Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Know The Value of Social Interaction

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate Bitly's link data, security and functionality for some time, but the two companies have finally made their relationship status...

5 Quick Tips for Increasing Visibility on Pinterest

Pinterest is among the ’Net’s most valuable social networks, with a recent study from Piqora finding that e-commerce revenue from Pinterest referral traffic grew an average of 67 percent from January to June 2014. To maximize...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Social Commerce Evolves with Twitter's Buy Now Button

Social-minded e-commerce merchants have been waiting for this day. Twitter just announced that it is officially testing a "Buy Now" button which will enable users to purchase from select merchants and musical artists directly...

Pinterest Tab Comes to Chrome

Of all the second-tier social networks, many believe that Pinterest is the one with the most potential. The company is positioned at the intersection of art and commerce, and it is slowly finding way to become more intertwined with...

Keep Track of Instagram Hashtags with Picdeck

There's a lot more to the world of social media than Facebook. For example, there is also Facebook-owned Instagram! The online/mobile photo and video sharing service is wildly popular among a certain subset of the digital population...

Boost Social Engagement with Hootsuite Campaigns

Hootsuite is helping enterprises launch more effective social media campaigns, thanks to the social media management platform’s acquisition of Brightkit in July. Hootsuite’s new feature, dubbed Hootsuite Campaigns , enables...

Twitter Takes Out a Bounty on Bugs

Twitter is taking steps to ensure its platform’s security, as the social network has launched a bug bounty program that will pay security researchers that report qualifying security vulnerabilities. The program is being run through...

Snapchat Takes on More Live Events

Snapchat is expanding its “Our Story” feature to cover more live events. The ephemeral messaging app initially launched Our Story at Electric Daisy Carnival back in June, and since then, the company has seen Snapchatters...

Janrain's Social Sharing Universe Expands

Janrain is expanding its customer profile management and social sharing platform, adding Reddit and Tumblr to the list of destinations from which users can share content. The addition of the two popular user-generated content sites...

Making Instagram Shoppable

Curalate is helping retailers monetize their Instagram feeds, as the visual analytics and marketing platform has launched a new feature that makes a brand’s Instagram feed shoppable. The feature, dubbed Like2Buy , enables social...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Layering FB and LinkedIn Relationship Data on Twitter

What do you really know about those appearing in your Twitter stream? Chances are, not much. That may change thanks to solutions such as Discoverly, a cross-platform social networking tool that recently announced it now layers Facebook...

How to Use Facebook Graph Search to Better Target Facebook Ads

:: By Adam Dince, Deluxe :: The most effective ads on Facebook are the ones most highly targeted to a specific audience. However, Facebook’s generic audience options are average at best. While Facebook has made huge leaps forward...

Twitter Ads Available in 12 New Markets

Ads are a major source of revenue for Twitter, so it is no surprise that the social network is expanding its ad platform to 12 new markets in Central and Eastern Europe, and in Portugal. According to the social network’s announcement...

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