Setting Success in Motion: How to Kick Off a Successful SEO Campaign
By Travis Bliffen
Your site doesn't have to be perfect to enjoy incremental ranking gains.
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Using Video Content to Drive Product Sales
By Jeremy Wills
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
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Adopt Header Bidding or Risk Progressive Decline in Inventory
By Pete Prestipino
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
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5 Reasons to Say "No" to Stock Art
By Katie Lundin
An argument that stock art can cost a business more than the cost of download.
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Content Preferences of LinkedIn Members
By Website Magazine
Discover how (and why) business professionals engage with various forms of content on the popular network.
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PayPal's Venmo Users Ready to Buy
By Tory Johnson
Users of Paypal's Venmo application can now shop online at more than two million U.S. retailers via the mobile Web.
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Are You Not Entertained? Super Simple Retention Rate Optimization Tips
By Bryce Newman
Is it easier/cheaper to acquire a new customer or retain an existing one?
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Marketing Mastery: Get More Email Sign-Ups
By Pete Prestipino
For email to be a truly genuine driver of growth and revenue at the business level, acquisition of subscribers is imperative
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Cyberworry: Small Biz World Could Implode With Loss of Critical Data
By Pete Prestipino
The BBB released a report showing half of small businesses could not stay profitable for more than one month if they lost critical data.
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Digital Payments Volume Continues to Rise
By Website Magazine
A dynamic regulatory landscape is driving a highly collaborative payment ecosystem and sellers are poised to benefit.
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The State of Personalization (2017)
By Website Magazine
Retailers are leveraging personalization technologies and tactics but most programs have yielded only most success.
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SAP Hybris & Mirakl Make E-Commerce Connection
By Tom Legend
Marketplace platform provider Mirakl recently released a pre-built connector to the SAP Hybris Commerce solution.
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Another Look at Lightbox Displays
By Amberly Dressler
We interview a digital marketing manager who recently implemented a lightbox initiative and the vendor he worked with to do so.
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4 Steps to a Winning Lead Generation Process [INFOGRAPHIC]
By Website Magazine
63 percent of marketers indicate that their biggest challenge was generating more leads; is the process broken at your website?
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2017 Mobile Ranking Factors for SEO; Technical, UX, & Content [INFOGRAPHIC]
By Website Magazine
Discover the trending mobile ranking factors for search engine optimization initiatives.
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Unlocking a Massive Competitive Advantage in International Markets
By Gwen Sinclair
User Experience is the lever that can unlock a massive competitive advantage in international markets
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Google's Cloud Ready-ish for the GDPR
By Paul Hartman
It's not only important to secure your own customer data, but ensure that your technology partners are meeting the same high standards.
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Google’s New Vertical-Specific Rules for Web Content
By Daniel Furch
A look at findings from a number of studies identifying high-ranking content across industries.
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Microsoft Adding a Chatbot Extension to Search Results
By Polly Page
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
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QUICK HIT: Google's AdWords Scripts Refresh in Focus
By Tiffany Jacobs
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
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