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The Relationship Between Cryptocurrency and Social Media
by Nick Rojas
The price of Bitcoin has appreciated and new cryptocurrencies are being introduced to the Internet, which has ...
Self-Serve Search Advertising at Pinterest
by Pete Prestipino
Pinterest announced that it is adding search advertising to its Ads manager product today; relatively big ...
Snapchat Is Playing A Dangerous Digital Ad Game
by Stacy Hall
Much maligned and often mocked messaging platform Snapchat is introducing a program that will allow ...
Facebook Goes Offline for Better Ads & More Conversions
by Pete Prestipino
It can be incredibly difficult to measure conversion events in a non-digital space when those events are ...
Social Advertising for Online Store Owners
by Erika Jolly Brookes
Getting Started and Gaining Value If you are a business owner or entrepreneur selling products online, by now ...
Inbound Social: How to Listen, Learn & Leverage Incoming Conversations
by Amberly Dressler
What are people saying about your brand? If you have set up a platform to surface mentions about your company ...
When to Use Facebook's Required Tagging Feature
by Amberly Dressler
While most Facebook users only notice updates to the social network when the actual appearance changes, Page ...
Smarter Measurement & Compensation for Influencer Marketing
by Pete Prestipino
Advertisers and companies are getting much smarter about how they measure and attribute sales in ...
Reddit as a Social Advertising Powerhouse?
by Pete Prestipino
Social media platform Reddit is providing advertisers more insights into who saw their ads and how many of ...
From Web Selling to Social Selling With Ease
by Pete Prestipino
The savviest online sellers know that they have a (very) limited amount of time to sell to their website ...
Create Algorithm-Winning Facebook Videos
by Amberly Dressler
Delivering brand messaging on Facebook is easy, but getting those messages in front of people (even those who ...
Twitter's Pre-Roll Periscope Fail [RANT]
by Steven Berridge
Is Twitter being run entirely by digital marketing newbies? Because it sure as shinola looks that way. The ...
When Traditional Social" is "Too Social" for your Business"
by Blair Ciecko
"Create a Facebook or LinkedIn business page and throw up some ads," they say, "and your potential customers ...
3 Reasons to Look Beyond Instagram to Build Your Brand
by Mike Svatek
Social media giant Instagram is the current darling of online merchants seeking to boost their brands through ...
Facebook Kills Ability to Modify Link Previews. Here's What to do Instead.
by Amberly Dressler
It is a frustrating time to manage a business Page on Facebook. Not only is organic reach at all-time lows ...
Twitter Rolls Out 280-Character Tweets, Internet Yawns
by Pete Prestipino
Twitter is doubling the number of allowed tweets, from 140 to 280, for all users of the service. The ...
A Social Relationship in Flux
by Peter Devereaux
Social media marketing today is the search engine marketing of the early 2000s - vital to success, ...
Brands are Still Terrible at Inbound Social
by Amberly Dressler
Ever get booted off a flight because it is overbooked or have a flight canceled because the airline deemed it ...
Experts Speak: Building a Business Case for an Online Community
by Amberly Dressler
Branded online communities can provide internal and external stakeholders a place to communicate to better ...
Keep Better Tabs on Those Facebook Ad Campaigns
by Henry Gilbreath
Social marketing analytics and optimization technology Rival IQ has launched an offering that will enable ...
5 Steps to an Improved LinkedIn Marketing Strategy
by Peter Devereaux
LinkedIn is the social media platform for B2B companies. Though various other social media platforms like ...
Road To Transparency: Social Media and Influencer Disclosure Guidelines
by Matt Hensler
"Blurred Lines" hasn't been this popular since Robin Thicke, Pharrell Williams and T.I. gave us the song of ...
Two Cures for Low Organic Reach
by Amberly Dressler
Low organic reach on social media networks is a near universal problem, yet there are really only two cures ...
Evaluate & Score Social Media Messages
by Pete Prestipino
Crafting the perfect social media message is part art and part science. There's no one specific formula that ...
7 Benefits of Social Media for Inbound Marketing
by Adrian Jans
Digital marketing is all about establishing an online presence and driving traffic to your brand. Once your ...
QUICK HIT: Instagram Broadcasting With a Friend
by Peter Devereaux
Instagram is testing a way for its users to add a guest while they are broadcasting. Users tap a new icon on ...
The Evolution of Brand Ambassadors
by Toby Britton
In medieval England, the blacksmith who forged swords for the king and his court was able to charge more for ...
How to Tweet Better to Improve Your Value & Visibility
by Disha Dinesh
When you think microblogging, Twitter is likely the first platform that comes to mind. The nature of tweets ...
Can Marketers Keep Facebook Free?
by Amberly Dressler
One of the most frustrating aspects of social media marketing for businesses of all types and sizes - ...
Can Small Business Save Facebook?
by Morris Daniels
Facebook knows that its future relies heavily on the successful use of its platform by small businesses. The ...
Snapchat Shows Elite Social Creators Some Data Love
by Dan Martin
Image message and multimedia mobile app Snapchat has its advocates and its detractors but whatever opinion ...
Measure Twitter In-Stream Video Ads with Innovid
by Mark Cousins
Measuring the performance of video advertising campaigns can be very difficult in itself, but when that video ...
How to Run Dark Posts on Facebook
by Amberly Dressler
Not every social post a brand publishes will resonate with every audience member. A post about design and ...
5 Pro Tips to Keep Online Communities Engaged
by Sharon Savariego
A branded online community is critical to a company's success. A study by Inversoft confirms community ...
How To Use LinkedIn to Build Your Email Marketing List
by Joe Whyte
I have been using LinkedIn since 2003 and have been a big believer in this platform for a long time but not ...
The Rise of Reactions in the Newsfeed
by Pete Prestipino
Facebook is reportedly prioritizing reactions over likes in their Newsfeed algorithm, but is that true? As ...
On this Day: A Timeline of Facebook & Publisher Problems
by Amberly Dressler
When considering its audience reach and activity (1.9 billion monthly users), Facebook is the most important ...
Mid-Funnel Audience Targeting with Kinetic Social
by Bret Ramsey
The native targeting capabilities of social platforms like Facebook, Twitter and others are important to the ...
Holiday Content Strategies to Start Now
by Helen Anglin
"Christmas", I whisper to my colleagues. They wince. Nobody likes to discuss the holidays in September. ...
The End of Social as You Know It [COMMENTARY]
by Pete Prestipino
The days of viral Facebook posts are over. You ruined the opportunity with your click-bait, your over-sharing ...
5 Steps to Better Customer Connections
by Tom Bennett
There's no getting around it. Building a brand's successful media strategy is difficult but it's a necessity ...
Converting Social Media Leads on Instagram
by Lena Speir
You've created social media accounts for your business, and now you're wondering why sales haven't increased. ...
Banking on Social Capital
by Michelle Wicmandy
When considering that more than a billion people use Facebook every day and people are increasingly turning ...
9 Benefits of Snapchat for Business
by Amberly Dressler
Snapchat, the ephemeral messaging app whose functionality has been "copied" by Facebook and Facebook-owned ...
5 Must-Haves on Your LinkedIn Profile
by SJ Sawhney
Although traditional resumes are still a required part of job hunting, a complementary LinkedIn profile is ...
How Sportswear Brands Use Social Media Today
by Pete Prestipino
Social media intelligence company Unmetric released research on how 30 sportswear brands operating in the ...
Top 50 Solutions for Every Social Media Marketer
by Peter Devereaux
Today's brands invest heavily in social media channels with the aim of generating engagement among consumers ...
Beating Algos on Social Media
by Amberly Dressler
Back in the good old days of social media marketing, brands could boost the number of people who saw an ...
Here's What's Missing in Social Media Strategies Today
by Matt Hensler
Social media is still a confusing marketing tactic in 2018. With Facebook's changing algorithm and emerging ...
Influencers Taking Over Retail Strategy
by Amberly Dressler
From children's bows with JoJo to championship belts with Kevin Hart, influencer marketing dominated retail ...
Ask Anything About: Facebook
by Amberly Dressler
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
Amazon's Influencer Program Live for YouTube Stars
by Amberly Dressler
YouTube made everyday people famous and Amazon is ready to capitalize on their platform for pushing its ...
Should Kylie Jenner Go To Jail?
by Pete Prestipino
More than 90 percent of endorsements from celebrity influencers on Instagram are in direct violation of ...
When to Use a Facebook Official Group
by Amberly Dressler
This spring, Facebook began testing a way for admins to link existing Facebook Groups to their Page or create ...
The Importance of Social Media in Education
by Joe Eckel
The Communications Benefits of Social Media in Schools A growing number of teachers are using social media ...
How to Create Facebook Ads that Convert
by Jonathon Gorham
Facebook is undoubtedly the most popular social media site. With more than 2.6 billion monthly active users, ...
The Importance of Having a Winning Online Reputation Management Strategy
by Peter Devereaux
Businesses spend years building their reputation through marketing, gathering favorable reviews, and ...
3 Top Brand Strategies for #SocialCommerce in 2019
by Amberly Dressler
From Amazon's influencer program to the hiring of reality TV stars to hawk product, social commerce barely ...
Get More Bang For Your Social Buck
by Leanna Michniuk
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool ...
The Next Best Social Media Network
by Kayla Matthews
Although Facebook remains popular, marketers know it's necessary to investigate the newest social platforms ...
Outside-the-Box Marketing Ideas to Try
by Seth Worby
With nearly two weeks into the new year, digital marketing experts are looking ahead to the innovative trends ...
Top SoLoMo Posts of 2017 at Website Magazine
by Peter Devereaux
New Year's Day is almost here, and it is a good time to reflect on what worked and what did not in 2017. ...
30 Ways to Adapt to Facebook's End Game
by Amberly Dressler
While it is a feel-good time of the year, marketers do not have much to look forward to when it comes to ...
How to Master the Art of the Social Media Conversation for Greater Impact & Engagement
by Scott Miraglia
Posting on social media is an excellent way to engage with a B2B audience. This is what marketers have been ...
How to Use Social Media to Know What Customers Want
by Rae Steinbach
Social media can be a goldmine when it comes to market and audience research. There are millions or even ...
Drumroll Please: Most-Loved & Discussed Retail Brands.
by Amberly Dressler
During the recent Thanksgiving shopping weekend, consumers were on a mission to find the best products at the ...
Ask Anything About: Dark Posts
by Amberly Dressler
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
25 Ways to Encourage Activity in Online Communities
by Amberly Dressler
Perhaps besides a great website nobody visits, there is nothing worse in the digital world than an inactive ...
Your Social Posts are Selling Products After All
by Amberly Dressler
Social commerce may not look like many of us thought it would look like by now (i.e., an overwhelming amount ...
Facebook Is Separating Business Posts in the News Feed: What Page Admins Can Do
by Kayla Matthews
Facebook just confirmed it's testing a new way to determine what people see in their news feeds, and it's ...
Swap Interests for Intent in Social Ads
by Amberly Dressler
In its Q3 2017 earnings call, Facebook announced it has more than 6 million active advertisers, and had ...
6 Ways to Use Old Content
by Amberly Dressler
Using "old content" doesn't have the same professional ring to it as "repurposing content," but tomato, ...
Tweaking Social Strategy with Twitter's New Notifications
by Amberly Dressler
Sorry to break it to you, but you are not more popular on Twitter; the network simply updated its ...
QUICK HIT: Understanding Social Data with Rival IQ & HubSpot
by Peter Devereaux
Social marketing analytics solution Rival IQ announced that customers of HubSpot (a popular inbound marketing ...
Get to the Source of those Negative Tweets
by Amberly Dressler
The benefits and use-cases for sentiment analysis have been well documented in the pages (digital and print) ...
Augmented Reality Has Arrived for the Marketing Influencers
by Pete Prestipino
IZEA has released a new technology service, dubbed Augmented Sponsorship, that will enable its brand clients ...
Tapping Into the New LinkedIn Audience Network
by Pete Prestipino
Microsoft-owned professional network LinkedIn has launched a new service that will provide advertisers with ...
From Instant Articles to Subscription Revenue
by Dustin Bonobo
Facebook has confirmed that it will soon add the ability for users to subscribe to publications after viewing ...
The Ugly Brand Truth of Social Media
by Tiffany Rausche
Social media intelligence solution Unmetric has released research that shows how brands have embraced social ...
Advertising on Live Social Formats
by Amberly Dressler
One of the ideal parts of advertising is that brands can control their message whether it is addressing their ...
The Most-Loved Brands Are...
by Amberly Dressler
Social media marketers responsible for the day-to-day management of their Facebook Pages may not have the ...
Avoid These 5 Stock Photo Traps
by Amberly Dressler
From infographics and posts to videos and whitepapers, most content marketing types are complemented by ...
A Moonshot" Idea Drives Social Media Engagement"
by Amberly Dressler
Companies that relegate their social media efforts to outbound messages only will quickly find, if they ...
Top 3 Ways Your Customer Experience Can Turn Customers into Advocates
by Megan Totka
What if every time your company made a sale, you automatically made another? Would that make a big difference ...
10 Insider Tips For Efficient Content Marketing Campaign Management
by Maja Mrsic
Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get ...
What Live Video Formats Dominate Social Media?
by Sarah Nochimowski
Companies are increasingly turning to social media juggernauts like Twitter, Facebook, YouTube and Instagram ...
How to Increase Social Media Referrals to Your Website
by Jessica Davis
Christopher Butler, COO at Web development company Newfangled, once said, "Robots don't read. Humans do." He ...
Stat Watch: Social Media's Impact on Customer Service
by Peter Devereaux
Facebook is forcing brands' digital hands when it comes to app-based customer service thanks to some recent ...
POV: Facebook's Identity Crisis
by Amberly Dressler
Facebook recently released its Q1 2017 results and the numbers are somewhat of a mixed bag, similar to how ...
Proof Social Commerce IS Happening
by Jessie Moore
For a couple of years, social commerce has dominated the upcoming trends charts and digital marketing ...
AI System Monitors Competitors' Social Posts, Reach & More
by Amberly Dressler
The use of artificial intelligence (AI) to provide marketers with insights and advice is becoming a ...
Developing Your Own Bot
by Amberly Dressler
Bots are the talk of the town these days. Although we cannot be certain all of that chatter is "real," we do ...
Where Social Service Stands [Q&A with Sprout Social]
by Amberly Dressler
What does a generation of consumers, who can request a car in seconds (Lyft), invest automatically (Stash) ...
In Tweets: 10 Best Practices for Customer Service on Twitter
by Amberly Dressler
What do you do when a less-than-favorable Tweet comes through your company's social inbox? If you're like ...
Take Your Content to the Next Level
by Jeremy Lang
Your website is often the first point of contact with potential clients, but keeping it refreshed with good ...
5 Video Formats to Spark Qualified Conversions
by Amberly Dressler
As a marketer, have you forgotten about YouTube? Sure, your enterprise's videos may be hosted there, you may ...
Hold the Sass on Social Media?
by Amberly Dressler
Brands like Wendy's and DiGiorno are making headlines for being clever and cheeky on social media (especially ...
Free Images that Will Get You Sued
by Amberly Dressler
Thanks to the many channels that brands find themselves marketing on today, images are in great demand. ...
Pushing Your Products on Instagram with Influencers
by Amberly Dressler
Bloggers, experts, reality stars, TV personalities - there's never been a better time for them to capitalize ...
Quick Hit: 51% of Small Businesses Are Not on Facebook
by Amberly Dressler
Sixty-eight percent of U.S. adults use Facebook, but according to a Manta survey of more than 4,500 small ...
Do You Have a Strategy for Handling Your Blog's Comments?
by Larry Alton
Blogging is a major challenge for many business owners. The demand to constantly publish fresh and engaging ...
The Race for Real-Time on Social Media
by Amberly Dressler
It may seem that Twitter has cornered the market on real-time updates, but other networks have launched ...
Get Verified on 6 Social Networks
by Amberly Dressler
Social media is a popularity contest that some pay to enter (through advertising or influencer marketing) and ...
Social Advertising Experiences Rapid Growth
by Amberly Dressler
While brands are tweaking their social media strategies to account for changes to network algorithms that ...
Will Mastodon Replace Twitter?
by Darsana Vijay
Of late, Mastodon has become a hot social media topic along with Twitter's latest revision to its reply ...
Visibility Strategies for Facebook Messenger's New Discover Tab
by Amberly Dressler
This week, Facebook announced that it's rolling out a "Discover" tab to select users in the U.S. (no doubt ...
Why These Marketing Videos Went Viral
by Amberly Dressler
Getting a marketing video to be discussed and shared rapidly is like catching lightning in a bottle. When a ...
A Six-Hour Social Media Management Schedule
by Amberly Dressler
There's a direct correlation between the time a company puts into social media and the return they get from ...
What Cadbury Eggs Can Teach You About Social Listening
by Amberly Dressler
Companies that listen to social conversations about their brands and their competitors are more able and ...
Facebook Features for Your Small Business Page
by Amberly Dressler
In 2017, it's no longer the responsibility of marketing professionals to convince small business owners ...
Amazon's New Influencer Marketing Program
by Amberly Dressler
Social media users are continuing to buy from people, not brands. In fact, when media platform Bloglovin ...
Facebook Stories Are Simply Evil [Allegedly].
by Amberly Dressler
It is not uncommon for large tech companies to 'borrow' or buy their way into new capabilities - and social ...
Designing Your Social Pages & Posts
by Keval Padia
There are many problems with brands' social media efforts - like only communicating one way, only posting ...
Rational Influencer Marketing through Social Affinities
by Scott Turner
PewDiePie's 55 million followers represent reach that is difficult to find in the national media landscape, ...
Social Hasn't Realized Its Inbound Potential (Yet)
by Amberly Dressler
There will likely come a time when the importance of the inbound messages a brand receives on the various ...
Sourcing Free Images for Your Site, Social
by Richard Stevenson
Images can make an enormous difference to the impact your online store and its marketing initiatives have ...
AI Uses in Social Media [A Q&A with Sprout Social]
by Peter Devereaux
By many accounts, customer service over social media is pretty lousy with customers not getting the response ...
How to Track Influencer Marketing ROI
by Amberly Dressler
Media platform Bloglovin recently surveyed some 20,000 women and found that more than one-half had bought a ...
The Value Exchange in Focus
by Pete Prestipino
Customer identify and access management (CIAM) solution Janrain released results of a survey developed to ...
Snapchat Users Ignore Publishers & Ads
by Pete Prestipino
Survey data from customer acquisition solution Fluent reveals that publishers using Snapchat are having a ...
Pinterest Visibility Strategies for Pins & Profiles
by Amberly Dressler
Pinterest is more than an app - it has taken on a life of its own as a verb, a way of life, a source of pride ...
Generational Differences in Social Video Viewing
by Pete Prestipino
Online video solution Brightcove has released research that reveals some rather interesting insights into the ...
Social Strategies for Time-Strapped Marketers
by Amberly Dressler
Social media management can be quite enjoyable but also quite time consuming particularly as a brand's target ...
LinkedIn Sales Tools
by Peter Devereaux
When Microsoft acquired LinkedIn, the Web took notice. The social network for business professionals has long ...
Top LinkedIn Groups by Role
by Amberly Dressler
Discussing obstacles and opportunities with peers can help professionals not only in their workdays (as ...
Everybody's Doing It; Snapchat Takes Ad-Targeting to the Next Level
by Pete Prestipino
Snapchat has reportedly signed a deal with Oracle Data Cloud that will enable marketers to use data from ...
QUICK HIT: Google Buys Twitter (Sort of)
by Peter Devereaux
Google has reportedly purchased Twitter's Fabric developer platform this week. Fabric, which developers use ...
Facebook Live Up Close and Personal
by Pete Prestipino
Facebook made a huge push into live streaming over the past year and has even been actively advertising and ...
Under-the-Radar Mobile and Social Tech
by Peter Devereaux
Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...
QUICK HIT: Social Ads Miss Their Targets
by Peter Devereaux
In the realm of social advertising there are two types of people - those who believe in their ability to ...
Easy Videos for Your Business to Make
by Amberly Dressler
If your company is creating content in the form of blogs know that 55 percent of visitors only read your ...
Women Buy from Influencers
by Pete Prestipino
What makes influencer posts successful? Apparently, an abundance of female followers. Media platform ...
6 Time-Saving Chrome Extensions for Social Media Managers
by Peter Devereaux
:: Disha Dinesh, Godot Media :: Social media managers waste a substantial amount of time moving between ...
UGC's Growing Role in Trust & Transactions
by Peter Devereaux
Brands can find great joy (clicks, conversions, conversations) from social media but even greater ...
Using LinkedIn to Create & Close Sales Leads
by Gabe Larsen
Every second, more than two new members sign up for LinkedIn - joining nearly 500 million members in over 200 ...
Holiday Social Media Strategies (for Everyone)
by Peter Devereaux
'Tis the season for crowded email inboxes (as retailers increase their frequency for sending promotional ...
The Folly & Farce of Facebook; Ad Misreporting Continues
by Pete Prestipino
Facebook announced it is correcting a few more "issues" with its metrics in areas like audience estimation ...
Welcome the #Yelfie & More From Yelp
by Peter Devereaux
Yelp continues to roll out some rather interesting and somewhat innovative features. The platform introduced ...
Create Content That Converts With These Seven Tips
by Joe Griffin
Content that's well-researched, engaging, and actionable remains the bedrock of an effective inbound ...
Top 50: Social Media Solutions
by Peter Devereaux
Interest and investment in social media is incredibly high despite the obvious challenges marketers face ...
Collaborative & Curated Social Media
by Amberly Dressler
The everyday conceptualizing, creating and circulating of content for social media can become monotonous for ...
Refocusing on Social Marketing's 80-20 Rule
by Amberly Dressler
People wouldn't want to be friends with someone who spoke about themselves 100 percent of the time, and ...
9 Questions to Ask Social Media Candidates
by Alex Weinbaum
You had an epiphany: It's time to hire a social media marketing (SMM) expert and enhance your company's ...
6 Ways to Source Compelling Content for Your Blog and Social Pages
by Disha Dinesh
The glaringly absent element in most brands' content is consistency of appearance, tone and delivery of ...
The Rise of the VR Influencer
by Pete Prestipino
The concept of "influencer" marketing has been around for well over a decade but there is a shocking lack of ...
The Current Situation with Ad Blocking on Social Media
by Peter Devereaux
Any business that relies on advertising for revenue has to be concerned about the unprecedented rise of ad ...
Top B2B Content Marketing Metrics You Must Track & the Resources to Track Them
by Joe Griffin
According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute ...
Pinnable Pinterest Strategies for Every Website
by Amberly Dressler
With its $11 billion valuation and roughly 110 million monthly active users (MAUs), Pinterest is very much a ...
Social Commerce Advancements that Sell
by Peter Devereaux
The ability to complete an order within the very apps that consumers are already using to browse and save ...
Who Is Buying Twitter?
by Amberly Dressler
Speculation about a Twitter acquisition has hit fever pitch with reports that the social media network may ...
Creating an Employee-Advocacy Program for Social Media
by Amberly Dressler
Even though social media as a marketing practice is constantly changing, those responsible for day-to-day ...
Why a SMAC Strategy (Social, Mobile, Analytics and Cloud) Is a Necessity
by Peter Devereaux
By Arindam Ray Chaudhuri, AgreeYa Solutions Social, mobile, analytics and cloud technology is everywhere ...
5 Tips for Dealing With Negative Customers on Social Media
by Larry Alton
For all of the great things social media does for businesses, it's not always an ideal marketing tool. Any ...
Snapchat's Ties to Wearable Tech & Info Discovery
by Peter Devereaux
Snapchat is an interesting network to watch. On one hand, its user engagement is through the roof (average ...
Daily Social Posts for Everyone
by Peter Devereaux
Social media has proven itself to be a viable marketing channel for increasing company reach, improving ...
Getting Started with Facebook Live
by Olivia Young
Facebook Live is a live video streaming service introduced recently to promote video content in Facebook News ...
The 4 I's of Instagram Stories
by Amberly Dressler
When social media first emerged, it allowed current and potential customers to get a glimpse into a company's ...
Instagram Stories are a Temporary Win for Brands on the Network
by Amberly Dressler
If there's one truth about social media, it's that younger generations tend to flock to the networks older ...
5 Reasons Why Your Social Media Marketing Isn't Paying You Back (and 5 Fixes)
by Disha Dinesh
There's a distinct and consistent increase in money allocated to social media spending by businesses (on ads, ...
Creating Your 1st Facebook Ad
by Peter Devereaux
In the name of "user experience," Facebook continues to limit what people see from brands in their news feeds ...
Capture and Convert: 4 Ways to Get Consumer Attention and Keep It
by Margaret Lucas
Today's consumer has an average attention span of eight seconds, down from 12 in 2013 (that's shorter than a ...
Celebrating Company Milestones on Social Media
by Amberly Dressler
Congrats, your business has reached 500,000 Facebook fans or just celebrated its first (or 50th) year in ...
Is There a Future for Social Selling?
by Peter Devereaux
Not a week goes by without Web workers, particularly those in the social media space, hearing about some ...
Instagram Workarounds Not Good Enough
by Amberly Dressler
There's no denying Instagram's benefits for business, but social media management products just can't do what ...
Facebook Simplifies Bot Interactions
by Peter Devereaux
Facebook released several new features for bot developers on the Messenger Platform last week that could just ...
Facebook Algo Update: Friends Come First
by Allison Howen
Facebook is once again updating its news feed algorithm, and this time the emphasis is on friends. The ...
Social Shopping: Who's Still Buying It?
by Amberly Dressler
While Twitter has quietly stopped product development on its "Buy Button," the demand for social shopping is ...
3 Twitter Dashboard Features to Use
by Peter Devereaux
Twitter is making it easier for businesses to connect with their customers with the launch of a new tool ...
Video Ad Performance Data with Innovid and Twitter
by Pete Prestipino
Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ...
Content Your Social Followers Really Want to See
by Peter Devereaux
While still a digital mystery to most brands, social media has quickly become a valuable channel for those ...
5 Ways to Share Content Social Followers Want to See
by Allison Howen
While still a digital mystery to most brands, social media has quickly become a valuable channel for those ...
Getting Event Filters on Snapchat
by Amberly Dressler
Snapchat has one of the most engaged audiences of any social network, so many savvy brands are expanding ...
Periscope Unveils New Comment Moderation System
by Allison Howen
Periscope is hitting back against spam and abuse by unveiling a new comment moderation system for its ...
Reddit Says So Long to Imgur
by Pete Prestipino
Reddit is reportedly launching its own in-house image uploading tool on the Web that will let users post ...
5 Ways to Spruce Up Your Twitter Bio
by Allison Howen
Business owners should step up their social strategies this summer. Summer is a good time to refocus on ...
Facebook Unveils New Live Video Features
by Peter Devereaux
Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking ...
1 in 3 Customers Turn to Social First
by Amberly Dressler
Social media continues to be a one-way conversation according to new quarterly research from Sprout Social. ...
The Future is Native at Twitter
by Pete Prestipino
Twitter has not had the best history with third-party developers but it is increasingly opening up its ...
How to Choose a Social Media Platform or Dashboard for Your Business
by Kylie Ora Lobell
:: By Kylie Ora Lobell :: Social media isn't going anywhere anytime soon. It remains more popular than ever, ...
Periscope Makes Broadcasts Permanent
by Allison Howen
Live video broadcasting app Periscope has made some pretty significant updates to its platform, including ...
Sign In With Slack
by Peter Devereaux
Slack is dabbling in social login, as the enterprise social network has unveiled a new feature called "Sign ...
Twitter Improves Account Discovery
by Peter Devereaux
Twitter is making it easier for users to find new people and accounts to follow on its social network with ...
Quick Tips to Track Social ROI
by Amberly Dressler
The majority of brands know they should be on social (due to promises of higher customer engagement, more ...
Trapit Adds a CMS to Its Social Selling Platform
by Allison Howen
Social selling platform Trapit has unveiled a new content management system (CMS). The addition of the CMS to ...
9 Tips for Sharing Videos on Social Media
by Jane Hurst
If you have a business, and you aren't using videos to promote your business on social media, what are you ...
A Guide for Going Live on Facebook
by Allison Howen
Live video on Facebook has become very popular since its initial launch back in December. According to the ...
Group Calling Arrives on Facebook Messenger
by Allison Howen
Facebook has been rolling out a lot of updates to its Messaging platform lately, with the newest being group ...
Facebook's Latest Algorithm Update
by Peter Devereaux
Facebook is back at it again, as the social network has announced yet another algorithm update to make sure ...
2016 Roundup: Facebook's Big F8 Announcements
by Allison Howen
Facebook hosted its annual F8 Developer Conference last week, and the social network made several big ...
Instagram Improves Video Discovery
by Allison Howen
Instagam has improved discovery for videos on its platform, as the social network has announced it is rolling ...
Identify Promoted Posts on Social
by Peter Devereaux
Unmetric has expanded the availability of its Promoted Post Detection feature to its Analyze product. Analyze ...
A New Way to Watch Vines
by Allison Howen
Vine has introduced a new "Watch" button that enables users to see the story of a channel with Vines playing ...
Bigger Commerce Opportunities for Facebook Shop
by Amberly Dressler
It seems that with each passing day, there isn't anything that can't be done without leaving Facebook. ...
Social Overload: Postano Goes to Sprinklr
by Pete Prestipino
Social media marketing solution Sprinklr is looking to improve its image and video tracking capabilities, ...
Snapchat Updates Chat with Audio, Video
by Allison Howen
Snapchat has made some major updates to its ephemeral messaging app. The biggest update is what the company ...
How-To Pins Arrive at Pinterest
by Peter Devereaux
Seventy-five percent of people say Pinterest is the best place to find new interests and 67 percent say it's ...
Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World
by Luis Sanz
Instagram recently announced that, to improve the visibility of posts, it will be following in the footsteps ...
The Rise of Live Video
by Allison Howen
Periscope, one of the main players in live video broadcasting, is shedding light on just how popular the ...
Unmetric Helps Brands Track Facebook Reactions
by Allison Howen
Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebook ...
Brand Predictions for Snapchat
by Amberly Dressler
The percentage of those on social media who use Snapchat is low (18 percent), but the ephemeral network's ...
6 Basic Instagram Best Practices
by Allison Howen
Instagram is making a big update to its news feed that will make the social network a whole lot more like its ...
Baller On a Budget: Social Media Costs
by Amberly Dressler
A large majority of brands - small and large - are utilizing social media to market their businesses (of ...
Pinterest Opens Up DIY Promoted Pins to SMBs
by Peter Devereaux
Pinterest decided to open up its Ads Manager platform to all small- and medium-sized businesses across the ...
5 Social Media Tips to Boost Engagement for Nonprofits
by Jeanine Amella
A fledgling nonprofit has a lot on its plate. It needs to develop fresh, innovative ways to get up and ...
The Sad State of Social Customer Service
by Peter Devereaux
The number of consumers using social media to resolve customer service issues has dropped compared to two ...
Facebook Ranks Live Video
by Peter Devereaux
Live video is taking precedence over regular video on Facebook, as the social network has unveiled a new ...
YouTube Gets Blurry
by Allison Howen
YouTube videos may be getting a bit blurrier, because the video-sharing platform just launched a new Custom ...
Facebook Gives Advertisers a Bigger Canvas
by Allison Howen
The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for ...
Accelerated Guide to Social Ad Targeting
by Amberly Dressler
There's no denying the fact that social media consumption makes up a large percentage of people's day; and ...
Facebook Rolls Out 5 New Reactions Around the World
by Matt Hensler
The day is finally here - express yourself! Now, Facebook users can share their emotions (at least six of ...
Get Ready for New Reactions on Facebook
by Peter Devereaux
Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out ...
Sign On With These Top Social Login Solutions
by Allison Howen
The number of U.S. consumers claiming to have logged into a website or mobile app using an existing digital ...
Sprinklr and Yelp Team Up
by Allison Howen
Enterprise social technology company Sprinklr has unveiled a partnership with Yelp to bring full-text ...
The Wait is Over! Instagram Supports Multiple Accounts
by Amberly Dressler
It only took five-plus years, but Instagram now supports users who manage more than one account on the ...
How to Host a Twitter Chat
by Amberly Dressler
While Twitter has its share of issues from a business standpoint (e.g. lack of focus and low engagement), the ...
Who Got Paid? Social Platform Continues to Sprout
by Amberly Dressler
From the ability to track, assign and respond to customer inquries to the ability to publish and report on ...
Social Proof in Social Ads
by Peter Devereaux
Online retailers would be wise not to ignore the impact of social proof. Social proof is essentially a ...
How to Prevent the Hacking of your Instagram Account
by Norman Nielson
There is no doubt that business owners associated with industries like fashion, food or fitness utilize ...
Facebook Celebrates #FriendsDay (You Should Too)
by Allison Howen
As pointed out in Website Magazine's "Big List of Social Media Holidays" infographic, every day is a holiday ...
Big List of Social Media Holidays
by Peter Devereaux
By Allison Howen, Associate Editor Every day is a holiday - just check Twitter for proof. For example, at the ...
INFOGRAPHIC: Big List of Social Media Holidays
by Peter Devereaux
Every day is a holiday - just check Twitter for proof. For example, at the time of this writing one ...
Reversing The Course (and Fortunes) of Twitter
by Pete Prestipino
Twitter isn't doomed, but it is definitely not heading in the right direction. Is there anything the company ...
Retailers Should Rethink Promotional Content to Maximize Social Engagement
by Andrew Caravella
Retail brands have always been hard-hitters when it comes to social media. The industry's often visual and ...
Facebook Adjusts the News Feed Algorithm (Again)
by Peter Devereaux
Facebook is looking to improve the News Feed by asking its members to give feedback on the content they see ...
Facebook Expands its Live Video Functionality
by Allison Howen
Facebook started testing the ability for people to share live video on its platform at the end of 2015. Now ...
Mobile Apps in Real-Time with PubNub & Twitter's Fabric
by Pete Prestipino
If you're going to build a mobile app, you better have a high performance infrastructure in place that is ...
The 2016 Digital Video Toolbox
by Allison Howen
The majority of marketers agree that the type of content with the best return on investment (ROI) is video, ...
How to Miss Out on Tons of Social Media Referrals (Or Not)
by Bruce Jones
Social media should be a part of your overall marketing plan. The social channel can send a torrent of ...
Can Twitter Hold On?
by Amberly Dressler
Web professionals may take to Twitter like a fish to water, but beyond the promotion of personal and ...
Facebook Messenger Hits a Big Milestone
by Peter Devereaux
Facebook Messenger has hit a milestone, reaching 800 million users each month according to a recent ...
Twitter Gives Advertisers Something to Talk About
by Allison Howen
Advertisers have a new way to drive conversations on Twitter thanks to Twitter's new ad format. The format, ...
Networking Tips for Busy Professionals
by Peter Devereaux
Aside from skills, networking is arguably the most important aspect of any professional's career. After all, ...
3 UGC Wins from Holidays 2015
by Amberly Dressler
With about 20 percent of a millennial's media time spent consuming content created and curated by his or her ...
Post-Christmas Social Strategies
by Allison Howen
The holiday season is wrapping up, but there is still a week between Christmas and the New Year that ...
Verified Facebook Pages Can Now Go Live Too
by Allison Howen
Earlier this month Facebook rolled out its "Live" feature, which enables users to share live videos on the ...
Last-Minute Social Strategies for the Holidays
by Peter Devereaux
The busiest shopping season of the year is quickly coming to a close, which means that retailers must step up ...
LinkedIn Offers New Job Search Insights
by Allison Howen
LinkedIn is helping professionals better succeed in their job search, as the company has unveiled new ...
The 3 C's of Social Media for CEOs
by Amberly Dressler
This was the year that chief executive officers found their social footing. Weber Shandwick came to this ...
Social Participation: A Focused Starter Guide for the Digital Age
by Peter Devereaux
The one digital marketing practice that has not changed in the nearly twenty years of the commercial Web is ...
Facebook Goes Live
by Allison Howen
Facebook is rolling out a new feature that enables users to share live video on the social network. The ...
Another Facebook Messenger Integration Hits the Market
by Allison Howen
Facebook unveiled Businesses on Messenger during its F8 conference as a new channel for consumers and brands ...
Become a Customer Service Pro on Facebook
by Allison Howen
As the world becomes more connected, more customers are turning to social networks for their customer service ...
Enhancing Customer Identity Management: 3 Pillars of Social Login
by Peter Devereaux
By Stefan Kenig, CEO and Co-Founder of Hull In the quest for simple and intuitive digital experiences, ...
Quick List of Social Media Best Practices
by Peter Devereaux
The Web moves fast - and social media channels are no exception. This is likely one of the many reasons the ...
Start Exploring Snapchat Stories
by Allison Howen
Snapchat wants its users to engage with the Stories featured on its app, which is why the company has ...
Why You Should Care About the New Google+
by Allison Howen
Back in July, Google announced that it was revamping its social network. At the time, the tech juggernaut ...
Influencer Marketing at Scale
by Pete Prestipino
Influencer marketing automation software TapInfluence has released TapExchange, a marketplace of more than ...
Promote Social Contests with Spredfast
by Peter Devereaux
Three months after acquiring Shoutlet, social software provider Spredfast has unveiled the first of many ...
Facebook Puts Notifications on Your Homescreen
by Peter Devereaux
Facebook is expanding its mobile app lineup with a new app called Notify. Notify aims to keep users up to ...
Social Customer Service Through Facebook Messenger
by Allison Howen
Conversocial is helping brands provide social customer service through Facebook Messenger. The social ...
Tips & Taboos of Social Media for Biz
by Chirag Leuva
Social media sites are partly responsible for the growth of any modern business. Facebook, Twitter, LinkedIn, ...
Live Chat Goes Social
by Allison Howen
TouchCommerce is helping businesses offer social customer service with the launch of its new solution dubbed ...
The World's Largest Social Network
by Allison Howen
Mark Zuckerberg shared some data that shows exactly why Facebook is often called the world's largest social ...
The User Impact of Facebook's Outages
by Peter Devereaux
Facebook's outages in September had a significant impact on users according to recent data from APImetrics. ...
Gain Greater Enterprise Visibility with Social Media
by Peter Devereaux
Brands should know how obsessed the average user is with social media. Recent data from GlobalWebIndex, in ...
Social Santa: Give Your Brand the Gift of Followers this Holiday Season
by Peter Devereaux
By EJ McGowan, GM of Campaigner Social will, without a doubt, be top-of-mind for Internet retailers this ...
Facebook Changes its Real Name Policy
by Pete Prestipino
Facebook is testing out different ways to improve its controversial and confusing real names policy and how ...
10 Social Media Best Practices for Tradeshows
by Peter Devereaux
By Justin Schier, Livecube At today's tradeshows and live events, I dare you to separate attendees from their ...
Predict Social Success
by Peter Devereaux
Unmetric is helping social media marketers predict the impact of their posts. The social media intelligence ...
9 Facebook Changes to Know
by Peter Devereaux
Facebook has been busy rolling out updates this month, so Website Magazine put this information in one place ...
Tie Your Twitter and Vine Profiles Together
by Allison Howen
Vine and Twitter have launched an update to make it easier for people to find and follow their favorite ...
Showcase Twitter Stories with Grids
by Allison Howen
Twitter is helping users better tell stories with content from its social network. Previously, when users ...
Tap into the Full Twitter Archive
by Peter Devereaux
Union Metrics is helping businesses tap deep into Twitter's data with the launch of its new Echo solution. ...
Closing the Gap Between Social Promotion and Online Sales
by Peter Devereaux
Social selling has, for some time, been touted as a hot new trend in ecommerce but to date has simply been ...
10 Timely Tweets
by Peter Devereaux
Twitter is a fast-paced environment, which means that a brand's posts can be pushed down the newsfeed in a ...
Facebook Unveils Reactions
by Peter Devereaux
Rumors about a Facebook dislike button have swirled around the 'Net for about a month now, but those rumors ...
Big Changes for LinkedIn Groups Coming Soon
by Peter Devereaux
If you've used LinkedIn's Group feature for any amount of time, you know just how awful it can be - filled ...
7 Ways to Make Your Website More Social
by Allison Howen
Social networking accounts for nearly 30 percent of the average person's daily Internet activities according ...
Advertiser Outcome Score for Facebook's Audience Network Ads
by Pete Prestipino
Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater ...
No Comments For You (REDDIT)
by Peter Devereaux
Mark your digital calendars... as this is the day that comments died on the Internet (sort of). SUBSCRIBE to ...
Daily Roundup: Twitter, Adobe, Pinterest & More
by Pete Prestipino
Website Magazine's Daily Roundup series features noteworthy developments from around the digital world that ...
Survey Says! Increase Your Social Followers
by Amberly Dressler
In the coming months there will be a lot of last-minute tips to help retailers be successful this holiday ...
3 Tips to Compete with Subscription Services on Social
by Amberly Dressler
Subscription services are having huge implications on how retail transactions are being played out on social ...
Top 50: Essential Social Media Management Solutions
by Peter Devereaux
Social media has changed the 'Net landscape. The channel has forced brands to be more reactive to customer ...
Facebook Unveils New Mobile Profile Design
by Peter Devereaux
Facebook is adding life to mobile profiles, as the social network unveiled a variety of new features, ...
Curalate Helps eBay Enterprise Publishers Monetize Instagram
by Peter Devereaux
Visual commerce platform Curalate is partnering with eBay Enterprise to help publishers drive both traffic ...
7 Solutions to Make Your Website More Social
by Peter Devereaux
Social networking accounts for nearly 30 percent of the average person's daily Internet activities according ...
Brands' Most Untapped Social Resource: Employees
by Peter Devereaux
By Greg Tirico, Sprout Social Everyone has heard, and hopefully experienced, the benefits of having a strong, ...
Instagram Hits 400 Million
by Peter Devereaux
There are 400 million reasons for brands to maintain a presence on Instagram, as the company recently ...
7 Awesomely Autumn Social Designs
by Allison Howen
With the holidays just around the corner, most brands are focusing on putting the finishing touches on their ...
How GiftStarter is Disrupting Social Commerce
by Peter Devereaux
Most people know the pains of trying to collect money from others - whether it's for a restaurant bill, a ...
How Brands Can Be Sorry on Facebook
by Allison Howen
There has been a lot of chatter that Facebook is working on a "Dislike" button since Mark Zuckerberg's ...
Snapchat is Throwing Up Rainbows (Literally)
by Allison Howen
Snapchat has launched a new version of its popular ephemeral messaging app, and users are so happy that they ...
Facebook Improves Mobile Business Pages
by Peter Devereaux
Facebook is helping businesses show off their most important information with an updated Page design for ...
Discover Which Facebook Ads Are Driving Conversions
by Allison Howen
Facebook launched a measurement tool back in January called Conversion Lift in an effort to help marketers ...
Sayonara Square Photos
by Allison Howen
Images posted on Instagram have always been square - until now. The Facebook-owned social network has made a ...
Salesforce Unveils Instagram Integration
by Allison Howen
Salesforce is offering a set of tools to help marketers engage customers on Instagram across its suite of ...
Instagram Ads Available on Sprinklr
by Peter Devereaux
Social media management platform Sprinklr has unveiled an integration with the Instagram Ads API. According ...
SlideShare Rebrands, Unveils New Research Tool
by Allison Howen
There is a new SlideShare tool that aims to help users better conduct and organize research on the ...
Are You Making Any of These Social Media Mistakes?
by John Wieber
Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to ...
Top Social Media Marketing Mistakes to Avoid for Marketers
by Keval Padia
The social media manager in your company might have a knack for engaging customers on the different social ...
Tool-of-the-Day: Tweet Binder
by Allison Howen
If you're looking to gain more insights into your Twitter campaigns, consider leveraging Website Magazine's ...
Referral Traffic Converts for TireBuyer
by Allison Howen
In an effort to boost sales, TireBuyer.com decided to tap the power of its own customer base. The tire ...
Facebook Expands Audience Network Ad Formats
by Peter Devereaux
Facebook has unveiled an expansion of ad types and formats available in its Audience Network. The Audience ...
Bigcommerce Unveils Automated Product Ads for Social
by Allison Howen
Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and ...
Social Media and Employee Brand Advocacy
by Peter Devereaux
An enterprises' employees can be its best advocates, but the right people, processes and platforms must ...
App Watch: Making Sense of Social Media Intelligence with Unmetric
by Peter Devereaux
Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their ...
Free Content Discovery Tools and Apps to Boost Your Social Media Presence
by Peter Devereaux
: Jessica Davis, Godot Media :: Is your social media presence lagging? Are you finding it difficult to find ...
3 Solutions to Create Your Own Social Network
by Peter Devereaux
Marketers have long struggled to prove the return on investment from their efforts on the various social ...
3 Tips to Make Your Website More Social
by Peter Devereaux
By Derek Schou, Associate Editor As social media has matured, it has made one of the most difficult ...
The Latest on Leveraging Social Commerce
by Peter Devereaux
Retailers have been looking for ways to sell inventory via social media since the inception of Facebook and ...
#WordPressWednesday: 13 Social Plugins
by Peter Devereaux
It's time for another round of WordPress Wednesday, and this time Website Magazine is highlighting some of ...
Twitter Adds Security with Account Monitoring Dashboard
by Peter Devereaux
Twitter is helping its users better monitor and manage their accounts via a new data dashboard. The ...
Faster Facebook Ad Creation
by Peter Devereaux
Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users ...
Facebook Puts Its Users in Control
by Allison Howen
Facebook is trying once again to improve the News Feed experience for its users. This time, however, the ...
Instagram's Ad Products May Break the Bank (But Not for the Reasons You Think)
by Peter Devereaux
By Grant Munro, FlashStock Technology With the announcement of Instagram's new ad offering, brands must start ...
5 Fail-Proof Social Media Best Practices
by Matt Hensler
The majority of businesses are leveraging social media to engage their existing and potential customer base ...
5 LinkedIn Networking Tips for Students (& Other Slow Adopters)
by Antara Krishnamurthy
While most students probably have LinkedIn accounts with some basic information about their college and a few ...
How Brands Can Still Reach Consumers on Facebook
by Peter Devereaux
By Je Matthews, Co-Founder and CEO of Tagkast As organic reach on Facebook continues to decline, standing out ...
Considerations Before User-Generated Content Heads South
by Peter Devereaux
Josh Buxbaum, WebPurify User generated content (UGC) - from blog comments, to memes to videos - is exactly ...
Organic Reach: 3 Social Sharing Strategies
by Peter Devereaux
New Facebook algorithms will once again affect brands' organic reach on the network, requiring them to really ...
Facebook Simplifies Forms for Lead Ads
by Allison Howen
Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new ...
Having Trouble Identifying Your Social ROI? You're (Still) Not Alone
by Derek Schou
Simply Measured, a social analytics platform, has released its State of Social Marketing 2015 Report to ...
Tumblr Embraces the GIF
by Derek Schou
Since their inception, blogs have given users the ability to communicate their feelings and opinions on ...
Social Strategies for Local Business Owners
by Peter Devereaux
Social networks have made it much easier for businesses to target local audiences on the Web thanks to ...
Premium Packaging Increases Social Shares, May Reduce Returns
by Amberly Dressler
Buyers' remorse is something most consumers have felt at some point after purchasing products online or ...
Twitter Tests New Shopping Feature
by Peter Devereaux
Twitter is testing some major new features, including a feature that makes it easier for consumers to shop on ...
Twitter Eliminates 140-Character Limit for DMs
by Derek Schou
With social media taking center stage in consumers' digital lives, many companies have turned to the medium ...
10 Terrific Twitter Bios
by Peter Devereaux
There are only so many ways brands can customize their Twitter profiles to make a good impression on visitors ...
Measuring Social ROI - Still the Top Challenge
by Peter Devereaux
Regardless of whether you are responsible for the social media marketing of a small, medium or ...
10 Easy Ways to Start a Blog
by Tom Tate
According to Moz.com, there were approximately 31 million bloggers in the U.S. in 2012 of which 57 percent ...
Customer Service on Social Media is Still Lagging
by Amberly Dressler
Despite the fact that more and more consumers expect to be able to engage with a brand on whichever channel ...
Leveraging Social Media Data in Interactive Maps
by Derek Schou
There are a variety of difficulties when breaking into a new market like, for example, knowing the trends and ...
Content Marketing - Cost Center or Revenue Driver?
by Andrew Davies
What's the number one question that all revenue-focused marketers should be asking: Is content marketing ...
Social Media Software to Consider Soon
by Peter Devereaux
Social media has made the difficult transition from fun time waster to contributing team member for ...
Love for Facebook is One-Sided (Ish)
by Peter Devereaux
Small business owners are still flocking to social media as a way to acquire and retain customers, but social ...
Pinterest Makes Major Ad Updates
by Peter Devereaux
Pinterest is stepping its ad game up with some major announcements, with the most notable being "Cinematic ...
Facebook Unveils Instant Articles" to Speed Up Mobile Experience"
by Derek Schou
Facebook has recently introduced a new feature that will be of particular interest to information publishers ...
Simply Measured Offers New LinkedIn Reporting
by Allison Howen
Popular social analytics provider Simply Measured has unveiled a new LinkedIn Company Analysis report to ...
2015's Top Social Media Management Tools
by Peter Devereaux
Manually managing a brand's social profiles can be time consuming, not only because brands typically have a ...
Paid Post Detection with Unmetric
by Pete Prestipino
Social media intelligence platform Unmetric is rolling out a new feature that will provide marketers with a ...
Twitter's Mobile Users Get Better Explanations of Trends
by Amberly Dressler
While there are certainly best practices to be followed on Twitter, what will ultimately be trending on ...
Emojis Get the Hashtag Treatment
by Peter Devereaux
Instagram is the first big social network to give emojis the hashtag treatment, and only time will tell you ...
Beware of Facebook News Feed Algorithm Updates
by Allison Howen
Google isn't the only tech company making big updates this week, as Facebook took to the 'Net yesterday to ...
How Instagram Creates Insta-Growth for Brands
by Bob Sybydlo
From Polaroid to disposable, digital to film, photography has always been a stunning way to capture life's ...
Add Social Polls to Your Site
by Peter Devereaux
If you are looking for a way to add interactive content to your site, look no further than engaging quiz ...
Google Drops in Social Login Popularity
by Derek Schou
With so many websites asking for consumers to log in, remembering each username and password can be ...
Twitter Opens Up DMs
by Allison Howen
Twitter has updated its Direct Messaging feature, enabling users to begin receiving Direct Messages (DMs) ...
3 Instagram Hacks for Businesses
by Amberly Dressler
Slowly but surely the business world is starting to consider Instagram a viable platform in which to acquire ...
Instagram Adds New Creative Tools
by Peter Devereaux
Instagram users will have even more ways to customize their images, as the social network has launched two ...
Selling and Shipping on Instagram Made Easy
by Peter Devereaux
ShipStation is helping improve retailers' selling initiatives on Instagram, as the ecommerce shipping ...
8 Content Marketing Mistakes You Might be Making
by Andy Preisler
Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those ...
4 Ways Social Can Unlock Advertising Efficiency
by Peter Devereaux
By Yosha Ulrich-Sturmat, VP Product Marketing at Neustar It's old news that social media provides significant ...
Twitter Shows Media Publishers Some Love
by Allison Howen
Twitter has unveiled a new product specifically for media publishers, enabling them to search, filter and ...
Roundup: Facebook's BIG F8 Announcements
by Peter Devereaux
Facebook's annual developer conference, F8, kicked off yesterday, and the social network has already unveiled ...
Deeper Social Integration Arrives for Brandlive
by Pete Prestipino
Brandlive, a web-based service that builds and curates live events, has announced the general availability of ...
So Long Meerkat, Hello Periscope
by Peter Devereaux
Just a few weeks after livestreaming app Meerkat took over the Internet (and was subsequently squashed by ...
Bringing Social Media to the Automotive Industry
by Peter Devereaux
While the retail industry sees the most chatter about the benefits of social media, it's important that other ...
2015 Social Media Glossary
by Peter Devereaux
Social media has forever changed the way in which consumers and businesses go about their daily routines. ...
Reddit Enables Embeddable Comments
by Peter Devereaux
Brands are constantly on the lookout for new ways to incorporate social media into their websites and ...
Facebook Bets on TheFind for Better Ads
by Allison Howen
Facebook is focusing on delivering better ads to its users with the social network's recent acquisition of ...
Facebook Enters the Realm of Money Transferring
by Derek Schou
Taking a cue from competitor Snapchat, Facebook has released a new way for friends to send each other money ...
Measure the Impact of Social Marketing Campaigns
by Allison Howen
ShortStack is helping brands measure their social marketing campaigns with the company's new analytics panel. ...
10 Facebook Business Page Features You Should Be Using
by Allison Howen
It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself ...
Weekend Warrior: 3 Facebook Tips
by Amberly Dressler
Internet professionals should certainly spend most of their weekends hanging out with family and friends, ...
Prepare for a Decline in Facebook Page Likes
by Peter Devereaux
Many Facebook Pages will soon have less likes, as Facebook has announced it is removing memorialized and ...
Add Twitter-Hosted Video to Your Website
by Peter Devereaux
Web professionals can now add Twitter-hosted videos on their websites, thanks to a new embedded video widget ...
Social CRM & the Rise of Consumer Interaction
by Peter Devereaux
By Scott Taback, Highland Solutions According to research firm Gartner, customer relationship management ...
Search Meets Social with Google-Twitter Deal
by Jen Thames
Search and social, get ready to mingle! Once again, Twitter and Google have arrived at a deal to have tweets ...
Get Insights on Visual Social Content
by Allison Howen
Visual marketing automation company Chute has unveiled a new solution that helps companies tap into real-time ...
Social Selling in Action; Facebook Unveils New Product Ads
by Allison Howen
Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News ...
Pinterest Unveils App Pins for iOS
by Allison Howen
Pinterest has teamed up with Apple, and now the social network will begin displaying App Pins to users ...
Social Marketing Gets Easier for Small Businesses
by Derek Schou
Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially ...
What to Know About Amazon Giveaway
by Peter Devereaux
By Allison Howen & Derek Schou, Website Magazine Associate Editors Giveaways have risen as one of the ...
Facebook Steps Up Its Commerce Game
by Peter Devereaux
Facebook has unveiled new features for buying and selling on its social network. The update is specifically ...
4 Social Media Updates to Make Right Now
by Amberly Dressler
In the race to win brands' advertising dollars, social media networks are pushing out updates faster than ...
Twitter Speeds Up the Promoted Tweet Process for SMBs
by Allison Howen
Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted ...
Twitter Unveils Syndicated Promoted Tweets
by Peter Devereaux
Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new ...
Capturing the Pulse of Social Events
by Pete Prestipino
Social media intelligence platform Unmetric has released a new resource, dubbed Event Pulse, to capture and ...
Polyvore Want a Cracker? How the Social Commerce Website is Shaping Design in Web Retail
by Peter Devereaux
By Amberly Dressler, Managing Editor In a world where nearly everything can be bought online, retailers need ...
Social Becoming a Hot Spot for Product Discovery
by Amberly Dressler
Which U.S. department store website was the most popular on Facebook during the holiday season? You may be ...
Are Social Referrals Driving 30% of YOUR Traffic?
by Pete Prestipino
Social media is many things - but it has not traditionally/historically been a steady source of traffic for ...
Twitter Lets Complainers Unite
by Amberly Dressler
Something looks pretty familiar over at Twitter...its just-announced mobile video camera and private group ...
Calls-to-Action on Facebook Business Pages
by Peter Devereaux
Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is finally ...
Pinterest Proves It's for Men Too
by Peter Devereaux
Pinterest isn't just for women - an idea the social media network is seemingly trying to prove with its ...
Read Tweets in Multiple Languages
by Peter Devereaux
Twitter took to its social network yesterday to introduce tweet translation via Bing Translator, which ...
Twitter Caters to Its Largely Inactive Audience
by Amberly Dressler
Sixty-three percent of Facebook users log on the social network daily. On Twitter, brands are lucky if their ...
The Great Ruse; Social Media & Customer Service
by Pete Prestipino
A new survey from M2Talk reveals the channels consumers are actually using for customer service - and it's ...
Facebook Cleans Up the News Feed Once Again
by Allison Howen
Facebook is once again cleaning up its News Feed, and this time the social network is taking aim at hoaxes ...
Add Social Profile Info to Google's Knowledge Graph
by Allison Howen
Google is showing companies some social love. This is because the search juggernaut has added social profile ...
Drop Social Sharing, Pick Up Conversions
by Peter Devereaux
There's about to be a mad rush among ecommerce merchants to remove social sharing icons from product pages. A ...
What's Trending on Instagram? Brands Want to Know.
by Pete Prestipino
Instagram has quickly become one of the primary social channels but brands continue to struggle with ...
LinkedIn Boosts its Search Functionality
by Peter Devereaux
Social networks, once considered a useless time waster, have morphed into valuable assets for companies and ...
Shedding Light on Social Media's Dark Side
by Peter Devereaux
By Amberly Dressler, Managing Editor Internet professionals just need to look to the upheaval that Facebook's ...
Looking for More Organic Traffic in 2015?
by Peter Devereaux
Today we are going to look at how you can diversify your organic traffic sources so you can rest easy, even ...
Top Social News of 2014
by Peter Devereaux
The social Web seems to get larger with every passing year. Because of this, many brands are stretching their ...
How Valuable is Facebook's Audience Network?
by Derek Schou
As Fiksu, a Facebook Audience Network Investigation - Value Beyond CPI." The report delivers insights into ...
Social Commerce for Etsy Merchants
by Peter Devereaux
It is now easier for Etsy merchants to market their products on social networks like Facebook and Twitter. ...
Instagram Adds Five New Filters
by Peter Devereaux
Instagram has added new filters to its photo-sharing social network for the first time since December 2012. ...
Explore Trending & Recommended Posts at Tumblr
by Allison Howen
Tumblr has been busy rolling out updates as of late, with the newest one being an "Explore" feature to help ...
Social Link Building - A Must in 2015
by Travis Bliffen
:: By Travis Bliffen, Stellar SEO:: For quite some time now the jury has been out on whether social signals ...
Tumblr Tests the Social Commerce Waters
by Peter Devereaux
Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that adds ...
Google+ Shows Mentions (If There Are Any)
by Pete Prestipino
Google+ might be the virtual runt of the social media litter, but it's not going to dissappear any time soon; ...
Achieving Superstardom on LinkedIn
by Peter Devereaux
By Allison Howen, Associate Editor In pop culture, there are some stars that have staying power and some that ...
Is Your Social Media Helping or Hurting Your Employer?
by Abby Perkins
Social media is a great way to connect with friends and coworkers. It's also a platform on which you can help ...
Is Facebook Losing its Edge?
by Derek Schou
Whether it's due to the creation of new network or just updated features, the GlobalWebIndex (GWI) has ...
Here's to a More Social 2014 Holiday
by Amberly Dressler
The holidays may be a time for socializing, but last year not all ecommerce brands mingled where it counted - ...
Schedule Social and Manage Campaigns with Rignite
by Allison Howen
There isn't a shortage of social media management platforms on the Web, but it is important for social media ...
WordPress Wednesday: Generate More Interaction on your WordPress Blog
by Peter Devereaux
By Marko Heijnen, 1&1 Internet, Inc. Even with so many competitors, WordPress continues to prove itself ...
3 Tips for Getting Your Promotions More Social Love
by Peter Devereaux
The holidays are right around the corner, which means the social newsfeeds are becoming flooded with more and ...
5 Quick Tips to Increase Engagement on Instagram
by Peter Devereaux
By Apu Gupta, Curalate With more than 200 million monthly active users, 60 million images shared daily, and ...
Social Media Magic Tricks
by Amberly Dressler
What social media tactics are most effective? Marketers struggling to provide a response are not alone. In ...
Social Media Intelligence: It's Not Big Data, It's Precise Data
by Peter Devereaux
By Rich Pasewark Social media data continues to grow at enormous rates each day, month and year. In fact, ...
5 Unwritten Rules of Social Media
by Peter Devereaux
When it comes to engaging fans on social media, there are certain unwritten rules that brands should be ...
Weekend Warrior: 5 Powerful Pinterest Tips
by Allison Howen
Having a strong Pinterest presence is important for brands, especially as the holiday season approaches. ...
Quick Guide to Advertising on Social Media
by Peter Devereaux
Social networks provide a free service that enables both people and businesses alike to connect and stay ...
4 Platforms that Tie Social to Sales
by Peter Devereaux
Proving social media's business value is one of the most difficult jobs that a social media marketer has. ...
How ProFlowers Manages Social Media (And How You Should Too)
by Peter Devereaux
Managing a social presence for a brand - large or small - is tough and anyone who says it isn't, hasn't been ...
Is a Customer Care Twitter Handle Right for You?
by Peter Devereaux
According to Sprout Social, 5 out of 6 messages to brands go unanswered. This is clearly unacceptable, but ...
4 Examples of Social Shopping in Action
by Peter Devereaux
Social shopping is finally gaining steam. Although the idea of driving sales through the social channel isn't ...
Social Login Usage Surges While Consumers Demand Transparency
by Pete Prestipino
Web users are increasingly taking advantage of social login capabilities. Social login provider Gigya ...
Facebook Targets Local Businesses
by Allison Howen
Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement ...
Twitter Marketing Tip - How to Reach a Large Audience Quickly
by Travis Bliffen
Are you a business owner who has decided that Twitter is a good marketing channel for reaching your ideal ...
Sprout Social Helps Brands Improve Customer Service
by Allison Howen
Brands are still lacking when it comes to customer service within social channels, with new data from Sprout ...
6 Tips for Foolproof Social Media Design
by Allison Howen
Brands spend a lot of time testing and optimizing their social media marketing strategies, yet many are still ...
Master List of Enterprise Social Platforms
by Peter Devereaux
Perhaps the most basic necessity of business, yet one of the most important, is communication. For businesses ...
6 Social Media Cover Photos that Rock
by Peter Devereaux
With the right cover photo design, brands have the ability to make a statement on social networks like ...
Amazon Rolls Out Another Twitter Integration with #AmazonWishList
by Derek Schou
The enormous popularity of Wish List using #AmazonWishList. For those that do not know, Amazon's Wish List ...
Tailored Audiences at Twitter In Focus
by Pete Prestipino
Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) ...
5 Quick Tips for Increasing Visibility on Pinterest
by Allison Howen
Pinterest is among the 'Net's most valuable social networks, with a recent study from Piqora finding that ...
Social Commerce Evolves with Twitter's Buy Now Button
by Peter Devereaux
Social-minded ecommerce merchants have been waiting for this day. Twitter just announced that it is ...
The Next Generation of Behavioral Data is Social
by Peter Devereaux
By Roz Lemieux Since the dawn of sales, marketers have faced the challenge of delivering the right message, ...
Social Media Writing Mistakes
by Lesley J. Vos
Every brand and every company (no matter how big and popular it is) attempts to grab the attention of as many ...
Snapchat Takes on More Live Events
by Allison Howen
Snapchat is expanding its "Our Story" feature to cover more live events. The ephemeral messaging app ...
Making Instagram Shoppable
by Allison Howen
Curalate is helping retailers monetize their Instagram feeds, as the visual analytics and marketing platform ...
Facebook Unveils Bandwidth Targeting
by Peter Devereaux
Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth ...
DivvyHQ Adds Functionality Through Social Media
by Derek Schou
With one consumer activity on the Web, it's vital for companies to be as active on their profiles as ...
Ring. Ring. Your Social Media Followers are Calling You
by Luke Rees
In the past year social media has evolved from an engagement platform into a direct response medium for ...
How to Optimize Your Site for Social Media Sharing
by Matt Southern
In every website's life comes a moment of truth - that moment when you hit publish and your thoughts go ...
6 Facebook & Twitter Analytics to Track
by Allison Howen
Brands around the world are putting valuable resources, including time and money, into their social media ...
Twitter Tests Promoted Videos
by Allison Howen
Twitter is expanding its ad offerings, as the social network has announced it is now beta testing Promoted ...
New iOS App Pulls Facebook Recommendations
by Derek Schou
Eighty-eight percent of consumers are reported to have been influenced by consumer reviews when making a ...
Will Cash Rebates Drive Social Commerce?
by Peter Devereaux
Internet retailers continue to struggle with social media as it relates to actually selling products, but ...
17 Pin-Worthy Pinterest Tools
by Allison Howen
Pinterest referral traffic is growing at an alarming rate. In fact, a recent study from Piqora found that the ...
What's Going on with LinkedIn?
by Peter Devereaux
LinkedIn is having a pretty good 2014, as the company announced in its Q2 earnings report that its revenue ...
6 Everyday Twitter Tips
by Allison Howen
Growing an audience on Twitter typically takes a lot of time and dedication, regardless if you are just ...
Twitter Looks to the Future of Social Commerce
by Allison Howen
Facebook isn't the only social network looking to make a splash in the social commerce industry, as Twitter ...
LinkedIn Links Up with Bizo
by Allison Howen
LinkedIn has entered into an agreement to acquire Bizo, which will help the social network strengthen its B2B ...
Pinterest Launches New Discovery Feature
by Allison Howen
Pinterest has launched a new way for its users to discover the latest pins from their top interest ...
Digital Marketers and Twitter, A Love Story
by Derek Schou
140 characters is not a lot of virtual real estate. However, Twitter has trasformed that limited amount of ...
Facebook Shakes Up Social Commerce
by Peter Devereaux
Facebook is shaking up the ecommerce industry, as the social network juggernaut announced that it is ...
Social's Must-Use Local Features
by Allison Howen
Businesses trying to reach a local audience on the 'Net often turn to social networks, and for good reason. ...
Facebook Revamps Its Nearby Friends Feature
by Anna Gale
With the number of location sharing options available in your app store of choice, it was only a matter of ...
The Must-Use Local Features on Social
by Peter Devereaux
Businesses trying to reach a local audience on the 'Net often turn to social networks, and for good reason. ...
Rolling the Dice: Social Promotion Disclosures
by Peter Devereaux
By Michael Kelber and Kate Dennis Nye Social media's rapid rise to ubiquity has led brand owners to leverage ...
4 Online Video Ad Trends to Watch
by Peter Devereaux
:: Yuval Brener, Carambo.la :: In 2014, online video advertising is getting more targeted and advanced than ...
4 Social Contests to Copy
by Peter Devereaux
The brands that excel at social media are the ones who foster an active, engaged audience. After all, an ...
The Declining Influence of Social Media
by Pete Prestipino
Gallup recently released data from its "State of the American Consumer: Insights for Business Leaders" report ...
Social Collaboration in SharePoint
by Pete Prestipino
Infrastructure and business intelligence software TIBCO released an integration that will enable Microsoft ...
Twitter Gets GIF-fy
by Peter Devereaux
Twitter is adding new functionality to its social network, as the company announced support for animated GIFs ...
Will Tunepics Be the Audio Instagram?
by Hugo Beniada
With the number of mobile apps that hit the market on a consistent basis, it's hard to tell which ones are ...
Pinterest's Guided Search Arrives on the Web
by Allison Howen
Back in April, Pinterest introduced Guided Search on mobile to make it easier for users to discover new ...
Understanding the Beast that is Social Media
by Derek Schou
new study, 140 Proof and IPG Media Lab aim to help marketers understand how people are using social media. ...
Corporate Employees as Social Advocates (Not Just Trained Bots)
by Peter Devereaux
How do you get your employee's to internalize your brand and be your businesses strongest advocates? Give ...
5 Tools for Integrated Social Sharing
by Peter Devereaux
The savviest brands on the Web are no longer chasing their tails - considering likes, re-tweets, +1s as the ...
How to get Social Media to do You a Favor
by Peter Devereaux
There is no formula to follow when asking for a favor. Most of the time when someone asks you for a favor ...
Yelpers Prepare to be the Next Spielberg...for 3-12 seconds
by Derek Schou
With a monthly average of 120 million unique visitors in Q4 2013* there is no denying Yelp's popularity. ...
8 Ways to Do Content Marketing in Social Media Platforms
by Peter Devereaux
Jona Jone, BreezyHub.com The days of conversing with your followers and minding your likes alongside tallying ...
How Do You Rank in Your LinkedIn Network?
by Allison Howen
LinkedIn has unveiled a new tool that shows users how they stack up next to other professionals in their ...
What You Don't Get About Instagram
by Ilan Nass
Popular photo-sharing app, Instagram, has come under some fierce criticism since reaching superstar status ...
Who Are the Top Mobile Advertising Influencers? [Infographic]
by Amberly Dressler
Mobile devices have dramatically changed how consumers interact with brands and each other. What's more, ...
5 Twitter Profile Design Inspirations
by Allison Howen
While many brands couldn't wait to get their hands on Twitter's new, image-rich profile design, others have ...
Using Social to Integrate Online & Offline Marketing
by Peter Devereaux
:: Elena Ruchko, Promodo.com :: The line between online and offline marketing is blurred - in great part ...
The 8 People You'll Meet in Social Media Marketing
by Aby League
When it comes to promoting your products and your company, there is no better soapbox than social media ...
Foursquare Splits in Two
by Allison Howen
Foursquare has unveiled some big changes to its platform, announcing that it is essentially splitting its ...
Marketing 101: A Crash Course on Social Media
by Peter Devereaux
Social media is an essential component in today's digital marketing mix. In order to be effective in this ...
Social Strategies of a Top Brand
by Peter Devereaux
Managing an enterprise's presence on social media networks is a Herculean task. Today's savviest marketing ...
Expressing Opinions While Protecting the Brand - How CEOs Should Manage Their Social Media
by Jean Dobey
Chief executive officers (CEOs), first and foremost, must be visionaries. Their vision should be inspired by ...
Instagram Gets Personal
by Peter Devereaux
Instagram's Explore tab is helping users not only discover popular content anymore, but also content that is ...
Pinterest Guides the Way
by Peter Devereaux
Pinterest is making it easier for users to discover new content, as the pin-boarding social network has ...
MASTER LIST of Social Community Platforms
by Pete Prestipino
Develop Your Own Social Media Site with Help from Website Magazine's MASTER LIST of Social Community ...
Spring into More Visual Social
by Allison Howen
Pagemodo's Spring 2014 release is making it easier for small business marketers to create an engaging social ...
LinkedIn Hits a Milestone
by Peter Devereaux
LinkedIn is the home to more than 300 million professionals across the world. The company unveiled its ...
Very, Very Best Social Plugins for WordPress
by Allison Howen
If there is one thing that will make you happier than a camel on hump day, it should be a big list of social ...
INFOGRAPHIC: Millennials Love UGC
by Allison Howen
A new study is shedding light on the digital habits of millennials, revealing that the generation (defined as ...
INFOGRAPHIC: Millennial Social Purchase Sharing
by Allison Howen
An infographic from social commerce platform ShopSocially reveals that millennial females are more ...
Google+ Showing View Counts
by Peter Devereaux
Google is making it possible for Google+ users to see the total number of views that their content and ...
Yodle Automates Social for SMBs
by Peter Devereaux
Local online marketing solutions provider Yodle has unveiled a new feature that aims to help small businesses ...
Social Media Tracking Like a Boss
by Peter Devereaux
On the Importance of Conversions & the New Role of Threaded Conversations in the Modern Social Enterprise ...
New Facebook Layout: Cheat Sheet
by Matt Hensler
2014 marks the 10th Anniversary of Facebook, which means it's time for a little Facebook Botox. So, how will ...
STAT WATCH: Instagram Benefits From Facebook Connection
by Pete Prestipino
Social media is part of the digital fabric of our lives and the pace of adoption doesn't seem to be slowing ...
Check Out Twitter's First-Tweet Tool
by Allison Howen
Twitter is taking its users on a trip down memory lane via its new "Tweet tool" as a way to celebrate its 8th ...
The Marketing Challenges of Twitter
by Allison Howen
Despite Twitter's popularity over the last eight years, the majority of brands still face marketing ...
Five Best Social Practices of 2014
by Peter Devereaux
Anton Ruin, CEO of Epom The evolution of social marketing has already gone through many stages of development ...
3 Stats to Make You Second-Guess Social
by Allison Howen
If the Internet was a high school, social media would be the popular clique that every brand wants to be a ...
Hashtags Become Even More Actionable
by Allison Howen
Chirpify introduced #Actiontags back in September as a way for brands to drive cross-channel conversions. ...
19 Must-Follow Twitter Accounts for Advertisers & Affiliates
by Peter Devereaux
Twitter remains one of the best ways to connect with like-minded professionals on the Web. Internet ...
BIG LIST: Social Media Management
by Peter Devereaux
Web professionals are putting a lot of resources into social media marketing with the hopes of increasing ...
3 Twitter Takeaways from the Oscars
by Amberly Dressler
If the fashion and acceptance speeches weren't enough to keep viewers' attention, the 86th Academy Awards was ...
Quieting Twitter Haters in a BloomSnap
by Amberly Dressler
Want a way to silent the Twitter critics? Then take a petal from BloomNation's bouquet. Flower companies had ...
Twitter Rebrands Its Ads API
by Peter Devereaux
After just a year, Twitter is announcing two big changes to its Ads API program - a new name and a new ...
Social Media Glossary
by Allison Howen
Social networks have not only changed the way we communicate with one another online, but also the way we ...
5 Twitter Takeaways from Valentine's Day Disasters
by Amberly Dressler
Customers took to Twitter on Friday and over the weekend to express their frustration over delayed ...
Pinterest Gets Interesting
by Allison Howen
Pinterest is continuing to roll out the updates, and the social network's newest feature is pretty ...
Social Media ROI Still Largely Unknown
by Peter Devereaux
Understanding how well your team is performing in the realm of social media isn't easy, despite all the ...
Social Media Traffic Referrals in Focus at Shareaholic
by Pete Prestipino
A new report from content discovery and sharing platform Shareaholic indicates that Facebook and Pinterest ...
Klout Unveils Content Platform
by Allison Howen
Klout users no longer have to spend their days and nights wondering how to improve their Klout Score, because ...
Tips for Growing a Local Following on Social Media Organically
by Peter Devereaux
When Dave Danhi started the Grilled Cheese Truck in 2009, he had no idea that it would expand beyond one ...
Imgur Cracks the Viral Image Code
by Allison Howen
Brands can get a better idea as to what makes an image go viral on the 'Net, thanks to a new analytics ...
5 Stats Your Social Media Manager Hates
by Amberly Dressler
Hate is a strong word. We tell our kids not to use it, and it's (hopefully) not a word you'd use to provide ...
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