Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

The More Hashtags the Merrier?

Brands are typically told not to overuse the hashtag, but a new study from Piqora suggests this feature is actually being underutilized on Instagram. The data shows that nearly 30 percent of posts by brands on Instagram have no hashtags...

Is Content Marketing on Your Holiday Wish List?

By Eric McGehearty, Globe Runner SEO What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content...

8 Strategies to Freshen Up Social

Social media marketing is necessary for brands now-a-days, but keeping a “fresh” content strategy for these channels can be a bit of a challenge. Just like anything else on the Web, social initiatives should continuously...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

In Social Login, Facebook Crushes the Competition

Consumer management solution provider Gigya released data last month from Q3 2013 (July to September) which revealed that while Google/Google+ is making some strong gains, Facebook is destroying the competition when it comes to social...

Flat Icons for Faster Websites

It seems as though the design world has embraced a new trend going into 2014: Flat. Microsoft may have started the trend with its "tile" design and Apple followed suite with the release of iOS 7. Now, however, even popular...

Hashtags Unite!

A platform called Tagboard is looking to enhance the power of the hashtag by uniting online conversations across platforms. Tagboard , which was launched in 2011, aggregates social media posts with hashtags from social sites like Twitter...

Tear Down the Wall! Mobile Devs Integrating Twitter Cards with Deeplink.me

Deeplink.me, a service that enables app developers to link directly to content within an application (from anywhere on the Web) has recently announced support for Twitter Cards. Developers were previously required to maintain a website...

Social Media Effectiveness of Top U.S. Retailers

Research and analytics firm Blueocean has released results from its 2013 Social Media Effectiveness Index (SEI) for Retailers that assesses the business impact of top merchants' social media initiatives. Blueocean found that brands...

Buffer Fights Back Against Hackers

After a recent security breach , popular social media scheduling service Buffer has taken steps to make sure similar situations can be avoided in the future. Among these steps is 2-Step Login , which is a new, optional setting available...

Loyalty Tech & Customer Engagement at Cobone

Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for many of the savviest brands in business today. And they are reaping the rewards. PunchTab recently announced that several...

Pinterest Ventures into Location

Pinterest has expanded its Rich Pin offering to include “Place Pins”, which enable users (including businesses) to map the destinations they love. Similar to other Rich Pins , Place Pins include extra details like the address...

11 Top iPad Apps with Unimpressive Ratings

The value placed on consumer reviews is at an all-time high – not only in the e-commerce space, but for the mobile app industry too. Good reviews get downloads, or at least that seems to be the consensus. Thus, enterprises spend...

5 Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

Are These Twitter Tactics Effective?

More than any of the popular social media networks, Twitter seems to be the one where marketers struggle the most with to get any measurable return on investment from. Whatever the reason, it's not as effective as enterprises hope...

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