Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Making Mobile Games More Social

The introduction of smartphones into the world not only revolutionized how consumers could talk to one another or how they could surf the Web any place that has cell reception, but also brought about a new era of gaming. Viber , a...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile inititaives in the near future. Mobile marketing platform Tune, for example, recently announced the aquisition of Artisan Mobile, a provider of solutions for...

Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Deliver HyperLocal Content to Consumers

Shoply Labs, which powers the Shoply mobile shopping app, has unveiled new partnership with beacon-based proximity marketing companies in the U.S Through the partnerships, the Shopily app will be able to deliver hyper contextual content...

Everyone Hates Mobile Interstitials

We’ve all ran across it and one point in time. Upon visiting a mobile website, an interstitial disrupts your experience by encouraging you to download the site’s native mobile app. Some apps can provide richer user experiences...

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data...

Build Hybrid Apps with the Performance & Usability of Native

Developers have long had to make an important choice when it comes to their "mobile" presence. They can create apps that work on multiple device types – Android, IOS and Windows – with an HTML5 or hybrid mobile...

Is Mobile Really Helping Your Business?

Consumers are using their smartphones to access brands like never before - spurring merchants and financial institutions to adopt various omnichannel tactics to ensure their end-users receive a similar experience regardless of touchpoint...

Mobile Marketing's Game-Changing Benefits To Any Brand

By Jona Jone, BreezyHub.com It cannot be stressed enough: mobile marketing is and will continue to be a necessity for businesses of all sizes. Aside from the fact that consumers are gearing toward mobile devices over computers, the...

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A Mobile App for Offline Retailers

Inventory management and retailer optimization solution Shopventory has released a free mobile application for retailers. The new Thrive app, available now at iTunes with an Android release scheduled to follow, will enable retailers...

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Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

Avoiding the Dilemmas of App Development

By Russ Somers, sonarDesign Marketers tasked with creating apps often find themselves facing unpleasant choices. Dilemmas are the norm in app development. The iOS versus Android choice is only one example. iOS wins in many areas -...

5 Tips to Convert Mobile App Installs into Revenue-Producing Users

By Dennis Mink, VP Marketing at Liftoff Mobile marketers spend a lot of time and money trying to get people to install and use their apps. However, a vast majority of app installs do not convert into high-value users. In fact, most...

6 Hacks to Better Optimize Your Content for Mobile

By Allie Gray Freeland, @AllieGrayFree Google, the search engine with the lion's share within the search engine industry, launched an algorithmic changed deemed “ Mobilegeddon ” to favor sites that are "mobile...

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