Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Brands’ Most Untapped Social Resource: Employees

By Greg Tirico, Sprout Social Everyone has heard, and hopefully experienced, the benefits of having a strong, engaged social media presence: expanded reach, increased trust, deeper loyalty and improved brand recognition. A truly engaged...

Instagram Hits 400 Million

There are 400 million reasons for brands to maintain a presence on Instagram, as the company recently announced that its community has reached more than 400 million members. According to the social network, more than 75 percent of...

#QUICKHIT: Persicope Now Broadcasting on the Web

Just a few weeks after introducing landscape mode, popular Twitter-owned digital video broadcasting service Periscope is bringing user profiles to the Web. The mobile livestream platform announced that each user now has a dedicated...

Adobe Jumps on the UGC Bandwagon

User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change. By unifying brand and user-generated content, enterprises (of any size...

Snapchat is Throwing Up Rainbows (Literally)

Snapchat has launched a new version of its popular ephemeral messaging app, and users are so happy that they are throwing up rainbows. The new version of the app enables users to use a new feature called “Lenses” when taking...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enables their users to share and watch video content inline within Salesforce Communities, and more importantly, measure just how enaged...

Instagram Ads Open Up to Everyone

Instagram has finally opened up its ads platform. Not only are ads now available to both large and small advertisers, but they are also available in 30 new countries, including Italy, Spain, Mexico, India and South Korea. What’s...

Facebook Improves Mobile Business Pages

Facebook is helping businesses show off their most important information with an updated Page design for mobile devices. The updated design features new sections, including a “shop” and “services” section. With...

Discover Which Facebook Ads Are Driving Conversions

Facebook launched a measurement tool back in January called Conversion Lift in an effort to help marketers understand the value of Facebook Ads. Now, Facebook has announced that it is expanding the capabilities of this tool. According...

Salesforce Unveils Instagram Integration

Salesforce is offering a set of tools to help marketers engage customers on Instagram across its suite of Marketing Cloud products, including Social.com, Active Audiences and Social Studio. With the Salesforce Marketing Cloud Instagram...

Content Discovery & Flipora In Focus

The savviest social media and content marketers in the digital realm are those that manage to stay aware of the activity occurring across the digital universe of related products or services (as well as their own general interests...

LinkedIn Looks to Enhance its Sales Solutions

LinkedIn is focusing on its solutions for sales teams with its latest acquisition of Fliptop. Fliptop is a provider of predictive sales and marketing software that aims to help brands enhance the effectiveness of their sales programs...

Social Snapshot: August 2015

As summer cools down, brands are focusing on heating up their social marketing efforts. After all, social is an instrumental communication during the upcoming holiday season, and it’s never too early to start preparing for the...

Sayonara Square Photos

Images posted on Instagram have always been square – until now. The Facebook-owned social network has made a major update to its platform, enabling users to now share photos and videos in both portrait and landscape orientation...

Instagram Ads Available on Sprinklr

Social media management platform Sprinklr has unveiled an integration with the Instagram Ads API. According to the company’s announcement , Sprinklr’s early access to the Instagram Ads API gives the company’s clients...

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