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Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Foster User-Generated Videos with Buzztala

Obtaining video testimonials from customers is simple with Buzztala , which is a social content marketing company that just released an updated version of its platform that includes a self-service portal for businesses with a website...

E-Commerce Social Traffic Declines, Tablet Traffic Grows

A new report from marketing and website optimization solutions provider Monetate is shedding some light on recent social commerce trends, the growing importance of mobile devices and the opportunity retailers have with U.S. military...

3 Reasons to Like Nimble's Updated Social CRM

With a name like Nimble – its product better be quick, agile and smart. And anyone logging into this social CRM for the first time will quickly see how Nimble lives up to its namesake and more. For the unacquainted, Nimble helps...

Surprise! Teens Love Using Social Media to Share Things

It looks like teenagers love to share things more than we thought – it just so happens that they prefer to do it on the Internet. According to a new study from Pew Internet , teens are more than willing to share a bunch of information...

Google+ Page Management Comes to Sprout Social

As a regular Sprout Social user, I was pleased as I can be about yesterday’s release of the new Google+ Pages API integration, which gives Sprout’s 10,000 customers the ability to manage Google+ pages. Finally! “Today’s...

Flickr Gives Users Space

Although Yahoo has been in the news this week because of its billion dollar acquisition of Tumblr, the company has also revealed some big changes to its photo-sharing service Flickr. The most noteworthy update is that Flickr is now...

Pinterest Introduces Rich Pins

Pinterest has partnered up with some top brands in order to make pins more useful. The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping...

Viralheat Users Get Fired Up for iPhone App Release

The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged...

7 Ways to Build Authority on Google+

As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...

Instagram More Effective than Pinterest?

Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram –...

Klout Moves into Q&A Industry

Does your Klout score make you an expert in a certain area? If it does, the social platform may ask you to answer questions through a new program called Klout Experts. Klout Experts is similar to a Q&A service. It allows Klout...

Echo Helps Publishers Wrestling with Real-Time Content Moderation

Conversations are constantly taking place all over the Web, from websites to applications to mobile devices that are always on the go. And although this presents brands with more opportunities to spread their messages and create awareness...

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages...

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Social Commerce Continues to Grow on Ecwid

The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth. The data reveals that merchants...

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