Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Roll Out the Red Carpet: 3 Ways to Make the Customer King

:: By Tara Sporrer, Moxie :: The U.S. e-commerce market is expected to swell to $414 billion by 2018. There is plenty of business to go around, but how does a business succeed in such a large market? Successful businesses recognize...

Vine Supports Importing Videos

Twitter’s popular video sharing app Vine has updated its platform to now allow users to import and edit their videos. Previously, users only had the ability to film content while within the app and did not have access to editing...

Instagram (Finally) Gets Down to Business

Instagram is finally getting down to business, as the social network has announced that it is beginning to roll out a suite of business tools for advertisers. According to the company, the business tools will enable advertisers to...

Oracle Rolls Into the Social Station

Oracle recently introduced Social Station, a rather innovative new workspace within Oracle Social Cloud's Social Relationship Management (SRM) platform that aims to provide a more personalized and intuitive user experience to drive...

How to Optimize Your Site for Social Media Sharing

:: By Matt Southern, Template Monster :: In every website’s life comes a moment of truth – that moment when you hit publish and your thoughts go public. Today, for content to thrive and not get forgotten after an hour it’s...

Twitter Helps Verified Users Connect

Twitter is taking steps to make it easier for public figures (verified users) to engage with other public figures on the social network. The social network announced the roll out of two new mobile app features for verified users earlier...

Twitter Tests Promoted Videos

Twitter is expanding its ad offerings, as the social network has announced it is now beta testing Promoted Videos. According to the announcement, Promoted Video builds upon the Twitter Amplify program, which aims to help media companies...

Pinterest Adds New Video Streaming Service to its Repertoire

By 2018, video will account for 79 percent of all consumer Internet traffic. In a world where social media is king with consumers spending an average of 3.6 hours on social media sites per day, it is important that businesses leverage...

17 Pin-Worthy Pinterest Tools

Pinterest referral traffic is growing at an alarming rate. In fact, a recent study from Piqora found that the average visit-per-pin increased 172 percent in the first half of 2014. Moreover, the average revenue-per-pin grew by 67 percent...

Will Cash Rebates Drive Social Commerce?

Internet retailers continue to struggle with social media as it relates to actually selling products, but solutions are emerging which aim to expose a greater number of opportunities for these digital merchants. Miva Merchant, for...

Putting Social Interactions on the Map

Visible Technologies is helping brands pinpoint their best (and worst) social fans, as the company has unveiled a new set of geo-location features for its Visible Intelligence (VI) platform. The new features enable users to identify...

Millennials Prefer Snapchat Over Twitter

Snapchat is among the three top social media mobile apps used by millennials according to a new study from comScore. The report reveals that Facebook is the most used social app (75.6%) among the 18-34 year old age group, followed...

Facebook Still Dominates Social Login

Social login has its advocates and its detractors. On the one hand, the convenience for end-users is unmatched, but the downside is that brands are handing over very valuable information on those users preferences to the social networks...

E-Commerce Revenue from Pinterest Skyrockets

Pinterest is once again proving its value, as a new study from social marketing and analytics platform Piqora is shedding light on the social network’s strong influence on the e-commerce industry. The study, which took a look...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

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