'Net Features

The Magazine For Website Success

The Pros and Cons of Affiliate Management Agencies

In the world of affiliate marketing, there is often a clear difference between highly successful “super affiliates” and those who are just starting out. Like any industry, there is a learning curve for affiliates as they...

Simplifying the Shipping Process for E-Commerce Merchants

E-commerce software solution Miva Merchant has recently updated its core software product in a move that will greatly improve the functionality of its products for current and new customers, alike. The most important aspect of these...

Ebooks Ready for Prime Time at Lulu

Since the eBook explosion, Lulu has been one of the top names in self-publishing and format conversion in the young industry, and now the company looks to shake things up a bit by releasing its new e-commerce platform (as well as adding...

The Parallels of Email and Social Media Marketing

What do customers that subscribe to a business’s email list and like a brand on Facebook have in common? A lot – according to a new study from Constant Contact and research firm Chadwick Martin Bailey . The parallels between...

FTC on Privacy Recommendations

The Federal Trade Commission has published its final list of recommendations for how companies should protect consumers' online privacy. The report, which builds upon a less formal staff report published in December 2010 with public...

Improve Engagement and Conversions By Playing Games

Have you heard of Fanplayr ? If not, keep reading, because this new marketing solution could really help improve your social media strategy, particularly in increasing user engagement and conversions. Or, at the very least, it'll...

Weebly Design App Comes to BlueHost

Popular web hosting provider Bluehost announced that it will be making the Weebly website builder application available to its users. The Weebly Site Builder will be one of the recommended tools for customers without significant technical...

No Loyalty in the Cloud

Cloud computing management solution RightScale released data showing that 87 percent of its customer cloud usage comes from those using more than one cloud provider and cloud type. The company believes that this indicates a trend towards...

Yammer Your Way to CRM and HR Insights

Enterprise social network platform Yammer has announced integrations CRM and project management platform AffinityLive and HR Software-as-a-Service Subscribe-HR. The integrations will allow Yammer users to see activity stories from...

Here Come the Sponsored Tweets

Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...

Timeline Increases Fan Engagement

If you are one of the social media managers that have been putting off the switch to Facebook’s Timeline , you may be doing your brand a disservice. A new study shows that the new format of Facebook Brand Pages (Facebook Timeline...

The Real (Energy) Cost of Free Apps

A recent study at Purdue University revealed some interesting information that may just help businesses sell a few more paid apps. As it turns out, as much as 75 percent of the energy consumed by free Android applications is actually...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Google Challenges Facebook for Mobile Developer Attention

Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...

Three Areas of Focus for Retailers in 2012

A recent report from Baynote , a provider of personalized customer experience solutions for multi-channel retailers, suggests three areas where retailers should be focusing more than any others right now. The Marketplace Model E-commerce...

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