Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Calls-to-Action on Facebook Business Pages

Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is finally beginning to show up on the social network. The feature enables Page Administrators to drive business objectives by including...

A Look at Wix's Multi-Layered Social Super Bowl Campaign

Wix is ready for the Super Bowl, and to prove it the Web development platform has unveiled the extended, made-for-Web version of its 30-second Super Bowl commercial. The commercial features former NFL stars like Brett Favre, Terrell...

Pinterest Proves It's for Men Too

Pinterest isn’t just for women – an idea the social media network is seemingly trying to prove with its recently improved Guided Search . Pinterest provided the example of when a user searches for “watch.” Previously...

Read Tweets in Multiple Languages

Twitter took to its social network yesterday to introduce tweet translation via Bing Translator, which enables members of the social network to read tweets in multiple languages. “With Tweet translation, you won’t miss...

Big Brands Just Love their Instagram

Social analytics platform Simply Measured released its Q4 2014 Instagram study and found that engagement and brand activity have increased quarter-over-quarter for those in the Interbrand Top 100. The study found that 82 percent of...

Twitter Grows Its Presence in India

Twitter is trying to make its social network more accessible to people around the world, which is why it has reached an agreement to acquire mobile marketing platform ZipDial. ZipDial , which is a Twitter product partner based in India...

Facebook Cleans Up the News Feed Once Again

Facebook is once again cleaning up its News Feed, and this time the social network is taking aim at hoaxes and misleading news stories. According to an announcement from Facebook, the social network is updating its News Feed to reduce...

Drop Social Sharing, Pick Up Conversions

There's about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages. A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer...

Social Sales Funnel [INFOGRAPHIC]

by Ivan Serrano Many businesses continue to cling onto the same old model of the sales funnel even though it's obvious times have changed. Gone are the days where consumers follow a linear path from exposure to purchase. With the...

What's Trending on Instagram? Brands Want to Know.

Instagram has quickly become one of the primary social channels but brands continue to struggle with maxizimizing their participation on the network. That may change in the (very near) future as solutions emerge which help marketers...

LinkedIn Boosts its Search Functionality

Social networks , once considered a useless time waster, have morphed into valuable assets for companies and professionals with none accomplishing this better than LinkedIn . To help improve their users’ experience, LinkedIn...

Gigya vs. Janrain in the Customer Identify Management Wars

When it comes to managing customer identities, two companies are standing out among the rest - Gigya and Janrain. Website Magazine has covered both companies in some detail, but the battle for dominance is accelerating. Gigya announced...

Is The Auto Industry Owning Social Media?

While many companies have turned to social media to help drive engagement with their consumers, it’s clear that some are more successful in their efforts than others. Engagement Labs , creator of eValue , an independent global...

ShopSocially Delivers a Profitable 2014

ShopSocially merchants likely had a good 2014, as new data from the company reveals that its platform delivered a 14X return on investment (ROI) on average to its clients last year. According to the data, ShopSocially saw a 15.44 percent...

Popular Retailers Failing at Social Media

With consumers seemingly entranced by social media , companies are turning to the channel to engage with their consumers at every turn possible. Engagement Labs , a data-based communications company, has released its “ Retail...

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