Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Will Native Ads Capture Your Digital Attention in 2015?

Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand's integrative native advertising effrorts across its portfolio of sites. TripleLift’s platform...

What's New in Google's New AdWords Editor?

Google has released several new tools the past few months (including "ad customizers" which enable large-scale AdWords users to customize their creative at scale), and just last week launched an update to the AdWords Editor...

Gain Insight Into Your Top Advertising Competitors at Bing

As the holidays rapidly approach marketers are constantly searching for more effective ways to display their products. One of the many ways to do this is to scout the top advertisers of similar products and find out what is making...

AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Apple Selects Companies to Bring Automation to iAds

As consumers continue to spend more and more of their time on mobile devices, digital advertising companies have had to adjust from a focus on desktop browser ads to displaying ads on mobile devices. Rubicon Project , a digital advertising...

Google Experiments with Ad Blocking

Google is testing out a new program called Contributor, which essentially enables users to pay a $1 - $3 fee to avoid viewing ads on certain websites. On the Contributor website Google notes that today’s Internet is mostly funded...

DoubleClick Breaks the Internet

Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, Internet users enjoyed a nearly ad free Web experience due to an outage at Google’s DoubleClick for publishers (DFP...

Understanding Global Digital Tendencies

The Internet has truly made the world a global community and in order for advertisers to make the most out of their digital efforts it’s important that they understand each country's digital tendencies. A.T. Kearney , a global...

Buzztala’s PVAs Arrive at Amazon Webstore

After unveiling its Product Video Ads (PVAs) just a week ago , Buzztala has announced that it will now offer its search engine marketing (SEM) services to retailers using the Amazon Webstore platform. Buzztala’s PVAs are short...

Bing Ads to Have Greater Uniformity with Google AdWords

As mobile continues to play a larger part in consumers every day routine it's important that advertisers are easily able to display their messages on mobile devices. Bing has announced two changes to their ad campaigns that will...

Build Rich Social Ads Yourself

Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP of social at Sizmek , is one of the reasons his company is giving advertisers, agencies and publishers, a new toolset that...

eZanga Puts Click Fraud in Its Sights

For as long any many of us can remember, click fraud has been the bane of the digital advertising experience. Make no mistake, it's still here, but its impact is lessening thanks in great part to the maturing technologies of our...

Google Consumer Surveys Arrive, Publishers Rejoice-ish

Google has a new program available for website owners looking to generate some additional revenue from their content. The Google Consumer Surveys program will pay publishers for completed surveys, used most often as paywall alternatives...

Buzztala Unveils Product Video Ads

Buzztala has unveiled Product Video Ads (PVAs) in an effort to help advertisers eliminate paid search waste. Buzztala’s Product Video Ads (PVAs) are short product summaries that help brands earn top organic search positions and...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter