--- title: 4 Examples of Social Shopping in Action description: Social shopping is finally gaining steam. Although the idea of driving sales through the social cha... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fcommerce_100x100-Jan-23-2023-02-30-43-5086-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 4 Examples of Social Shopping in Action ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 15 Oct, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/4-examples-of-social-shopping-in-action](mailto:?Body=https://www.websitemagazine.com/social-media/4-examples-of-social-shopping-in-action) - Link Copied! ![4 Examples of Social Shopping in Action](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fcommerce_100x100-Jan-23-2023-02-30-43-5086-PM-1-1-1.jpg) **Social shopping is finally gaining steam.** Although the idea of driving sales through the social channel isn't a new concept, it certainly seemed to gain momentum in 2014. [Facebook](https://www.websitemagazine.com/blog/facebook-shakes-up-social-commerce) and [Twitter](https://www.websitemagazine.com/blog/social-commerce-evolves-with-twitter-s-buy-now-button), for example, both confirmed that they are testing "Buy" call-to-action buttons within their newsfeeds this year. Not to mention that there is a variety of features and tools available that make it simple to sell products on other social networks too, such as Instagram and Pinterest. Merchants that are ready to amp up their social commerce initiatives before 2014 comes to an end, however, should first explore all of the technologies and strategies available to make doing so an easier task. For inspiration, take a look at four examples of social shopping in action below: --- --- ## **1. Nordstrom** Social Network: Instagram For its social commerce initiatives on Instagram, Nordstrom leverages Curalate's recently launched [Like2Buy feature](https://www.websitemagazine.com/blog/making-instagram-shoppable), which enables the retailer to link its Instagram page to a gallery of shoppable Instagram photos. Then, when a photo from the shoppable gallery is clicked, consumers are sent to the appropriate section of Nordstrom's website to complete the purchase. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/nordstrominstaselling-3-1-1-1.png?width=630&height=630&name=nordstrominstaselling-3-1-1-1.png) --- ## 2. You Fresh Naturals Social Network: Facebook Paleo and gluten free snack retailer You Fresh Natural is selling products through the comment section of its Facebook page. This type of technology, which is offered by platforms like [Soldsie](https://www.websitemagazine.com/blog/from-facebook-comments-to-ecommerce-transactions-with-soldsie), enables retailers to sell products on social networks like Facebook and Instagram through post comments. Consumers simply need to comment the word "Sold" (and in some cases, their email address too) in the comment section of a participating retailer's social post. After the comment is posted, consumers receive an email with an invoice of their order and are able to complete the checkout process. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/youfreshnaturalsfbselling-3-1-1-1.png?width=379&height=626&name=youfreshnaturalsfbselling-3-1-1-1.png) --- ## 3. Forever 21 Social Networks: Twitter Forever 21 leveraged the [Chirpify](https://www.chirpify.com/) platform during the 2013 holiday season as a way to amplify its social commerce efforts. For those that are unfamiliar, Chirpify is a marketing conversion platform that enables brands to leverage "#actiontags" to promote marketing campaigns on social networks like Facebook, Twitter and Instagram. These #actiontags are essentially hashtags that when used, set off triggers and enable brands to collect consumer data. According to the Chirpify case study, Forever 21 teamed up with the platform to promote holiday discounts to its Twitter followers. Consumers were simply required to retweet the retailer's original post containing the #Gimme and #ForeverHoliday actiontags to receive a 10 percent off promo code. When the consumer retweeted the post, Chirpify automatically messaged the consumer with the promo code and collected the consumer's data. It is important to note that this strategy not only influenced conversions, but also had a significant impact on Forever 21's organic reach because consumers were required to retweet the retailer's tweet. > Get a limited 10% promo code to celebrate your [#ForeverHoliday](https://twitter.com/hashtag/ForeverHoliday?src=hash). Simply Retweet to get the promo code [#Gimme](https://twitter.com/hashtag/Gimme?src=hash) [pic.twitter.com/qJs1ue9LrI](https://t.co/qJs1ue9LrI) - Forever 21 (@Forever21) [December 20, 2013](https://twitter.com/Forever21/status/414154172594794496) --- ## 4. ASOS Social Network: Pinterest Pinterest may be ahead of the social commerce curve, as the social network introduced its [Rich Pin functionality](https://www.websitemagazine.com/social-media/pinterest-introduces-rich-pins) in May 2013. Rich Pins are available in a variety of formats, including Product Pins, and are essentially Pins that display extra information, such as real-time pricing, availability and where the product can be purchased. When retailers like ASOS incorporate Rich Pins into their website, it ensures that any time a consumer pins a product from the retailer's site it will include all of the necessary purchasing information so that ASOS has a better chance at receiving social conversions. What's more is that Pinterest launched a new [Gifts Feed](https://www.websitemagazine.com/blog/pinterest-gets-rich-with-new-gifts-feed) back in March that exclusively displays Product Pins, which provides retailers leveraging this Rich Pin functionality with additional opportunities to have their products discovered on the social network. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/ASOSpinterestshopping-3-1-1-1.png?width=630&height=550&name=ASOSpinterestshopping-3-1-1-1.png) --- ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Social Media [![The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bitcoin-dollar-3-1-1-1.png) The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/social-media/the-relationship-between-cryptocurrency-and-social-media) [![Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-30-42-2512-PM.png) Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/social-media/self-serve-search-advertising-at-pinterest) [![Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snapchat22717-Jan-23-2023-02-14-14-0736-PM-1-1-1.jpg) Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/social-media/snapchat-is-playing-a-dangerous-digital-ad-game) [![Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-fade_200x200-2-1-1-1.jpg) Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/social-media/facebook-goes-offline-for-better-ads-more-conversions) [![Social Advertising for Online Store Owners](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-23-2023-02-30-50-8313-PM-1-1-1.jpg) Social Advertising for Online Store Owners](https://www.websitemagazine.com/social-media/social-advertising-for-online-store-owners) [![Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people64b3f68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/social-media/inbound-social-how-to-listen-learn-leverage-incoming-conversations) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:23:48.470Z", "datePublished" : "2014-10-15T05:00:00.000Z", "headline" : "4 Examples of Social Shopping in Action", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fcommerce_100x100-Jan-23-2023-02-30-43-5086-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/4-examples-of-social-shopping-in-action", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "4 Examples of Social Shopping in Action", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```