Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Putting Social Interactions on the Map

Visible Technologies is helping brands pinpoint their best (and worst) social fans, as the company has unveiled a new set of geo-location features for its Visible Intelligence (VI) platform. The new features enable users to identify...

Millennials Prefer Snapchat Over Twitter

Snapchat is among the three top social media mobile apps used by millennials according to a new study from comScore. The report reveals that Facebook is the most used social app (75.6%) among the 18-34 year old age group, followed...

Facebook Still Dominates Social Login

Social login has its advocates and its detractors. On the one hand, the convenience for end-users is unmatched, but the downside is that brands are handing over very valuable information on those users preferences to the social networks...

E-Commerce Revenue from Pinterest Skyrockets

Pinterest is once again proving its value, as a new study from social marketing and analytics platform Piqora is shedding light on the social network’s strong influence on the e-commerce industry. The study, which took a look...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

What’s Going on with LinkedIn?

LinkedIn is having a pretty good 2014, as the company announced in its Q2 earnings report that its revenue has increased 47 percent year-over-year. Along with this growth, LinkedIn has been making some updates to its platform recently...

6 Everyday Twitter Tips

Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter. This growing user base further cements Twitter as a top social...

Twitter Looks to the Future of Social Commerce

Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with...

Foursquare Previews Revamped App, Unveils New Logo

Back in May, Foursquare made some pretty big changes to its platform, as the company announced that it was essentially splitting its business into two separate apps. Through these changes, Foursquare noted that it intended to revamp...

LinkedIn Links Up with Bizo

LinkedIn has entered into an agreement to acquire Bizo, which will help the social network strengthen its B2B marketing platform for brands. The acquisition is currently valued at approximately $175 million and is expected to close...

Facebook Helps Users Save Content for Later

Facebook has launched a new feature that aims to boost content consumption on the social network. The feature, dubbed Save, enables users to save items that they find on Facebook for viewing at a later time. Through the feature, users...

Pinterest Launches New Discovery Feature

Pinterest has launched a new way for its users to discover the latest pins from their top interest categories. Now, when users visit a category on the social network, the category will feature a new selection of specialized interests...

Digital Marketers and Twitter, A Love Story

140 characters is not a lot of virtual real estate. However, Twitter has trasformed that limited amount of space into one of the most popular ways to share content on the Web. PunchTab and Leadtail have released the results of a new...

Facebook Shakes Up Social Commerce

Facebook is shaking up the e-commerce industry, as the social network juggernaut announced that it is beginning to test a “Buy” call-to-action button on ads and Page posts that appear on its platform. The feature will enable...

Prepare to See Out of the Box Names on Google+

With social media being the number one activity on the Internet there are few things that business's can due to match the impact that social networks have on consumer's and the products they purchase. Consumers use social media...

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