Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

YP Jumps into Display Ads for Mobile

Local search and advertising company YP is starting the New Year with a focus on mobile display advertising, as the company has acquired Sense Networks in a move that will enable YP to grow its mobile advertising offerings. In fact...

Shopify Kicks Off 2014 with Focus on Mobile

It looks like mobile’s momentum is pushing forward into 2014, because popular commerce company Shopify has just introduced a new way for merchants to sell products and manage their store, dubbed Shopify Mobile . Shopify Mobile...

Mobile Apps To Keep YOUR 2014 Resolutions on Track

Chances are, you have made some type of New Year’s Resolution that will improve your personal and/or professional life in 2014. The challenge, however, is staying committed to those resolutions throughout the entire year. This...

A Very Mobile Christmas Day

Not all holiday shopping is completed before December 25th. In Fact, a new report from IBM reveals that online sales from Christmas Day were up 16.5 percent compared to last year – and mobile was one of the biggest drivers of...

The Future of App Development

The type of apps that enterprises are having built now is changing - right before your virtual eyes. Software company Zco Corporation has released a list of trends it experienced in the course of developing mobile apps for its customer...

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Samsung Wins the Enterprise Vote

Samsung is number one in the enterprise according to a new assessment from ABI Research . The tech company beat out Apple in a vendor matrix that ranks companies based on scoring in implementation and innovation. The assessment compared...

Support Customers from Anywhere

Today’s world is more connected than ever before thanks to the adoption of mobile devices like smartphones and tablets. Because of this, consumers expect immediate help for any problem that may arise when surfing the Web. Fortunately...

Download Day is December 25

A new survey shows that Christmas Day is huge when it comes to app downloads – with 30 percent of smartphone/tablet owners planning to download a mobile app on Dec. 25 this year. The SOASTA study, which was conducted by Harris...

The Amazon Appstore Developer Pizza Parlor

The Amazon Appstore is now offering more than 100,000 apps after seeing a growth of 95 percent in app submissions. This momentum has been sparked by the multitude of developers who use the Amazon developer platform to build apps and...

MobileCause Eliminates Transaction Fees

Nonprofits can earn even more for the causes they support, because fundraising and mobile marketing platform MobileCause is now offering a zero percent transaction fee model. Typically, mobile and online fundraising providers charge...

Tablets Aren’t All That; Desktop Still Dominates

If you believe that tablets are going to change how content is consumed in the long term, you're probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift...

Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

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