Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Pinterest Gets the Visual Graph

Social pinboard Pinterest announced recently that it has acquired VisualGraph, a machine vision, image recognition and visual search technology provider. The acquisition could be incredibly fruitful for Pinterest. The company could...

Social Sponsorship Comes to TV with Izea

Social sponsorship platform IZEA is branching out, announcing a partnership with Northwest Broadcasting which will enable it to connect its social sponsorship revenue opportunities directly to local, in-market television media inventory...

Age Profiles of Social Platforms

Age is much more than just a number - particuarly for those businesses dipping their virtual toe in the waters of social media advertising. Traditionally, younger users aren't big spenders and that can dissuade an advertiser from...

Stay Connected to the Workplace with Tibbr

Social networks aren’t only valuable for keeping up with friends and family, but also for staying connected with coworkers too. Take the tibbr platform for example. The platform works as an enterprise social network that can...

Social Media Booms As Users Diversify

73 percent of online adults are now using a social networking site of some kind, according to a new Pew Research study, suggesting critical mass may not be too far behind. Facebook, of course, still dominates in social media usage...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

Pinterest Engagement Increases by 50%

Pinterest has had a big year. Not only did the emerging social network launch Rich Pins and introduce ads , but it also saw engagement increase by 50 percent year-over-year (YoY) according to a recent AddThis study. The sharing platform’s...

Monitor Mentions with Buffer Partnership

Social media management platform Buffer has announced a new partnership that makes it easy for users to monitor and publish brand mentions. The partnership is with media monitoring company Mention, and it allows brands to monitor mentions...

Compete Introduces Social Insights

In order to get the most out of your social media marketing efforts, it is important to know which networks provide your brand with the best return on investment (ROI). Luckily, a new offering from Compete.com does just that. The Web...

Donations Come to Facebook

It’s the season of giving, and Facebook has just given nonprofits a new way to collect donations. Facebook launched a “Donate” button, which will appear next to posts in the news feed that are shared by participating...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

19 Holiday Hashtags

The holiday season is a time to spread good cheer, and one of the best places for brands to show their spirit is on social networks. In fact, many brands have been leveraging hashtags to amplify their posts and gain extra visibility...

Live Streaming Arrives at YouTube

Verified YouTube channels are now able to live stream videos to the world, thanks to a new update from Google. The streaming feature will be rolled out over the next few weeks. In addition, users can launch a Google+ Hangout on Air...

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

Instagram Gets Direct with Its Users

Instagram’s newest update is letting users get a little more “direct” with their followers. The update, dubbed Instagram Direct, essentially allows users to share images or videos with a smaller, private groups of...

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