Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

10 Often-Ignored Tactics to Drive More App Installs

:: By Chirag Leuva, Yudiz Solutions :: Marketing an app successfully may require taking a closer look at the tactics that have remained unused. There are, of course, tactics that are common among the vast majority of marketers looking...

Shopping Apps Dominate 2014

Overall app usage grew by 76 percent in 2014 according to new data from Flurry Analytics. The data, which looked at app usage throughout the year, found that shopping, utilities and productivity, and messaging apps all experienced...

As Mobile Activity Increases So Does the Need for Mobile Ads

As consumers turn to their mobile devices for more daily activities, mobile companies are taking financial advantage of the increased activity and engagement through ads . MeetMe , a public market for social discovery, has announced...

Mobile Adoption in 2014

Predictably, 2014 was another big year for mobile. Because of this, Nielsen decided to take a look back at the adoption rates of smartphones and popular mobile apps. The global information and measurement company found that smartphone...

A Very Apple Christmas

New data from popular mobile analytics platform Flurry reveals that Apple devices were very popular Christmas gifts this year. The data, which examined new device activations and app downloads during the week leading up to and including...

What Consumers Really Say About Retailers' Mobile Web Experience

As " mobile " becomes a larger part of retailers digital initiatives, it's vital they understand what consumers are looking for in their mobile sites. Mobiquity , a provider of mobile engagement solutions, has recently...

Visual Content for the Mobile Experience

Visual marketing and commerce platform Olapic (which helps retailers collect, curate and show off their customers' photos) recently announced a partnership with mobile commerce platform Branding Brand. The partnership will enable...

Cash Rebates In Action; Amazon Opens Up to Mobile Shopping App Ibotta

Retail shopping app Ibotta has partnered with Amazon to offer users of the online retail powerhouse the ability to earn cash rebates on their purchases. Shoppers simply download the app for free to their phone, check which of their...

Rejuvenate Your Mobile Ad Strategy with Auto Play Videos

Video is one of the most popular forms of media on the Internet and its popularity is only predicted to grow in the coming years. PadSquad , a mobile software and advertising technology company, has announced a partnership with Teads...

Men More Likely to Make Mobile Purchases

A new study suggests that men are more likely to make purchases on mobile devices than women. Surprised? The study, which is titled “ Holiday Shopping in a Cross-Screen World ” and conducted by the Interactive Advertising...

Create an M-Commerce App with New DIY Platform

E-commerce merchants can step up their mobile commerce initiatives with a new solution from IT solutions provider eGrove Systems. The solution, dubbed Elite m-Commerce , enables merchants to create their own m-commerce apps. The solution...

Before You Dive Headfirst into Mobile, Know What Consumers Expect

Mobile has cemented itself as an e-commerce power player and businesses that have not already adapted to the all-important e-commerce channel must do so. However, before they dive headfirst into the mobile channel businesses must understand...

Mobile Trends to Look for in 2015

As consumers continue to increasingly use their mobile devices for e-commerce purposes marketers must adapt. UpSnap , a provider of mobile advertising solutions, has released its top predictions for the mobile space in 2015. According...

AppsFlyer Simplifies Mobile App Marketing

Mobile advertising measurement platform AppsFlyer is aiming to simplify the way app marketers connect consumers to their content with a new technology called OneLink. OneLink is a deep linking and tracking technology that enables marketers...

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