As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry.
Fraud protection and data intelligence solution Pixalate, for example, just introduced a new security hardware appliance for advertising that prevents fraud from entering programmatic advertising systems.
Pixalate's Security Threat Intelligence Dome connects to the Pixalate Global Fraud Intelligence cloud which has insights about fraudulent activity based on the analysis of more than 100 billion global impressions, evaluating 350 million IPs each month, to identify and block 100 percent of known fraudulent inbound requests. This in turn allows supply-side and demand-side providers with more bandwidth and increases the percentage of legitimate ads viewed by consumers.
Pixalate uses several different feeds to fuel its fraud intelligence system including IP reputation, blacklisted user agents and domains, and proxy gateways.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.