Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Mobile Commerce: Who's Doing It Best & Why

With 81 percent of U.S. smartphone and tablet users reporting to have shopped online using these devices (according to new data from Episerver ), brands without a mobile commerce strategy are set to fall behind...way behind. With mobile...

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Health Apps That Will Change Doctor Visits Forever

:: By Li Huang, Fueled :: If we mobile users have iTunes for our ears, Candy Crush for entertainment and Siri for guidance, then isn’t it about time that our smartphones included a personal med pack? The pace of mobile health...

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

Why Mobile Site Search Matters [and How to Do it Well]

:: By Matt Riley, Swiftype :: Mobile browsing is a game of speed and convenience, and building site search for the high expectations of users on the go can be an exceedingly difficult challenge. Already tough to master on desktop,...

3 Factors that Matter in the Mobile vs. Web Apps Debate

:: By Lars Kamp, Crittercism :: For the past 10 years, a fierce battle has raged on: mobile versus Web. Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental...

Monetizing in-App Search for Web Retailers

Retail cloud solutions provider Point Inside has released an interesting new search marketing program for mobile retailer apps dubbed StoreBoost. The advertising solution, available within Point Inside's StoreMode offering, enables...

Chat it Up with Facebook in the Enterprise

Facebook has introduced a new chat client for Facebook at Work , a version of the social platform that allows co-workers to share and collaborate in private. Work Chat is similar in many regards to Facebook's Messenger. Functionality...

Mobile Email Opens Slowing Down

Mobile email opens are slowing down according to new research from email marketing provider Movable Ink. Movable Ink’s quarterly U.S. Consumer Device Preference report shows that at the end of 2014 mobile accounted for 66 percent...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Newsflash: Millennials are Demanding

The word “demanding” has been added to the long list of adjectives used to describe the reputation of millennials thanks to a recent study from Dynatrace, which sheds light on this group's online shopping habits. The...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

Unlocking Revenue Through Innovation

Retailers are projecting growing sales and revenue but believe greater investment in innovation in an omni-channel strategy including website, mobile and social media channels will be needed to remain competitive according to the 7th...

Test Your Website's Mobile-Friendliness with Bing

The pervasiveness of mobile devices demands companies must be aware of the experience they present to users. There are plenty of mobile testing tools available for 'Net-based businesses on the market today. Google, for example...

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Facebook Puts Notifications on Your Homescreen

Facebook is expanding its mobile app lineup with a new app called Notify. Notify aims to keep users up to date with the news that matters most to them by delivering timely notifications based on the user’s interests. After downloading...

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