Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Facebook Helps Users Save Content for Later

Facebook has launched a new feature that aims to boost content consumption on the social network. The feature, dubbed Save, enables users to save items that they find on Facebook for viewing at a later time. Through the feature, users...

Pinterest Launches New Discovery Feature

Pinterest has launched a new way for its users to discover the latest pins from their top interest categories. Now, when users visit a category on the social network, the category will feature a new selection of specialized interests...

Digital Marketers and Twitter, A Love Story

140 characters is not a lot of virtual real estate. However, Twitter has trasformed that limited amount of space into one of the most popular ways to share content on the Web. PunchTab and Leadtail have released the results of a new...

Facebook Shakes Up Social Commerce

Facebook is shaking up the e-commerce industry, as the social network juggernaut announced that it is beginning to test a “Buy” call-to-action button on ads and Page posts that appear on its platform. The feature will enable...

Prepare to See Out of the Box Names on Google+

With social media being the number one activity on the Internet there are few things that business's can due to match the impact that social networks have on consumer's and the products they purchase. Consumers use social media...

Snapchat Geofilters Bring UGC to Brand Advertisers

Snapchat has introduced a new “geofilter” feature for its ephemeral mobile messaging app, which enables users to include unique, location-based image filters to their snaps. The feature is currently only available for special...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

Match Social Profiles with User Behavior

In a study conducted by Forrester Consulting, 68 percent of respondents said their budgets for social media marketing is increasing. With the ability to find out what a consumer likes and dislikes as well as figuring out what they...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts? TapClick, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital...

Facebook Expands Video Ad Capabilities with LiveRail

Users spend an average of three and a half hours on social media sites. With people spending so much of their time browsing and interacting on social media it is no surprise that advertisers are chomping at the bit to display their...

How to Get Your Tweets Indexed in Google

Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted...

Pinterest Unveils Flashier Follow Button

Pinerest has unveiled a new Follow button, which aims to help brands obtain more followers without pushing consumers away from their websites. The new button pops up in a small dialog box and includes a preview of the brand’s...

Link Facebook Users to Your App

With 114 billion minutes each month being spent on Facebook just in the U.S., it’s no wonder marketers have turned to the social network to reach more consumers. Considering marketers ability to target specific demographics,...

Twitter Rolls Out Mobile App Promotion Ads

After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can...

1-Click Social Ads from Easy Social Shop

Social commerce platform Easy Shop Social has unveiled a new advertising offering that aims to make it easier for merchants to launch social ads and obtain new customers. The ad offering combines analytics with Easy Social Shop ’s...

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