Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

AOL Rethinks the Digital Ad

AOL is introducing new ad formats that aim to re-conceptualize digital advertising. One of AOL's new ad formats uses parent company Verizon to reward consumers who click on mobile ads. The DataPerks offering is a mobile ad that...

QUICK HIT: Social Ads Miss Their Targets

In the realm of social advertising there are two types of people - those who believe in their ability to perform and produce a return on spend and those who don't believe the hype. While millions of businesses (both small and large...

Boosting Search Ad Copy Response

In the digital world, there's a limited amount of space for advertisers to convey their message. Both display and search advertising have their limitations and each their own challenges - as well as opportunities. While display...

QUICK HIT: Adwords Shows Location Specific Phone Numbers

Google is notifying AdWords customers that use both call and location extensions of a rather notable change. For advertisers promoting ads showing a business location, calls may be directed to the phone number associated with that...

Retargeting in 2017: What’s New and What’s Tried and True

:: By Chris Fehrmann, G/O Digital :: 2016 bore witness to many retargeting platform vendors bringing big business technology to local small businesses. Dynamic ads - those based on a user’s demonstrated interest (time spent on...

Non-Human Traffic (NHT) Quality in Focus

Traffic quality is obviously a major concern for digital advertisers and online publishers are carrying the burden of proof, even as 80 percent admit they do not have the slightest clue about how traffic is being audited. This, of...

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Gen Z: Digital Natives but Naive to Ads

Despite the very real concerns about ad blocking's impact on publisher revenue, younger audiences may not be using the tech after all. Recently, eZanga conducted research across 1,200 members of Gen Z (post millennials) to discern...

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Ad Revenue Attribution for Mobile Publishers

App Annie's recent App Monetization Report forecasted that in-app advertising revenue will reach over $50 billion this year and will grow to nearly $120 billion by 2020. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

The Rapid Evolution of Search Advertising

Marin Software, an enterprise marketing software for advertisers and agencies, released research forecasting that mobile search advertising spend will represent 50 percent of all search advertising spend by the end of 2016. SUBSCRIBE...

Marketing Analytics Platform Adigami Integrates with Facebook Ads

While there are many concerns about the integrity of Facebook's advertising ecosystem, advertisers and ad technology providers continue to invest in the platform. Data integration and visualization company Adigami, for example...

The Folly & Farce of Facebook; Ad Misreporting Continues

Facebook announced it is correcting a few more "issues" with its metrics in areas like audience estimation for ads, live video reaction counts as well as its Like and Share buttons. While arguably not as significant as the...

4 Ways to Make Your Video Retargeting Campaign a Success

By Sarah Nochimowski, Marketing Director of Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity. Simply put, advertisers...

Better Video Ad Formats for Mobile

Digital advertising solution Mixpo introduced two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, which will allow publishers to create new mobile video ad placements. Smartphone users hold their...

Block Ads from Fake News Sites

"Fake news" is a hot topic these days and businesses are increasingly concerned about the impact that it has on their advertising intiatives. Trust and transparency have long been considered fundamental elements of advertising...

Time to Reallocate Budget to Programmatic?

Marketers and advertisers that double their investment in programmatic could achieve as much as a 6 percent increase in sales and a 22 percent increase in marketing return on investment according to a recently released study from Rubicon...

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