Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Easy Videos for Your Business to Make

If your company is creating content in the form of blogs know that 55 percent of visitors only read your articles for less than 15 seconds (perhaps even less since that stat was reported). Also know that this small window of attention...

Why Social Media Use Could Decline

People tend to threaten it often, but 2017 might actually be the year that social media users abandon their favorite networks. The reason? In short, to avoid drama. Treem (which offers an app solving some of the painpoints exposed...

5 Reasons You'll Fail at Blogging in 2017

Launching and managing a weblog these days could seem like a fool's errand, what with all the flashy, real-time, click-bait driven content that fills the tubes of the 'Net. There is still a place, however, for more thoughtful...

Preventing a Social Media Hack

Hacks happen and sometimes the damage cannot be undone. Sony Music's Twitter account, for instance, was recently compromised with the hackers falsely claiming Britney Spears had died - causing speculation in the Twitterverse about...

6 Time-Saving Chrome Extensions for Social Media Managers

:: Disha Dinesh, Godot Media :: Social media managers waste a substantial amount of time moving between platforms, apps and tabs. You can save that time by using nifty extensions on your browser and invest it elsewhere. There are several...

UGC's Growing Role in Trust & Transactions

Brands can find great joy (clicks, conversions, conversations) from social media but even greater disappointments when they just can’t seem to get their engagement levels, organic reach and return on investment up as high as...

Using LinkedIn to Create & Close Sales Leads

:: By Gabe Larsen, InsideSales.com :: Every second, more than two new members sign up for LinkedIn - joining nearly 500 million members in over 200 countries and territories. With audience numbers like these, it's no wonder salespersons...

Holiday Social Media Strategies (for Everyone)

'Tis the season for crowded email inboxes (as retailers increase their frequency for sending promotional messages) and flooded social media news feeds (as friends post even more pictures of their food, families and fun outings...

The Folly & Farce of Facebook; Ad Misreporting Continues

Facebook announced it is correcting a few more "issues" with its metrics in areas like audience estimation for ads, live video reaction counts as well as its Like and Share buttons. While arguably not as significant as the...

10 Ways to Get More Instagram Followers

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform , and one of the top five social networks businesses use to market their websites. Through...

Welcome the #Yelfie & More From Yelp

Yelp continues to roll out some rather interesting and somewhat innovative features. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The platform introduced three new features that will let users check-in with a photo...

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Social Media Customer Service Need Attention

Recently released data from social media management platform Sprout Social indicates that that the average retailer will receive 3,140 social messages this holiday season – 30 percent more than last year. SUBSCRIBE to Website...

Create Content That Converts With These Seven Tips

:: By Joe Griffin, ClearVoice :: Content that’s well-researched, engaging, and actionable remains the bedrock of an effective inbound marketing campaign. In fact, 89 percent of organizations use content marketing, according to...

Social Media and the Path to Purchase

Does social media really influence consumers on their path to purchase? A new study out from Crowdtap suggests that it does, particularly around the holidays. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Crowdtap's...

Managing a High-Volume Customer Conversation Social Ecosystem

Social marketing software provider Spredfast announced a new solution that gives brands the ability to manage high-volume social conversations with customers. Spredfast's Social Customer Care solution focuses on real-time social...

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