Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Last-Minute Social Strategies for the Holidays

The busiest shopping season of the year is quickly coming to a close, which means that retailers must step up their social game to reach last-minute holiday shoppers. Social is a great channel for marketing sales at the end of the...

LinkedIn Offers New Job Search Insights

LinkedIn is helping professionals better succeed in their job search, as the company has unveiled new insights for LinkedIn job postings. For starters, LinkedIn is displaying the connections a job seeker might have to a company front...

Content and Social Teams Collaborate with New Hootsuite App

Data-driven content marketing platform ScribbleLive has unveiled a new integration with Hootsuite. The ScribbleLive App for Hootsuite helps content and social teams collaborate to achieve better reach and engagement with their target...

Can Google Beat Pinterest?

The days of popular social pinboard Pinterest may be numbered. Google introduced a new feature on its search engine that provides users with a way to save images they find to collections which they can access at a future time. The...

Social Participation: A Focused Starter Guide for the Digital Age

The one digital marketing practice that has not changed in the nearly twenty years of the commercial Web is that of "social participation" - the process of engaging in online communities ( which, of course, can be define...

Facebook Goes Live

Facebook is rolling out a new feature that enables users to share live video on the social network. The feature, dubbed Live, aims to help users bring their friends and family into real-time experiences. To share live video, users...

Another Facebook Messenger Integration Hits the Market

Facebook unveiled Businesses on Messenger during its F8 conference as a new channel for consumers and brands to connect. At launch, Facebook partnered with Zendesk to power business communications on the platform, but since then there...

Learn How Your Brand Trends on Instagram

User generated content (UGC) marketing provider Chute has unveiled a new app to give marketers a better understanding of how their brand, competitors and industry hashtags appear on Instagram The app, dubbed the UGC Brand Trends Report...

Become a Customer Service Pro on Facebook

As the world becomes more connected, more customers are turning to social networks for their customer service needs. Often, however, these customers are left with a disappointing experience. In fact, 33 percent of customers who contact...

Social Snapshot: November 2015

The holiday season is in full swing but that hasn’t stopped the social Web from making headlines. Pinterest, for example, unveiled some new social commerce features in November, while Facebook shed some light on its growing user...

Start Exploring Snapchat Stories

Snapchat wants its users to engage with the Stories featured on its app, which is why the company has unveiled a new feature called Story Explorer. With Story Explorer, users can swipe up on Story moments that inspire them in order...

Track Emoji Use in Social Media with Zoomph

As a person that works quite regularly with words, you can imagine my consternation to discover that the word of the year was actually not a word at all - it was, rather, an emoji. Emjois are everywhere and there is an emoji for what...

Facebook Gives Back with New Tools for Nonprofits

Facebook has unveiled new tools to help nonprofits succeed on its social network. For starters, the social network unveiled a tool called “fundraisers” which provides nonprofits with a dedicated place to raise funds for...

Why You Should Care About the New Google+

Back in July , Google announced that it was revamping its social network. At the time, the tech juggernaut acknowledged that it had made some choices for Google+ in the past that it needed to rethink. Now, Google has made those changes...

Promote Social Contests with Spredfast

Three months after acquiring Shoutlet, social software provider Spredfast has unveiled the first of many integrated technologies available to customers – Promotions. Promotions is a custom contest builder that gathers consumer...

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