Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Why Businesses Should Combine Content Marketing with SEO

:: By Douglas Karr, DK New Media :: Online marketing strategies evolved rapidly over the last two decades. Many segments grew so rapidly that they erupted into their own industries. Content marketing and search engine optimization...

Facebook Gives the Gift of Donations

After unveiling a “Donate Now” call-to-action (CTA) to a limited number of nonprofits in 2013 , Facebook is now expanding this functionality. In fact, the new “Donate Now” CTA option is now available on link...

Google Adds Tweets to Desktop Search Results

Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because the search juggernaut is now bringing this functionality to desktop search results too...

Tool-of-the-Day: Tweet Binder

If you’re looking to gain more insights into your Twitter campaigns, consider leveraging Website Magazine’s tool-of-the-day, Tweet Binder . Tweet Binder is a Twitter analytics platform that helps users track hashtags, keywords...

Are You Making Any of These Social Media Mistakes?

:: By John Wieber, WebMoves :: Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as...

Referral Traffic Converts for TireBuyer

In an effort to boost sales, TireBuyer.com decided to tap the power of its own customer base. The tire distributor leveraged ShopSocially to update its website with a word-of-mouth engine that will help it reach a larger number of...

Twitter Finally Removes DM Character Limit

After announcing it was eliminating the 140-character limit for direct messages (DMs) back in June, Twitter has finally implemented the change. That’s right, Twitter users can now type as many characters as they would like into...

Facebook Expands Audience Network Ad Formats

Facebook has unveiled an expansion of ad types and formats available in its Audience Network. The Audience Network was launched just a year ago as a way to help developers monetize their apps with Facebook Ads. With the expansion,...

Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

Scheduling Instagram Posts Becomes a Reality (Kind Of)

Social media managers can now schedule their filtered images in advance on Hootsuite (kind of), thanks to the social media management platform’s new integration with Instagram. With the integration, users can schedule Instagram...

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real time. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

Free Content Discovery Tools and Apps to Boost Your Social Media Presence

: Jessica Davis, Godot Media :: Is your social media presence lagging? Are you finding it difficult to find and curate content to make your social media presence robust and active? With the increasing popularity and effectiveness of...

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

Content Engagement Hovering Around 33-50%

While the popularity of content marketing is beneficial for writers, SEO pros and the companies providing content optimization and analytics tools, the downside is that more brands are developing content, leading to more competition...

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