Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Social Marketing Gets Easier for Small Businesses

Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially in terms of money, which forces them to be creative with their small budgets. One company helping small businesses get the...

Facebook Steps Up Its Commerce Game

Facebook has unveiled new features for buying and selling on its social network. The update is specifically for the social network’s For Sale Groups feature. This feature is a specific type of Facebook Group that enables members...

New LinkedIn Homepage Design Rolling Out

LinkedIn announced a redesigned homepage back in December, and it seems like the new layout is finally beginning to show up for some users. The new layout is all about the user according to LinkedIn. At the top of the homepage, for...

A Proximity-based Social Network for iOS

CrowdPost, a proximity-based social media app for iPhones and iPads, was released recently and it might just help bridge the gap between users' offline and virtual lives. Where traditional social networks connect users based on...

Meeting At the Intersection of Social Media & Customer Service

Live-chat and click-to-call solution Website Alive knows, that in many ways, social media is the future of customer service and the company is making moves to ensure it doesn't miss out on the opportunity. Website Alive recently...

Twitter Speeds Up the Promoted Tweet Process for SMBs

Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted Tweets , and now it's unveiling a feature called “Quick Promote.” With Quick Promote , small and medium-sized businesses...

Twitter Unveils Syndicated Promoted Tweets

Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new partnerships to syndicate Promoted Tweets with Flipboard and Yahoo! Japan. According to the social network, there were approximately...

Capturing the Pulse of Social events

Social media intelligence platform Unmetric has released a new resource, dubbed Event Pulse , to capture and highlight brand-generated social content around significant sporting, cultural and entertainment events - like the Super Bowl...

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Social Snapshot: January 2015

Over the course of a year (or even a quarter), it can be difficult for busy professionals to stay up-to-date with the announcements and updates that make the news cycle for an industry like social, which seems to be in a constant state...

Snapchat Dives into Content Discovery

Snapchat made a major move this week with the launch of a new feature called “Discover.” With Discover, uses are able to find Stories from a variety of editorial teams, such as CNN, Comedy Central and Food Network. According...

Use Deep Links for Better SEO & Social

Roughly 60 percent of all time spent on social media is on smartphones and tablets and with nearly a half a billion mobile app users ( as of last count ) for Facebook alone, businesses would be wise to cater to that audience in every...

Calls-to-Action on Facebook Business Pages

Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is finally beginning to show up on the social network. The feature enables Page Administrators to drive business objectives by including...

A Look at Wix's Multi-Layered Social Super Bowl Campaign

Wix is ready for the Super Bowl, and to prove it the Web development platform has unveiled the extended, made-for-Web version of its 30-second Super Bowl commercial. The commercial features former NFL stars like Brett Favre, Terrell...

Pinterest Proves It's for Men Too

Pinterest isn’t just for women – an idea the social media network is seemingly trying to prove with its recently improved Guided Search . Pinterest provided the example of when a user searches for “watch.” Previously...

Read Tweets in Multiple Languages

Twitter took to its social network yesterday to introduce tweet translation via Bing Translator, which enables members of the social network to read tweets in multiple languages. “With Tweet translation, you won’t miss...

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