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Big List of Conversion Optimization Links for #CROctober

Posted on 9.30.2016

Interested in learning more about each of the scenarios mentioned in Website Magazine's feature story from the October 2016 issue?

Our editors and industry contributors explore these topics regularly. For our print readers and those joining us for #CROctober, we've curated a list of articles covering different aspects of conversion optimization:


Test Calls-to-Action

+ 4 Website Elements That Need A/B Testing
Here's How to Start Testing Website Elements 
+ Must-Run Tests for the New Year
+ 5 Landing Page Barriers Killing Mobile Conversions 
+ Master List of A/B Testing Solutions  

Examine Slow Load Times

Need for Speed: Why an Investment in Site Speed is an Investment in Success
+ Seconds Count: All About Web Performance
+ 10 Tips for Better Page Speed for SEO 

Test Inclusion/Placement of Reviews

+ How to Get More Reviews for SEO
+ Best Practices for Capturing Reviews from Gift Givers
+ How Reviews from Verified Buyers Impact Sales
Why Retailers Need Negative Reviews [Q&A]
+ Reviews for the B2B Business
+ 12 Design Elements Every Website Should Have

Build Out Product Descriptions

+ Create Perfect Product Descriptions
+ The Added Value of Original Product Descriptions
+ How to Lose An Online Shopper (In 10 Ways)
+ 3 Perfect Product Pages  

Feature Shares/Likes as Social Proof

+ Offer Custom Coupons in Exchange for Social Shares
Premium Packaging Increases Social Shares, May Reduce Returns
+ 'Net Identity and Social-SEO

Integrate Video on Landing Pages

+ 5 Tips for Better Web Video
+ Video Saved the E-Commerce Star 

Recommendations

Recommendation Clicks Garner 123% Conversion Increase
+ Recommendation Solutions to Know
+ The Rise of Visual Storytelling in E-Commerce Personalization  

Design Matters

+ Date Your Website, Don't Marry It (Yet)
+ Web Design Mistakes that Kill Rankings 
+ A Simple Guide to Decluttering Your Website  
+ 7 Tips for Designing High-Converting Landing Pages 
+ 25 Conversion Hacks 

Offer Payment Options

+ Consumers Demand New Payment Options
+ A Payment Option with Purchasing Power
Mobile Shoppers Give Checkout the Old College Try

Emphasize/De-Emphasize Support

+ 4 Must-Have Live Chat Features
The Proactive Difference in E-Commerce [A Q&A with Moxie]
CX: Serve Proactive Content Via Chat
Don't Be #Basic: 3 Live Chat Tips for Online Retailers

Consider Social Login

+ Top Social Login Solutions

The Color of Conversion

+ How to Use Color to Increase Conversion Rate
+ How to Choose Logo Colors 
+ Website Inspiration by Color 

Improve Your Web Forms

+ 10 Tips for Improving Web Form Conversion Rates

Capitalize on Authority

How to Build an Authoritative Website through Quality Content

Rich Snippets Markup

Visual Guide to Structured Data; Schema, Rich Snippets and More
A Simple Guide to Rich Snippets


Have a conversion story to share? Contact our editors within the month of #CROctober to possibly be featured. Fill out this form here, with the subject line, "#CROctober."

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