Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Artisan Mobile Takes on Hybrid Apps

Artisan Mobile is taking on hybrid apps, as the company has expanded the capabilities of its Mobile Experience Management (MEM) platform. With this update, companies offering native apps that include components built in HTML5 can leverage...

Mobile App Development Process: 5 Precautions to Follow For Successful Apps

:: By Diwiyne Johnson, Vanity Point :: Now that mobile app developers have gained some more experience, they are no longer making apps for the heck of it, but are now developing apps which are meaningful and better. That is at least...

PowWow Transforms Mobile App Delivery for the Enterprise

PowWow, an application delivery platform which enables companies to move existing windows or Web applications to any mobile device for a native-like experience, announced $2.5 million in Series A funding. Investors include OurCrowd...

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An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

5 Ways to Get More App Downloads

Apple’s iOS 8 officially launched this week. Along with the new software, Apple unveiled new promotional tools to help developers increase the visibility of their apps. The two new tools are called App Previews and Bundles ....

MobiCart Adds Campaign Management Tools, New Payment Gateways

MobiCart has unveiled the next generation of its m-commerce platform, which aims to provide retailers with improved commerce capabilities, including campaign management tools and payment gateways. With MobiCart 2.0, merchants have...

Increase App Adoption, Virality and Entrenchment with Moxtra

One of the big drawbacks of native mobile applications is that a vast majority of are opened just a few times on average, never to receive regular use, or worse - outright deletion shortly after download. One of the ways that app developers...

Top Brand Rocks Loyalty, Mobile

When you’re one of the most recognizable brands in the world, consumers expect a certain type of experience – as in a flawless one – and their digital expectations are no different. Hard Rock International is one...

4 Ways to Go More Mobile in 2014

:: Larry Alton :: It’s official: Americans now use more mobile devices than desktop to browse the Internet . People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while...

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iOS 8’s Extensions Explained: What Promise Do They Have in Store?

:: By Chirag leuva, Yudiz Solutions :: Unlike Android, iOS has always been lacking in sharing option among apps. Typically in iOS apps maintain an independent status and they hardly engage with each other. But with the launch of biggest...

Apptive Brings M-Commerce to Magento

DIY mobile commerce app builder Apptive has unveiled a new integration with the Magento platform, which aims to help merchants expand their mobile commerce strategies. Through the integration , merchants will be able to leverage Apptive’s...

Apple Sheds Light on App Rejections

In an effort to help developers better prepare their apps before submitting them for review, Apple is shedding some light on the top reasons it rejects app. According to the tech juggernaut, the top reason apps were rejected during...

Snapchat Takes on More Live Events

Snapchat is expanding its “Our Story” feature to cover more live events. The ephemeral messaging app initially launched Our Story at Electric Daisy Carnival back in June, and since then, the company has seen Snapchatters...

Engage Mobile Consumers with Native In-App Messaging

Mobile app marketers will be able to engage their users through personalized in-app messaging, thanks to new capabilities for Artisan’s Mobile Experience Management (MEM) platform. Through the in-app messaging capabilities, marketers...

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