Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Apple Goes SoLoMo with SpotSetter

Apple is testing the waters of SoLoMo (social, local, mobile) with the recent acquisition of SpotSetter, a social search engine (and mobile application) that provides personalized recommendations about “places to go” by...

Expected Boom in M-Commerce Requires Extra Security for Brands

Sales in m-commerce ( mobile commerce) are predicted to rise from an expected $204 billion in 2014 all the way to $626 billion in 2018. With such a drastic increase in m-commerce sales, it’s evident that enterprises are going...

24% of Top UK Retailers Not Ready for Mobile

Mobile traffic is on the rise, but nearly a quarter of UK retailers are still not offering websites that are optimized for these devices. In fact, a recent study from commerce solutions provider Skava reveals that even though mobile...

App Annie Acquires Distimo

App Annie is looking to spruce up its mobile analytics platform, as the company has raised a $17 million round of funding and made its first acquisition. App Annie acquired Distimo, which is a mobile analytics company. Through the...

Mobile App Ads Deliver Higher ROI Than Banners & Video on Facebook

Application marketing platform Fiksu (which offers programmatic media buying and optimization as well as attribution and tracking on Facebook's mobile app ads), has released a new report which compares the performance of various...

Mobile Drives In-Store Retail Sales

Mobile is continuing to shake up the commerce industry, and a new report is shedding light on how mobile marketing can help retailers boost their bottom lines. The “ Engaging the Mobile Shopper ” report, which was conducted...

Consumers Willing to Trade Data for Incentives

In 2013, spending on mobile advertising totaled $7.1 billion*. With mobile being such a large industry it is important that marketers understand what’s working and what’s not so they can improve their results. Hipcricket...

Creating a Gaming App is Easy as Pie

DIY app building platform Appy Pie has launched a cloud-based mobile game builder, enabling users to create a mobile game with no programming experience required. The Game Builder has been available in beta since January, and has seen...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

Mobile Advertising Analytics, App Store Optimization Come to App Annie

Mobile analytics firm App Annie has announced two new products that will help developers address the paid and organic discovery of their applications. Positioned alongside its existing trio of products - Store Stats, Analytics, and...

So Long Cookies, Hello Mobile Registration

With mobile looking like it’s taking over the world, it’s important for companies to think of new ways to market toward mobile consumers. With the release of its new Mobile Registration Solution for its Customer Profile...

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Mobile Takes Driver's Seat in DPI Software Sales

With the help of mobile, sales of Deep Packet Inspection (DPI) software is expected to top $2 billion by 2018 according to Infonetics Research. The market research and consulting firm’s biannual report states that while operator...

Mobile Load Times for Responsive Sites Unacceptable

Many responsive sites are experiencing sluggish load times and image size is being reported as the principle cause of the under-performance. Trilibis, which just so happens to offer a server-side responsive design technology solution...

Mobile Web Traffic Jumps 50%

Mobile’s momentum has not slowed down yet, as new data shows that Web traffic from mobile and tablet devices jumped 50 percent over the past year. The data, from online marketing company Wpromote , found that non-desktop traffic...

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