Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Viewability-Based Ad Campaigns from Ooyala

Viewability is one of the hottest topics in digital advertising and for good reason - why would brands want to pay for impressions they never receive? Video publishing, analytics and monetization service Ooyala is taking some steps...

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Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool which will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Performance Ads Come to eBay

eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform. eBay sellers will only pay for advertising their listings when an item is clicked and purchased...

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

New Type of Search Advertising Coming to Firefox

Mozilla is aiming to improve the state of digital advertising on the Web with its new feature called “Suggested Tiles.” Suggested Tiles are a complement to Mozilla’s “ Tiles ” features. For instance, regular...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

Incentivize Mobile App Users Through Reward Ads

As consumers’ love of their mobile devices continues to spur the channel forward developers are constantly seeking new ways to monetize their apps. RevMob , a mobile ad platform, has announced a new software development kit ...

Programmatic for the Native Advertisers

BidSwitch, which provides demand side and supply side platforms an opportunity to manage their programmatic media trading across mobile, video and desktop, is expanding into the digital world of native advertising. By releasing the...

Live Chat and Offline Ads Partner Up

Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help advertisers transform a brand’s media message into an interactive conversation with consumers. The solution, dubbed TouchMedia...

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

What's New in AdWords Editor

Google recently released an update to its AdWords Editor that includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Let's take a closer look. Labels: Users can now create, edit or delete labels...

One Step forward for Ad Tech; One Giant Leap for Web Kind

Aarki, a stealthy creative optimization and media buying platform for video and content-based mobile ads, is introducing an IAB rising star mobile adhesion banner ad format on its mobile ad platform Aarki Encore. The adhesion banner...

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What Paid Search Advertiser Dominated the Travel Vertical in 2014?

As summer quickly approaches and vacation season kicks into high gear, travel agencies of all sorts are ramping up their digital efforts to entice consumers to book with their service. AdGooroo , a search marketing intelligence company...

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