'Net Features

The Magazine For Website Success

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Just Weak

A recent article in Entrepreneur, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

Ask the Audience with MyCrowd QA

Brands must test nearly every digital initiative, from the design of calls-to-action (CTAs) to the links inside of email newsletters. Luckily, a company called MyCrowd QA is helping to make the process easier and more affordable. MyCrowd...

A Brand Name by (dot) Design

The new generic top-level domains you hear so much about don't mean a thing to most 'Net professionals; but there is opportunity in a few of the new extensions and (dot)DESIGN may be one of them. Here's why. (dot)DESIGN...

Turning Local Searches into In-Store Conversions

Local marketing solutions provider SIM Partners has unveiled a partnership with mobile marketing company Vibes. Through the partnership, SIM Partners will integrate mobile wallet campaigns, including Apple Passbook offers supported...

vCita Helps SMBs Compete with Enterprises

Small and medium-sized business (SMB) solutions provider vCita has unveiled a new engagement platform called vCita Pro, which is designed to help Web professionals and online marketers meet the demand from SMBs for enhanced, Web-based...

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Color Performance Analysis on Instagram

Does the type of color used in social media photos and images matter to your brand's bottom line? There's only one way to find out - measure it! Hashtag analytics solution Hashtracking has just released a new report for Instagram...

A Comparison of Magento vs. WordPress for E-Commerce Developers

By Christopher Meloni, Dealslands UK If you are currently operating a website, and looking to integrate some e-commerce functionality into it to grow your business, you might be confused with the two most popular solutions –...

Facebook Unveils "Instant Articles" to Speed Up Mobile Experience

Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles . Loading up to ten times faster than standard mobile Web articles, Instant Articles was designed...

Communication and Social Apps Dominate the Mobile Landscape

As companies look to expand their mobile presence and engage with more consumers, it vital they understand how consumers are using their devices in order to best tailor their mobile strategies. App Annie , an app analytics company...

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Consumers Embracing Mobile Devices In-Store

PowerReviews , a popular review and Q&A technology provider, has announced the release of a new study titled “ Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities .” Analyzing...

5 Steps for Better Hashtag Marketing

The symbol formally known as pound has evolved into a social media superstar. Yes, that is right, we are talking about the hashtag (#). Although Twitter is the social network credited for launching the hashtag as we know it today,...

A Trust Framework for the IoT

The Online Trust Alliance (OTA) announced it is leading an initiative to develop a security, privacy and sustainability trust framework for Internet of Things (IoT) devices. With an initial focus on connected home and wearable/fitness...

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Will Wearables Impact Shopping Behavior?

Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce and now wearable technologies (e.g. smartwatches et al) are expected to do the same, at least according to a new study from PowerReviews...

A 6-Step Recipe for SEO Success

:: By Travis Bliffen, Stellar SEO :: As many of you know, Google constantly changes its algorithm and as such, many methods that used to work great will do little to help your site in 2015. Today, we are going to look at past tactics...

Google's Thin Content War Rages On

Several reports emerged over the weekend (and into Monday) that Google initiated a manual action over websites offering up thin content. Google relies on algorithms to evaluate and improve search quality, but does periodically take...

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