Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

FourSquare Fosters Trip Planning

The success of social media platforms demands that users connect and share with regularity - the more activity, the more chances they will have to display advertising to support their enterprise initiatives. Struggling check-in company...

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

Facebook Looks to Win with Sports Stadium

Facebook is tackling the sports world, as the social network unveiled a new dedicated place on its platform to enable users to experience sports in real-time with their friends around the world. The new feature, dubbed Facebook Sports...

WhatsApp Kills Paid Subscriptions

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog post this week, stating that the subscription approach hasn’t worked well. As a result, the company is removing fees...

Facebook Messenger Hits a Big Milestone

Facebook Messenger has hit a milestone, reaching 800 million users each month according to a recent announcement from VP of Messaging Products David Marcus. 2015 was a big year for the platform, as Messenger became faster, gained video...

Twitter Gives Advertisers Something to Talk About

Advertisers have a new way to drive conversations on Twitter thanks to Twitter's new ad format. The format, dubbed conversational ads , make it easy for consumers to engage with and spread a brand’s campaign message, while...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Networking Tips for Busy Professionals

Aside from skills, networking is arguably the most important aspect of any professional’s career. After all, the right connections can lead to personal growth, career opportunities and more. When someone is wrapped up in their...

9 Year-End Social Developments

2015 is quickly coming to an end, but that hasn’t stopped social networks from launching updates. From Facebook Messenger integrations to LinkedIn’s new tools for job seekers, December was a month that offered a lot more...

Crimson Hexagon Offers Facebook Topic Data

Social media analytics provider Crimson Hexagon is partnering with human data intelligence platform DataSift to integrate anonymized and aggregated Facebook topic data into its platform. With this data, Crimson Hexagon customers will...

Post-Christmas Social Strategies

The holiday season is wrapping up, but there is still a week between Christmas and the New Year that marketers should not forget about. Although the week of New Years can be pretty hectic – merchants trying to sell what is left...

3 UGC Wins from Holidays 2015

With about 20 percent of a millennial's media time spent consuming content created and curated by his or her peers, it's in a brand's best interest to encourage users to create and share content on their behalf. While user...

Vine Unveils Personalized Channels

Vine is looking to ease the content discovery process on its app by delivering a new personalized channel to users. According to the video-sharing app, the Vine home feed is filled with posts from accounts that a user follows. Since...

Verified Facebook Pages Can Now Go Live Too

Earlier this month Facebook rolled out its “Live” feature, which enables users to share live videos on the social network. Now, Facebook has brought this functionality to verified Pages too. The social network is beginning...

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