Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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LinkedIn Follows Facebook Into Sponsored Updates

Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn's mission to become...

Your Social Media Manager Makes What?!?

Social media still presents its share of troubles for the modern digital-minded enterprise - none more so than what it's costing. Onward Search has put together a rather interesting guide looking at 20 geographic markets in the...

Deeper Social Insights (INFOGRAPHIC)

Brands tend to spend a lot of time and resources developing their social campaigns, despite the fact that other channels, like email , still drive more traffic than social networks. Maintaining a social presence is still valuable,...

Buffer Adds Custom Scheduling (SOCIAL)

Every digital marketer seems to have their preferred social media management tool – we’re pretty sweet on Sprout Social over here at Website Magazine, but have some good things to say about HootSuite and several others...

Analyze Visual Networks with Piqora

Piqora , the company formally known as Pinfluencer, has added to its marketing suite by including trending image, hashtag and influential audience analysis for both Instagram and Tumblr. With this announcement, brands can now leverage...

4 Steps to Launching a Web-Based Contest

:: By Priti Sharma, Q-See :: As a Web-based business, getting noticed can be a difficult thing. The Internet is vast, and there are millions of websites to compete with; how do you make yours stand out? How can potential customers...

DIY Facebook Contests from Vistaprint

One of the best ways to acquire new leads and engage your audience is through Facebook contests. However, creating and launching contests can be a time consuming and difficult task for small businesses, but a new solution from Vistaprint...

Social Analytics Get More Awesome

Awe.sm, a social analytics company, has launched a new product that enables all marketers to monitor social performance metrics – with no engineering required. Previously, developers were leveraging awe.sm ’s capabilities...

Tumble into Tumblr Analytics

Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for brands and individuals to track performance metrics on the popular blogging social network. With the new Union Metrics for Tumblr...

ShortStack Serves Up 500K+ Apps

Self-serving Facebook app building tool ShortStack has reached a milestone, announcing the more than a half million custom Facebook apps have been built with its service. The app-building tool has steadily been growing since its launch...

Surefire Visibility Game Plan for SMBs

Small and medium-sized businesses have historically been challenged to increase their digital presences. Surefire Social is focused on offering clients a coach-centric approach that makes it easier for them to utilize SEO, SEM, social...

5 Facebook Graph Search Questions Answered

Graph Search is finally rolling out of beta and onto the computer screens of all Facebook U.S. English users over the next few weeks. And even though you may have been using Facebook’s new search feature for quite some time now...

Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

Summer SMB Social Strategies

A new infographic from small business marketing solutions provider Constant Contact is shedding light on how SMBs can use social media to engage their audience during the slow summer months. The infographic, which is primarily based...

5 Google Reader Backups for Social Superstars

A robust and reliable RSS feed is among the most important tools that content marketers and social superstars leverage on a daily basis, as it allows users to create a personalized dashboard where selected content from all over the...

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