Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

Qzzr, Online Quizzes and Customer Engagement

There are an endless supply of methods that digital brands can use to deepen engagement with consumers, but quiz platforms have consistenly caught the attention of these companies and their users. Qzzr, creator of an interesting new...

Chirpify Brings Social Triggers to ExactTarget's Journey Builder

Marketing conversion platform Chirpify recently announced an integration with Journey Builder, a campaign planning tool available within Salesforce's ExactTarget Marketing Cloud. Chirpify will enable brands to drive discovery and...

Facebook Targets Local Businesses

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

Facebook Unveils Like Button for Mobile Apps

Facebook has unveiled a new “Like” button for Android and iOS mobile app developers. The button, which was previewed at f8, enables people using a 3rd party mobile app to Like the app’s Facebook Page or any Open Graph...

LinkedIn Takes Aim at College Students

LinkedIn is now catering to college students, as the social network for professionals has introduced new tools to help students overcome common obstacles like finding the right college to attend or discovering the best subjects to...

Sprout Social Helps Brands Improve Customer Service

Brands are still lacking when it comes to customer service within social channels, with new data from Sprout Social revealing five in six customer messages that require responses are not being addressed by brands. The Sprout Social...

Bringing the Human Element Back to Customer Service

Social networks have become an excellent way for companies to communicate with their consumers. However, to take full advantage of the opportunities that social networks provide companies with, they need to be able to quickly manage...

Amazon Rolls Out Another Twitter Integration with #AmazonWishList

The enormous popularity of social media provides companies with an excellent platform to attract and engage with consumers at any time. With more and more integrations popping up for companies to sell their products on popular ecommerce...

Insights into the Value of Social Followers

AddThis is shedding light on the value of social media followers, unveiling data that suggests social followers are more likely to engage with a brand’s website and convert than a typical website visitor. The AddThis research...

How to Succeed in Real-Time Marketing in B2B

:: By Anton Ruin, Epom :: Online marketing activities in the B2C and B2B sectors are rather different because of both the clients’ personas and the customer journey specifics. These differences inevitably have an impact on how...

Marketers Planning to Increase Social Investments for the Holidays

The 2014 holiday shopping season is already forecasted to surpass last year’s earnings, and new data shows that brands are planning on increasing their investment in social media as a way to drive sales. In fact, data from marketing...

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

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