Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

2016 Roundup: Facebook's Big F8 Announcements

Facebook hosted its annual F8 Developer Conference last week, and the social network made several big announcements that Web professionals should know about. Thousands of people attended both days of the conference and more than a...

Identify Promoted Posts on Social

Unmetric has expanded the availability of its Promoted Post Detection feature to its Analyze product. Analyze for social media analysts is one of Unmetric’s three core products, alongside Discover for brand content creators and...

Instagram Improves Video Discovery

Instagam has improved discovery for videos on its platform, as the social network has announced it is rolling out a new look for its Explore tab that features video channels. With the update, users will have access to a personalized...

A New Way to Watch Vines

Vine has introduced a new “Watch” button that enables users to see the story of a channel with Vines playing back to back. According to the video sharing app , people love to go through a channel, or watch an account, from...

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Adding Facebook Reactions to WordPress

:: By Emily Johns, Wordsuccor Ltd. :: By now, most social media marketers (and users for that fact) are aware of Facebook's new "Reactions " feature, which makes the news feed a lot more expressive with various “reactions”...

Facebook Launches Object Recognition Tech

Facebook has unveiled a new feature for the blind and vision impaired. The feature, dubbed automatic alternative text (or automatic alt text), generates a description of a photo using object recognition technology. With the feature...

Hootsuite Amps Up Its Social Selling Capabilties

Popular social media management solution Hootsuite has acquired mobile app Sales Prodigy, which will enable Hootsuite customers to quickly and easily find social selling opportunities and start conversations with prospects in real...

4 Brand Approaches to #AprilFools

Nobody can be trusted on April Fools’ Day, not even your favorite brand. With everyone from Google to Hulu getting in on the fun, many business professionals are left wondering how they can celebrate the holiday with their brand...

Voice Calls on Slack & 15 More Essential Social Updates

March was a busy month for social media news, with headlines ranging from a Facebook algorithm update to new ways to communicate on both Slack and Snapchat. Although keeping up with all of these headlines can be difficult, it is important...

How-To Pins Arrive at Pinterest

Seventy-five percent of people say Pinterest is the best place to find new interests and 67 percent say it’s the place they come to express creativity according to a study from Ipsos . Because of this, Pinterest has unveiled...

Stat Watch: All Things Social in 2016

The efforts put in by marketers on the various social networks seem to finally be paying off. Salesforce’s recently released 2016 State of Marketing Report indicates that 75 percent of marketing leaders say that social media...

The Rise of Live Video

Periscope, one of the main players in live video broadcasting, is shedding light on just how popular the content type is, revealing that in just one year there has been more than 200 million broadcasts on the Periscope platform. The...

Snapchat Updates Chat with Audio, Video

Snapchat has made some major updates to its ephemeral messaging app. The biggest update is what the company is calling Chat 2.0, which is a total overhaul of the app’s Chat feature. With the update, users can start audio and...

Unmetric Helps Brands Track Facebook Reactions

Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebook Reactions tracking to its Analyze product. Facebook recently rolled out Reactions globally , providing its members with new ways...

6 Basic Instagram Best Practices

Instagram is making a big update to its news feed that will make the social network a whole lot more like its parent company, Facebook. The update impacts the display of content within a user’s news feed, as Instagram will begin...

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