Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Shop 'Til You Drop; Offer a Visual Mobile Shopping Experience

E-commerce software provider Edgecase is making it easier for mobile users to shop until they drop, unveiling a new solution that simplifies product discovery on the small screen. The Visual Shopping offering, enables online retailers...

TV Loses the Battle for Multi-Taskers’ Attention

In today’s always-connected world, it is not unusual for consumers to multi-task. For instance, it is a common occurrence for someone to browse their smartphone or tablet while also watching television. This multi-tasking, however...

Direct Messaging Arrives at Swarm

Foursquare is sprucing up Swarm up by adding direct messaging to the app. For those that need a refresher, Foursquare decided to split its service into two separate apps in May 2014. While the Foursquare app focuses on discovery, Swarm...

Mobile is Driving Local Search

Mobile devices are driving local searches according to a new study from the Local Search Association (LSA). In fact, the ‘“Mobile Fanatics” – How Mobile is Transforming Local Shopping’ study shows that...

Adobe Enhances its Mobile Services

New mobile apps are available for purchase every day. Yet, developers would be wise to remember that just because their app is available to the public, it does not mean that their work is done. Web tech powerhouse Adobe has recently...

The Mobile Payments Opportunity

Mobile is one of the hottest technologies on the market and brands who choose to ignore the opportunity risk losing valuable revenue. Demonstrating the importance of mobile in brands future plans, Future Market Insights recently released...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Push Notifications: The New Travel Agent?

The introduction of the Internet forever changed the way that consumers booked their travel plans and now the industry looks to being going through another change with mobile devices playing a larger role in the planning and booking...

What Consumers Are Saying About Mobile Payments

Consumers are becoming more comfortable using their phones to pay for products or services according to recent MasterCard research. In fact, MasterCard ’s third annual Mobile Payments Study showed a significant growth in volume...

Are Your Apps Posing a Security Risk?

Website security is a common concern today among many consumers and companies alike. Few, however, pause to give thought to the security of their mobile apps. FireEye , a network security company, has released a new report, titled...

Google Doubles Down on Mobile Optimization in Search Rankings

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization...

Consumers Devour Apps Like Never Before

Consumers today are enthralled by mobile apps. In fact, according to comScore 52 percent of consumers' time on their mobile devices is spent in apps. Fiksu , a provider of mobile marketing technologies, has released the latest...

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Say Goodbye to Mobile Abandonment

One of the main reasons Internet retailers don't see more purchases coming from mobile devices is that it's simply (and still) not that easy to go through the process of entering payment details on smartphones. Visa Checkout...

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

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