising Mess", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```