Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Live Streaming Arrives at YouTube

Verified YouTube channels are now able to live stream videos to the world, thanks to a new update from Google. The streaming feature will be rolled out over the next few weeks. In addition, users can launch a Google+ Hangout on Air...

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

Instagram Gets Direct with Its Users

Instagram’s newest update is letting users get a little more “direct” with their followers. The update, dubbed Instagram Direct, essentially allows users to share images or videos with a smaller, private groups of...

Buffer is Open for Business

Buffer is officially open for business, as the company has introduced a new product to help enterprises better manage their social initiatives. The product, dubbed Buffer for Business , features the same Buffer user interface along...

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Revenue from Pinterest Tripled on Cyber Monday

Is Pinterest the most valuable social network in e-commerce? Not only did a recent Piqora study find that pins generate 78 cents in sales on average, but new data from the social marketing and analytics platform shows that Pinterest...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

The More Hashtags the Merrier?

Brands are typically told not to overuse the hashtag, but a new study from Piqora suggests this feature is actually being underutilized on Instagram. The data shows that nearly 30 percent of posts by brands on Instagram have no hashtags...

Is Content Marketing on Your Holiday Wish List?

By Eric McGehearty, Globe Runner SEO What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content...

8 Strategies to Freshen Up Social

Social media marketing is necessary for brands now-a-days, but keeping a “fresh” content strategy for these channels can be a bit of a challenge. Just like anything else on the Web, social initiatives should continuously...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

In Social Login, Facebook Crushes the Competition

Consumer management solution provider Gigya released data last month from Q3 2013 (July to September) which revealed that while Google/Google+ is making some strong gains, Facebook is destroying the competition when it comes to social...

Flat Icons for Faster Websites

It seems as though the design world has embraced a new trend going into 2014: Flat. Microsoft may have started the trend with its "tile" design and Apple followed suite with the release of iOS 7. Now, however, even popular...

Hashtags Unite!

A platform called Tagboard is looking to enhance the power of the hashtag by uniting online conversations across platforms. Tagboard , which was launched in 2011, aggregates social media posts with hashtags from social sites like Twitter...

Tear Down the Wall! Mobile Devs Integrating Twitter Cards with Deeplink.me

Deeplink.me, a service that enables app developers to link directly to content within an application (from anywhere on the Web) has recently announced support for Twitter Cards. Developers were previously required to maintain a website...

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