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Kenshoo Portfolio Optimizer Transforms Bid Management

Digital marketing software provider Kenshoo has released version 3.0 of its model-based bid policies under the new name Kenshoo Portfolio Optimizer (KPO). KPO compiles historical data and builds hundreds of thousands of statistical...

MerchantCircle Relaunch Offers Enhanced Local Features

Reply! Inc., a marketplace for the acquisition of locally targeted consumer traffic, has announced the relaunch of its MerchantCircle.com property as a destination that gives merchants more effective tools for servicing their local...

Google SEO: Algorithm Changes - February 2012

Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user...

Pinterest Optimization for Internet Retailers

Virtual pinboard Pinterest is the hottest thing on the Web right now. That means that it deserves the attention of merchants and marketers as well as the millions of users who have made it one of the fastest-growing websites in history...

Adobe Launches Integrated Video Content and Ad Service

Adobe has unveiled the Web industry’s first fully integrated video technology platform designed to enable smooth, TV-like experiences for ad-supported videos across Internet-connected devices. Code-named Project Primetime, the...

LiftDNA Acquired by OpenX; Better Ad Supply on the Way

Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize...

25 Percent of Daily Deal Buys on Mobile Devices

The mobile market for daily deals is significant, according to information released today from market leader Groupon. The daily deal powerhouse announced that one-quarter of all Groupon vouchers were purchased via a mobile device....

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ShopIgniter Fires Up for the Retail Enterprise

There has been some serious discussion lately about the viability of Facebook-related commerce. To get caught up, read WM 's post Solving the Facebook Merchant Exodus . Whether you're a believer now in f-commerce or not, it's...

New Standard Ad Unit Portfolio from IAB

Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...

Payvment Launches Social IQ for Facebook Sellers

Facebook e-commerce platform Payvment has introduced a new tool that guides sellers towards the optimal social media activities to boost sales and engagement in their Facebook stores. Based on analysis of over two years of data from...

Solving the Mysteries of Mobile Marketing

The explosion of smartphones and tablet devices is challenging Web marketers who are tasked with effectively translating user experience (UX) from the desktop to mobile applications and mobile websites. For developers, the challenge...

MediaMind: The Sidekick Banner Format Performs Best

Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...

Bing Linked Pages Roll Out

Bing seems to have taken a page out of the Google personalization playbook (or at least deepened its relationship with Facebook) by releasing LinkedPages this week. The feature, which nicely complements Bing's previous effort last...

15 Fresh (and Free) Fonts for 2012

The most compelling Web designs rely on creative uses of typography, which requires both smart and original thinking when it comes to font selections. With the inventories of free online font libraries such as Google Web Fonts and...

Yammer Integrations Appeal to the Enterprise

Enterprise social network provider Yammer, a platform our editorial staff uses internally here at Website Magazine , announced an integration with SAP. Customers that have the Yammer SAP Connector installed will see updates from all...

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