Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Showrooming? Ya, That Happens

Unlike at the movies, consumers aren’t asked to turn off their cellphones before entering a retail store. Instead, they use their phones to enhance their shopping experiences. Retailers can’t ignore that 70 percent of U...

Roost Helps Mobile Sites Get Pushy

A new digital marketing platform from Notice Software is helping brands engage mobile site visitors with push notifications. The Roost platform, which is currently in beta, is designed to accommodate all mobile websites, but puts an...

The Unique & Curious Behavior of Mobile Content App Users

There's a big difference in consumer behavior when interacting with gaming, commerce and service apps as opposed to content apps on mobile devices according to a new study from Rumble. Some interesting, and rather curious, findings...

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Crowdsourced Social App Discovery

There are millions of apps within the App Store and it's becoming increasingly difficult to find those worthy of download. AppXChange, however, is hoping its approach will provide a better way, adopting a more "social"...

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DudaMobile Delivers API to Developers

DIY mobile website builder DudaMobile has unveiled the DudaAPI, which provides a toolset for Duda Partners and developers to integrate the mobile platform into their websites. In fact, with the DudaAPI , developers can create sites...

Mobile Orders Increase by 146%

M-commerce continues its upward growth, as a new 3rd quarter report from Rakuten LinkShare reveals that the affiliate network saw mobile orders increase by 146 percent year over year (YOY). More specifically, the report shows that...

Paso Doble: A Groundbreaking Video Ad Unit for Apps?

Mobile media company Zumobi has introduced what it believes is a revolutionary and groundbreaking video advertising format which runs inside existing mobile ad units on iOS smartphones. Zumobi is calling the format an alternative to...

Tips for Testing Within the Ever-Changing Mobile Market

The biggest challenge mobile presents is not a small screen, but a fragmented market that is peppered with numerous devices and operating systems. This poses a problem for developers, who are not only required to create multiple versions...

Virtual Tours on Smartphones, Tablets

Mobile engagement platform Modo Labs recently released a solution dubbed Tours 2.0 that enables users to create rich-media mobile tours. The solution, an expanded version of Modo Labs Tours module, enables enterprises to deliver interactive...

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Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Mind-Blowing Mobile Ad Engagement Rates

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming. Today, mobile ad network InMobi announced two new...

Mobile Guesswork Be Gone; Netbiscuits Dives into Analytics

Mobile software solutions provider Netbiscuits has launched a new analytics offering to help brands create faster and more adaptive mobile Web experiences. The platform, dubbed Netbiscuits Analytics , provides users with mobile device...

Safari Rules in Mobile Browser Usability

Fixya, a website that aggregates fix-it requests for a variety of products, has examined the usability of mobile browsers and the results are worth a look for developers. The company studied over 60,000 different help requests for...

Mobile Shopping Comes of Age with ShopSavvy

Mobile shopping platform ShopSavvy, which boasts more than 40 million downloads and millions of monthly active users, has announced a new update (version 8) for iOS mobile devices and Android smartphones. The new version offers up...

Feedly Accelerates to RSS Dominance

Ever since Google Reader closed its doors, Feedly has been the de facto leader in RSS stream readers. The service just announced that the latest version for Android is now available in Google Play. Version 17 of the Feedly app boasts...

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