Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Get Ready for New Reactions on Facebook

Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its anticipated “Reactions” feature. Reactions essentially provide Facebook users with a new way to “like”...

Sprinklr and Yelp Team Up

Enterprise social technology company Sprinklr has unveiled a partnership with Yelp to bring full-text reviews, business insights and sentiment analysis to its clients. According to Sprinklr, adding Yelp review analysis will give a...

New Facebook Video Metrics Arrive

Facebook is rolling out a redesigned video metrics interface in Page Insights that includes new metrics for video marketers. The new metrics include “minutes viewed” and “10-second views.” Minutes viewed provides...

Facebook Instant Articles Available for All Publishers

Facebook unveiled its Instant Articles feature back in May, enabling content from select publishers to load up to 10 times faster within the Facebook app than standard mobile Web articles. Now the social network announced that it is...

Adding GIFs to Tweets Just Got Easier

Twitter has unveiled a new feature dubbed GIF search, which enables users to easily share GIFs in Tweets and Direct Messages. With the feature, users can search and browse the GIF library to express how they feel when they are composing...

Twitter's Big Timeline Change in Focus

Twitter is making a big change to its real-time Timeline with the launch of a new feature that will help users discover Tweets while they were away from the platform. When the feature is turned on in a user’s settings, they will...

Social Proof in Social Ads

Online retailers would be wise not to ignore the impact of social proof. Social proof is essentially a “psychological phenomenon" where people assume that what others are doing is the correct behavior in a given situation...

Facebook Celebrates #FriendsDay (You Should Too)

As pointed out in Website Magazine’s "Big List of Social Media Holidays" infographic , every day is a holiday on the Internet. February 4th, for example, has been named “Friends Day” by the world’s...

INFOGRAPHIC: Big List of Social Media Holidays

Every day is a holiday - just check Twitter for proof. For example, at the time of this writing one "holiday," #NationalBobbleheadDay has been trending for several hours. Although this one in particular may not be useful...

Conversation Ads & 10 More Social Updates to Start 2016

We are only one month into 2016, but that doesn’t mean that the social Web has been quiet. Rather, social networks from Twitter and Facebook to WhatsApp and YouTube have been making updates to improve their platforms for their...

Facebook Adjusts the News Feed Algorithm (Again)

Facebook is looking to improve the News Feed by asking its members to give feedback on the content they see when they visit the social network. Through its Feed Quality Panel initiative, Facebook is asking over a thousand people to...

Facebook Expands its Live Video Functionality

Facebook started testing the ability for people to share live video on its platform at the end of 2015. Now the social network is expanding this functionality to all U.S. iPhone users, with plans to roll it out to the rest of the world...

YouTube Unveils Donation Cards

YouTube is helping creators raise money for their favorite causes with a new feature called donation cards. To leverage the feature, creators simply need to add a donation card from within the YouTube video manager and pick a U.S....

Google Shows Promise in Social Login

Facebook's virtual stranglehold on social login seems to be loosening. Customer identity management provider Gigya released its Landscape of Customer Identity report for Q4 2016 and found that while Facebook credential account...

The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

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