Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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App Downloads and Revenue Estimates with Distimo

Application intelligence platform Distimo has unveiled a new resource that provides download and revenue trends for any application (worldwide) in the Apple App Store, Google Play and the Amazon Appstore. Distimo App Trends shows daily...

Foursquare Offers Self-Serve Ads

Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local businesses. Ads run through the program will use the same system that powers Foursquare's existing 'Explore' recommendation...

Mobile-to-Mobile Retargeting Comes to Drawbridge

If you’re looking for a way to amp up your mobile advertising strategy, look no further than Drawbridge . The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting...

Holiday Prep: Mobile Email (INFOGRAPHIC)

With the busiest shopping season of the year officially kicking off in less than six months (Black Friday is Nov. 29), retailers need to focus on getting their holiday campaigns prepared so that they can stay a step ahead of the competition...

The Only Tablet: iPad Usage Share Surpasses 84 Percent

Chitika has just released data revealing that Apple iPad users’ share of U.S. and Canadian tablet Web traffic has increased to 84.3 percent in June 2013, marketing the second consecutive month of iPad usage share gains. According...

In-App Purchasing Comes to Shopkick

Shopkick, a popular shopping rewards application, now allows users to make purchases from directly within the app. With this update, users will earn “kicks” (rewards) for making purchases through the app in addition to...

Consumers Demand Free Apps

Paid mobile app downloads are dwindling, according to a new report from Flurry Analytics . The report , which took a look at how the percentage of free versus paid iOS apps using Flurry Analytics has changed since 2010, reveals that...

Photo Editing Software for App Developers

Mobile application developers need to differentiate their product (just like everyone else) and a new tool from RadiumOne aims to help them do just that and in a quite creative way. The company recently launched Photo Effects , a free...

Jumptap Unifies Online and Mobile Audiences

Jumptap has launched the Unified Audience Exchange to help online buyers, agency trading desks and remarketers achieve better performance from their campaigns. The new program allows online buyers to extend their display budget to...

Mobile App Optimization for Android

Mobile experience management platform Artisan has released new features including Android support, advanced targeting for A/B testing, and confidence scoring. Artisan customers using its Optimize platform can now test and modify their...

If This, Then That Comes to iOS

The power of automation now resides in your pocket, thanks to the new iOS app from IFTTT. IFTTT , which stands for “if this, then that” helps users simplify their lives by allowing them to automate daily tasks. These tasks...

Older Devices Dominate Mobile Market

Keeping up with the ever-changing mobile market is difficult, to say the least. A new study, however, reveals that businesses should be paying more attention to older devices rather than new ones, as it takes time for newer devices...

The State of Mobile Ad Design: Q&A with Zumobi's John SanGiovanni

In an ever-changing space like digital media, it's best to go straight to the source to ask pointed questions about emerging trends to consider, brands to watch and best practices to leverage. And, when it comes to mobile advertisements...

Post-PC CRM Expands to the Enterprise

Base , which dubs itself the “post-PC” CRM because of its ability to work on mobile devices, has set its eyes on the enterprise with its newest offering. The company has released an enterprise-grade product that is available...

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Consumers Spend 6 Hours Per Day on Mobile

A new study from mobile solutions provider Netbiscuits is shedding light on consumer’s expectations of the mobile Web, which includes both mobile-optimized and fast loading websites. The People’s Web Report contains insights...

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