Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Tumble into Tumblr Analytics

Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for brands and individuals to track performance metrics on the popular blogging social network. With the new Union Metrics for Tumblr...

ShortStack Serves Up 500K+ Apps

Self-serving Facebook app building tool ShortStack has reached a milestone, announcing the more than a half million custom Facebook apps have been built with its service. The app-building tool has steadily been growing since its launch...

Surefire Visibility Game Plan for SMBs

Small and medium-sized businesses have historically been challenged to increase their digital presences. Surefire Social is focused on offering clients a coach-centric approach that makes it easier for them to utilize SEO, SEM, social...

5 Facebook Graph Search Questions Answered

Graph Search is finally rolling out of beta and onto the computer screens of all Facebook U.S. English users over the next few weeks. And even though you may have been using Facebook’s new search feature for quite some time now...

Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

Summer SMB Social Strategies

A new infographic from small business marketing solutions provider Constant Contact is shedding light on how SMBs can use social media to engage their audience during the slow summer months. The infographic, which is primarily based...

5 Google Reader Backups for Social Superstars

A robust and reliable RSS feed is among the most important tools that content marketers and social superstars leverage on a daily basis, as it allows users to create a personalized dashboard where selected content from all over the...

What Are Your Social Media Followers Thinking?

HootSuite has added a few new tools to its App Directory in order to help users increase their productivity without leaving the HootSuite dashboard. The new apps include popular online survey and questionnaire platform SurveyMonkey...

Is it Video War? Instagram Vs. Vine

As you have most likely heard, Facebook’s popular image sharing social network, Instagram, launched video functionality yesterday. In doing so, the social network is taking a direct shot at Twitter’s rapidly growing social...

Publicity, Compliments and Money for Designers

Publicity, compliments and money are among life’s greatest motivators, especially in the eyes of the modern day workforce. For instance, professionals are motivated by compliments because it means that someone admires their work...

The One BIG Change Stumbleupon Needs to Survive

StumbleUpon has been a favorite of Internet professionals for a long time – and for good reason. The social discovery engine presents a unique and meaningful opportunity to not only find new content (in whatever form it’s...

Integrating Audio into Twitter with Audioboo

Social podcasting player Audioboo , which enables users to record unlimited amounts of audio, announced that it can now be integrated with Twitter media cards. Audio that is recorded on Audiobook can now be shared on Twitter directly...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

Which Social Network is Best for Merchants?

For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...

OK, Who Viewed My LinkedIn Profile?

LinkedIn has released a new look and functionality to give users a enhanced and expanded view of who recently viewed their profile. Premium LinkedIn members can now see the common keywords that are being used when searching, an analysis...

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