Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Very, Very Best Social Plugins for WordPress

If there is one thing that will make you happier than a camel on hump day , it should be a big list of social plugins for WordPress Wednesday. Whether you need social-sharing icons, want to create a social community on your own site...

How Retailers Are Winning on Visual Social Networks

An image doesn’t only speak a thousand words, it also grabs the attention of consumers on the ’Net. After all, the majority of people (65 percent) are visual learners according to the Social Science Research Network, which...

Get Ready to Redesign Your Twitter Profile

Twitter has unveiled a redesigned profile page that it’s gradually rolling out to users over the next few weeks. The new profile design actually resembles Facebook profile pages, as it includes larger profile and header images...

Facebook Cleans Up the News Feed

The world’s largest social network is finally fighting against spam. In a recent announcement , Facebook notes that a series of improvements to its News Feed will reduce the type of content that people often report as “spammy...

INFOGRAPHIC: Millennials Love UGC

A new study is shedding light on the digital habits of millennials, revealing that the generation (defined as those born between 1977 and 1995) spends approximately 18 hours of their day engaged with media, and about five of those...

INFOGRAPHIC: Millennial Social Purchase Sharing

An infographic from social commerce platform ShopSocially reveals that millennial females are more influential than their male counterparts when it comes to social purchase sharing. According to the infographic , purchases shared by...

Reacting Quickly to Customer Insights

User management solution Janrain has released a new version of its platform which features an interactive dashboard to help digital marketers transform their personalization and targeting strategies. Janrain's Customer Insights...

Google+ Showing View Counts

Google is making it possible for Google+ users to see the total number of views that their content and profile generated. The number of views reported on a Google+ page includes the number of times your content has been seen by followers...

Search & Social for Online Publishers

Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop's recently released Publisher Roundtable report. The study revealed many interesting...

Yodle Automates Social for SMBs

Local online marketing solutions provider Yodle has unveiled a new feature that aims to help small businesses create and maintain a presence on the world’s most popular social network. The social media automation feature creates...

What Kind of Quiz are You?

If you spend any time on social networks, chances are you have come across dozens of quizzes over the last few weeks that provide answers to life’s biggest questions, such as, “ What Super Power Should You Actually Have...

Tumblr Does the Two-Step

Tumblr is increasing security, as the company has just introduced two-factor authentication for its microblogging social network. The security feature helps to prevent accounts from being hacked and is already offered by many of the...

The Marketing Challenges of Twitter

Despite Twitter’s popularity over the last eight years, the majority of brands still face marketing challenges on the social network. According to a recent survey conducted by Social Media Marketing University , 96.2 percent...

Viralheat Connects Social to Customer Support

Viralheat is making it easier for its clients to focus on customer service, thanks to a new partnership between the social media management platform and Zendesk. The partnership allows brands to connect their Zendesk account to the...

Analyze Social Conversations Across the Globe

Visible Technologies is making it easier for enterprises to monitor social conversations related to their brand across the globe, thanks to a set of new features released for the company’s Visible Intelligence (VI) platform....

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