Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Twitter Moments Get AMPed Up

Twitter launched its Moment feature back in Oct. 2015, as a way to help users discover content on the social network. Now the social network is making it easier for people to explore links within Moments on iOS and Android. With the...

Pinterest Opens Up DIY Promoted Pins to SMBs

Pinterest decided to open up its Ads Manager platform to all small- and medium-sized businesses across the U.S. According to the social network, advertisers who use the Pinterest Ads Manager received an everage of 20 percent more free...

Facebook Ranks Live Video

Live video is taking precedence over regular video on Facebook, as the social network has unveiled a new update to its ranking algorithm. The update reveals that Facebook is considering live video as a new content type and as a result...

Facebook Reactions & 11 More Social Updates

Two months into 2016 and digital professionals have already seen some pretty major updates from the Web’s most popular social networks. Not only did Facebook finally release its much-anticipated “Reactions” feature...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

The Sad State of Social Customer Service

The number of consumers using social media to resolve customer service issues has dropped compared to two years ago according to a new survey commissioned by NICE Systems and the Boston Consulting Group. SUBSCRIBE to Website Magazine...

Gain a Competitive Edge with Social Intelligence

Unmetric and Oracle have teamed up to provide enterprises with competitive insights. Through the partnership, Oracle will add Unmetric’s competitive analytics capabilities to its existing Social Relationship Management (SRM)...

Facebook Gives Advertisers a Bigger Canvas

The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for mobile, but now the social network is fixing this problem. The solution is called Canvas , Facebook’s new post-click,...

YouTube Gets Blurry

YouTube videos may be getting a bit blurrier, because the video-sharing platform just launched a new Custom Blurring tool. Although YouTube launched the ability for creators to blur faces in videos back in 2012, the new tool enables...

Get Ready for New Reactions on Facebook

Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its anticipated “Reactions” feature. Reactions essentially provide Facebook users with a new way to “like”...

Sprinklr and Yelp Team Up

Enterprise social technology company Sprinklr has unveiled a partnership with Yelp to bring full-text reviews, business insights and sentiment analysis to its clients. According to Sprinklr, adding Yelp review analysis will give a...

New Facebook Video Metrics Arrive

Facebook is rolling out a redesigned video metrics interface in Page Insights that includes new metrics for video marketers. The new metrics include “minutes viewed” and “10-second views.” Minutes viewed provides...

Facebook Instant Articles Available for All Publishers

Facebook unveiled its Instant Articles feature back in May, enabling content from select publishers to load up to 10 times faster within the Facebook app than standard mobile Web articles. Now the social network announced that it is...

Adding GIFs to Tweets Just Got Easier

Twitter has unveiled a new feature dubbed GIF search, which enables users to easily share GIFs in Tweets and Direct Messages. With the feature, users can search and browse the GIF library to express how they feel when they are composing...

Twitter's Big Timeline Change in Focus

Twitter is making a big change to its real-time Timeline with the launch of a new feature that will help users discover Tweets while they were away from the platform. When the feature is turned on in a user’s settings, they will...

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