Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

5 Brand Uses For Custom Timelines

Fresh off its big IPO filing, Twitter has introduced a new feature that is sure to shake up the social landscape – especially when it comes to events. The feature, dubbed “Custom Timelines”, aims to give users more...

The Four Pillars of Social Networking

By Patrick Clinger, ProBoards Social networking has dramatically evolved over the past few years. A truly successful brand strategy must embrace the new opportunities presented by this changing landscape, while still conforming to...

comScore Offers Smarter Social

Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients. The partnership is with a company called...

The Secret to Twitter's Success

I don't know about you, but I've had just about enough of the roadshow-inspired hype as Twitter prepares to release its IPO this week or early next week (at a reported $23-25 per share or higher). I'm not a stock analyst...

Twitter is for Complainers

Noone every built a monument to a critic, but on Twitter, a well-crafted complaint should at least result in some attention from the complainee - and it better be fast according to Twitter users. New survey research from Lithium Technologies...

Major Updates Arrive at Google+

The developers at Google+ have been busy, because the social network has introduced several new features to Google+ Hangouts and Photos. According to Google , the company’s social network has 300 million people active in its...

How to Create Share-Worthy Copy

Social-SEO (the idea that social signals help improve a company's placement on the search engines) is an idea that is gaining speed, but people (the ones behind the search engines and those who practice SEO or provide services...

Digital Dashboards, Configurable & Consolidated

There are a whole host of dashboards and platforms available to help today’s digital marketers gain a better understanding of their performance by providing a comprehensive and consolidated view into all of their different search...

Visual Marketing Initiatives Take Center Stage

As the “visual” nature of the Web takes center stage, platforms are emerging (right on cue) to help these brands - particularly those of a “lifestyle” nature - be more personal in their visual marketing initiatives...

A "Better" Pinterest Contest?

Contests are a popular and effective method to acquire new users in the social media realm, and, hands down, one of the best digital destinations to run those sorts of initiatives these days is on Pinterest. Contests can sometimes...

Brandwatch Brings Social Intelligence to HootSuite

Social media managers can gain more insights from their HootSuite dashboard, thanks to a new partnership between the social media management company and social analytics and intelligence platform Brandwatch . Through the integration...

7 Pinterest Tips for the Holidays

Anyone paying attention to social strategy knows that Pinterest didn't spend its "offseason" resting on its laurels and relaxing by the pool. Instead, the company was hard at work all summer bolstering its business features...

Dolphin-Like Sonar Comes to Social

Brands that want to enlist "sonar" assistance to help uncover trends and influencers on any subject, may want to check out the Bottlenose Nerve Center , which is a trend intelligence application - locating trends that matter...

Is the Google+ Deadpool Inevitable?

Social sharing platform Shareaholic has released its annual Social Media Traffic Report. The results, if you're familiar with the performance of your existing traffic sources, likely will not surprise you. Shareaholic examined...

Spooktacular Contests across the Social Web

Social media is a unique marketing channel, because even though it is difficult to calculate a true ROI from this channel, fostering awareness and engagement on social networks can be considered invaluable. In order to foster engagement...

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