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  • Learn the 4 Stages of Mobile Success...

    Download the Ektron Mobile Maturity Model and learn how targeted relevant content will help you to deliver an engaging, high impact, mobile experience for your customers no matter how they access your website. Having a great mobile...

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  • Real Time Delivery of Fraud and Security...

    IPViking by Norse Corporation provides the only live cyber risk intelligence solution available, enabling merchants and eCommerce sites to drastically reduce e-commerce and payments fraud while securing their business and IT infrastructure...

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4 SoLoMo Loyalty Program Leaders

Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...

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Passing Go with Optimized Landin...

:: Maximilian Beer, Senior Online Marketing Manager at TrafficCaptain :: Spurred by the increasing popularity of online games, the computer and video games market has in recent years seen rapid growth and today constitutes an important...

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Brands on Knotice for Complete C...

Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at...

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Easy Web Overlays with Chardin

One of the most popular posts in April 2013 here at Website Magazine was about the Intro.JS jQuery plugin which enables users to create guided virtual introductions on their website. But Intro.js isn't the only available option;...

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Tubular: Use YouTube Videos as W...

Delete that tired old static website background - and get Tubular ! The jquery plugin lets designers/developers use a YouTube video as a Webpage background - how cool is that? Now, I don't have any idea at all how or when this...

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Web Quality Workout - June 2013

:: Today’s digital consumers want things faster, cheaper and better, without jeopardizing quality. Our business operations demand the same, but how can you keep pace and continually improve? The Web Quality Workout Plan is designed...

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Driving Web Traffic - May 2013

:: For most digital enterprises, acquiring traffic — the actual website visitors that every 'Net business needs — is the biggest roadblock on their journey to Web success. Put the pedal to the metal and start exploring...

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Content That Sells - April 2013

:: Content marketing done well motivates, involves and captivates consumers. There are plenty of brands, however, that have jumped on the content marketing bandwagon without a strategy. Discover how companies are using content marketing...

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Found: User Acquisition - March ...

:: Acquiring website visitors from the ‘Net requires a proven strategy, a creative mind and a few tactics from the experts. This month’s Website Magazine feature covers the acquisition strategies and tactics in use today...

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Website Optimization - February ...

:: The digital experience provided to website visitors plays a significant role in your business’s ‘Net success. With a dizzying array of elements to optimize, optimization can seem overwhelming. In this edition of Website...

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Resources

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Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops. Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this whitepaper presents three...

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Download the Ektron Mobile Maturity Model and learn how targeted relevant content will help you to deliver an engaging, high impact, mobile experience for your customers no matter how they access your website. Having a great mobile experience starts with an understanding of your visitors and what they are trying to accomplish. With that knowledge, it becomes easy to design...

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Prospects filling out web forms usually don’t want to provide too much information. Did you know it’s possible to append information to incoming leads in real-time? What impact would additional intelligence make in routing leads within your organization? How would you like to be able to "pre-qualify" a lead for a specific offer within seconds of receipt...

Issue Table of Contents

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June 2013 Issue 66

Cover Article

Web Quality Workout

By Amberly Dressler

Today’s digital consumers want things faster, cheaper and better, without jeopardizing quality. Our business operations demand the same, but how can you keep pace and continually improve?.
Feature Articles

How to Monetize Mobile Traffic

By Peter Prestipino

E-Commerce Site Search in Focus

By Allison Howen

Easy Email List Growth Tactics

By Allison Howen
Additional Articles
  • Say Yes to Website Security
  • Credibility on the Information Superhighway
  • 7 Web Visibility Tricks
  • The New Rules of Digital Advertising
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May 2013 Issue 65

Cover Article

Driving Traffic, Are you on the road to Web success?

By Michael Garrity

For most digital enterprises, acquiring traffic — the actual website visitors that every 'Net business needs — is the biggest roadblock on their journey to Web success.
Feature Articles

Into the Cart E-Commerce Video

By Dr. Melody King

Future Proof, SEO Campaigns

By Peter Prestipino

Bring the Store Shelf to the Product Page

By Allison Howen
Additional Articles
  • Designing a Friendlier User Experience
  • Unicode Symbols in Email Increase Engagement?
  • Become a Site Search Superstar
  • C-Suite Social Media Guidelines
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WEB 100 Issue 64

Special Issue

Discover the digital tactics and techniques of the Web's leading enterprises in Website Magazine's inaugural Web 100 Guide. This content-rich list ranks the Web's premier digital destinations and includes exclusive interviews and insight into these brands.
Featured Categories

Finance

Lifestyle

News & Media

Retail & Consumer Goods

Service Providers

Technology
About this issue
  • Software & strategy insights from elite Web companies
  • Exclusive takeaways from top digital influencers
  • Detailed search marketing & social media data
Explore the WEB 100!

April 2013 Issue 63

Cover Article

Content That Sells

By Peter A. Prestipino

Content marketing done well motivates, involves and captivates consumers. See how companies are using content marketing and developing, distributing and analyzing content that drives results.
Feature Articles

Is Facebook's Graph Search a Game Changer?

By Allison Howen

A Beginner's Guide to Web Design Blunders

By Jarrod Wright

Simplifying the Recurring Payment Process

By Michael Garrity
Additional Articles
  • Digital Agency Matchmaking
  • Cloud VPS for Beginners
  • Keep your Ad Strategy Ahead of the Game
  • Growing Your Digital Garden
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March 2013 Issue 62

Cover Article

Found User Acquisition Tactics

By Peter A. Prestipino

Acquiring website visitors from the 'Net requires a proven strategy, a creative mind and a few tactics from the experts. Here we cover the acquisition strategies and tactics in use today by the most successful digital brands.
Feature Articles

Unleasing the Power of Blog Commenting

By Michael Garrity

Mobile Unawareness: The Misuse of Mobile Can Hurt You

By Michelle M. Wicmandy

Marketing Science

By Peter A. Prestipino
Additional Articles
  • Super Strategies for Email Segmentation
  • The State of Paid Inclusion
  • 5 Questions to Ask Prospective Developers
  • Q&A with Real Help Desk Users
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February 2013 Issue 61

Cover Article

100+ Resources for Website Optimization

By Peter A. Prestipino

The digital experience provided to website visitors plays a significant role in your business’s ‘Net success. With a dizzying array of elements to optimize, optimization can seem overwhelming.
Feature Articles

Creating Share-Worthy Digital Experiences

By Olivier Naimi

A Guide to Good Translations

By Chad Orr

The “Superfan” Experiment

By Allison Howen
Additional Articles
  • Cyber Week Emails to Remember
  • Captivating Readers & Attracting Web Crawlers
  • Right Metrics for Web Performance Monitoring
  • Social Sharing Widgets for Your Website
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January 2013 Issue 60

Cover Article

Best of the Web

By Peter A. Prestipino, Amberly Dressler, Allison Howen and Michael Garrity

From reliable infrastructures to sophisticated acquisition and retention strategies and a commitment to optimization, Website Magazine explores the companies that earned their place and the methods they used to ensure their digital success.
Feature Articles

Knowledge Graph Optimization

By Peter A. Prestipino

Prison Theory of Web Development

By Mike Stowe

Running a Pinterest Contest

By Peter A. Prestipino
Additional Articles
  • Tomorrow’s CRMs, Today
  • Customer Retention on the Web
  • Mobile Email Design for All
  • Getting Started with a Content Delivery Network
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December 2012 Issue 59

Cover Article

The Email Experience

By Peter A. Prestipino, Amberly Dressler, Allison Howen and Michael Garrity

The inbox remains the central hub of conversations (and conversions) for Web users. Discover the important trends shaping this vital marketing channel and how new tools are aiding marketers in their quest to control the email experience.
Feature Articles

CPC Testing on Offer-Based Ads

By Peter A. Prestipino

International Hosting in Focus

By Michael Garrity

Social Media Scheduling

By Amberly Dressler
Additional Articles
  • Virtual Harmony & the Digital Trinity
  • Checklist for Gaining Local Web Authority
  • A-List Metrics for Retailers
  • Brands Learning from Brands
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November 2012 Issue 58

Cover Article

Advertising the Internet Way

By Peter A. Prestipino

There are more channels, destinations and platforms to explore for the purpose of Internet advertising than ever before. Discover the techniques and tactics in use today by companies large and small.
Feature Articles

The Tech State of E-Commerce

By Allison Howen

The Automation of Social

By Pam Kostka

High Ticket Affiliate Offers

By Mike Evans
Additional Articles
  • Get Down with Website Demos
  • Segmenting "Big Data"
  • Reducing Website Vulnerabilities
  • Time Management for Exec's
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October 2012 Issue 57

Cover Article

Winning with Practical Analytics

By Peter A. Prestipino

Learn how to capture the most accurate view of a site’s performance with practical analytics, all while breaking free from the metrics comfort zone and racing toward analytics success.
Feature Articles

The Benefits of a Website Preference Center

By Scott Frey

Building a Social Business Now

By Mitch Bishop

Why You Need OaaS

By Jason Silverglate
Additional Articles
  • Everyday Blogging for Online Success
  • Getting Started with Database-Enabled Websites
  • Flash to HTML5
  • Start Over as a Startup
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September 2012 Issue 56

Cover Article

Mobile Inspiration

By Peter A. Prestipino

Discover what companies do to inspire their users with Mobile Web and application experiences that are both practical and compelling; how leading brands motivate users to interact.
Feature Articles

The Power of Smarter Video

By Jim Dicso

Social Media Quality over Quantity

By Michael Garrity

The Glorious World of Event Tracking

By Peter A. Prestipino
Additional Articles
  • Local Search Ranking Factors 2012
  • Design Principles and Readability
  • Marketing to the Modern Web Woman
  • The Hoopla on Hadoop
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August 2012 Issue 55

Cover Article

E-Commerce Emergency

By Peter A. Prestipino

Merchants are in a state of emergency. Correcting common Internet retail ailments before they inflict too much harm is the only way to put a digital storefront back on the path to recovery.
Feature Articles

Focusing in on Responsive Design

By Robby Leonardi

Seven Ways to Elevate your Email Marketing

By Nicole Merrett

Monitoring Your Scaling Web Business

By Kevin McGibben
Additional Articles
  • Lead Scoring Not What it Used to be
  • The Color of Conversion
  • Wordpress Plugins for Google Analytics
  • The Future of Facebook
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July 2012 Issue 54

Cover Article

Content @ Work

By Peter A. Prestipino

Content management systems do not often get the respect or attention they deserve, but these software solutions are an increasingly important element of Web success. Explore the many attributes that make for an ideal CMS deployment.
Feature Articles

Converging Testing for Designers

By Michael Garrity

Game Changing SEO Strategy

By Peter A. Prestipino

Tracking Social Engagement

By Peter A. Prestipino
Additional Articles
  • Infographic Overload?
  • Customizing Video with HTML5 & CSS
  • The Psycology of Motivation
  • Retargeting Tips for Power Marketers
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June 2012 Issue 53

Cover Article

Web Design Roundtable

By Linc Wonham

New devices, platforms, programming languages and marketing practices has had a profound effect on the role of the modern-day Web designer. Here we discuss insights about the current and future state of website design and development.
Feature Articles

Five Reasons to Hire a Web Analyst Now

By Scott McDonald

Are You Being Penalized for Over-Optimization?

By Peter Prestipino

Write Email Subject Lines That Really Deliver

By Allison Howen
Additional Articles
  • Examining Cross Channel Retail Analytics
  • Starting Small with Big Data
  • Losing Interest in Pinterest?
  • Make the Most of Your Affiliate Network
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May 2012 Issue 52

Cover Article

Hosting & Domains

By Peter A. Prestipino

With the introduction of new top-level domains, all Web professionals are entering an exciting but uncharted digital world. Staying current with the latest happenings in the hosting world.
Feature Articles

Emerging Link Research Tools for SEO

By Michael Garrity

List Building & Lead Generation for Marketers

By Peter A. Prestipino

5 Tips to Improve Your Web Video Strategy

By Edgardo Nazario
Additional Articles
  • Combat Password Fatigue with Social Login
  • Fight Cart Abandonment with Email Retargeting
  • Five Tips to Improve Your Web Video Strategy
  • A Case for Greater Investment in SEO
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April 2012 Issue 51

Cover Article

Masters of the SEO Universe

By Peter A. Prestipino

To be successful in SEO today requires a very different kind of thinking than it once did, and the real rulers of the modern search world leverage a strategy called people-powered optimization.
Feature Articles

Social Sharing for Retailers

By Allison Howen

Four Free Audience Measurement Tools

By Michael Garrity

Drive Growth with Smarter Email Marketing

By Paul Turnbull
Additional Articles
  • ‘Unselling’ in the Social Age
  • Learning Management Systems
  • The Dos and Don’ts of User-generated Reviews
  • Reaching for the Cloud with Amazon S3
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March 2012 Issue 50

Cover Article

Insider Web Software and Services

By Peter A. Prestipino

If you really explore the world of Web software and services, the likelihood that you will find a new technique or vendor that better supports your ultimate objective — whether it is revenue or awareness — increases dramatically.
Feature Articles

Everything E-Books

By Michael Garrity

Utilizing Social Media

By Lisa Chaikin

Flip a Domain in Five Days

By Peter A. Prestipino
Additional Articles
  • Lifetime Value and Daily Deals
  • Social Media within the Performance Channel
  • Building Links in 2012
  • Recycling Matters
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February 2012 Issue 49

Cover Article

Building the Ultimate Affiliate

By Peter A. Prestipino

To excel in affiliate marketing, one must master technical skills, utilize myriad resources, leverage social propensities, ideate and innovate in the face of trends and explore new opportunities. Sound impossible? Not for those who are built for success.
Feature Articles

User Friendly Navigation Tips

By Thierry Costa

Gamify Your Website Today

By Carrie Peters

The 3 M's of Social Commerce

By Matt Compton
Additional Articles
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January 2012 Issue 48

Cover Article

Winning With Email

By Peter A. Prestipino

If email is not a go-to channel for your Web business right now, it’s time to get into the game. If it is a channel that’s underperforming, you’d better learn how the game should be played.
Feature Articles

Yahoo! Contributor Network Insights

By Peter A. Prestipino

Integrating Testing & Analytics

By Mike Phillips

Principles of Successful Web Apps

By Linc Wonham
Additional Articles
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December 2011 Issue 47

Cover Article

Today's Top Web Companies

By Peter A. Prestipino

By incorporating some of the most effective and innovative tactics and technologies on the Web today, these companies have earned our recognition and should require your attention.
Feature Articles

International SEO Strategies

By Anthony Joseph

One Billion People

By Karen Jackson

Social Media For Sales People

By Michael Garrity
Additional Articles
  • Guide to Holiday Success
  • Non-intrusive Web Optimization
  • Cross-Platform Mobile Dev Tools
  • Affiliate Management
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November 2011 Issue 46

Cover Article

Ideal Web Technology

By Linc Wonham

One of the biggest challenges for today's Web professionals is keeping up with the latest technologies and recognizing those best suited to your enterprise.
Feature Articles

Boosting Your Search Marketing Results

By Kim Read

Sucessfully Creating A Video Strategy

By Craig Wax

Product Feed Management

By Peter A. Prestipino
Additional Articles
  • Social Media Ruined Everything
  • Excessive HTTP Requests
  • Build Your Own Daily Deals
  • Web Apps Vs. Native Apps
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October 2011 Issue 45

Cover Article

Lifestyle Marketing for Super-Affiliates

Affiliates who focus on building community, leveraging technology and incrementally improving monetization can quickly become the most successful marketers anywhere.

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September 2011 Issue 44

Cover Article

5 Ways to Dive Into Mobile

It’s no longer enough to dip your toes into the waters of mobile. Here’s how five ways to take the plunge into mobile.

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August 2011 Issue 43

Cover Article

E-Commerce Beyond the Cart

A shopping cart is all but useless without consumers to fill it. For this reason, acquisition and retention are top-of-mind with Internet retailers.

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July 2011 Issue 42

Cover Article

Adventures in Domains & Hosting

To make serious headway into the digital landscape, a successful Web professional needs a portfolio of domains, a reliable infrastructure and an adventurous spirit.

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June 2011 Issue 41

Cover Article

New Demands of Web Design

The role of the designer — and the impact that design plays in the success of a Web enterprise — are rapidly increasing and constantly changing.

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May 2011 Issue 40

Cover Article

Email Superhero Strategies

Leverage the latest technologies and these time-tested tactics to elevate your company’s communication powers to the highest level.

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April 2011 Issue 39

Cover Article

Startup: the Modern Elements of Optimization

By Mike Phillips

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Feature Articles

2011 Design Trends

By Peter A. Prestipino

Link Baiting Secrets

By Mike Phillips

Cutting Affiliate Fraud

By Linc Wonham
Additional Articles

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March 2011 Issue 38

Cover Article

Social Media Rules

By Mike Phillips

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Feature Articles

Comparison Shopping Engines

By Dante Monteverde

Designing the Customer Experience

By Tim Ash

Online Video Strategies

By Mike Phillips
Additional Articles

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February 2011 Issue 37

Cover Article

Online Advertising Exchanges

By Peter A. Prestipino

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Feature Articles

Yahoo! Contributor Network Insights

By Peter A. Prestipino

Integrating Testing & Analytics

By Mike Phillips

Principles of Successful Web Apps

By Linc Wonham
Additional Articles

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January 2011 Issue 36

Cover Article

Web Trends to Watch in 2011

The Web is many things, but predictable is not one of them. Businesses that are able to stay ahead of the latest trends will have a much greater chance of success, and here are the ones to watch in 2011.

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December 2010 Issue 35

Cover Article

Startup: Countdown to Launch

The Web was made for startups. And with a little planning and plenty of elbow grease, yours could be the next great one. Follow this countdown to launch to give your next big idea a giant leap forward.

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November 2010 Issue 34

Cover Article

500 Million Ways to Make Money from Facebook

With the largest social network now exceeding half a billion users, Web businesses have an enormous opportunity to monetize their marketing efforts. Discover 500 Million Ways to Make Money from Facebook.

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October 2010 Issue 33

Cover Article

E-Commerce Prep

With back-to-school sales winding down, merchants can use Website Magazine's fall study guide to dive right into their holiday preparations and promotions.

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September 2010 Issue 32

Cover Article

Accelerated Advertising

Need a plan to get your business noticed by consumers in a short period of time? Follow this "Accelerated Advertising" formula to achieve online advertising success in 30 days.

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August 2010 Issue 31

Cover Article

The New Content Experience

With more content on the Internet being delivered to consumers faster and in more ways than ever, Web marketers may have to reconfigure certain aspects of their business plans to create an entirely new user experience.

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July 2010 Issue 30

Cover Article

Mobile Apps: The Gold Rush is On

Mobile apps have created a new marketplace for consumers and businesses. Not since the dawn of the Web has the online landscape shifted so dramatically. Learn about the new world of mobile apps and how your business can benefit.

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June 2010 Issue 29

Cover Article

Think (Web) Design

Few industries are as fluid as Web design and development. The rapid release of new technologies and ever-evolving user preferences ensures that the face of the Web constantly changes.

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May 2010 Issue 28

Cover Article

SEO in a Social Media World

As social networking evolves, search engines are taking notice — and techniques for generating traffic and branding are increasingly intersecting in both mediums.

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April 2010 Issue 27

Cover Article

Engineering Email

Nothing impacts the success of an e-mail marketing campaign more than how it is engineered. Generating high-value response relies on an e-mail marketer’s knowledge of what will trigger activity by message recipients.

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March 2010 Issue 26

Cover Article

Social Media: Crowdsourcing Success

Social media and networking websites have opened a new marketing pipeline to consumers and just about any business can take advantage of the opportunity. It’s time to get strategic about your approach.

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February 2010 Issue 25

Cover Article

High Performance Analytics

How much do you really know about what’s happening with your website and its brand? Discover how to drive greater profits and increase interaction just by digging deep into performance analysis.

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January 2010 Issue 24

Cover Article

Web Trends in 2010

The Web’s heavy-hitters tell Website Magazine what can be expected from 2010. Discover the techniques these thought-leaders are employing now to set yourself up for success next year and beyond.

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December 2009 Issue 23

Cover Article

Search All Over

Google, Yahoo! and Bing may drive the vast majority of traffic to your site, but “search” happens everywhere. Look beyond the big three and you might find massive traffic.

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November 2009 Issue 22

Cover Article

The Future of Email Marketing

Social media may get the attention, and search may get the investment, but email is where it's at for marketers. Selecting a vendor that meets your business’ specific needs today and into the future is a key to your success.

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October 2009 Issue 21

Cover Article

Internet Marketing Strategies

Internet marketing is truly a field of equal opportunity. But it is necessary to address new resources, opportunities and techniques alongside the tried and true tactics to ensure success.

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September 2009 Issue 20

Cover Article

Smarter Advertising for Web Pro's

The new game of online advertising is all about accuracy and targeting. Get the most out of online advertising by reaching out to users where they spend their money and time.

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August 2009 Issue 19

Cover Article

Solving the Software Puzzle

Software increasingly powers our interactions with the world and influences the business decisions we make. Choose the right software for your business’ specific needs and you will find a valued partner.

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July 2009 Issue 18

Cover Article

Web Hosting, A Partner of 'Net Success

Your Web host is a critical part of your success. Understand the considerations that need to be made when choosing a Web host, as well as ongoing evaluation of your needs as your website evolves.

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June 2009 Issue 17

Cover Article

E-Commerce, Browsers and Buyers

Successful e-commerce solutions provide a better user and merchant experience. Ensure your online retail success by discovering e-commerce design and development techniques, as well as a few technologies.

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May 2009 Issue 16

Cover Article

Blogging for Profit

Blogging today has changed to a much more sophisticated form of media. Deploy successful blogs to increase brand awareness, provide coverage to business services and most importantly generate revenue.

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April 2009 Issue 15

Cover Article

Online Video Marketing

Video has burst on the scene in a big way but some Web professionals continue to struggle with its challenges. Use video to increase time-on-site, attract new advertisers, interact with users, promotion and more.

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