'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Ecommerce Website Usability

What did you spend in man (or woman) hours and advertising dollars last month to drive traffic to your ecommerce storefront? And what will you spend this upcoming holiday season? If you're like most Internet retailers, it might...

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SEO for CMS

Content Management Systems (CMS) play an important, yet low visibility role in how well content can be ranked on search results pages. With as many CMS offerings as there are SEO best practices, understanding how SEO-friendly your...

Embedding Flash Content

HTML clipboard Designers (and occasionally developers) need to embed Flash content within websites. SWFObject 2 offers two optimized Flash Player embed methods; a markup-based approach and a method that relies on JavaScript –...

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PHP Friendly: Smart Image Resizer

The Smart Image Resize r from Shifting Pixels is an elegant, yet powerful way to resize and crop any image on a website without actually modifying the actual image or tweaking code. Images are uploaded once at a high resolution and...

Caspio DIY Database and Web App Platform

So you want to create a database or a fancy new Web application? Check out Caspio . The service launched its latest version (Caspio Bridge 6.0) at the Web 2.0 Expo today in New York, offering users of the platform more capabilities...

Powered by JumpBox and SixApart

Virtual appliance developer (for server software) JumpBox today launched "Powered by JumpBox," a service that helps Independent Software Vendors (ISVs) grow sales by removing the friction associated with deploying server...

Google Quality Score Improvements

Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...

Duplicate Content: No Such Thing

Google did its best to clear up any confusion recently about duplicate content penalties - saying in short that they don't really exist (unless being black hat is your modus operandi ). It should come as no surprise to most SEOs...

BrickFish Geo View

Social Media ad network BrickFish today unveiled Geo View as an addition to its Viral Map™ technology which displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns...

Video SEO (VSEO) On The Move

Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and...

Domain Names and Keywords

When you bought your first domain name, you probably had no idea that the inclusion or exclusion of keywords would be such a matter of hot debate, did you? There are two schools of thought when it comes to whether to include descriptive...

Conference Calling API

Telephone application company IfByPhone released an API that lets developers add "smart" conference-calling capabilities to the websites they build for businesses. Smart Conference Calling is the latest capability to join...

API Watch: On-Demand Stock Quotes

Some news from the Web 2.0 Expo being held in New York today. Xignite , a provider of on-demand financial web services for applications , announced the availability of XigniteGlobalQuotes. The Web service delivers delayed stock quotes...

Vyew Version 3.0

Browser-based web-conferencing software Vyew released version 3.0 of their product today which the company cliams improves the often bloated, impersonal experience of visual collaboration with contextual discussions, voice comments...

In-Store Pickup All the Rage

While I would argue that it might just be the coolest name in Ecommerce, it is also an interesting solution available to ecommerce/brick-and-mortar merchants. Shopatron announced the laucn of Confident Order Exchange (Coex) Freedom...

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