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3 Tips to Make Your Website More User-Friendly in 2023
by Doug Hughes
A good website is a rewarding outcome of several important elements encompassing design, content, navigation ...
Web.com Launches New Professional QuickStart Website Service
by Doug Hughes
Getting your business off the ground requires a lot of effort. A website is a key component to starting most ...
6 Ways to Stretch Your Marketing Budget
by Arielle Kimbarovsky
Small business owners and entrepreneurs envy the virtually unlimited marketing budgets of large companies. It ...
5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors
by Doug Hughes
There is nothing more satisfying than having your work appreciated through a comment, a like, a tweet or a ...
5 Lessons About Workplace Energy
by Scott Cramer
As a solar company CEO, I've learned many unexpected lessons about a form of energy seemingly different yet ...
Y Combinator Startups to #WebTechWatch
by Peter Devereaux
Y Combinator's 25th Demo Day took place recently and there are some really interesting solutions emerging ...
November Net Briefs: Shoppers, Salaries and Stack Overflow
by Peter Devereaux
Key Shifts in Shopper Behavior Consumers are exhibiting more complex and varied preferences in their ...
Conducting a Successful Website Audit
by Larry Alton
There's a lot that goes into establishing an online presence for your brand: social media, sales funnels, ...
An Expanding Workforce - Is the Enterprise Actually Adapting?
by Daisy Hernandez
It's no secret that technology has infiltrated daily life. And yet, while technology is changing, businesses ...
Know More to Sell More
by John Payne
Ecommerce brands that want to differentiate from the competition can often do so by optimizing their approach ...
Self-Service Data Analysis for Higher Ed
by Robert Day
Data and analytics platform Public Insight has launched a self-service offering, called Interactives, ...
Interest in Native Programmatic Stronger Than Ever
by Pete Prestipino
Interest in native advertising is reaching fever pitch. Discovery platform Outbrain, for example, announced ...
Five Steps to Building an Optimization Program Leadership Can't Ignore
by Drew Burns
Personalization is an integral part of a successful digital marketing strategy, and optimization plays a big ...
QUICK HIT: Online Fraud Attempts Jump 22 Percent
by Peter Devereaux
Online fraud attempts in the U.S. during the 2017 holiday shopping season, according to benchmark data from ...
Tips for Writing Effective Product Descriptions
by Richard Horvath
Content for ecommerce websites does double-duty: It must be SEO-friendly in addition to effectively ...
Quiz Time: OK Google, What's Up?
by Peter Devereaux
While SEOs cannot know about every Google algorithm update, they should be aware of major developments to ...
Create AMAZING User Experiences [#HowTo]
by Ellie Martin
User experience is arguably the most important component of any software product. This statement can seem ...
The Future is Now: AI Solutions to Watch
by Pete Prestipino
Artificial Intelligence (AI) is poised to reshape how businesses (and humans) do everything - from the manner ...
MarTech Net Briefs from May 2018
by Peter Devereaux
Evolution of the Online Shopping Experience Omnichannel commerce platform Kibo released its annual 2018 ...
How Agile Can Supercharge Your Marketing Productivity
by Megan Totka
I first heard the term "agile marketing" a couple of years ago. At first, I thought it was just another ...
71 Percent of Your Shoppers Will Leave Your Website For This Reason
by Pete Prestipino
Most Internet retailers could rattle off a dozen (or more) reasons why an online shopper would abandon a ...
Collaborative Data Science for R Data Scientists
by Pete Prestipino
If you're like a majority of data scientists, R is the programming language and software environment you ...
Reader Spotlight: Ryan O'Connor & One Tribe Apparel
by Peter Devereaux
It is easy to forget sometimes that Website Magazine isn't just a popular print and digital publication on ...
Product Backlog the Key to Scrum Success
by James Warner
Agile is a software approach for software development that improves collaboration, results, and the quality ...
The Online & Offline Coupon Habits of Millennials
by Pete Prestipino
If you're confused about millennials, rest assured, you're not alone. They are saddled with student loan ...
Rethinking the Meeting: Practical Strategies to Explore
by Lilian Bories
Meetings are a universal truth of the workplace. But not every meeting is worthwhile, and nearly all meetings ...
Data Prep for the Visually Inclined
by Kerry Calhoun
Google introduced several new tools last week that will provide users with greater power and flexibility in ...
Evolution of the Data Ecosystem
by James Warner
Moore's Law, Big Data and Now, the Trusted System Peter Sondergaard, Senior Vice President, Gartner once said ...
7 Epic Product Fails and the Valuable Lessons They Can Teach Your Business
by Katie Lundin
Launching a new product is always risky. No matter how diligently you prepare, you can never guarantee ...
Don't Let Your Website Land You in Court: 4 Tips to Stay Legal
by Larry Alton
Half of having a successful website is producing wonderful content people can't get enough of. The other half ...
What Happens When Offline Brands Become Omnichannel?
by Pete Prestipino
It's nearly impossible to go a whole day without hearing something about "omnichannel" and how it's the ...
Get Ready Now for the AR Future
by Pete Prestipino
Cloud communications platform Twilio has unveiled some interesting new capabilities that will enable ...
Decrease Cognitive and Memory Load to Increase Website Conversions
by Martin Greif
There's quite a bit of science behind how web visitors get to a page on your site. Search engine optimization ...
The Performance Marketing Renaissance
by Pete Prestipino
Affiliate marketing may not have the same appeal it once had, but it looks to be poised for somewhat of a ...
Does Your Logo Have Branding Goals in Mind?
by Lexie Lu
Your brand identity defines your company and should be reflected in everything you do. Typically, consumers ...
Enhancing the Online Experience through Data Enrichment
by Roland Gossage
The modern consumer relies on a continually increasing amount of information when shopping for items online. ...
Net Briefs [April 2018]
by Peter Devereaux
Highlights from around the Web as featured in Website Magazine's April 2018 edition: Digital Salaries The ...
Marketing in the Amazon Age
by Pete Prestipino
Performance marketing agency Performics has released a marketing platform for the Amazon age. The solution, ...
Google Reiterates: No More Pop-Unders (or Overs) For You
by Pete Prestipino
Not that you're using pop-unders on your website, but if you were (maybe) thinking about it (perhaps because ...
The End of Traditional Bookkeeping?
by Wayne Penney
If there's one task that most enterprises would rather avoid it is that of managing the financial side of ...
Humanizing the Mobile Web Form
by Pete Prestipino
Forms are the worst - particuarly on mobile devices. They are rarely intuitive and often feel cold and ...
The Best Way to Influence Mobile Success is Through Product Discovery
by Pete Prestipino
Despite the growing demand to deliver an exceptional mobile experience, consumers are still struggling when ...
You Just Had a #MeToo Moment at Work. What Now?
by Deb Muller
Despite all the conversation and media attention regarding #MeToo, it will take time to stop inappropriate ...
How to Bring Global B2B Website Strategy Into the 21st Century
by Craig Witt
The global B2B marketer's website is not living up to its potential. Many strive to emulate B2C marketing ...
Let's Encrypt Issues Over 15,000 SSLs to PayPal Phishing Sites
by Pete Prestipino
Having an SSL on your website is a wise decision as not only is it supposed to positively influence a brand's ...
Investing in AI for Product Discovery
by Pete Prestipino
Ecommerce product discovery and search platform Unbxd announced this week that it has raised $12.5 million in ...
A Payment Button That Could Change the Web
by Walter Fine
Being able to accept credit and debit cards is an essential element to the success of digitally minded ...
Security First; SMBs Battle Back
by Jerry Patterson
Small businesses need to take security as seriously as enterprises of any other size. Without expertise in ...
Start Caring About the User Experience Now
by Lexie Lu
User experience is widely encompassing, involving everything from usability, accessibility and performance to ...
The End of Website Tagging As You Know It?
by Pete Prestipino
Web workers - marketers and designers in particular - could soon find themselves with more time to optimize ...
Mobile: The Future of Digital
by Peter Devereaux
The role of mobile devices in the modern Web experience is undeniable. With the prolific rise in smartphone ...
Driving Review Volume Post-Service
by Pete Prestipino
Reviews have become vital to the digital experience for businesses; not only do they influence the customer ...
It's Time to Spring Clean Your Web Security Strategy
by Neill Feather
Spring cleaning doesn't only apply to the home. The seasonal tradition should also extend to your website ...
Omnichannel Communication for the Call Center
by Taylor Woodard
Omnichannel cloud contact center technology solution Bright Pattern has launched several pre-built ...
Channel Marketing Insights that Matter
by Pete Prestipino
Despite social media's seeming importance to consumers (and certain brands), a new survey out from email ...
In Pursuit of Unified Omnichannel Fulfillment
by Peter Devereaux
Cloud-based retail order management system (OMS) OrderDynamics announced an integration between its platform ...
Are You Prepared to Deal with the XSS Threat?
by Josh Mayfield
Cross-site scripting (XSS) is a flaw in Web applications that allows attackers to insert their own client ...
Taptica Acquires Tremor Video's DSP for $50 Million
by Pete Prestipino
Mobile advertising platform Taptica has announced the acquisition of Tremor Video's demand side platform ...
Creating & Changing Company Culture
by Simon Ensor
Company culture is an oft-spoken subject affecting (among other things) company performance, client ...
Net News Roundup - November 6, 2018
by Peter Devereaux
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Using Data to Personalize the Adaptive Journey
by David Harp
What two things go great together? That's right - marketing automation and personalization! Personalization ...
Removing Website Distractions for Maximum Visitor Focus
by Larry Alton
As a Web designer, it's easy to fall victim to information overload. Every blog you visit and every person ...
QUICK HIT: The Death of Spreadsheets
by Peter Devereaux
Microsoft Excel is an excellent software tool with many practical uses but many consider the spreadsheet ...
Can Publishers Deliver Better Results?
by Pete Prestipino
Publishers are under increasing pressure to deliver high-quality inventory that is aligned with advertiser ...
Career Expert Provides Onboarding Tips
by Amberly Dressler
Nerves can get the best of both new employees and their employers when someone has arrived for their first ...
Plotaverse Image Animation in Review
by Peter Devereaux
Movement and motion captivate the animal brain, capturing attention on an instinctual level. While too much ...
Conversion, Persuasion & The Scarcity Principle
by Pete Prestipino
Countdown timers are a powerful method to help Web professionals and Internet marketers (retailers/merchants, ...
How to Attract and Retain Great Employees
by Katie Lundin
Small businesses face a common challenge. According to the 2018 Goldman Sachs 10,000 Small Businesses Summit ...
Ask Anything About: Cybersecurity
by Amberly Dressler
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
The Rise of Voice Interfaces & the Conversational Experience
by Pete Prestipino
Voice interfaces are the newest (and trendiest) digital vehicle for information discovery and exchange and ...
4 Digital Strategies Every Digital Marketer Should Master In 2019
by Michael Reddy
If you want to be successful in the business world, you know the consequences of sticking to one thing for ...
How to Set Up a Referral Marketing Program That Actually Works
by David Zheng
82% of Americans say that they look to recommendations from friends and family first when making a purchase. ...
A Perfect Match; Payment Processing and Subscription Billing
by Pete Prestipino
Ecommerce and subscription billing solution Avangate has announced the acquisition of online payment solution ...
Blockchain & the Trust Issue
by Lauren Ruef
Bitcoin, the alt-currency playground of venture capitalists and gritty investors, made a break into the ...
You Might Want to Wait on That Waitlist
by Pete Prestipino
Researchers from the John Hopkins Carey Business School have determined that people don't like waiting in ...
User Experience: Why Words (really) Matter in UX
by Fergal McGovern
There are thousands of words on your website. Are they helping or hurting your user experience (UX)? The ...
Keep them Separated: 5 Ways to Divide Your Work and Personal Worlds When You Work for Yourself
by Kevin Hertz
When working for yourself, how do you create a professional image but also strike a balance between your work ...
Mobile Matters: Marketing & Monetization [TOP 50]
by Peter Devereaux
Mobile marketing is dominated by a handful of platforms and providers (no surprise there) including Google, ...
Navigating the Three Internets
by Ryan Kelly
Facebook, Google, and 'Other' How Internet Fragmentation is Creating World Wide Pain for Marketers Potential ...
Four Hidden Navigation Examples You Have to See
by Peter Devereaux
The demands on Web designers become greater and more intense by the day. As the trend toward minimalism gains ...
Big Data Intelligence Starter Pack
by Pete Prestipino
The amount of data flowing through and around modern enterprises is growing exponentially, but it can present ...
How Fashion-Forward Community Poshmark Raised $87 Million
by Pete Prestipino
Poshmark, a social marketplace and community for fashionistas, recently announced $87.5 million in Series D ...
Optimizing the Replenishment Model
by Dawn March
Cloud-based commerce platform Kibo has announced the availability of enhanced personalization capabilities ...
Making Contact: Are You Maximizing Live Chat's Value to Your Site?
by Larry Alton
When customers are looking for service and support, where do they go? In the past, for instant support, they ...
Overcoming the Personalization Gap with Machine Learning [A Q&A with Episerver]
by Peter Devereaux
According to a recent survey and in-depth interviews of nearly 150 ecommerce executives, only 17 percent of ...
The Homepage Approach That Scores the Most Ideal Clients
by Kelly Campbell
The typical professional services site leads with 'we.' What we do, who we are, or why we exist. As a ...
3 Steps for Improved Digital Marketing Performance
by Santi Pierini
In 2017, digital ad spend reached $209 billion worldwide. According to Magna Global online, mobile ad spend ...
Let Your Branding Goals Match Your Marketing Strategy
by Lexie Lu
Branding and marketing are two distinctly different things, but they tie into each other in several ways. You ...
Pay Attention to Offline Marketing to Create Online Upsells
by Lexie Lu
Most companies pay attention to online marketing strategies but overlook some of the offline strategies that ...
County Government Meets the 21st Century
by Jim Panagas
County government isn't something that most Americans spend a lot of time thinking about. But one ...
Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech
by Peter Devereaux
Customer experience is top of mind with today's brands but meeting the often lofty expecations is ...
The Investment in & Shift Toward Data-Driven Personalization
by Pete Prestipino
There's simply no question about it - retailers are finally realizing that data-driven personalization is ...
How Marketing Teams Can Become Data Analysts
by Jeff Cheal
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom ...
The Risks of an Alexa & Cortana Courtship
by Amberly Dressler
Amazon and Microsoft have introduced their voice assistants and, well, they hit it off. In public displays of ...
Stat Watch: Is Big Data Still Big?
by Peter Devereaux
Technology makes it possible to analyze large amounts of data, but how accessible is it to the average ...
What Color Says About Your Business
by Amanda Bowman
Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of ...
Mariano's Jumps in the Digital Grocery Getter
by Thomas Levin
Web workers often think of ecommerce as the only form of "retail" but traditionally offline brands take ...
Yahoo is Really, Really Terrible
by Amberly Dressler
It only took four years, but Yahoo (now part of Oath) is now reporting all accounts that existed at the time ...
Cyberworry: Small Biz World Could Implode With Loss of Critical Data
by Pete Prestipino
The Better Business Bureau has released a report that shows half of all small businesses could not stay ...
What Enterprises Can Learn from the Gig Economy
by Ralph Perdomo
The gig economy is radically transforming the workforce. Don't believe me? Most recently, Intuit, makers of ...
Semantic Web Optimization Made Easy with Rank Tracker
by Pete Prestipino
Make no mistake, keyword research continues to be essential to the success of search engine optimization ...
Mobile App Marketing for Increased Downloads: A Beginners Guide
by Nick Rojas
A mobile app marketing strategy is vital to the success of your app. You've invested a lot of money ...
Net Briefs - March 2018 Edition
by Peter Devereaux
Website Magazine's 'Net Briefs highlight some of the most interesting developments for digital pro's. ...
The Skills Shortage a Major Recruiting Concern
by Pete Prestipino
Nearly seven in ten (69 percent) businesses indicate their greatest recruiting concern is the skills ...
Be Pushier to Engage & Retain
by Pete Prestipino
Mobile has changed the digital experience but it has not diminished the importance of messaging and there are ...
Handling Dataset Inconsistencies and Enriching Workflows with Geospatial Info
by Dan Wakely
Combining diverse sets of data remains a big challenge because of the potential disparities in coverage, ...
Programmatic Starter Pack
by Pete Prestipino
Despite the numerous benefits (more precise targeting, greater reach and scale, cost efficiencies, real-time ...
Stand Up, Speak Up, Stop Apologizing: Advice for Women in the Workplace
by Amberly Dressler
Whether the conversation is about the gender pay gap, the lack of female representation in certain industries ...
So You Think You Know Mobile?
by Peter Devereaux
Success with mobile demands mastery of many aspects of technology. Test your mobile readiness in this month's ...
Creating On-Brand Intelligent Experiences
by Pete Prestipino
Content platform Movable Ink has released several tools and integrations that should capture the attention of ...
Unleashing Total Business Optimization
by Tim Ash
Many online marketers conduct split tests and think they are running a real conversion rate optimization ...
Just Do It: Optimize for Voice & Mobile in 2018
by Seth Worby
The rise of the virtual assistant is upon us, and modern users are becoming ever more receptive to the boons ...
What Digital Executives should know about Web ADA Compliance
by Michael Reddy
If your business operates online, there are many pieces of legislation that you need to keep updated with to ...
A Quick Guide to Erasing Yourself from the 'Net
by Will Simonds
Ever wanted to remove something from the internet? It could be an embarrassing photo, or a newspaper article ...
Christmas is Coming - How and Why Marketers Should Prep Now
by EJ McGowan
Toy makers and retailers alike are already gearing up for the winter shopping season, and it's only July. ...
Business Processes That Kill Productivity
by Steve Johnson
In action movies, danger comes from bad or crazy people attacking you from the outside. But in real-life ...
The Best Tools to Manage and Use Data (Big & Small)
by Peter Devereaux
What are the tools being used in big data and analytics initiatives today? Discover some of the most popular ...
Automating Fraud Prevention: Fighting the Good & Profitable Fight
by Pete Prestipino
Fraud is pervasive on the 'Net - and it is wreaking havoc on the reputation and profits of enterprises in all ...
Quiz Time: Digital Communities Changes & Challenges
by Peter Devereaux
What more could a marketer ask for than customers who answer prospects' questions and promote products or ...
Net News Roundup - October 31, 2018
by Peter Devereaux
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Net News Roundup - November 11, 2018
by Peter Devereaux
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Optimizing for the App Store & Beyond
by Pete Prestipino
Optimizing mobile applications ensures that these important digital assets can be discovered by potential ...
Scaling Brand Safety for Advertisers
by Sandy Hamilton
While a lot of advertising fraud happens in the U.S., a significant amount happens outside of it as well and ...
Boost Your Contextual Relevancy with AudienceScience & Grapeshot
by Donna Meloni
Advertisers and agencies using the AudienceScience programmatic platform will now be able to target web pages ...
Web Tech Watch (Week #37): Codekeeper, Sublime, ImageKit & More
by Peter Devereaux
Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
Google's People Also Ask" Box In Focus"
by Pete Prestipino
Those digital professionals responsible for search engine optimization that monitor the results pages of ...
Chargeback Fraud: Accept the Good, Deny the Bad
by Pete Prestipino
There are few things more unsettling to Internet retailers than the threat of fraud and chargebacks. When ...
QUICK HIT: HTTPS Adoption In Focus
by Peter Devereaux
Google announced some rather interesting data related to the rapid shift toward HTTPS adoption. As many Web ...
How to Make the Most of B2B Buyer Purchasing Power
by Peter Devereaux
When customers interact with a brand on multiple channels, those customer tend to spend more. That rather ...
Why Humor Matters in the Breakroom and the Boardroom
by Amberly Dressler
Think about the last time you listened to someone tell a story...would the story have been better received if ...
What You Missed Last Week (#23); Springbot, Tealium, Unacast & More
by Peter Devereaux
The Web moves fast, and if you don't stop and look around once in a while, you risk missing out on something ...
Performance Marketing for Shopify with Pepperjam
by Bryan Watts
Performance marketing is one of the most powerful ways to drive website visits and ecommerce sales - it's a ...
Session Replay Tech & Digital User Experience
by Peter Devereaux
Not everyone is going to be a data scientist, but that doesn't mean you can't gain a deeper understanding of ...
5 Ways to Build a Cohesive Team
by Helen Cartwright
Across industries, every organization will eventually need to compile teams to work on their most important ...
Persuading Prospects Before the Buy Button
by Martin Greif
For many companies, conversion rate optimization occurs exclusively between a product detail page visit and ...
Automation Tools for Site Management
by Kayla Matthews
For businesses, nonprofits and other entities today, a well-maintained website is one of the most valuable ...
Adopt Header Bidding or Risk Progressive Decline in Inventory
by Pete Prestipino
The pace of change in the digital advertising industry is phenomenally fast and it has left networks that ...
Business Process Management and the Journey to GDPR Compliance
by Mark Holenstein
How Business Process Management Propels International Business Towards GDPR Compliance The General Data ...
Set It & Forget It Marketing Is Over
by Pete Prestipino
To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics ...
Beyond Bitcoin: How Blockchain Tech Is Reshaping the World
by Heidi Yu
Blockchain technology has gained massive acclaim and hype over the last couple years. While the tech is ...
Top 50: Marketing Data & Data Enhancement
by Peter Devereaux
It can be easy to lose sight of what is most important to the success of a business - customers. Enterprises ...
SCARY: The Skills Required for Cybersecurity Have Changed
by Pete Prestipino
Cyber-threats are a real and pervasive threat for enterprises, but what are they doing about it? Turns out, ...
Web Tech Watch - May 2018
by Peter Devereaux
Check out what has the digital community buzzing with Website Magazine's #WebTechWatch series, a monthly ...
Revenue Optimization for Job Sites with AppCast
by Pete Prestipino
Programmatic job advertising technology provider Appcast just announced a supply-side platform that will ...
Google News Cheat Sheet
by Peter Devereaux
Website Magazine quizzed its readers on Google updates in the September 2017 issue. We promised a cheat sheet ...
Don't Let Distractions Be Your CX Kryptonite
by Adam Ince
Sometimes CX programs simply need to be saved. Whether insights seemingly dry up, executive leadership ...
The Art & Science of Selecting a Spokesperson
by Erica Carranza
When is tapping a celebrity to endorse your brand a good idea, and who should you choose? In an age when ...
Web News Roundup - #Week22
by Peter Devereaux
It's (nearly) impossible for Website Magazine to cover all the key news and industry developments worth ...
How to Detect & Prevent Mobile Fraud
by Pete Prestipino
Mobile attribution and marketing analytics solution AppsFlyer has released a new version of its mobile fraud ...
Net Briefs: August 2017
by Peter Devereaux
:: MARKETING NEWS :: Creepy vs. Cool in Data Collection Consumers are warming up to data collection practices ...
Performance Marketing for Streamers Comes to Twitch
by Pete Prestipino
Game streaming platform Twitch (an Amazon subsidiary) launched its affiliate program several months ago, ...
Mobile-First Indexing Officially Arrives
by Pete Prestipino
If your website isn't mobile friendly right now, the SEO future is about to get pretty bleak. Google has ...
Is Public Relations Dead? How Digital Marketing Changed the Industry.
by Marcus Howling
There was a time when public relations, marketing, advertising and other corporate communications were all ...
Thanks for the Pitch, But... [Commentary]
by Peter Devereaux
In any given month, Website Magazine receives hundreds, often thousands, of requests for coverage of business ...
What Users Want More Of From Your Site
by Lexie Lu
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what ...
Roadmap to 1 Million Visitors
by Pete Prestipino
There are two types of websites: those with huge amounts of traffic and those that tell others they have a ...
Redefining & Optimizing O2O (Online to Offline) with CPR
by Pete Prestipino
Offline enterprises have traditionally had an incredibly difficult time tracking the impact that their ...
The 2017 Conversion Optimization Toolbox
by Peter Devereaux
Digital marketers' already very long list of responsibilities seems to grow by the day. As enterprises expend ...
General Data Protection in Focus
by Peter Devereaux
Hardly a day goes by without news of some consumer privacy breach in either the physical or digital realm. ...
Server Location Irrelevant" Says Google's Mueller"
by Pete Prestipino
There will come a time in an enterprise's digital life when going "global" starts to become appealing, ...
Are Chatbots Overhyped?
by Gemma Baker
AI and chatbots have become the biggest buzzwords in technology over the last few years. However, as massive ...
Who is Managing Your SSH Keys?
by Andrew Gabel
When IT staff leave your organization, do they keep their administrative access? You better hope not. An SSH ...
Marketing Automation in Action
by Pete Prestipino
There has never been a better time to be a digital marketer. With an incredible abundance of data and ...
The Secret Ingredient for Stellar Websites: Respect for Consumer Data Privacy
by Jonathan Joseph
What messages is your brand sending to consumers when they visit your site? Are you telling them things about ...
10 Reasons Why Your Website Has a Low Conversion Rate
by Grace Lau
It's the eternal question for website owners: why do I have a low conversion rate despite high traffic? On ...
How to Use Structured Data to Increase Organic Traffic
by Jessica Day
61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing ...
3 Tips for Optimizing Online Forms to Generate Leads
by Chad Reid
Businesses use a variety of channels to build awareness and reach out to customers, but websites remain the ...
What's Happening at the Groceryshop 2019?
by Michael Reddy
Groceryshop debuted last year in Las Vegas, with more than 2,200 industry insiders attending the trade show. ...
Net News Roundup: October 29, 2018
by Peter Devereaux
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
What Users Want More Of From Your Site
by Lexie Lu
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what ...
What Will Jobs Look Like When Automation Takes Over?
by Lauren Ruef
Nearly every industry has an eye toward automation. Artificial Intelligence, robotic assistants, self-driving ...
Web Tech Watch [APRIL 2018]
by Peter Devereaux
Check out what has the digital community all abuzz with Website Magazine's #WebTechWatch series, a monthly ...
How Freelance Females Can Begin to Bridge the Gender Pay Gap
by Austin Muhs
Just about everyone is aware of the pay gap between men and women in the professional workplace. While this ...
Playing the Long Conversion Game: What to Measure and Improve
by Martin Greif
Sometimes, life is simple for marketers. A dad needs a Halloween costume for his kid. The dad lands on a ...
Amazon Acquires Security Startup Sqrrl
by Pete Prestipino
Amazon Web Services has acquired Sqrrl, a cybersecurity start-up that has its origins in the U.S. National ...
Ask Anything About: GDPR
by Amberly Dressler
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
Editor's Letter: Know What the Data Knows
by Pete Prestipino
Without having some way to organize the vast amount of data that often surrounds a business presence it can ...
2018 Data Pro Assessment
by Peter Devereaux
Correctly answering hundreds of questions would only begin to adequately measure one's true competency as a ...
Stat Watch: Display & Programmatic Spend & Trends
by Peter Devereaux
Fake news is a real problem for both advertisers and publishers as it is creating an unproductive environment ...
Vendor Profile: Act-On Updates for Brand Insiders
by Amberly Dressler
Marketers are not just getting used to the idea of automating tasks to focus on more creative and analytical ...
Networking Tips for Work Parties
by Amberly Dressler
For those who make their living behind a computer screen(s), parties can bring an added level of anxiety ...
Common Sense: Rotate your SSH Keys After Employees Depart
by Pete Prestipino
When most enterprises think of security exploits they envision sophisticated teams of hackers working to ...
The Mobile Channel is Cyber Week Winner
by Pete Prestipino
Mobile was the channel of choice for holiday shoppers according to a recent report from Monetate, which ...
What Influences B2B Tech Buyers?
by Henrique Altador
Enterprises selling technology products and technology services know exactly how challenging it can be to ...
Top 50: Popular Solutions for Community & Feedback Focused Companies
by Peter Devereaux
Companies wanting to excel in the modern digital landscape have an obligation to engage their users; that, of ...
Creating Connections via Communities
by Amberly Dressler
Despite the many ways we welcome technology that physically separates us (telecommuting, teleconferences, ...
Stat Watch: The Digital Grab Bag Edition
by Peter Devereaux
2017 was a great year to be an Internet professional. While it certainly had its ups and downs, Website ...
December 17' Net Briefs: Video, Venmo & VMware
by Peter Devereaux
Facebook Makes Bank, Touts Power of Video On its Q3 2017 earnings call, Facebook reported advertising revenue ...
Editor's Letter: Communication Activated
by Pete Prestipino
Companies wanting to obtain greater user engagement must be active in their communication; they must ...
CRO in Practice: Offering Financing to Increase Performance
by Martin Greif
Cart abandonment is a growing problem for numerous ecommerce merchants. According to eMarketer, merchants ...
Quiz Time: Data Protection, Compliance and You
by Peter Devereaux
Data is certainly an asset, but for some enterprises it could prove to be a liability. Test your knowledge ...
4 Elements Missing from Your Company Productivity Strategy
by Dan Radak
Even though the Bureau of Labor and Statistics claims that overall employee productivity has increased by ...
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One of Website Magazine's core missions is to foster a community around the design, development, promotion ...
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Thank you for your interest in contributing to Website Magazine. Contributing exclusive, vendor-neutral ...
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Running a Web-based business has its own headaches without having to worry about what would happen if someone ...
SBOs Pass on Shark Tank
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How do you spend Friday night? If you're like 4.9 million people, you spend an hour (give or take) watching ...
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You're Just Not Ready (Yet) for Cognitive Computing
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Nearly two-thirds - 64 percent - of CMOs and sales leaders believe their industries will be ready to adopt ...
Stat Watch: The Frenemies of Digitalization
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Data can be an enterprise's best friend or its worst enemy. Being able to collect, analyze, and leverage ...
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Understanding the public relations industry's digital evolution is no longer an option, but rather a ...
Leverage Emotional Intelligence to Master the Millennial Mind
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It turns out that a high-level of emotional intelligence could greatly benefit ecommerce brands - ...
With Acquisition, Target Gets Closer to Same-Day Delivery Nationwide
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In 2018, consumers in more major cities in the U.S. will have access to same-day deliveries from Target.com ...
Google's War Against Popups Continues in All Its Self-Serving Glory
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If you have not gotten the message yet, here it comes again, for what feels like the millionth time: don't ...
Quick Hit: Ruby Slides Off the Rails
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The Perfect Web Page Just Might Exist
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From layout and language to pictures and product selection, myriad elements impact a visitor's experience ...
Creative Ways to Get Media Coverage
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Whether it's a feature story on your business, being included in an industry piece or providing insights on ...
The Right Color Choices for Your Website
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When you're designing your first website, you'll probably consider things like the page layout, the copy, and ...
Beginner's Guide to Starting an Online Business
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Starting an online business is an alluring venture. The Internet connects approximately 3.5 billion people ...
Capitalize on nTLD Market Uncertainty
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There has only been a modest level of interest in the new top-level generic domains (nTLDs) over the past ...
Understand Different Conversion Types to Win More
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When people think of conversions, they usually think of sales. And that's good - sales are good. Depending on ...
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Form design and development has been a rather hot button issue since the inception of the Web and for good ...
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UX Trends to Look for in 2018
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When it comes to user experience (UX), creating a list of forward-looking trends presents a unique problem: ...
4 Ways to Crush It at Lead Generation
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A website should consistently be generating more leads than the quarter before. If it's not, here's how to ...
The Next Frontier: Why Drone Delivery Will Happen First in Africa
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Rules of Paying Yourself for the Startup Owner, Freelancer & Self-Employed
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Wireframes 101
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Only designers know - through each process they establish and every step they take - how they actually get ...
Digital Journey Companies Combine
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Despite the call for omnichannel operations - where online customers have access to in-store inventory, where ...
Best Practices to Achieve Website Accessibility
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In part one of this two-part series, the challenges of creating regulation under the Americans with ...
Conversions 101 for Multichannel Campaigns
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Sometimes a campaign is just a pay-per-click (PPC) ad leading to a form. Other times, it is something much, ...
Native or the 'Net? Why Not Both? Now that's Progressive!
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When companies consider building a digital presence, they often waver between focusing on doing so ...
Quiz Time: All About Acronyms
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Acronyms are a dime a dozen in most industries, and tech is no different. With so many abbreviations for all ...
Stat Watch: Workplace Communication is Changing Fast
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For all the talk of evolving workplace communication channels for mobile Millennials, it is Baby Boomers who ...
Top 50: Communication & Collaboration
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Emails, push notifications, social media alerts and instant message chimes - Web professionals are a ...
QUICK HIT: What's a MEAN Stack?
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Several years ago LAMP stacks (Linux, Apache, MySQL and PHP) were all the rage among developers but the times ...
Factors Impacting Employee Morale
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From automation advancements to generation gaps, the workplace is evolving. It's a good practice to ...
5 Tips to Organically Double Your Website's Audience
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Your website is how most customers get to know your brand. They can learn about your products, values and ...
Female Small Business Owners Better at Mitigating Risks [Data Shows]
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From contract disputes to customer injuries, small businesses faced a number of incidents in 2016 - and, if ...
Making Website Imagery Count
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Visual tastes are so sophisticated today that stale corporate imagery or overuse of stock photography can ...
Online Reputation Management as a Marketing Strategy
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One of the most important tools for business branding and for countering negativity is acting on and ...
3 B2B-Specific Website Lead-Gen Tips
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With all of the different touchpoints you now have with your audience, it can be easy to forget about your ...
Migrating to a New Site without Interruption
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The sheer mention of "redesigning the website" puts people and organizations into a cold sweat. The doubting ...
Vendor View: Choosing a Technology Partner
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Only 10 percent of companies currently describe themselves as fully digital - a finding that does not bode ...
Partner Perspective: Choosing a Technology Partner
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Sifting through marketing material - landing pages, whitepapers, emails, case studies - to determine which ...
Stat Watch: Mobile's Impact on Brains & Business
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Mobile devices have changed the digital experience in ways most never considered. As far back as 2014, a ...
In Pursuit of Pizzazz: 5 Visual Tips to Boost Conversions
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Images are easy to place in marketing collateral, so as a result, everyone within an enterprise has an ...
Another On-Demand Service Earns Its Wings
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Uber is one of the most well-known examples of a startup disrupting an entire industry by solving customer ...
Find and Install Complex Components
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Creating a blog? How about an ecommerce site? ZURB, the creators of the Foundation front-end framework, has ...
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We're all becoming creatures of convenience - and it's not quite clear yet whether artificial intelligence ...
Dealmaking in Tech Slows
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It appears that dealmaking across technology, media and telecommunication (TMT) is on a downward slide. After ...
Come Together, Right Now! Tips for Fostering Collaboration in the Workplace.
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We're all smarter together. Each of us brings unique experience, perspective and skills to our workplaces, ...
UX 101
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Ask 10 digital designers what user experience (UX) means and you will hear as many different answers. For ...
Editor's Letter: The Experience Speaks for Itself
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Optimizing a customer's experience is a priority for digital enterprises and for good reason - online ...
A Lesson from Lean Thinking: Do Less to Get More Done
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Think about the last time you answered an email while attending a meeting (we've all done it). Were you ...
The Sad, Sad State of Small Business
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It would be a short leap to assume that small business owners are the ones hiring a large portion of the 35 ...
Death to Excel; Long Live Pivot Tables!
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Mobile attribution and data analytics company AppsFlyer has released a new reporting interface that should ...
#WebTechWatch: Bright, Dexter, PrimePush, Anchor & More
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Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
Product Listing Integrity; a Q&A With Jenn Markey, VP of Marketing at 360pi
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It isn't hard to imagine how a poor user experience can negatively impact a company's bottom line; the ...
Data is the Fuel of the Future at Campaign Monitor
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Marketers obviously want to take advantage of all the data that's available on their customers these days in ...
How Gen X Can Shine Amongst Boomers & Digital Natives
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It's 9:30 a.m. and I'm sitting in The Palace of Fine Arts in San Francisco five rows back with 2000 ...
This Too Shall PaaS? The Ins & Outs of Your Product as a Service.
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Every product will turn into a service - a prevalent theme at last week's SAP Hybris Live: Digital Summit in ...
So Why Are We So Terrified of Self-Driving Cars, Again?
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In a world where consumers want control over everything - like real-time responses from brands on whatever ...
Stat Watch: Will AI Replace Us All?
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What will life look like in the next 10 years? Will we have self-driving cars, be replaced by "robots" at ...
Opportunity Knocks
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There are few digital practices more complicated in both process and technology than that of programmatic ...
Digital Marketing Trends: How Performance Strategies Can Help Marketers Navigate Changes Ahead
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Gartner's Digital Marketing Conference is coming up in May, and this year's theme couldn't be more spot on: ...
Live & Contextual Support In Focus
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Tech support and support center service provider Support.com has released its new SeeSupport solution, a ...
Co-Registration Marketing in Action
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Co-registration for email marketing is not a new acquisition strategy, of course, but brands are typically ...
State of Tech through Tweets
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In just 140 characters, Twitter users have the potential to disrupt someone's day or deliver good news, ...
Expand Your Conversion Rate Optimization Skill Set
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When people hear the term "conversion rate optimization" (or "CRO"), they usually process it as "testing ...
4 Companies You Didn't Know Worked In Artificial Intelligence
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Artificial intelligence (AI) and machine learning are hot topics starting 2017 - and for good reason. The ...
Web Tech Watch: Mondly, Radar, Clara, Signbot and More
by Pete Prestipino
Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
The Case of Disappearing App Users
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App installs can provide false hope to application developers. Sure, app installs indicate there was an ...
Source: Pay Attention to Changes in Verizon-Yahoo Deal
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According to multiple sources, Verizon has been able to negotiate a price reduction on its Yahoo acquisition ...
Is it Time to Update your LLC's Operating Agreement?
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LLCs were originally formed in Wyoming in 1977 as a way to form companies that could be taxed like a ...
Sorry, but 2017 isn't going to be the year of AI Everything and 10 minute Domino's Pizza drone deliveries.
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Maybe it was only a matter of time. Maybe it's because of popular TV shows like Black Mirror and Westworld. ...
Clever Ways to Optimize the Web Experience for Conversion
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For those of us making a living on the Web, it would seem very few ways remain to truly optimize an online ...
Everyday Rituals of Top Tech Executives
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What do you do every day? If you're billionaire Warren Buffett, you eat one of three breakfasts from ...
AI Adoption By Marketers is Limited
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Artificial intelligence appears to be too complicated for today's digital marketers. AI marketing platform ...
Self-Employed Creatives: Thriving or Surviving? [Infographic]
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Once just victims of circumstance (like the "Great Recession"), freelance creative professionals are now ...
Closing the Online-Offline Gap with Euclid Connect
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Although consumers are increasingly turning to online purchases, more than 90 percent of smartphone owners ...
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Your landing pages are a vital component of your marketing strategy and should make it easy for people to ...
The Big Payoff in User Onboarding Initiatives
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Acquiring new users is challenging (and often expensive) so it only makes sense that enterprises should ...
PayPal Brings P2P Payments to Slack
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PayPal today launched its first bot for users of team messaging app Slack. The bot lets people send ...
Hootsuite Grows Up with AdEspresso
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Popular social media marketing solution Hootsuite has acquired advertising technology startup AdEspresso. ...
Everyday Operations: Rest of the Best [Essential Tech Part 5]
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Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...
Let's Talk Digital Loyalty
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Retaining customers is one of the most significant challenges for today's digital enterprises ...
Commentary: Can We Really Have It All?
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:: Shutting Down the Hustle Brag :: It's not the first time the question has been asked - nor the last. As ...
Balanced Website Operations
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Imagine telling someone 25 years ago that it's easier now to buy products, sign up for services and ...
Practical Strategies for Starting a Loyalty Program
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On the Web, success looks like this - acquire customers, dazzle customers, and keep those customers returning ...
Master Guide to Loyalty Solutions
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If you're considering launching - or updating - your loyalty program in the coming year, consider the ...
How Red Stag Changed Fulfillment Forever
by Sponsor
Companies like yours have always had the need to store and move their product lines. Since the inception of ...
Recent Movers and Shakers: Wix and Flok, Oracle and Apiary
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There was plenty of acquisition and investment activity last week to keep industry watchers busy. Let's take ...
How to Attract More Qualified Job Applicants Through Your Site
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The main purposes of your website are to increase brand awareness, attract new customers and earn more sales ...
Ghost Buttons' Impact on Conversions
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There are very few things that can tank conversions the way misused ghost buttons can. For the unfamiliar, ...
Front-End Frameworks and Bootstrap Alternatives
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Bootstrap took the Web by storm several years ago, as a whole generation of designers starting embracing the ...
GoDaddy Revokes SSL Certifications
by Pete Prestipino
There's been a big push for enterprises to implement SSL on their Web properties but it appears that at least ...
Why a Good Website Won’t Cut It Anymore
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Do you need to make some improvements to your business website, or is it good enough as it is? The answer to ...
Wix Gets Omnichannel with Square
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Web design solution solution Wix announced this week that it has partnered with Square, enabling enterprises ...
Gartner: Every Organization Needs a Digital Platform Strategy
by Peter Devereaux
To engage and manage business ecosystems, organizations are creating and integrating with a digital business ...
Net Briefs - January 2017
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// Net Briefs // Chat on the SERPs Both Bing and Google are now providing consumers with an opportunity to ...
Tailoring Web Experiences Based on Context
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Content discovery platform Taboola is looking to improve the advertising it shows to consumers, announcing ...
Learning How to Sail My Ship
by Peter Devereaux
By Peter Prestipino, Editor-In-Chief A Google doodle in honor of Louisa May Alcott's 184th birthday in late ...
Digital Business Planning
by Peter Devereaux
A failure to plan, is a plan to fail. Conscious planning is an integral part of every successful enterprise. ...
5 Digital Marketing Habits to Ditch
by Ilana Plumer
"Change," the Greek philosopher Heraclitus once wrote, "is the only constant in life." More than 2,500 years ...
Stat Watch: How We Communicate at Work
by Peter Devereaux
The manner in which many professionals speak to one another day to day is changing. Whether it's ...
Sample Personas to Optimize, Segment & Test
by Peter Devereaux
There's a certain mystique around the concept of user personas, but there needn't be. Developing personas ...
Business Resources for Strategic Planning
by Peter Devereaux
Running a business demands careful oversight, and planning is an excellent way to removes any doubt about ...
Quiz Time! Workforce Woes & Wonders
by Peter Devereaux
It can be difficult for businesses to compete for top-tier talent with their many competitors offering ...
Web Pros' Favorite Online Courses
by Peter Devereaux
It's that time of the year when people start to reflect on where they've been and where they want to go, ...
5 Brands Nailing Digital Experience
by Peter Devereaux
With so many brands struggling on the user-experience front, it can be difficult to admit when their ...
Upping Your Delayed Conversions Game
by Martin Greif
:: By Martin Greif, SiteTuners :: There's a working model in the user experience (UX) field that states, ...
End-of-Year Document Roundup for Small Business Owners
by Peter Devereaux
:: Corey Bray, LegalNature :: The end of 2016 is just around the corner, which means it is time for business ...
A Getting Started Guide for Using SSL
by Peter Devereaux
Even when Google indicated that that the presence of HTTPS would impact search position on its results ...
Changing the Future of Connectivity: How Pokémon & Augmented Reality are Bringing New Life to the Digital Experience
by Peter Devereaux
While many enterprises are desperately just trying to keep up with current demands from the always-on ...
Quiz Time! Understanding the App Explosion.
by Peter Devereaux
How many apps do you have on your mobile phone? If you're like most modern consumers the number ranges ...
Website Magazine's 2017 Media Kit
by Peter Devereaux
The 2017 version of the Download the Media Kit
Tomorrow's Artificial Intelligence Demands a Unified User Experience Today
by Greg Ng
If the first half of this decade centered on big data, 2016 has been the year of artificial intelligence ...
Cyber-Monday Business Prep
by Xuyen Bowles
Is your business busy prepping to grab a piece of the expected $3 billion in online sales that will generate ...
5 Things to Do When Your Company Gets Hacked
by Phil Phillips
It's a feeling that socks you right in the stomach, and just keeps pounding - you have been hit by a hacker. ...
QUICK HIT: The Web of Trust Crumbles
by Pete Prestipino
If you have the Web of Trust (WoT) extension installed within your browser, consider removing it entirely. An ...
How A Business Can Survive & Then Thrive After an Economic Bubble Bursts
by Brian Toolan
:: By Brian Toolan, The Plan Collection :: Remember Pets.com in 2000? What about Lehman Brothers in 2008? ...
The Ins and Outs of Hiring: Employees or Contractors
by Corey Bray
:: By Corey Bray, LegalNature :: An important step in growing your business is hiring the right people for ...
Editor's Letter - November 2016
by Peter Devereaux
As most enterprise marketers can attest, success with social media requires a great deal of time, resources ...
Just How Big is AWS in the IaaS and PaaS Market?
by Pete Prestipino
Data from Synergy Research Group indicates that Amazon Web Services (AWS) is dominating the cloud computing ...
How to Manage Visual Assets for Better UX
by Peter Devereaux
Can Using DAM Solutions Help Enterprises Develop an Optimized User Experience? Web workers are often unaware ...
5 Mistakes that New Business Owners Make
by Manas Kumar
:: By Manas Kumar, Fusioo :: Starting a business is easy but keeping it alive and growing is not. Many ...
Optimizing Fears for Higher Website Conversions
by Peter Devereaux
By Martin Greif, SiteTuners On a salad, you need to balance the amount of dressing you use. Too little, and ...
7 Negotiation Techniques That Will Get You Better Deals
by Nick Rojas
Today's business world is all about negotiation. The subject of business discussion can be as small as ...
66% of Online Shoppers Have Made Recent Cross-Border Purchases
by Amberly Dressler
The Internet has afforded many populations with easy access to information on other parts of the world, and ...
The Key to Successful Personal Branding is a Thriving Website
by Larry Alton
:: By Larry Alton, @LarryAlton3 :: Every entrepreneur and Web professional knows just how important personal ...
Breaking: Third DDoS Attack Underway
by Amberly Dressler
:: Update: According to Dyn representatives, service has been restored as of 6:17 p.m EST, Friday. Latest ...
The Experience Business - From a Web of Pages to a Web of Experiences
by Kevin Lindsay
We're in a major period of transition, as our Web of pages shifts to become a Web of experiences. The 'last ...
How Well Are You Connecting People With The Right Products?
by Julie Barile
It seems like a simple, straightforward concept - a shopper types a search word or phrase into the search box ...
Cybersecurity & the Internet of Things: How Enterprises Can Reduce IoT Risks
by Vinod Subramanyam
Imagine manufacturing machinery that orders supplies before they run out, without human intervention. Cars ...
Unknown Truths About Ratings and Reviews
by Peter Devereaux
Theresa O'Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing ...
The Anti-Internet Marketing Plan
by Alex Weinbaum
You do everything right. From compelling calls to action and an optimized SEO strategy to publishing ...
Editor's Letter - October 2016
by Peter Devereaux
Web professionals can be easily distracted. The industry uses terms like "experience"¬ù and ...
Practical Tips for Generating More Web Conversions
by Pete Prestipino
The ability of a website to turn browsers into buyers is essential for enterprise success today - without it, ...
Top 50: The 2016 Conversion Toolbox
by Peter Devereaux
Ask 100 individuals responsible for conversion optimization what they do and you will receive 100 different ...
Why Web Conventions Win: 3 Things Every Marketer Needs to Think About
by Peter Devereaux
By Martin Greif, EVP at SiteTuners There are some website owners that just don't care about conventions. Take ...
Big List of Conversion Optimization Links for #CROctober
by Peter Devereaux
Interested in learning more about each of the scenarios mentioned in Website Magazine's feature story from ...
3 Creative Ways to Hire Seasonal Workers
by John Swanciger
:: By John Swanciger, Manta :: Fall is underway and that means pumpkins, lattes and...seasonal hires? Fall ...
Surprise! Digital Maturity Lacking in Many Organizations
by Amberly Dressler
From CRM to WCM and every acronym in between, companies are struggling to integrate the disparate systems ...
$861,000 the Cost of Average Cyberattack
by Pete Prestipino
Kaspersky Lab released research which indicates that a single cybersecurity incident costs large businesses, ...
Get By With a Little Help from Friends
by Pete Prestipino
If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you. ...
A Payment Option with Purchasing Power
by Peter Devereaux
At a certain point in the shopping/buying experience, regardless of how amazing and wonderful a retailers ...
Why Digital PR Means More to CMOs Today
by Kate Lobel
Many things have changed in the public relations (PR) industry in recent years. In fact, PR today looks ...
Zuckerberg's Pony in the Immigration Reform Race
by Amberly Dressler
Most Americans agree that the immigration system in this country is broken but to what extent, how it should ...
Editor's Letter - September 2016
by Peter Devereaux
:: Email Optimization and the Digital Experience:: There's been one constant and incredibly consistent ...
Goal-Oriented Cover Photos to Like
by Peter Devereaux
"We need a new Facebook cover photo." That's a statement in-house designers have likely heard a time or two ...
Great Lakes Get Early Stage Funding Help
by Amberly Dressler
Startups in the U.S. raised nearly $60 billion in venture funding last year (National Venture Capital ...
Passport to Selling Internationally Online
by Amberly Dressler
There comes a time in every ecommerce company's life when it's time to talk about international sales. ...
Making Product Pages Persuasive with Kahneman's Principles
by Martin Greif
:: By Martin Greif, EVP of SiteTuners :: If you're looking for ideas to prime your product pages for ...
Not So Fast: 5 Uses for Exit-Intent Popups
by Peter Devereaux
Can popups be annoying? Yes. Can they negatively impact SEO? Yes on that too. Even so, the ability to capture ...
Preparing for Battle with DDoS Attacks
by Peter Devereaux
Avi Freedman, Co-Founder and CEO of Kentik No website manager wants to be the target of a Distributed Denial ...
Mistakes to Avoid When Starting an Online Business
by Corey Bray
:: How Can You Be in the Elite 10% of Online Businesses That Succeed? :: With flexible hours, the ability to ...
A Simple Guide to Decluttering Your Website
by Larry Alton
We've entered an age of Web design where principles of minimalism rule. However, many websites that were ...
How the World Pays for Products Online
by Peter Devereaux
When deciding whether to sell internationally a lot, there are a lot of considerations to be made - one of ...
Auction-Based CPM Campaigns Now at Pinterest
by Peter Devereaux
Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The ...
Q&A: Image (Management) Is Everything on Today's Web
by Peter Devereaux
Consumers have a certain level of expectation around how they experience websites today. Not only do they ...
A Complete Bot Product List
by Peter Devereaux
The ability to automate, well, anything is a differentiator for both companies large and small. As an ...
Quiz Time! Conversions Are for Optimizers
by Peter Devereaux
Of all the possible metrics companies can track, conversions are by far the most important. Conversions ...
5 Ways to Create Frictionless Forms
by Larry Brangwyn
Reassuring your customers that you can be trusted with their personal information is no easy feat. Whether ...
Every Website Tells a Story. What is Yours?
by Pete Peranzo
All of us interpret websites differently. Some of us look for functionality - pages should load fast and be ...
IRCE 2016 Roundup
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The ecommerce world descended upon Chicago in early June for IRCE, an annual conference and exhibition ...
5 Digital Purchasing Habits to Know
by Peter Devereaux
By Allison Howen, Associate Editor When the original iPhone debuted nearly 10 years ago, it changed more than ...
Pokemon Go at Work: Is It Putting You and Your Company's IT Security At Risk?
by Harold Aguirre
:: By Harold Aguirre :: Gotta Catch Em All! That's the slogan for Pokemon Go; now the biggest mobile game in ...
Marketing Tips from the Presidential Race
by Peter Devereaux
With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this ...
Create Perfect Product Descriptions
by Amberly Dressler
Consumers have the retail world at their fingertips with a competitor's site always just a click away. ...
Choosing the Best Marketing Images
by Peter Devereaux
There's no denying the impact that visual content has on marketing campaigns, from a company's blog and ...
Buyable Pins Hit the Web
by Peter Devereaux
Ecommerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to ...
3 Creative Ways for Small Businesses to Hire Seasonal Workers
by John Swanciger
Summer is well underway and that means vacations, barbecues and ... seasonal hires? For many small business ...
6 Steps to Multilingual Success for Smaller Ambitious Businesses
by Robert Gorby
In today's world, consumers' radars for things that are not relevant, authentic or local are now finely ...
Verifying Employees for Enterprise Discount Programs
by Amberly Dressler
It's not uncommon for enterprises to offer an employee-discount program for recreational items like movie or ...
News Feed Optimization Strategies for Better Organic Reach
by Amberly Dressler
Facebook has delivered another blow to brands looking to organically reach their social media followers on ...
Startup Success: How to Choose a Business Partner
by Corey Bray
Almost one in three small businesses fail within their critical first two years and more than 50 percent will ...
Building Better Landing Pages for Better Lead Generation
by Amberly Dressler
Many prospective clients or customers don't land on a company's homepage when researching their products or ...
How to Motivate and Manage Web Teams
by Gareth Simpson
A website is only as good as the team behind it. So what can a manager do to boost morale and help team ...
Elements of RWD You Must Get Right
by Pete Peranzo
A responsive Web design (RWD) is one that adapts itself seamlessly to varying screen sizes, without ...
Routing Calls the Right Way
by Pete Prestipino
If you're like most businesses today the phone is still a central part of sales, marketing and support ...
Recommendation Clicks Garner 123% Conversion Increase
by Amberly Dressler
Product recommendations - people who liked this also liked this or you recently viewed - have been a go-to ...
Lead Generation: Making it Great Again!
by Pete Prestipino
New customers and clients are what keep business moving forward and thriving. In many ways, it is what will ...
Give Credit Where Credit is Due: New Attribution Models to Explore
by Peter Devereaux
By Amberly Dressler, Managing Editor Web professionals only have to think about their own online behavior to ...
How Far Along Are You in the Hierarchy of Conversion Tools?
by Peter Devereaux
By Martin Greif, EVP of SiteTuners Some digital marketers believe that the sooner you can get to testing, the ...
Editor's Letter: How Today's Buyers Vote"
by Peter Devereaux
Love him or loathe him - for many there is no in between - Donald Trump provides clues for enterprises about ...
Personalization Tech for the Rest of Us
by Peter Devereaux
Personalization is a trend that is not going away any time soon. In fact, data from MyBuys reveals that 53 ...
Typography's Role in Branding
by Amberly Dressler
The average website visitor is likely very unaware of how much typography (fonts, line spacing and other ...
IT, Integrations & Intricacy
by Peter Devereaux
By Amberly Dressler, Managing Editor Nearly three-quarters of organizations do not have enough resources or ...
BIG LIST of Lead Generation Metrics
by Pete Prestipino
There are many ways to measure success on the Web, but those involved in the practice of lead generation have ...
Lead Scoring: A Few Things to Know
by Peter Devereaux
Why waste time on leads that are unlikely to convert to a sale (much less a long time customer)? A better ...
3 Tools to Find Your Broken Links
by Peter Devereaux
Search engine optimization (SEO) is a never-ending task for successful Web professionals. One task on the ...
How to Choose Logo Colors
by Amberly Dressler
99designs knows a thing or two about designing logos. It's not only the most-requested design project on its ...
Pay Up! Understanding Attribution Models.
by Peter Devereaux
Advertisers and affiliates can get a little heated when the conversation of attribution models gets brought ...
Better Form Autocompletion with Algolia
by Peter Devereaux
There are several tactics that can be employed to ensure that users filling out forms actually go through ...
Lead Magnets: How the Insiders Generate Massive Conversion Rates on Their Newsletters
by Andrew Wise
At any given time on any given day, a blogger has at least 10 things on his or her mind. First, they must ...
How to Create a Minimal Viable Team (MVT)
by Alexis Robin
If you've spent any time in the Silicon Valley over the last 10 years, MVP means more to you than most ...
Startup Documents: The Business of Business
by Corey Bray
Congratulations! You've officially launched your company and have all of your basic business documents in ...
What is Wrong with Your Site?
by Jacob Abraham
There are so many articles and tutorials available online on website audits. These articles contain ...
97 Percent of Top Websites Lack Bot Protection
by Peter Devereaux
Bots are everywhere these digital days - and they aren't always used for good. An enterprise's competitors, ...
Do SMB's Really Need a Website?
by Pete Prestipino
It's hard to deny the role that the Web plays in the success of enterprises today, but you may be completely ...
Replatforming to Future Proof Your Website
by Cat Millar
Why do companies, and more specifically retailers, replatform? There are some very good reasons why many ...
Remain Secure and Compliant Under EU Data Protection Regulations
by Pete Prestipino
Ensuring data remains secure and compliant under existing data protection regulations is becoming increasing ...
Back Up Your Website! Do Not Leave It to Your Host.
by Harry McPherson
In case you woke up tomorrow and found that your Web host had inadvertently deleted your website, you would ...
Preparing for The Third Wave
by Peter Devereaux
By Peter Prestipino, Editor-In-Chief My first exposure to the Web, like many millions of others, came thanks ...
Summer Slim Down: Best Practices for Shedding Unwanted Contacts
by Peter Devereaux
By EJ McGowan, General Manager of Campaigner With summer comes beach season, a time when many warm-weather ...
Moving a Website to a New Host
by Robert Wright
Problems with hosted websites often lead site owners to wonder how difficult it is to change Web hosts. Their ...
10 Steps to Help Kids Jumpstart a Tech Career This Summer
by Richard Wang
:: By Richard Wang, Coding Dojo :: School is (or almost is) out for summer! And while most kids are gearing ...
Retaining Millennials in the Enterprise
by Peter Devereaux
By Allison Howen, Associate Editor The only thing more difficult than finding an employee with an outstanding ...
Is Your Programmatic Exchange Certified Against Fraud?
by Peter Devereaux
Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group ...
Help! How Do I Lead and Motivate a Remote Start-up Team?
by Alexis Robin
So you founded a start-up and now you want to tap into some of that digital nomad talent that is roaming the ...
5 Tips for Marketing When Cash is Tight
by Larry Alton
For small businesses - especially those in the beginning stages of growth - cash flow and access to capital ...
Programmatic Drives Low Quality Impressions
by Pete Prestipino
Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools, but is there a ...
Multitasking Efficiency with Wrike Requests
by Pete Prestipino
Experts seem to agree that when you multitask, the quality of the work you're doing goes down (in some cases, ...
Going Multilingual: How To Translate A Website
by Martin Woods
If you have an English language website and want to make it multilingual, where do you start? There are many ...
Keeping the DDoSers At Bay
by Robert Hamilton
You've probably heard about distributed denial of service (DDoS) attacks, or maybe you've even been hit by ...
5 Reasons To Attend International Ecommerce Day 2016
by Sponsor
There is a big issue ecommerce companies face nowadays. The ecommerce market is highly competitive, and the ...
100+ Clickable Calls-to-Action
by Amberly Dressler
Calls-to-action (CTA) are a necessity across marketing channels, but getting the "right" one is a combination ...
Picking a Side: ERP WARS
by Peter Devereaux
By Amberly Dressler, Managing Editor Of all the applications and platforms catered toward business operations ...
As Employee Confidence Rises, What's the Future of Work?
by Peter Devereaux
By Peter Prestipino, Editor-In-Chief It certainly doesn't take a visionary to see how dramatically different ...
Using Mobile Loyalty to Woo Millennials
by Danielle Brown
In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor ...
How Top Sites Structure their URLs
by Pete Prestipino
Does the format of your URL really impact where a site ranks on the search engine result pages? While ...
How to Gain Customer Insights in Digital Marketing
by Girish Jashnani
Digital marketing does not focus on selling products but rather on bringing to light a solution that address ...
Writing An Article: A Formula to Follow
by Amberly Dressler
The need to develop content to satisfy both end-users and the search engines has made writers out of ...
QUICK HIT: Referral Marketing Is Where It's At For Consumers
by Pete Prestipino
Consumers are apparently more open to making referrals for products and services than you might think. ...
Where Should You Start with Web Personalization?
by Corbin Murakami
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers ...
The 3 P's of Crowdfunding Campaign Success
by Peter Devereaux
Show me an entrepreneur with a big idea, and I'll show you someone who has considered crowdfunding. The ...
Optimization for Amazon
by Peter Devereaux
There's no denying Amazon's influence on the Web and in the ecommerce space in particular. It's such a ...
Is the Homepage Dead? 3 Reasons Not to Ignore It.
by Tom Wilde
The homepage was once a valued, integral website asset - the gateway to a company's brand and a driver of ...
Checklist for Optimizing Your Website for Mobile Users
by Pete Peranzo
Mobile is now the norm. The number of people relying on their mobile devices to get them through the day -- ...
Experts Speak: Why I Love My ERP
by Peter Devereaux
When deciding which software to implement for a specific business purpose, there is often more marketing hype ...
Turn Your Smartphone into a SMB Phone System
by Allison Howen
A new mobile app is helping small businesses (SMBs) set up a business phone system. The Voxox Cloud Phone ...
6 Key Areas of a Comprehensive Website Audit
by Peter Devereaux
By Solomon Thimothy, Clickx & OneIMS Let's face it. If you have a website, chances are you've done some ...
5 Ways to Show Off Your Brand Onsite (and Why You Need To)
by Larry Alton
Your brand is your company, concentrated to a viable and recognizable essence. Your website is a medium for ...
The Future is Predictive for Marketing Automation
by Pete Prestipino
Predictive sales and marketing platform Infer has released a behavioral modeling solution for the Oracle ...
QUICK HIT: The .TECH TLD Hits 100K
by Pete Prestipino
New generic top-level domain extension .TECH reached the 100,000 registration mark this week. Radix Registry, ...
Installment Payments Come to the Web with Splitit
by Pete Prestipino
Would consumers buy more, or buy more often, if online merchants offered alternative models for payments? ...
Seconds Count: All About Web Performance
by Matt Young
Top websites across multiple industries are failing user expectations, Radware found in its latest report, ...
Double the Revenue, Double the Fun for Optimove
by Amberly Dressler
When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, ...
Does Third-Party Data Know Who You Really Are? Not Really.
by David Allison
A lot is discussed about personalization, but how accurate is the information being used to market to ...
Don't Steal those Marketing Images! And Other Photo Insights.
by Peter Devereaux
With the vast majority of brands creating content on the Web, there's never been more of a demand for images ...
Is Your Website a True Reflection of Your Brand Identity?
by Peter Devereaux
Some companies may assume that their brand identity is a projection of what they are to their consumers and ...
Blending the Best of Digital and Print
by Pete Prestipino
U.S.-based grocer Lowes Foods and digital solution provider Unata are releasing a personalized omnichannel ...
Replaced By a Robot Wizard
by Pete Prestipino
Turns out the robots may actually replace you sooner than you think. Global consulting firm Accenture has ...
Sell on eBay? Deliver Goods with eBay-Branded Packaging
by Pete Prestipino
Ebay is taking a page from the Amazon playbook and introducing its own branded supplies store. Ebay sellers ...
Landing Page Checklist (and Solutions) for Every Digital Experience
by Peter Devereaux
There's quite a bit of misunderstanding about what a landing page is because they take on so many different ...
How Home Automation is Changing the Way We Live
by Pete Peranzo
"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke We are living in ...
Digital Marketing: How to Proceed with Caution if You're a Small Business
by Tom Tate
As reported in 2015, business owners said "yes" to digital. Not only did owners realize the importance of ...
Getting Started with #Slack
by Peter Devereaux
By Allison Howen, Associate Editor Every so often, a startup comes around that takes the world by storm. Most ...
Small Business Speaks: Candidates & Concerns in the 2016 Presidential Election
by Peter Devereaux
By Amberly Dressler, Managing Editor Small businesses play a big role in the U.S. economy - accounting for 54 ...
Collect with Caution: IoT and the Personalization of Everything
by Peter Devereaux
By Amberly Dressler, Managing Editor Internet retailers have just scratched the surface of what's possible ...
Net Briefs - April 2016
by Peter Devereaux
The Power of eBay New data from TrueShip is shedding light on just how successful the 20-year-old eBay ...
4 Brand Approaches to #AprilFools
by Allison Howen
Nobody can be trusted on April Fools' Day, not even your favorite brand. With everyone from Google to Hulu ...
Are YOU Built for CRO? Personality Traits of Top Optimizers
by Peter Devereaux
By Tim Ash, CEO of SiteTuners Are you the right person to drive conversion growth at your company? Internet ...
Do Reviews Drive In-Store Activity?
by Pete Prestipino
A new report out from Collective Bias addresses the role that reviews have on the shopping experience and it ...
4 Tasks Every Small Business Owner Can Automate
by John Swanciger
For small business owners, to-do lists are never-ending. With all the responsibilities involved in running a ...
Top 10 Push Notification Platforms
by Chirag Leuva
Developing an impressive app is one thing but engaging your audience requires even more strategizing and ...
What React Native Means for CTOs
by Paul Francis
As anyone who has led a development project can tell you, there are dozens, if not hundreds, of ap-proaches ...
Put Your Website to the Test
by Allison Howen
Digital marketing specialist Clickx has unveiled a new website performance tool called the Clickx Grader. ...
What are the Benefits of Using a Tag Manager?
by Maciej Zawadziński
They say you can't please all of the people all of the time, but a tag manager will go a long way toward ...
Why Do Employees Resist Change?
by Peter Devereaux
"The secret of change is to focus all of your energy not on fighting the old, but on building the new." ...
Solving the Data Gap with BusinessCoder
by Pete Prestipino
Global data powerhouse Melissa Data introduced its BusinessCoder cloud service, which aims to solve the often ...
We're Not With Them...Learn How to Disavow
by Peter Devereaux
The phrase "guilty by association" rings very true in search engine optimization (SEO). Who a company links ...
Understanding The Sources Of Chargebacks
by Peter Devereaux
Statistics show most merchants assume chargebacks are simply a cost of doing business. Nearly half of all ...
Quick Start Guide to AMP
by Peter Devereaux
Google's Accelerated Mobile Pages (AMP) initiative has taken the digital world by storm. And Web ...
The Ins & Outs of Choosing Effective Photography for Your Audience
by Nuno Silva
With the proliferation of social media, audiences are becoming much more attuned to photography used in ...
Three Steps to Perfecting Product Discovery
by Troy Winskowicz
Shoppers come to ecommerce sites with specific goals in mind. Whether that goal is to find a suit for an ...
3 Warning Signs Your Website Annoys Users
by Maxim Emelianov
What truly matters in the realm of Web success is whether or not your site is usable - and to what degree. ...
The Marketing Impact of a Fast Website
by Veronika Minovska
The Internet is a major marketing medium and a company's website is at the center of all that acquisition and ...
The Brand Danger in Subscription Services
by Pete Prestipino
It has happened to most of us at one time or another - we sign up for monthly service (a subscription or a ...
Is the Wrong Metric Misleading Your Marketing?
by Glenn Pingul
When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance ...
Pros & Cons of High-Fidelity Wireframes
by Chirag Leuva
Wireframes are used to transform an idea into a visual representation of a proposed user interface without ...
Are Marketing Budgets in a Free for All?
by Amberly Dressler
Despite tremendous advancements in both standalone analytics solutions as well as those offered through ...
Long List of Website Elements Preventing Purchases
by Peter Devereaux
There are many reasons why a website visitor may not convert - from unclear copy and poor navigation to ...
Generation Z: Making an Organizational Shift In an Already Competitive Talent Market
by Amber Hyatt
Sixty million strong, Generation Z (born after 1995) is a demographic that is growing rapidly. Soon enough, ...
Built to Impress: How to Create & Deliver a Flawless PowerPoint Presentation
by Peter Devereaux
:: Mike Chandler, PowerPointSliders :: Delivering powerful and truly effective PowerPoint presentations is ...
Get Boxed: 4 Subscription Services to Emulate
by Li Huan
Good things tend to come in small packages - one of the many reasons that subscription boxes are so ...
Editor's Letter - March 2016
by Peter Devereaux
Despite popular belief, the advertising industry is, in fact, not broken. Need proof? Digital advertising ...
Creepy vs. Cool & Other Personalization Mistakes
by Peter Devereaux
By Amberly Dressler, Managing Editor Today's retailers have access to powerful platforms that can track, ...
Top 50: Marketing Automation
by Peter Devereaux
Forged in the age of the digital experience and the product evolution of customer relationship management ...
Networks & Biometrics: Death of the Password
by Peter Devereaux
By Amberly Dressler, Managing Editor The benefits of offering social media login, also known as social ...
Structured Data Simplified
by Peter Devereaux
If you're like most Web professionals, your eyes gloss over at the mere thought of "schema" and rich ...
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by Peter Devereaux
By Peter Prestipino, Editor-In-Chief In his popular book "Outliers," author Malcolm Gladwell says that it ...
Quick Hit: How Programmatic Works
by Amberly Dressler
While often talked about in today's digital advertising ecosystem, programmatic isn't always understood. ...
Keep Employees Engaged (A Big List of Ideas)
by Peter Devereaux
Employee turnover is estimated to reach 25 percent by 2018 according to HR research group Hay Group Atrium. ...
Strength Through Integration with MindJet's MindManager Enterprise
by Pete Prestipino
To develop the best possible product in years past, you could build it or you could buy it. Today, it seems, ...
Marketing Automation Primer
by Peter Devereaux
Have you heard about marketing automation but don't know the first thing about it or the benefits using such ...
Shopify to Maropost and Back Again
by Pete Prestipino
Digital marketing platform Maropost announced an integration with ecommerce solution Shopify, which will ...
Want to Be the Best in Your Niche?
by William Sarto
The online market is fierce; there are too many competing businesses with good products and solid services ...
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