Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog (2)

Groupon Joins the Billion-Sold Club

by Pete Prestipino

Web 2.0 darling Groupon announced that it has reached the "1 billion-sold" milestone. The billionth Groupon ...

Stuck? A Change Guide for Employees, Cultures, or Products & Services

by Peter Devereaux

Studies show that it takes anywhere from 21 days to 66 days to form a new habit. Whether it's a personal goal ...

Get Fast By Being Lazy

by Pete Prestipino

Page speed is increasingly important to those that want to provide a good user experience, an experience that ...

Realm's React Native Product in Focus

by Pete Prestipino

Mobile app development platform Realm is launching a new database for React Native, Facebook's platform ...

The Internet of Evil Things (IoET) In The Enterprise

by Pete Prestipino

Risk and concern around connected Internet of Things (IoT) devices continues to grow, and it seems ...

Do You Speak Droid?

by Pete Prestipino

AE Innovations, a Canadian electronics designer, has created a helmet that converts your words into droid ...

Popular Personalization Platforms for Product Providers

by Peter Devereaux

Today's retailers have access to powerful platforms that can track, target and talk to individual shoppers - ...

Millennials are Leaving & Here's Why

by Amberly Dressler

Employee turnover is costly for enterprises; in fact, some studies predict that every time a business ...

Guide to Moving On Up with SSL

by Pete Prestipino

There are numerous reasons for websites to start using HTTPS over HTTP. Not only does using HTTPS improve and ...

Slack on the Move [INFOGRAPHIC]

by Peter Devereaux

Two-year old Slack has seen impressive growth over the past few months; the team communication app now has ...

Cash & Power: How to Create an Effective Cash Flow Forecast

by Kevin Hsu

Cash is the lifeline of any business organization, and ensuring how it flows in and out of yours is essential ...

Push Notification Functionality Arrives from Parse

by Pete Prestipino

Open-source Parse backend Parse Server now supports sending iOS and Android push notifications. Developers ...

Why an Effective Client Portal Might Be What Your Website Needs

by Larry Alton

Does your company's website incorporate a client portal? A portal isn't necessarily appropriate for all ...

The Truth About Crowdfunding

by Pete Prestipino

Those looking to crowdfund the development of their projects, products, or ideas may want to go in another ...

The Race for Virtual Reality

by Shivangi Parmar

Most of us have grown up watching science fiction movies about virtual reality and wondered if it could ever ...

Web Masters: A More Human Form

by Amberly Dressler

The Web design and development world is full of innovative companies and people, but with so much ...

Tactics for Managing a Virtual Workforce

by Peter Devereaux

By Greg Hoffman A big, comfy blue chair in a living room is sometimes more effective than a cubicle in an ...

Personalization Factors & Functions to Consider

by Peter Devereaux

By Amberly Dressler, Managing Editor Batch and blast, spray and pray, one-size-fits-all. These are all ...

How Web Data Kills App Store Optimization

by Dave Bell

The App Store may seem like a black box to many developers. What is the best way to drive downloads for an ...

Dot SHOP Sells for $41.5 Million

by Peter Devereaux

Japanese domain name company GMO Registry will control the .SHOP top level domain name. An auction for the ...

Mobile: The New Way to Engage

by Pete Prestipino

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping ...

Add Track to Your Marketing Command Center

by Allison Howen

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, ...

A Closer Look at Web Encryption with DreamHost's Brett Dunst

by Amberly Dressler

Starting with a single server in a college dorm room in 1997, DreamHost has come along way since its humble ...

$40 Virtual Reality for Stationary Bikes

by Pete Prestipino

The only thing worse than a treadmill is a stationary bike, but add in some virtual reality and you have a ...

Examples of S.M.A.R.T. Marketing Goals

by Amberly Dressler

What are your personal and business goals for 2016 and beyond? While "growing my company," "making more ...

Making Your Company a Talent Magnet

by Michelle Wicmandy

In today's marketplace, every organization should make finding and keeping talent a high priority. This is ...

KPIs for Emotions?

by Amberly Dressler

Artificial intelligence (AI) is a hot topic this year already with Apple recently buying a startup that ...

Freelance for NASA?

by Amberly Dressler

Crowdsourcing is a popular way to harness the intelligence of hundreds or thousands of people and this week ...

WhatsApp Kills Paid Subscriptions

by Allison Howen

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog ...

Hollywood's Top Films... in Lego

by Pete Prestipino

Tuscano Bricks has released a really creative compilation video of scenes from the most celebrated films of ...

I Love You Beer

by Pete Prestipino

Untappd, a mobile app that helps beer fans (3 million of them at last count) keep a database of what they ...

Price Optimization for the Mid-Market

by Peter Devereaux

There are numerous technology solutions that help today's retailers optimize their pricing (particularly when ...

Google Algo Update (January 2016)

by Pete Prestipino

While the doom-and-gloom crowd predicted a Penguin update before the online shopping season of 2015 and a ...

Allied Wallet Unveils Next Gen Payment Gateway

by Peter Devereaux

Online payment processing provider Allied Wallet has unveiled its Next Gen payment gateway, which offers a ...

The Election Year's Impact on Small Business Confidence [Infographic]

by Peter Devereaux

It's an election year and that doesn't always bode well for small business confidence, as Americans tend to ...

Editor's Letter - January 2016

by Peter Devereaux

Those just beginning their Web careers are often surprised to discover just how many solutions are available ...

Digital Power Players 2016

by Amberly Dressler

Fast, strong, smart, reliable - the characteristics scouts look for in athletes isn't all that different from ...

It's Not Enough! The New Conversion Optimization Imperatives

by Peter Devereaux

By Tim Ash, CEO of SiteTuners What a year; 2015 has finished with massive changes yet again in the Internet ...

Hire a Digital Dream Team

by Peter Devereaux

By Allison Howen, Associate Editor Executives don't have the luxury of drafting a dream team for every new ...

Web Success Predictions for the New Year

by Peter Devereaux

With the first workweek of the New Year underway, Website Magazine enlisted the help of 'Net professionals to ...

Must-Run Tests for the New Year

by Peter Devereaux

Nearly anything could be tested in 2015 and almost everything was tested in savvy, conversion-focused ...

5 Showstopping Websites & What They Did Right

by Nadav Shoval

As you know, your website is the face of your brand--or ambassador if you will. Like any good representative, ...

27 Unusual Interview Questions

by Peter Devereaux

Hiring managers typically ask interview questions that are either directly related to the position they are ...

4 Surefire Ways to Improve Web Usability

by Matt Hensler

:: By Matt Hensler, H.I.M. :: Nothing is more frustrating to an online consumer than not being able to ...

#StarWars and Its Digital Force

by Amberly Dressler

While it's true that "Star Wars: The Force Awakens" raked in the most money any movie ever has in one ...

Buffer Takes On Brand Monitoring

by Amberly Dressler

Buffer has long been a top option for posting, analyzing and optimizing social media content and now it's ...

Pinterest Helps Shoppers Save

by Peter Devereaux

Pinterest is helping shoppers save money this holiday season with a new price alert feature. With the ...

5 Digital Marketing Trends and Predictions 2016

by Peter Devereaux

By JoAnna Dettmann and Kaysha Kalkofen, tSunela According to Gartner's 2015 CMO report, marketing budgets in ...

5 Things Entrepreneurs Can Learn From Shark Tank

by Hobbs Karg

Shark Tank, if you're not already aware, is the hit television reality show (now available on the WATCH ABC ...

Stop Forgetting Stuff with Google Calendar Reminders

by Allison Howen

Google is making it easier for people to manage their days, as the tech juggernaut unveiled a new feature ...

Top 5 Ways to Deliver a Great User Experience

by Rit Mishra

There are more than a trillion websites and apps online, representing countless hours of effort directed ...

Web Commentary: Competing in the Attention Economy

by Peter Devereaux

By Amberly Dressler, Managing Editor Did you know...Disney desn't sell amusement park tickets or products? ...

Editor's Letter - December 2015

by Peter Devereaux

It's OK to admit - Web analytics can be confusing (and a bit of a bore). Except, it's not; actually, it's one ...

Verizon Comes to Minecraft

by Pete Prestipino

Verizon just released a creative way for Minecraft users to make a working cellphone in the game. To get the ...

Stop Sucking at Typing

by Pete Prestipino

You know what hasn't changed since in the business world for well over 100 years? That's right - the fact ...

Big Data's Impact on Revenue & Marketing

by Peter Devereaux

By Rich Wagner, President & CEO of Prevedere Big data has been a hot topic for years, but few companies ...

The Web's Cruft Problem

by Peter Devereaux

By TJ VanToll, Developer Advocate at Telerik Open Web evangelist Kyle Simpson recently opined on Twitter ...

Average is Never Good: A Call to Embrace New Viewability Best Practices

by Peter Devereaux

By Eric Wheeler, CEO of 33Across Billions of dollars are at stake for publishers' advertising revenue. The ...

Using Psychology to Improve Website Conversions

by Peter Devereaux

By Dr. Liraz Margalit, Web Psychologist at ClickTale If there is one important lesson learned from the many ...

Unleashing Conversion Optimization Through Your Business Model

by Peter Devereaux

By Tim Ash, CEO of SiteTuners Test, test, test! This common refrain has come to dominate the perceptions and ...

Brand Loyalty Not Dead Yet

by Pete Prestipino

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and ...

API Monitoring: Not One and Done

by David O'Neill

APIs, or application programming interfaces, are the keys that allow applications to cross-talk and work ...

4 Simple Marketing Tips for Growing Small Businesses

by Amit Khanna

As a small business owner you likely wear many hats within your company. You're the owner, but perhaps you ...

Cyber Risk and Credit-Worthiness

by Pete Prestipino

Moody's Investors Service recently indicated that it considers cyber risks as a factor in credit-worthiness. ...

6 Segments You Might Not be Segmenting

by Peter Devereaux

Email is one of the biggest drivers of sales, especially in ecommerce. Retailers, however, aren't the only ...

December #QOTM: 2016 Resolutions

by Peter Devereaux

Many take the New Year as an opportunity to make a commitment to living a healthier, happier and/or more ...

Common Website Optimization Mistakes Startups Make

by Tim Clarke

These days a website is a "must have" for businesses of any size and startups are certainly no exception. In ...

Analyze Complex Data for Better Omnichannel Performance

by Allison Howen

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers analyze ...

Newsflash: Millennials are Demanding

by Allison Howen

The word "demanding" has been added to the long list of adjectives used to describe the reputation of ...

The Secret Behind the Digital Product

by Geoff Wilson

Sometimes the term "custom Web development" just doesn't cut it. Though there are tons of websites that look ...

Tips for Cleaning Up Your UX

by Keval Padia

User interface (UI) and visuals do not define user experience (UX) by themselves, but surely form a huge part ...

Sonar for Network Security

by Pete Prestipino

OpenDNS Security Labs has released research that applies sound wave technology to network traffic. If that ...

Share User Data to Gain Incremental Revenue & Audience Insight

by Peter Devereaux

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their ...

Google's AJAX Crawling Scheme Deprecated

by Pete Prestipino

Google is no longer recommending its proposal to make AJAX pages crawlable. Previous to 2009, Google was ...

Better Mobile and 1st Position Bids with Simulator Tools

by Pete Prestipino

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new ...

So Long Zune! It's Been...

by Pete Prestipino

Microsoft has officially shut down all Zune-related services, including the Zune Music Pass subscription ...

In Pursuit of Better Battery Life

by Pete Prestipino

Huawei has created a new configuration for a lithium-ion battery that will reportedly allow it to be charged ...

Madden Comes to the Classroom

by Pete Prestipino

Electronic Arts announced Wednesday it is teaming up with the NFL Players Association and Discovery Education ...

Payment Models Evolving with Payment Processor Support

by Pete Prestipino

As consumers change their consumption habits and paying only for what they want to use, the subscription ...

US Unemployment Dips to 5.1 Percent

by Pete Prestipino

Things are looking up America, but an interest rate hike may soon be on the horizon. The U.S. economy added ...

BattleBots is Back!

by Pete Prestipino

Geeks of the world rejoice - there will be a second season of BattleBots! The new season will reportedly ...

Taurid Meteor Shower Across the Night Sky

by Pete Prestipino

The peak time to see the Trauid meteor shower this year will be November 5-12 according to the American ...

Cyclone Chapala; A Year's Worth of Rain in One Day

by Pete Prestipino

The first hurricane-strength storm to land upon the shores of Yemen sine 1945, brought with it heavy winds, ...

Branding Basics for Digital Marketers

by Peter Devereaux

By Tim Ash, CEO of SiteTuners "Branding"¬¨¬®‚àöœÄ is a dirty word for many digital marketers. It is the ...

Editor's Letter - November 2015

by Peter Devereaux

Thank you for the opportunity to publish Website Magazine. Thank you for recognizing the opportunity that the ...

Fred Thompson In Memoriam

by Pete Prestipino

Former U.S. senator for Tennessee, GOP presidential candidate, Watergate attorney and longtime Law and Order ...

Commentary: 10 Years Later!

by Peter Devereaux

By Peter Prestipino, Editor-In-Chief I did a few rough calculations when the Website Magazine team was ...

The Web is Alive - Predictions for the 'Net Future

by Pete Prestipino

When Website Magazine first launched in November of 2005, it was a very different time for digital. Although ...

Hot & Cool Web Conferencing

by Peter Devereaux

By Allison Howen, Associate Editor Although the words "hot"¬¨¬®‚àöœÄ and "cool"¬¨¬®‚àöœÄ are opposites by ...

EA's Star Wars Battlefront Beta in Review

by Pete Prestipino

Electronic Arts launched a beta in early October for Star Wars: Battlefront, an upcoming action game that ...

Quirky & the Imminent Dead Pool

by Pete Prestipino

Invention creation platform Quirky is headed to the dead pool, retaining a firm to help monetize its assets ...

The Left and Right Brain of Digital Experiences

by Marina Kalika

By Marina Kalika, Sr. Director of Product Marketing at TouchCommerce When the term "big data"¬¨¬®‚àöœÄ became ...

Google Nest Smart Home Gets Closer

by Pete Prestipino

Google (Alphabet) is planning to take full advantage of its Nest Labs investment and develop into a more ...

Brand Disciples and the Secret to Loyalty

by Peter Devereaux

By David Trice, CEO of ENGAGE.cx There are brand advocates, and then there are brand disciples. Advocates ...

Nailed It! The Best of Retargeting in 2015

by Peter Devereaux

Seventy-two percent of online shoppers are likely to abandon their carts before checking out. Without ...

Readers Speak: Identifying the Most Significant Digital Changes

by Peter Devereaux

A lot can change in 10 years - especially in the technology industry where fresh ideas are born every minute. ...

Recommendation Engines to Boost On-Site Linking

by Peter Devereaux

High-ranking pages tend to have more internal links than their low-ranking counterparts. This not only ...

Attribution, Measurement Top Concerns for Mobile Marketers

by Pete Prestipino

It's tough to deny the important role mobile devices play in modern marketing, but that doesn't make it any ...

Web Accessibility Rules for 2015

by Peter Devereaux

When it comes to Web design and development, many 'Net professionals are focused on the user experience for ...

How To Predict Churn

by Peter Devereaux

It is important for businesses, particularly subscription-based businesses, to monitor customer churn trends. ...

5 Inexpensive Ideas to Promote Your First Product

by Hobbs Karg

There are countless numbers of people who launch new products, but those who have a solid marketing strategy ...

More Sites Moving to HTTPS

by Pete Prestipino

Many websites have made the switch to HTTPS; but not everyone. Google indicated last year that sites that ...

Web Tech Watch: Pablo, Mattermost, ClickMeter, Spark, Wootric & More

by Pete Prestipino

Welcome to another edition of Website Magazine's reach out to our editors! : Pablo 2.0 : A new version of ...

Differentiate Your App with a Mobile Loyalty Program

by Pete Prestipino

Looking for a way to differentiate your mobile application and keep your existing users engaged? Lootsie, an ...

Century-Old Brand Greets Stock Image Market

by Amberly Dressler

Hallmark has been helping people say what they want to say for the last 100 years, and now the iconic company ...

What is Deep Linking?

by Travis Bliffen

With Internet marketing already established, marketing firms and companies are always looking for ways to ...

Inspector Provides Automated Security Assessment

by Pete Prestipino

At this week's re:invent conference, Amazon introduced a service that looks for and identifies potential ...

7 Reasons Why Astute Internet Marketers are in Love with Pinterest

by Michael Georgiou

Unlike other major social media players, there was no hype surrounding Pinterest's launch. And yet, barely ...

Comparing the Different Types of Single Sign-On (SSO)

by Chris Webber

As users struggle to manage dozens of personal and business login credentials, password management has become ...

"Suiter" Commerce for Texas, Lionel

by Peter Devereaux

Everything may be bigger in Texas, but when it comes to legacy systems that's not typically a good thing. ...

Commentary: Listen to...Your Mom!

by Peter Devereaux

By Allison Howen, Associate Editor Like a bratty teenager, Internet professionals think they know it all when ...

Money Matters: Accounting & Finance for Web Professionals

by Peter Devereaux

By Peter Prestipino, Editor-In-Chief Of the myriad responsibilities required of today's Web professional ...

The Next Generation of Weebly

by Peter Devereaux

DIY website builder platform Weebly has unveiled the next generation of its product, dubbed Carbon. According ...

Perks or Pay Raise?

by Pete Prestipino

A recent survey from Glassdoor reveals that four in five (79 percent) employees prefer new benefits or ...

Disruptive Business Operations

by Peter Devereaux

Whether it's within an entire industry, a specific tactic or at a workplace, disrupting the status quo can be ...

Editor's Letter - October 2015

by Peter Devereaux

There's a lot of talk of new companies improving old industries, as well as startups creating entirely new ...

Stat Watch: The Data On Big Data

by Peter Devereaux

Big data is complicated for even the most experienced Web professional. While "data"¬¨¬®‚àöœÄ itself is an ...

IoT: Just a Fad or Worth the Buzz?

by Peter Devereaux

By Guilherme Spina, V2COM The Internet itself was once thought of as a technology fad. Skeptics said it ...

Working Remotely: Pros, Cons & Considerations for Businesses to Know

by Peter Devereaux

Whether it's sitting in traffic or an unproductive meeting, there are many moments in a professional's day ...

Wanted! A Tech Solution to Help You Hire Smarter

by Peter Devereaux

Hiring a new employee is an extensive process. Not only does a company's HR department have to post the job ...

5 Tips to Make the Most Out of Modern Meetings

by Peter Devereaux

By Kelly Seelig, Blue Jeans Network Meetings almost never go as planned. Technical issues can put a glitch ...

Capturing Digital Purchase Intent - Wish List 2.0

by Pete Prestipino

Ecommerce platform Marketlive has partnered with TrackIf, an "alerting technology" that places a "Notify Me" ...

What You Should Know About Offering Sustainable Packaging

by Peter Devereaux

From website performance to packaging, everything plays a role in the experience a customer receives when ...

5 Key Features and Attributes for a Mobile CRM

by Chirag Leuva

Before mobile era and particularly smartphones completely revolutionized customer relationship management or ...

Meet the Incredible Hull

by Amberly Dressler

The ability to make intelligent decisions on how to better engage with customers is a practice that is tough ...

Big Expectations for Small Businesses

by Amberly Dressler

It's a well-cited statistic that roughly half of small businesses are operating without a website today. The ...

5 Companies Disrupting the Web

by Amberly Dressler

"Small groups of people to use technology to disrupt industries." This was a dominant theme in Gartner Vice ...

Turn On the Lightbox, Tune Into the Interaction Experience

by Pete Prestipino

Don't underestimate the importance of even the tiniest user interactions on a website, from link effects to ...

Stat Watch: Online Shoppers Browsing More & Buying Less

by Peter Devereaux

By Brett Bair, Senior Director of Digital Marketing Insights at Monetate As retailers continue to invest in ...

Product Customization: Keys to the User Kingdom

by Peter Devereaux

By Derek Schou, Associate Editor Consumers, particularly on the Web, want it their way. According to a ...

Don't Fall Victim to a Hack Attack

by Peter Devereaux

By Farokh Karani, Director of North American Sales and Channels for Quick Heal Technologies It has been a ...

3 Best Practices for App Store Optimization

by Peter Devereaux

By Allison Howen, Associate Editor With 1.6 million apps on Google Play alone (as of July 2015 data from ...

Stop Being A Greedy Marketer!

by Peter Devereaux

By Tim Ash, CEO of SiteTuners Is pushing so hard for the close actually costing you money? The answer may be ...

Web Commentary: The Consolidation of the Web

by Peter Devereaux

With acquisition after acquisition, today's leading tech companies are seemingly trying to be everything to ...

Levels of Relevance and Revenue: A Guide to Personalization through Segmentation

by Peter Devereaux

By Ryan Hofmann, Chief Brand Strategist at Listrak Retailers' top goal for their email marketing campaigns ...

Why Is the Internet So Slow?

by Amberly Dressler

Those running a Web-based operation have plenty of monitoring capabilities to detect whether their servers or ...

4 Examples of Greedy Marketing Campaigns

by Peter Devereaux

With so many brands competing for consumers' attention and on so many channels (search, social, email, etc.), ...

5 Branding Tips for Small Businesses on a Budget

by Pamela Webber

Developing a strong, widely recognized brand takes a considerable amount of investment. Small businesses, ...

Stock Photography Trends and Implications

by Serban Enache

Every year sees evolving trends in stock photography, driven by the demands of consumers and the shifting ...

Don't Forget the Dumb Phones: The Dos and Don'ts of SMS Marketing

by Amy McNeil

From Apple to Android, classic flip phones are considered things of the past. In a marketer's eyes, these ...

12 Strategies for Improving Online Conversions

by Peter Devereaux

12 Strategies for Improving Online Conversions September 23rd, 2015 2 p.m. ET/11 a.m. PT Join us for a ...

Press Release Distro Platforms in Focus

by Pete Prestipino

There was a time in digital history when press releases were a common and very effective tactic for Internet ...

How Traditional Websites Could Become Obsolete By 2020

by Larry Alton

Ever since the Internet began to take off in the late 1990s, business owners have been clamoring to establish ...

Solutions to Add Product Customization to Your Website

by Peter Devereaux

Custom things always seem to be better, whether it's a pair of one-of-a-kind shoes or a made-to-order car ...

Top Freelance Marketplaces for Web Pros

by Peter Devereaux

With freelance work no longer relegated to the journalism industry, many brands are looking to take advantage ...

Where Are All of the Revenue Marketers?

by Christine Nurnberger

It wasn't long ago that most chief marketing officers were disregarded in C-suites. In fact, 80 percent of ...

How to Conquer Language Annotations

by Peter Devereaux

Your business might be based in a specific geographic area, but your website likely hosts visitors from ...

Data Breach Fatigue Very Real, And Very Problematic

by Pete Prestipino

The number and severity of cyberattacks seem to be getting worse. A new survey by Harris Interactive for ...

SOUND OFF: Is Yahoo's Polyvore Buy Misguided?

by Pete Prestipino

Yahoo will acquire shopping service Polyvore for approximately $230 million according to various reports; but ...

How to Keep Your Code Clean, Readable & Accessible

by Peter Devereaux

By Neill Harmer, Lead Designer at LightCMS If there is one piece of advice all HTML and CSS coders should ...

Commentary: Balancing Gender Roles in Business

by Peter Devereaux

By Amberly Dressler, Managing Editor Tech is a male-dominated field, there's no two ways about it. Visiting ...

The Freelance Economy - Breaking the Full-Time Mold

by Peter Devereaux

From software developers to copywriters, freelance work has become commonplace in a variety of industries ...

Enter Mouseflow, The New Leader in Session Replay Solutions

by Pete Prestipino

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how ...

A Few Tech Companies & Their Gender Equality Efforts

by Peter Devereaux

The Web is flooded with discouraging statistics about the large gender gap in the workforce, more ...

What "Jurassic World" Can Teach Marketers About Brand Advocates

by Peter Devereaux

Je Matthews, Tagkast In addition to grossing more than $1 billion worldwide, "Jurassic World," the newest ...

A 10-Step Guide to Working With Freelancers

by Peter Devereaux

With the promise of lower overhead and more specialized workers, many businesses have turned to freelancers ...

The Best Defense Against Three Types of DDoS Attacks

by Sharon Bell

In the Middle Ages, towering walls were built to secure the perimeters of castles, protecting the people and ...

Keep Your Passwords Safe

by Derek Schou

Consumers today are constantly asked to create accounts on websites that they visit, resulting in users ...

Groupon Acquires Food Delivery Marketplace OrderUp

by Derek Schou

Popular Groupon has announced the acquisition of OrderUp, an on-demand food ordering and delivery marketplace ...

Green Lotus Expands Website Optimization Tools for SMBs

by Pete Prestipino

Green Lotus SEO tools, which launched earlier this year, has unveiled a new version of its website ...

3 Reasons Google is Now a Travel Booking Agency

by Corey Barnett

It was recently announced Google would do more than show hotel prices near search users in the U.S., ...

The Tech Tools Your Small Business Needs To Succeed

by Lulu Chang

The perfect toolkit for the small business owner is no longer comprised of business cards, office supplies ...

Cognitive Computing and the Pursuit of Personalized Digital Experiences

by Pete Prestipino

Marketing automation and analytics platform NextUser is tapping into the power of IBM Watson's cognitive ...

Are you Ready for Username and Password Alternatives?

by Derek Schou

Accenture, a management consulting firm, has announced the release of its new report that details consumer ...

Aiming Far With Nearshore - A Mix of Onshoring" and "Offshoring"

by Anurag Kumar

Is your business looking too far when the solution might be next door? More high-tech companies across the ...

5 Landing Page Barriers Killing Mobile Conversions

by Chirag Leuva

Landing pages help everyone from retailers to service providers gather leads for their business. Now, ...

The Time is Now for Personalization

by Pete Prestipino

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are ...

#WebTechWatch: Schema Creator by Raven

by Peter Devereaux

Wordpress users interested in integrating microdata into their posts and pages might want to test the Schema ...

Ghost Buttons in Focus (Sort of)

by Pete Prestipino

There's a somewhat disturbing trend in the Web design space today - using ghost buttons, those transparent, ...

Popular Call Tracking Platforms

by Peter Devereaux

As users continue to conduct Web searches more and more on mobile devices, click-to-call CTAs are becoming ...

Today's Top Frameworks in Focus

by Pete Prestipino

There will come a time when anyone and everyone (including kind but tech-inept parent-in-laws) will be able ...

Net Briefs - July 2015

by Peter Devereaux

What Counts as a Viewable Video Ad? As video advertising slowly reaches critical mass, many 'Net ...

3 Rules of Subscription Management

by Allison Howen

Subscription services like Netflix, Amazon Prime and Birchbox have quickly become household names and left ...

Utrip & The Personalized Future of Travel Tech

by Pete Prestipino

The impact of technology is immense in numerous industries, but perhaps none more so than within the travel ...

Commentary: Are You Part of the Problem?

by Peter Devereaux

By Amberly Dressler, Managing Editor Web professionals have a serious FOMO epidemic on their hands. In fact, ...

The Softer Side of CRO: Avoiding People Problems

by Peter Devereaux

By Tim Ash, CEO of SiteTuners Conversion rate optimization (CRO) is a diverse discipline. What we are really ...

Mind Mapping for Everyday Web Teams

by Peter Devereaux

Taking an idea from a concept to a fully realized product is a long journey and just like any journey, it ...

A Brief Guide to Google's Knowledge Graph

by Amberly Dressler

One of the standout and most interesting aspects of Google's Knowledge Graph execution is the presentation of ...

The Importance of Online Self-Service For SMBs and Their Clientele

by Peter Devereaux

Ran Oelgiesser, CMO of vCita It's funny how the line between innovation and convention blurs over time. What ...

Reviews of Today's Top Mind Mapping Solutions

by Peter Devereaux

Mind maps are one of the simplest and most helpful tools that anyone can use when starting a project. To help ...

Revenue Leakage a Digital Life & Death Issue

by Peter Devereaux

Avangate, a digital commerce solution for software, cloud and online services, recently unveiled its Summer ...

Ideas to Display Location Information on Your Website

by Peter Devereaux

Name, address and phone number (NAP) data is the most important information to include on a website catering ...

Recurring Revenue: Top Subscription Management Services

by Peter Devereaux

Subscription-based businesses are growing in popularity, thanks in large part to companies like Netflix, ...

Perceptual Fluency & Image Filters

by Pete Prestipino

A recently released study from Yahoo Labs examined whether manipulated images on the Web (specifically those ...

The Death of Hashtags

by Pete Prestipino

Advice about social media is all over the road and in my humble opinion, it's creating a credibility problem ...

Online Forums Contribute to Small Biz Success

by Amberly Dressler

From when they're sweeping the floors to when they're turning off the lights, it's easy to see how small ...

Yahoo Announces More Service Eliminations

by Derek Schou

Nearly a year ago Yahoo announced the elimination of People Search, Xobni and their Chrome toolbar. In a ...

MyWebsite Gets Optimization Upgrades

by Amberly Dressler

Savvy website owners know that it's not enough to merely have a digital presence. Rather, they have to ...

The Heart of Conversion Rate Optimization

by Tim Ash

The highest achievements of humankind - walking on the moon, inventing written language, harnessing the power ...

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After a decade of digital existence, jQuery has become an essential part of JavaScript coding in Web ...

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Apple apps are no longer getting the digital cold shoulder from Google, as the search engine announced it is ...

Swipe Right: 8 Ways to Find Your Product Potential Users

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If a digital product were to go speed dating, what's the first thing it would say to the person across the ...

Not Your Grandpa's Live Chat - 5 Systems Worth Exploring

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The evolution of live chat has helped businesses close the customer service gap between traditional ...

Life After Mobilegeddon: Tested Techniques That Help Increase Mobile Conversions

by Peter Devereaux

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Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine ...

2015 Master List of CRMs

by Peter Devereaux

Customer relationship management (CRM) software is the best option for brands looking to manage interactions ...

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Bot traffic is increasingly out of control, with over 22 percent of all Web traffic coming from bad bots ...

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by Pete Prestipino

Marin Software, which provides a cross-channel performance advertising platform, and inbound marketing ...

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For the fourth month in a row, Web and mobile advertising technology OpenX secured first place in Pixalate's ...

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Google Buy Buttons; An Evolution to Marketplace?

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Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users ...

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5 Companies Proving RWD Increases Conversion

by Anna Rodriguez

Digital professionals know that the way people are using their mobile devices have gone beyond making phone ...

A Trust Framework for the IoT

by Pete Prestipino

The Online Trust Alliance (OTA) announced it is leading an initiative to develop a security, privacy and ...

5 Step Guide for Better Hashtag Marketing

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The symbol formally known as pound has evolved into a social media superstar. Yes, that is right, we are ...

BREAKING: Verizon Acquires AOL

by Pete Prestipino

Verizon has announced that it will be acquiring AOL for $50 per share (or $4.4 billion). The deal brings a ...

Top Tech and Trends in Q1 2015

by Allison Howen

Atlanta-based website backup CodeGuard is shedding light on top technologies and trends used by digital ...

The Comprehensive Guide to Live Chat for 2015 - for readers of all levels

by Sponsor

My goal is for this article to be the only guide you'll need on live chat for the next 6-12 months (and ...

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Ninety-five percent of consumers consult product reviews before making a purchase, yet less than half of ...

A CRO Plan for Startups: Conversion-First Approach for New Enterprises

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Startup businesses face countless challenges, with a huge percentage failing altogether in the first year. ...

From the Editor - May 2015

by Peter Devereaux

When you are really, truly in the affiliate marketing flow, the digital streets of the Web are paved with ...

Standing Tall Among Giants: How to Compete for Leads

by Derek Schou

:: By Derek Schou, Associate Editor:: In many ways small businesses fight a daily uphill battle against the ...

Don't Underestimate the Role Player - An Evaluation of Screen Capture Tools for the Modern Web Professional

by Peter Devereaux

By Derek Schou, Associate Editor Brands have numerous digital tools that they can leverage. While performing ...

Net Briefs - May 2015

by Peter Devereaux

EMAIL MARKETERS RESPOND TO RESPONSIVE Email conversion rates saw a significant jump last year - and that's ...

20 Tips for Hiring the Perfect Remote Team

by Ved Raj

Hiring a remote team has a lot of cost advantages, but the process is fraught with risks of hiring the ...

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by Peter Devereaux

By Amberly Dressler, Managing Editor Regardless of how one uses it or stretches it, each of us only gets 24 ...

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by Peter Devereaux

With the rash of security breakdowns over the past year (from JP Morgan to Target and Home Depot) consumers ...

Let's Be Honest; Is Your Digital Performance Up to Par?

by Peter Devereaux

By David Jones, Field Technical Evangelist, Dynatrace The omnichannel digital world has infiltrated nearly ...

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by Peter Devereaux

One of the best ways for merchants to increase the number of reviews on their product pages is by offering ...

Why Database Marketing is Still Relevant in 2015

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HTTP/2 - The Future of the Internet Has Arrived

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The Hypertext Transfer Protocol, or HTTP/1.x, has been around for more than 25 years. This is the mechanism ...

Make Your Minutes Count: A List of Top Time Management Tools

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The Internet never sleeps, which means nearly every 'Net professional can relate to a seemingly endless to-do ...

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From email and ecommerce to search and social, customers (or potential customers) are dropping hints all over ...

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10 Tips to Keep Your Website Bounce Rate in Check

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The bounce rate of a website helps you analyze its performance. Defined as - the number of visitors who leave ...

Keeping the IoT Safe

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With a constant stream of Internet connected devices hitting the market, the Internet of Things (IoT) is ...

Zendesk Unveils Live Chat for Large Teams

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Zendesk has unveiled a new live chat solution designed specifically for large teams. The solution, dubbed ...

Bronto & Demandware Make a Connection

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Ecommerce professionals are faced with countless decisions when it comes to the technology they choose to ...

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As Google rolls out their new mobile algorithm ranking factors, business owners know that their website will ...

Skills Gap High but Job Optimism Higher

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The United States has more open jobs today than at any point since 2001, and more than half a million are ...

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Video technology platform Kaltura, which is used by such notable brands as HBO and Zappos, announced a ...

Market, Manage, Monetize Events with Events.com

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A new event management platform has arrived and it's built to disrupt the Web-based event management space. ...

Sprinklr Tackles Tech Support

by Derek Schou

The Internet has brought about a wealth of opportunities for brands to succeed and thrive in. With such a ...

That's a Whole Lot of Freelancers

by Peter Devereaux

This month, Freelancer.com, a freelancing and crowdsourcing marketplace, announced that it welcomed its 15 ...

5 Tangible Steps to Groom Next-Gen Leaders at Your Organization

by Simon Horton

When one of the richest men in the world begins to talk about who will take the reins of his empire after his ...

Your New Pal: A Mobile Fundraising Alternative

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Every business and professional for that matter needs a helping hand at one point or another, but for ...

Tinder Swipes Left on Spam

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Tinder is fighting spam on its mobile app with the help of TeleSign. Through a combination of real-time risk ...

Compare Performance Against Industry Benchmarks

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Online survey platform SurveyMonkey has launched an interesting new data offering that will enable ...

Quick Guide to Experience Mapping

by Peter Devereaux

Sometimes all it takes to accelerate your 'Net success is to understand how users are experiencing your ...

Getting Wild With Wireframes, 2015 Edition

by Peter Devereaux

A wireframe is a visual guide of the framework of a website, typically created by user experience teams to ...

From the Editor - April 2015

by Peter Devereaux

In Pursuit of the Optimal Interaction The practice of Web design is different than years past. No longer are ...

Hook, Line & Sinker: How to Create Value Propositions That Work

by Peter Devereaux

By Isaac Rothstein, Infinite Conversions There is a reason why value propositions should form the cornerstone ...

Net Briefs - April 2015

by Peter Devereaux

GOOGLE INCREASES MOBILE'S IMPORTANCE Google announced that "mobile-friendliness" will now be used a ranking ...

Stat Watch: As the Web Grows So Too Must Budgets

by Peter Devereaux

As the Internet continues to expand and consumers continue to leverage the Web for more and more tasks, ...

Real-World Applications for Business Intelligence

by Peter Devereaux

By Amberly Dressler, Managing Editor The buzz surrounding business intelligence has certainly died down in ...

Master List of Job Boards for 'Net Professionals

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Gone are the days when professionals were forced to scour the job listings in the classifieds sections of the ...

Happy World Backup Day! Celebrate By Backing Up that Data

by Kelly Meeneghan

Today we celebrate World Backup Day! While most Web professionals understand the importance of securely ...

4 Conversion-Boosting Retargeting Examples

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Businesses on the fence about whether to start leveraging retargeting for acquisition and retention purposes ...

4 Effective (and Free!) Ways to Hype Your First Product

by Peter Devereaux

By Dylan Chadwick, Fueled You just built the next best thing, an app, an accessory, the next big technical ...

4 Value Propositions Worth Re-Thinking

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Copywriting is a difficult task. It's one that most marketing and website professionals are required to do, ...

Better Safe than Sorry: The 5 Biggest Backup Misconceptions

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By Holger Felgner, TeamViewer Fires, break-ins or hackers are the security threats companies fear most. The ...

How To Use Teamwork to Make the Dream Work

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By Kristen Gramigna, BluePay Despite your desire to create a brand identity that cultivates lasting customer ...

Shareaholic Announces Patch for Site Security Bug

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From Anthem Blue Cross to Home Depot and JP Morgan, security breaches have been rampant over the past year ...

Detect Issues & Optimize Performance in the Eclipse IDE

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Software developer ZeroTurnaround, which makes a suite of java productivity tools, has announced a free ...

Web Tech Watch: Week 9, 2015

by Pete Prestipino

Welcome to another edition of Website Magazine's reach out to our editors! :: LiftMetrix :: Social media ...

Correlate App Activity with Digital Marketing Campaigns

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Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and ...

Quick Guide to Setting Up Custom Alerts

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Set up Custom Alerts in Google Analytics Website Magazine's March issue highlighted the importance of keeping ...

Better Communication for B2B Enterprises

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It can be difficult for sales teams to connect with prospects nowadays. Not only is it common for phone calls ...

Protect Your Brand by Instituting Digital Rights Management

by Peter Devereaux

By Jack McGannon, CEO of Canto Chances are the last time you searched for an image on Google you found what ...

THEY SAID WHAT?! Conversion-Killing Copy Habits to Avoid

by Peter Devereaux

By Brian Lewis, SiteTuners Everyone has met someone like this before - nice people who have the best ...

Visa Unveils TrialPay Acquisition

by Peter Devereaux

Visa has agreed to acquire monetization solutions provider TrialPay, which is a privately held company with ...

You, Me and the Googlebot

by Peter Devereaux

If you have heard it once, you have heard it a million times - the speed of a website influences everything ...

The Pros & Woes of Telecommuting

by Peter Devereaux

By Amberly Dressler, Managing Editor Office workers often dream of the chance to work from home - no commute, ...

Self-Managed vs. Fully Managed VPS - Major Pros & Cons

by Peter Devereaux

By Greg Rockwood, SoftsysHosting Sooner or later most of us face with the crucial Web hosting choice for the ...

Top 5 Offline Resources for Online Businesses

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:: Melissa Butler, LendVantage :: On the Internet, the cost barrier to starting up a business is far lower ...

Onboarding: The Key to Long-Term Employee Success

by Peter Devereaux

:: James Clifton, GetApp :: You might have just hired the most qualified candidate for your organization, but ...

Yahoo's Mobile Evolution

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Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize ...

Web Tech Watch: Week 7, 2015

by Pete Prestipino

Welcome to another edition of Website Magazine's reach out to our editors! :: Layers :: A really simple (and ...

LinkedIn Gets In on Lead Gen

by Pete Prestipino

Professional social network LinkedIn is expanding its Marketing Solutions platform to help businesses drive ...

Business Owners Say 'Yes' to Digital in 2015

by Erik Harbison

A glimpse into the life of the business owners confirmed some of what we already know. According to recently ...

Expedia Strengthens Its Grip on Travel Sector with Orbitz Acquisition

by Derek Schou

According to the World Travel & Tourism Council, the total contribution of the travel and tourism ...

Streamline Digital Campaign Management with clickBakers

by Allison Howen

A new Web-based traffic management platform is helping online marketers maximize their profits. The platform, ...

Google Brings Medical Expertise to the Knowledge Graph

by Allison Howen

Watch out WebMD - Google is adding health information to the Knowledge Graph. According to Google, 1 in 20 ...

10 Free Tools to Help Your Small Business Succeed

by Dylan Chadwick

Today's business world, a rapidly evolving landscape seemingly dominated by technological developments, ...

Who's Personalizing What?

by Peter Devereaux

Companies that actively prioritize the "customer experience" have three times higher annual revenue compared ...

Migration Mitigation: Sound strategies and cost-effective best practices to keep your server migrations from heading south.

by Peter Devereaux

By Ryan Pelerin When moving into a new house, the last thing on your mind is uprooting and moving into your ...

How to Reinvent Your Digital Business

by Peter Devereaux

The following is a guest commentary from Michael Ni, CMO and SVP of products at Avangate Most service ...

The New Employee of the Month

by Peter Devereaux

By Allison Howen, Associate Editor The "employee of the month" program has been around for decades. Along ...

Laugh All the Way to the Bank: Using Humor to Increase Conversions

by Peter Devereaux

By Tim Ash, SiteTuners According to the Nielsen Norman Group, visitors will leave a website in as little as ...

Make It or Break It: Next-Level Marketing Automation

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Marketing automation has changed the way many of the Web's most savvy enterprises manage their digital ...

Sever Migration Failures & Successes

by Peter Devereaux

Completing a server migration is one of the most sweat inducing and stressful times that companies have to go ...

LiquidPixels - Responsive Imaging [Sponsored]

by Peter Devereaux

Truly responsive imaging calls for on-demand dynamic image rendering. From enterprise-class automation of ...

Step-By-Step Lead Nurturing

by Peter Devereaux

Today's consumers are a well-educated bunch. They know where to look for reviews that they'll trust, find the ...

Master List of Marketing Automation Tools

by Peter Devereaux

Marketing automation systems have empowered marketers to connect with current and potential buyers in ways ...

The Most Common Personalization Mistakes Companies Make

by Peter Devereaux

With Gartner data revealing that customer experience was the top area of marketing technology investment in ...

Who's Really Using That App?

by Pete Prestipino

Website and application analytics platform Similar Web has launched a feature that will provide developers ...

3+ Useful Tools to Optimize Onboarding

by Pete Prestipino

There's a trend today among the Web's experience optimization mavens - improving the way in which new users ...

3 Fail-Proof Personalized Marketing Tactics to Try

by Allison Howen

Ninety-four percent of businesses state that personalization is critical to their current and future success ...

CrowdTwist's New CEO Talks Loyalty Marketing

by Amberly Dressler

With Series B funding in 2014 and big-name customers like TOMS, UFC, Pepsi and L'Or‚Äö√†√∂¬¨¬©al, CrowdTwist ...

Top 5 Things You Can Do to Boost Website User Experience in 2015

by John Cole

:: By John Cole, Ezoic :: As mentioned last month on this site, there are five heavyweight items in the SEO ...

Demandware Advances its One Platform Strategy with Acquisition

by Peter Devereaux

Enterprise cloud commerce solutions provider Demandware has agreed to acquire Tomax, which is a cloud ...

Cha-Ching! Workers Will Demand Pay Raises in 2015

by Pete Prestipino

The global economy is picking up steam which is giving workers confidence to demand pay increases from their ...

10 Often-Ignored Tactics to Drive More App Installs

by Chirag Leuva

Marketing an app successfully may require taking a closer look at the tactics that have remained unused. ...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

by Pete Prestipino

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in ...

For Your Digital Consideration

by Peter Devereaux

Selecting a new ecommerce platform is one of the most important (and often most intimidating) decisions that ...

Know Your Enemy

by Peter Devereaux

By Jamie Smith, Co-founder of Engine Ready & acting VP of Growth for iSpionage When brands start ...

Net Briefs - Jan '15

by Peter Devereaux

2015 The Year of Social Commerce? 2014 was a good year for social commerce, but 2015 may be even better. ...

Web Only Loyalty Programs

by Peter Devereaux

By Amberly Dressler, Managing Editor Loyalty programs, those which reward customers for repeat actions ...

CRO PREDICTIONS FOR 2015

by Peter Devereaux

By Tim Ash In recent years, conversion rate optimization (CRO) has emerged as a top priority for marketers ...

2015's Most Outlandish Predictions

by Peter Devereaux

2015's Most Outlandish Predictions The typical January newsfeed and social stream is littered with ...

Tips to Maximize the Reach & Effectiveness of "Exclusive" Discount Codes

by Peter Devereaux

By Matt Swan, Client Strategist at Affiliate Window Exclusive discount codes can be one of the most powerful ...

Live-Chat Features Every Enterprise User Should Demand

by Peter Devereaux

Any business with a website knows that the more engaged a user is (in terms of interaction) the higher the ...

The Rise of Yahoo - What Happened and How does it Affect Their Future?

by Peter Devereaux

As 2014 comes to a close, we're beginning to look forward to the year ahead. Yahoo has seen dramatic changes ...

What Your Website Needs for 2015

by Peter Devereaux

The best way to guarantee a prosperous new year is an up-to-date company website. This article describes a ...

Is Your Website Visual Nirvana?

by Derek Schou

When Equafy, a cross browser testing platform, has recently announced the official launch of its cross ...

Bing Sticks to the Facts

by Allison Howen

Bing is making it simpler for users to find local information and directions, thanks to the search engine's ...

What's the Best Way for Today's Startups to Spend $50,000?

by Peter Devereaux

By Robert Cordray Creating a successful business is difficult, as there is a lot that goes into taking a ...

5 Mobile Website Issues Marketers Need to Watch

by Daniel Weisbeck

Despite the effort and investment that has been made in improving mobile websites, they are still falling far ...

AOL Creates an Open Marketplace for Video

by Pete Prestipino

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video ...

Quiz Time! HTML5 Standard

by Peter Devereaux

How much do you really know? Several years into Flash all but disappearing from the Web (and nearly 18 years ...

Small Biz Big Spenders

by Pete Prestipino

Small and medium-sized businesses that spend more rate search engine advertising and marketing (SEM, SEO, ...

From the Editor - Dec '14

by Peter Devereaux

Step Outside the Inbox While many businesses are attempting to rid their enterprises of email altogether, the ...

Net Briefs - Dec '14

by Peter Devereaux

Online Reviews Get a Response Consumer reviews hold incredible power over prospective buyers. In a study ...

Were You Naughty or Nice in 2014?

by Peter Devereaux

By Amberly Dressler, Managing Editor Anyone who has spent any amount of time on social media during the ...

A Whole New World: CRO and the Role of the Data Scientist

by Peter Devereaux

By Brian Lewis Just a decade ago, conversion rate optimization (CRO) was the playground for early adopters ...

DIY vs. DIFM - Which is Better for SMBs?

by Peter Devereaux

By Gil Ilani, Camilyo Building a website is like building a house, in that there is a whole spectrum of ...

How Important Is 'Word of Mouth' To Your Web Marketing Strategy?

by Peter Devereaux

Word-of-mouth marketing may have evolved from phone calls and face-to-face conversations to social media ...

BIG LIST of Performance Networks for 2015

by Peter Devereaux

Finding the right performance marketing network is a long an arduous process for any publisher or advertiser. ...

Web Components: The Dos and Don'ts for Production

by TJ VanToll

As many developers have likely heard, Web components are the next big thing in the developer world. And now ...

Ratings, Bias & the Performance Factor

by Isaac Rothstein

Thanks to the Internet, consumers' voices have never been so easy to hear. Go back 20 years and it was almost ...

How to Become a Data Scientist

by Peter Devereaux

There's plenty of openings for data scientists in modern digital enterprises, but not nearly enough data ...

Creating an Engaging Website 101

by Chirag Leuva

Never underestimate the importance of an attractive and personalized website. The attention span of Web users ...

5 Types of Web Hosts and What They Mean

by Larry Alton

Most people simply add on Web hosting when they purchase a domain or Web development package because it's ...

Get Fired Up About TrialFire

by Pete Prestipino

It's a pain in the digital neck waiting for someone else to integrate a new third-party tracking code or to ...

Test Web Pages in IE with RemoteIE

by Pete Prestipino

Microsoft's Internet Explorer browser has seen better days (in terms of usage). That of course doesn't mean ...

New Services Economy Sees Digitization of Products Into Services

by Pete Prestipino

Digital commerce solution Avangate's Fall 2014 release is aiming to help companies move beyond traditional ...

Breaking Down Website Barriers

by Peter Devereaux

By Allison Howen, Associate Editor The most successful brick-and-mortar businesses create a welcoming ...

Web Conferencing - Putting the Working Lunch Out of Business

by Peter Devereaux

By Allison Howen, Associate Editor Web conferencing is replacing the "working" lunch meeting. Instead of ...

A Brighter Digital Tomorrow - The Online Store of the Future

by Peter Devereaux

By Peter Prestipino, Editor-In-Chief To see what's in store for the future of the Web, look no further than ...

The Digital Key to Keywords

by Peter Devereaux

By Derek Schou, Associate Editor With so many competing products in the digital marketplace, the difference ...

Boom & Bust

by Peter Devereaux

By Peter Prestipino, Editor-In-Chief Are we in the middle of another tech bubble? Everywhere you look in the ...

Net Briefs - Nov '14

by Peter Devereaux

Double Down on Conversions Ecommerce merchants looking to increase conversions this holiday season should ...

Can Blackberry Make a Comeback with The Passport?

by Jason Edelman

:: By Jason Edelman, Fueled :: Blackberry ruled the pre-smartphone mobile world. Its devices, complete with ...

App Publishers Increasingly Turn to Offer Walls to Monetize

by Pete Prestipino

As app developers continue having a difficult time monetizing their user base, some interesting technologies ...

A Strategic Guide to Cross-Platform Marketing

by Eric Bader

Marketers have a multi-device conundrum because the consumers they want to connect with distribute their ...

Big List of Free Keyword Tools - 2014 Edition

by Peter Devereaux

While the term many be unfamiliar to much of the general public, keywords are one of the most important ...

Fun with Marketing Attribution Models

by Pete Prestipino

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are ...

Why Treat Each SKU as a Unique Business?

by Yevgeny Senkevich

Most ecommerce stores and businesses consider growth online a big priority. They merchandise their way to ...

Rethinking Small Business Websites

by Ran Oelgiesser

A website is a necessity for any business. It introduces a product or service to a wide audience, extends the ...

Americans Not Sold on Alibaba

by Amberly Dressler

Alibaba may be valued at more than eBay and Amazon combined, but China's ecommerce powerhouse has low brand ...

Experts Speak: Replatforming Hits & Misses

by Peter Devereaux

Replatforming is a major, major decision for any ecommerce enterprise. Not only do replatforming projects ...

Faster Delivery for All: 4 Solutions that Deliver

by Peter Devereaux

Customers may demand products how and when they want them, but many ecommerce retailers are struggling to ...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

by Pete Prestipino

Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process ...

Did You Pay Attention in 2014?

by Peter Devereaux

It has already been 11 months since the 'Net was flooded with digital resolutions and virtual business ...

10 Tips To Ace a Startup Job Fair

by Jason Edelman

:: By Jason Edelman, Fueled :: Startup companies are known for their relaxed atmosphere and passionate work ...

3 Awesome Ways Tech Could Improve the NFL

by Jason Edelman

:: By Jason Edelman, Fueled :: Football season has returned once again. Over the years there have been many ...

IP Threat Intelligence a First Line of Defense in Online Fraud Prevention

by Pete Prestipino

Online fraud is a growing concern to businesses worldwide, and is complicated by the prevalence of ...

QUICK HIT: Power of the First Position

by Pete Prestipino

Just how important is it to be on the first page and in the first position at Google? In a word... very. ...

Moxie Chats Up Mobile Shoppers

by Allison Howen

Do you offer live chat on your mobile website? If not, you are likely missing out on conversions. In fact, a ...

Ziftr Embraces the Cryptocurrency Movement

by Pete Prestipino

Ziftr, which develops products, tools and apps for the ecommerce shopping experience, has released an ...

Accept Bitcoin, eCheck and Credit Cards with New PayStand API

by Allison Howen

Online payment solution PayStand is making integration with its platform simple, thanks to the release of the ...

Drunk on Keynote Kool-Aid

by Amberly Dressler

The lights, the music and the smooth-talking and often-motivating CEO whose job it is to get an audience of ...

Web Tech Watch For the Digital Digerati

by Pete Prestipino

New technologies are introduced on the Web every day. While some end up being huge successes, others are ...

Shattering the 4 Ps of Marketing

by Deirdre Mills

For well over half a century McCarthy's four Ps - product, price, promotion and place (wsm.co/mccarthyps) - ...

Gambling on Alternative Payment Options

by Allison Howen

Every detail of the checkout page has an impact on consumers' purchasing decisions. As such, merchants must ...

Net Briefs - October '14

by Peter Devereaux

Email Reigns Supreme Email is still the king of B2C communication, as a new report from BlueHornet Networks ...

Improve Your Pictures, Improve Your Conversions

by Brian Lewis

Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and ...

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by Matt Swan

To make an affiliate marketing initiative profitable, advertisers need to step outside traditional formats ...

3 Brands Using the Right Marketing Mix

by Peter Devereaux

When it comes to marketing, promotion is as important as the product itself. Today's marketers, however, walk ...

6 Perfectly Polished Personalization Platforms

by Peter Devereaux

The right message at the right time...that's a popular idea in Web business today, but what does that really ...

Radware & Alert Logic Join the SingleHop Partner Ecosystem

by Pete Prestipino

The complexity that digital security entails can be overwhelming to enterprises of all sizes and scope. ...

4 Ways to Bring Product Images to Life

by Peter Devereaux

One of a merchant's many goals is to make the online buying experience resemble "real life." While there are ...

Start Collaborating on Infographics

by Allison Howen

Infogr.am is making it easier for colleagues to collaborate on projects, as the DIY infographic builder has ...

The Best Data Visualization Dashboards

by Peter Devereaux

Visualize the Data Check out 10 of the tech world's best data visualization dashboards below. With data in a ...

5 Ways to Get More App Downloads

by Peter Devereaux

Apple's iOS 8 officially launched this week. Along with the new software, Apple unveiled new promotional ...

New Partnership Expands Popular Payment Solution's Reach

by Derek Schou

While it may not be the most flashy part of a website, ecommerce could not exist without the payment ...

10 Tips to Choose the Right Images for your Website

by Jeff Davis

Why do people like a website? The answer lies in its design, the information it offers, its functionality, ...

Increase App Adoption, Virality and Entrenchment with Moxtra

by Pete Prestipino

One of the big drawbacks of native mobile applications is that a vast majority of are opened just a few times ...

3 Benefits to Turning up the Heat with Heatmaps

by Derek Schou

In today's digital age information is the key to success. Luckily for businesses, there are many tools ...

Addressing the 4 Stages of Conversion

by Allison Howen

With all of online marketing complexities, all marketers are really chasing one goal - to increase ...

5 Free Image-Editing Services

by Peter Devereaux

We live in a visual world, where content like images and videos attract more attention than text. This is ...

AdGear Partners with Data Management Platform

by Derek Schou

In order to properly assess their AdGear has announced that it is integrating its demand-side platform, ...

Simplified Event Websites Come to Wix

by Pete Prestipino

Event technology solution provider Moment.me has partnered with Web development platform Wix, enabling those ...

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by Pete Prestipino

When Elance acquired ODesk several months ago, many knew it signified that the very definition of work in ...

Are Your Shoppers Bored with the Online Experience?

by Peter Devereaux

By Garrett Eastham, Edgecase Be honest, do you know if your online store is fun and engaging for customers? ...

Online Surveys - A Go-To Source for Today's 'Net Pros

by Peter Devereaux

By Amberly Dressler, Managing Editor When it comes to online surveys, what marketers don't know can hurt ...

Net Briefs - September '14

by Peter Devereaux

PLAs Get Rated Product Listing Ads (PLAs) are becoming even more influential, as Google has added product ...

Optimizing Conversions with Common User Scenarios

by Peter Devereaux

By Brian Lewis If you've ever run a marathon, you're familiar with the term "hit the wall." This is a point ...

Active Versus Passive Monitoring: What's the Right Approach?

by Peter Devereaux

By Mehdi Daoudi While just understanding the value of website performance monitoring is an asset in and of ...

D.A.T. Segmentation

by Peter Devereaux

By Peter Prestipino Chances are good that the traffic you receive through the email channel is a major ...

3 Reasons Your Affliate Program is Stalled

by Peter Devereaux

By Jim Robinson It can happen to any major online advertiser with a mature affiliate program. What once ...

Making Phones Smart Again

by Peter Devereaux

By Amberly Dressler Today's obsessive mobile phone usage has given us all a greater sense of urgency. After ...

From the Editor - September '14

by Peter Devereaux

Playing Follow the Mobile Leader The rules of the mobile Web are dramatically changing, yet some enterprises ...

4 Recipes for Enterprise Creativity

by Peter Devereaux

By Allison Howen Creativity is a fickle thing - it can strike at any moment, and just as fast as it comes it ...

Mega-List of Online Survey Tips

by Peter Devereaux

Popular survey solutions have made it extremely easy to create, distribute and analyze online surveys. ...

3 Creative Offices to Envy

by Peter Devereaux

Creativity is an important element in all business, but it's not something that can be manufactured. Luckily, ...

The 4 Stages of Conversion

by Peter Devereaux

With all of online marketing complexities, all marketers are really chasing one goal - to increase ...

Losing Money With Your Online Marketing? Probably.

by Jesse Lakes

Over the past decade, global online commerce has grown to become a goliath of an industry, responsible for ...

Digital Stuff You'll Freakin' Love

by Pete Prestipino

Welcome to the Website Magazine Weekly Roundup! As most of the U.S. is preparing for a long holiday weekend ...

Value Attribution Data: Who Gets Credit for What?

by Peter Devereaux

Who Gets Credit for What? One of the biggest concerns for both advertisers and publishers in the affiliate ...

BI PLatform Feedvisor Raises $6 million

by Peter Devereaux

Feedvisor is looking to bolster its pricing and business intelligence (BI) platform, as the company has ...

How to Boost Your Conversion Rate without Paying a Dime

by Scott Polk

What is a conversion? A conversion is simply any action that you desire for a visitor on your website to ...

Escalating Support Issues to Zendesk with Vanilla Forums Integration

by Pete Prestipino

Enterprises using popular forum software Vanilla Forums will be able to escalate support issues to another ...

5 Ways to Rethink the Way You Rebrand

by Peter Devereaux

By Chris Tomeo, K2 It's no small feat, but a truly successful rebrand must be bold, flexible and radiate the ...

5 Best Load Balancers

by Sponsor

Load Balancing has emerged as a critical function for today's online businesses. As website traffic and ...

5 Shocking Ways Successful Startups Have Gotten It Done

by Anna Gale

Those familiar with the business world know the dire odds that face entrepreneurs when they start a new ...

Cover Your Assets. It's Time to Review Your Website Security.

by Marlene Byrne

The news of 1.2 billion usernames and passwords being hacked has the world tossing up digital red flags. It's ...

8 Cool Web Tools in Focus

by Pete Prestipino

New technologies are introduced on the Web every day. While some end up being huge successes, others are ...

Price Will Determine Success of Wearables" "

by Amberly Dressler

First smartphones now wearable devices, enterprises can never really escape evolving technology. In order to ...

Why Did Protesters Crash Google's Biggest Tech Event of the Year?

by Anna Gale

Google I/O is one of the biggest tech events of the year, right along with WWDC and E3. This year however, ...

Square Launches Online Scheduling Tool for SMBs

by Peter Devereaux

Starting today, Square is much more than a disruptive force in the mobile payments space. The company ...

Glassdoor Shows Off Reviews & Ratings

by Pete Prestipino

Before you switch jobs, you should know if the grass really is that much greener on the other side. ...

Cybersecurity Firm Seeing Green After Large Back-to-Back Rounds of Funding

by Derek Schou

By 2019 the cybersecurity market is expected to be worth $155.74 billion. As the number of Internet connected ...

3 Webinar Solutions to Know

by Allison Howen

Gone are the days when the only way for a business to hold a conference or seminar and deliver a message to a ...

Duda Offers DIY Personalization, Partner Program

by Allison Howen

Duda is looking to shake up the DIY website building industry, as the popular platform has just launched a ...

Do It Right, Or Not At All

by Peter Devereaux

How to Track and Optimize Performance in the Age of Marketing Automation By Mike Nierengarten Customer ...

Net Briefs - August '14

by Peter Devereaux

Organic Search Quality Rating Guide Leaked...Again Google has, once again, revamped the guidelines used by ...

5 of Google's Quality Rating Guidelines

by Peter Devereaux

As far as the Internet goes Google is King. There are more than 11 billion searches made on Google per month. ...

3 Webinar Solutions To Know & Love

by Peter Devereaux

By Allison Howen Gone are the days when the only way for a business to hold a conference or seminar and ...

A Big Gyft for First Data

by Pete Prestipino

Payment processor First Data Corp. announced that it is acquiring Gyft, a company that helps mobile device ...

Conversion Mistakes NEARLY EVERY COMPANY IS MAKING

by Peter Devereaux

By Tim Ash Not long ago, in the early 2000s, the concept of conversion rate optimization (CRO) was new, and ...

Into the Deep End: Learning to Code

by Peter Devereaux

By Derek Schou There is no shortcut that aspiring developers can take to obtain all of the knowledge they'll ...

4 Brand Stories to Remember

by Amberly Dressler

Every brand has a story; just some brands are better at telling it. Companies invest a lot of resources - ...

9 Webinar Solutions to Know (And Love)

by Allison Howen

Hosting a webinar can offer many benefits to a business, from lead-generation to brand awareness. Before a ...

How To Create Tenancy Deals With a Media Pack

by Peter Devereaux

By Matt Swan For the first time, advertisers will invest more than $50 billion in digital channels in 2014, ...

7 Tips for Reaching Prospects with 1-to-1 Marketing

by Peter Devereaux

By Loretta Jones, Insightly Way back in 2007, The New York Times ran an article about the proliferation of ...

Take Products for a Virtual Spin

by Allison Howen

Consumers can take products on a virtual spin, thanks to a new offering from visual commerce solutions ...

3-D Printing So Easy a Child Could Do It

by Ilan Nass

Accessible 3-D printing is on the horizon. The futuristic technology promises rapid and efficient assembly of ...

Struggling Brookstone Receives Help from GE

by Peter Devereaux

In 2012 the total amount of outstanding large business loans (greater than $1 million) was $1.89 trillion. ...

Do You Know How Big the Internet Really Is? [Infographic]

by Peter Devereaux

The Internet has become an essential part of a business professional's life. Whether they access it from ...

Foot Locker, AARP & More Turn to Verification Company

by Derek Schou

Special offers are common place in today's market - especially for niche groups like military, teachers, ...

9+ Shipping & Return Strategies to Know

by David Rekuc

According to Census Bureau estimates, ecommerce sales in the U.S. passed $263 billion in 2013, up almost 17 ...

The Changing Face of Marketing: Being Digital Doesn't Mean You Can't Be Human

by Richard Oldale

The marketing game is changing. Consumer use of multiple platforms and the rapid growth of m-commerce is ...

Germany Dominates World Cup in More Ways than One

by Derek Schou

Germany dominated this year's World Cup - not only with its winning team but also on the 'Net. Compuware APM ...

What the F#nt! Why Typography Matters for Mobile Marketing

by Peter Devereaux

By Trish Sammer Johnston, MobileTechCreate Typography in mobile email seems like a pretty straight-forward ...

Enterprise Mobility Trends In 2014

by Chirag Shivalker

Mobility is one of those third platform technologies, which dictates the way enterprises function. As the ...

On- And Off-Page Optimization of Web Pages

by David Meade

Three of the factors that dominate the SEO field are on-page optimization, off-page optimization, and the ...

Small Biz: Why Do You Really Have a Website?

by Chris Hazel

A website serves different purposes but a big chunk of people having websites often fail to answer the most ...

AddShoppers Acquires Sociaby

by Allison Howen

AddShoppers is looking to strengthen its product offerings, as the social marketing and analytics platform ...

Organic Reach Have You Down?

by Maria Mincey

How long have you been relying on Facebook to deliver the digital goods for your business? How has it worked ...

The True Cost of Avoiding Online Marketing

by Mike Canarelli

One of the toughest parts of running a business is growing it. This part of the job can occupy all of your ...

Google Glass: Changing How We See the World

by Anna Gale

Today's smartphones have thousands of available applications that have disrupted once-thriving technologies ...

Weekend Warrior: Spy on the Competition

by Elena Terenteva

OK, let's get it straight, there's nothing wrong with wanting to spy on your competition. It's neither ...

Fundraisers Get Sharper Raiser's Edge"

by Amberly Dressler

Engaging supporters, improving data health and boosting fundraising efforts should be among the top ...

Better Product Pages in 4 Months

by Amberly Dressler

The holidays will be here fast but improvements to ecommerce sites take time. Retailers should maximize the ...

Who Will Be the First Trillion Dollar Company?

by Anna Gale

Over the years, we've grown accustomed to big numbers. In the contemporary financial age, enormous sums of ...

Why Firewalls and SSLs Aren't Enough

by Steven R. Russo

It says something about our society when we've become so immune to news of another major data breach that we ...

Loyalty Program Provider Receives Major Investment

by Derek Schou

In 2012, the number of U.S. loyalty program memberships was 2.65 billion. With this in mind, it is no ...

4 Months to Better Product Pages

by Amberly Dressler

As the holiday retail push seems to start earlier each year, many savvy online retailers are preparing now. ...

Lock It Down

by Peter Devereaux

By Derek Schou, Associate Editor Cybersecurity is a very real concern for enterprises today. Websites seem to ...

Lull. #WhatLull?

by Peter Devereaux

By Amberly Dressler, Managing Editor It's summer, which means the temperature is rising and with it, so are ...

Google's Supporting Cast

by Peter Devereaux

Every Web worker knows that much of their digital success relies on Google and the tech juggernaut's services ...

Who's Who in Artificial Intelligence?

by Peter Devereaux

The increasing sophistication of digital marketing and advertising has transformed how enterprises connect ...

eBay Enterprise Appoints an IBM'er

by Amberly Dressler

Companies like Zales, Sports Authority, RadioShack and others turn to eBay Enterprise for omnichannel ...

What You Should Know About the Uber Phenomenon

by Parker Trewin

Media outlets everywhere shouted news that the 3-year-old ride-sharing service Uber charted an eye-popping ...

Clubcast - The End of Live Music?

by Anna Gale

It's no secret that technology drives music. Every age has its innovators, and each its instrument. The ...

Would A Legalized Aereo Survive?

by Diana Zelikman

On April 22, 2014, the Supreme Court heard ABC v. Aereo which is a case that seems like an epic, 'David vs. ...

Why Conversion Rates Don't Matter

by Isaac Rothstein

You're probably immediately asking yourself the question: How can it be said that conversion rates don't ...

Getting Wild With Wireframes (2014 Edition)

by Peter Devereaux

In their essence, wireframes are a simple thing. Essentially, wireframes are just a storyboard of what the ...

Overcoming 6 Common Website Mistakes

by Maria Mincey

Now that you are challenging yourself to get a little more digital, you can take further strides and make ...

Experts Speak: Small Steps for Bigger Conversions

by Derek Schou

According to the recently released MarketingSherpa Ecommerce Benchmark Study, most conversion-to-sale rates ...

Crash Course On Google My Business

by Peter Devereaux

For many brick-and-mortar businesses, the biggest challenge with building an online presence is using it to ...

Recruit Brand Advocates; That's An Order

by Amberly Dressler

The military community is a very large and engaged audience and some of the biggest brands in the world find ...

Salaries of the Top Digital Marketers

by Pete Prestipino

You'll need to climb to the top of the professional ladder to secure a top salary if you're a digital ...

5 IoT Products Bringing the Web Into the Real World

by Diana Zelikman

The year is 2014, and society is 25 years removed from it's introduction to the Web. That's right, Tim ...

There's a Method to Online Scams

by Hugo Beniada

The Internet can be a strange place sometimes, in more ways than weird content. While it's pretty easy to ...

Power to the People: How to Make Self-Service a Priority for Your Website

by Jake Wobbrock

These days, successful businesses are the ones who can break down silos - the barriers that form over time ...

5 Google Products You Aren't Using

by Amberly Dressler

By today's count, Google offers 49 different products to allow users to search, shop, socialize and more. Of ...

Best Western Books Digital Best Practices

by Amberly Dressler

Internet professionals looking to 'check out' what's needed to be successful online needn't look further than ...

5 Must-Have Google+ Circles

by Peter Devereaux

Google+ holds a treasure trove of features that brands can leverage to engage with their audiences, and one ...

Smarter Remarketer Gets Paid, Hires Assets

by Amberly Dressler

In business, it's not always about who you know but also how much they can count on you. Barry Clark has ...

3 Thought Leaders Who Were Full of It

by Diana Zelikman

People in important leadership positions generally have the best intentions, but sometimes even if they mean ...

MediaMath Prepared for Next Phase of Growth with $175M in Funding

by Pete Prestipino

Digital advertising platform MediaMath, which offers solutions for media buying and data management, has ...

More than Chat Windows

by Peter Devereaux

By Allison Howen, Associate Editor Enterprises must be willing to step out of their virtual comfort zones in ...

What a Newb

by Peter Devereaux

By Derek Schou Being a millennial in the workforce has been an interesting experience so far. Before my first ...

Finding Motivational Triggers in Landing Page Optimization

by Peter Devereaux

By Chris Goward, WiderFunnel Landing pages rightfully get a lot of attention from marketers who are focused ...

Big Data for Small Brands

by Peter Devereaux

By Amberly Dressler, Managing Editor Big data isn't just for big brands. Increasingly, small- and mid-size ...

What's the Frequency?

by Peter Devereaux

By Peter Prestipino, Editor-In-Chief Email is the virtual workhorse of digital marketing and every Web worker ...

Transforming Wire Data with ExtraHop

by Pete Prestipino

ExtraHop, which provides real-time wire data analytics for IT operational intelligence, has closed a $41 ...

Pinterest Users Are Prime Brand Prospects

by Pete Prestipino

New research reveals that active users of Pinterest are prime targets for brands. Commissioned by Ahalogy, ...

3 Tips to Make Big Data & CRMs Work Together

by Peter Devereaux

Big data - albeit an overused term - refers to large amounts of data that businesses are often unable to ...

Contract-to-Hire: Is it Right for you?

by Peter Devereaux

By: James Vallone, Jobspring Partners Companies and professionals have three routes available when hiring: ...

Behemoth Guards Against DNS DDoS and Direct IP Range Attacks

by Peter Devereaux

Cloud-based security service Incapsula just released two new services designed to help protect again large ...

Experts Speak: Must-Have Marketing Automation Features (Part II)

by Peter Devereaux

Website Magazine continues its marketing automation roundup by asking four more Internet professionals about ...

Experts Speak: Must-Have Marketing Automation Features (Part III)

by Peter Devereaux

Marketing automation can be complex, time consuming and expensive. MA can also lead to increased sales, ...

Sell-Anywhere Storefront Ecwid Closes $5M Series B Investment

by Pete Prestipino

Ecommerce solution Ecwid, which now boasts 500,000 registered merchants in 175 countries and in 45 languages, ...

8 Tech Hobbies That Are Older Than You Think

by Diana Zelikman

:: By Diana Zelikman, Fueled It might seem like new technology is cropping up faster than ever, but some ...

Get Busy With Better Icons

by Pete Prestipino

Icons are a necessity for any digital project but creating a custom set for each project isn't practical as ...

YoY Conversant Growth Solid By Any Measure

by Pete Prestipino

Conversant, which recently rebranded from Commission Junction, reported earnings earlier in the month and by ...

23 Cool Tech Facts

by Diana Zelikman

In a world run by Internet connectivity for all aspects of life, from efficient work operations and ...

Honorable Corporate Comebacks

by Ilan Nass

Social networking is all the buzz these days. Every second, unabashed users on sites like Facebook, Twitter, ...

Movers and Shakers You Might Have Missed

by Pete Prestipino

It's not easy keeping up with technology movers and shakers; but if you don't keep your virtual eyes open, ...

Better Buy-In with Website Prototypes

by Danielle Vitogiannes

One of the most critical junctures in developing a website is the concepting review prior to moving into ...

Switch the Channel From Multi" to "Omni"

by Peter Devereaux

Why is omnichannel so popular now? What was wrong with multichannel? Simply put, multichannel is like the ...

Mom-Inspired Business Lessons

by Amberly Dressler

Business lessons come from everywhere - from mom-and-pop companies and trendy tech startups to non-profit ...

When Is Your Business Ready For Prime Time?

by Peter Devereaux

By Diana Zelikman, Fueled New business owners often get overly excited and ready to share their plans before ...

The C.R.U.X of Conversion and Usability

by Peter Devereaux

By Joe Doveton, GlobalMaxer :: The C.R.U.X. of the Affair: How Conversion Rate Optimization Ended Up Getting ...

Saving an Image, Which File Type is Right for You?

by Derek Schou

The difference between whether a website is successful, in terms of page loading speed, in many ways could ...

Page Load Time Slow; Are CDN's to Blame?

by Pete Prestipino

Maintaining consistently low page load times are important in providing the optimal customer experience on a ...

5 Awesome Venues for Your Next Conference

by Diana Zelikman

For anyone that has ever attended a conference, the venues can all begin to look the same, providing the same ...

A Trend-Free User Experience Checklist

by Peter Devereaux

No one is safe from fads. If they were, nobody would have worn parachute pants in the 1980s. Over the years, ...

Quick List of Popular Heatmaps on the Market

by Peter Devereaux

The success of a website is impacted by its ease of use. After all, we live in a fast paced world and ...

The World Isn't Changing; You Are Changing the World

by Peter Devereaux

In the same virtual breath, technology can be exciting and empowering, as well as scary and smothering. The ...

A Performance Marketer's Guide to Long-Tail Keywords

by Peter Devereaux

One of the best ways performance marketers can separate themselves from other advertising channels is by ...

Getting Repeat, Regular Conversions

by Peter Devereaux

Decision-makers are finally seeing the light. According to a recent survey from Manta and BIA/Kelsey, 62 ...

Bright Ideas for Performance Marketing

by Peter Devereaux

Incredible growth often comes with incredible challenges, and they can cripple or exhilarate those involved. ...

They Said What?! How to Manage User Reviews

by Peter Devereaux

By Michelle Wicmandy Customer reviews have significantly changed the way consumers obtain product information ...

5-Point Checklist for Handling Negative Reviews

by Amberly Dressler

Offering products and services in today's hyper-connected world means there are multiple channels where your ...

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