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After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...
Watch out Yammer – because HootSuite just launched an internal communication tool that enables organizations to have conversations without leaving the social media dashboard. The social media management platform released the...
Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...
As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...
Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...
One in five consumers have used social media in the past year to obtain a customer service response. Expect that number to rise – fast. In addition to these findings by American Express, the study also reported that customers...
Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...
Twitter certainly made some waves this week with the announcement that its users could now create custom header images for their profiles. Amazing, right? Not exactly. In a page virtually torn almost directly from the likes of Facebook...
Audience members can start tipping their favorite Vimeo videos, thanks to a new suite of creator tools from the video-sharing site. The company recently launched the Vimeo Creator Services platform to help content creators make more...
Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity...
In the past few years, social networks have evolved from sites where people keep in touch with close friends to valuable marketing platforms where businesses can communicate with their customers. These websites are now arguably some...
There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another. The multi-channel marketing solution provider has launched Facebook Coupons , which enables businesses to offer printable...
One of the 'Net's most popular sharing platforms, AddThis, has announced enhancements to its sharing tools. And in testing, these updates have proven to increase sharing by 11 percent. The platform's change in layout and...
After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....
It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published material. But if search engines...
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