Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

3 UGC Wins from Holidays 2015

With about 20 percent of a millennial's media time spent consuming content created and curated by his or her peers, it's in a brand's best interest to encourage users to create and share content on their behalf. While user...

Vine Unveils Personalized Channels

Vine is looking to ease the content discovery process on its app by delivering a new personalized channel to users. According to the video-sharing app, the Vine home feed is filled with posts from accounts that a user follows. Since...

Verified Facebook Pages Can Now Go Live Too

Earlier this month Facebook rolled out its “Live” feature, which enables users to share live videos on the social network. Now, Facebook has brought this functionality to verified Pages too. The social network is beginning...

Pinterest Helps Shoppers Save

Pinterest is helping shoppers save money this holiday season with a new price alert feature. With the feature, Pinterest notifies shoppers when the price of a buyable Pin that they have saved drops. The notification is sent in the...

Last-Minute Social Strategies for the Holidays

The busiest shopping season of the year is quickly coming to a close, which means that retailers must step up their social game to reach last-minute holiday shoppers. Social is a great channel for marketing sales at the end of the...

LinkedIn Offers New Job Search Insights

LinkedIn is helping professionals better succeed in their job search, as the company has unveiled new insights for LinkedIn job postings. For starters, LinkedIn is displaying the connections a job seeker might have to a company front...

Content and Social Teams Collaborate with New Hootsuite App

Data-driven content marketing platform ScribbleLive has unveiled a new integration with Hootsuite. The ScribbleLive App for Hootsuite helps content and social teams collaborate to achieve better reach and engagement with their target...

Can Google Beat Pinterest?

The days of popular social pinboard Pinterest may be numbered. Google introduced a new feature on its search engine that provides users with a way to save images they find to collections which they can access at a future time. The...

Social Participation: A Focused Starter Guide for the Digital Age

The one digital marketing practice that has not changed in the nearly twenty years of the commercial Web is that of "social participation" - the process of engaging in online communities ( which, of course, can be define...

Facebook Goes Live

Facebook is rolling out a new feature that enables users to share live video on the social network. The feature, dubbed Live, aims to help users bring their friends and family into real-time experiences. To share live video, users...

Another Facebook Messenger Integration Hits the Market

Facebook unveiled Businesses on Messenger during its F8 conference as a new channel for consumers and brands to connect. At launch, Facebook partnered with Zendesk to power business communications on the platform, but since then there...

Learn How Your Brand Trends on Instagram

User generated content (UGC) marketing provider Chute has unveiled a new app to give marketers a better understanding of how their brand, competitors and industry hashtags appear on Instagram The app, dubbed the UGC Brand Trends Report...

Become a Customer Service Pro on Facebook

As the world becomes more connected, more customers are turning to social networks for their customer service needs. Often, however, these customers are left with a disappointing experience. In fact, 33 percent of customers who contact...

Social Snapshot: November 2015

The holiday season is in full swing but that hasn’t stopped the social Web from making headlines. Pinterest, for example, unveiled some new social commerce features in November, while Facebook shed some light on its growing user...

Start Exploring Snapchat Stories

Snapchat wants its users to engage with the Stories featured on its app, which is why the company has unveiled a new feature called Story Explorer. With Story Explorer, users can swipe up on Story moments that inspire them in order...

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