Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

Foursquare Ads Open Up to All SMBs

After an initial limited introduction to self-serve ads, location-based social network Foursquare officially opened up advertising capabilities to all small businesses on its platform. The ads are built to be “simple and flexible”...

LinkedIn and Instagram Added to Viralheat Platform

The Viralheat platform just got a whole lot more comprehensive, thanks to new LinkedIn and Instagram updates. The LinkedIn update supports Company Pages and Groups management, allowing businesses to connect their LinkedIn accounts...

Like-Based Voting from Offerpop

Social marketing platform Offerpop has released a new polling app that can be launched as campaigns on Facebook (and elsewhere including websites, digital ads, in-store - even on television). A brand's fans can particpate in polls...

Ads Arrive at Instagram

It’s official – ads have finally come to Instagram. According to the popular image-based social network’s blog, U.S. users will begin seeing “occasional” ads in their Instagram feeds, in both image and...

From Email to Twitter with Ease

If your digital marketing priority has been to build up an email database you might have missed out on making some important social connections with your audience and customers. If so, don't worry, SocialBro has got your back....

Bing Image Search Gets Pinned

Despite feeling some heat this week on the validity of its “Bing It On” challenge of Google, a new image collections feature has emerged on the Bing search engine which integrating data from social pinboard Pinterest. Bing...

Social Login Wars Get Interesting

Social login provider Janrain has released data for Q3 2013 which reveals that the battle between identity providers is heating up. Janrain found that Facebook continues to lead as the most popular identify provider, but its share...

Scary Social: 6 Strategies to Avoid

As we tread through the month of October, many brands are getting in the Halloween spirit by adding some spookiness to their social strategies – whether it be through holiday-related cover photos or Halloween-themed contests...

Hashtag Search at Google?

If you didn't think Google+ was important to your digital marketing initiatives, you better think again. Users in the U.S. and Canada that are searching on Google for a hashtag will now see a relevant set of Google+ posts on the...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Keeping Up with Pinterest - 5 Updates for Brands

Pinterest is quickly becoming a powerhouse social network for businesses. In fact, the bookmarking site has not only become a top traffic referral source for many brands on the Web, but has also focused on expanding its platform’s...

The Future of Hashtags in Action

Social conversion platform Chirpify is releasing a feature/program it believes is the logical evolution of hashtags. The company's new #actiontags provide social media marketers and advertisers with the ability to use hashtags...

A Redesigned Klout Profile

Klout announced that they have updated the profile pages of its users with a design that's not wholely unlike pinboard site Pinteret. The new Klout profile pages showcase the social networks users are active on, as well as topics...

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Offline Viewing Coming to YouTube

Soon, YouTube viewers will be able to watch videos offline via mobile apps. Google’s video-based social network announced that this feature will be made available later this year in an effort to help its partners gain more views...

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