Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

Amazon Says So Long to Flash Ads

Amazon announced that it will no longer accept Flash ads on Amazon.com, AAP (Amazon Advertising Platform), and various IAB standard placements across its owned/operated domains. According to the official announcement, the development...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Sorry Millenials; You're Not That Different

This may come as somewhat of a surprise to Millennials, but the group is not that much different than other age groups when it comes to how advertising influences their purchasing decisions. Performance marketing company Adroit Digital...

Amazon Retools PPC Ad Offerings

Amazon will be killing off its e-commerce-friendly pay-per-click advertising program, Product Ads, which allowed businesses (specifically online retailers) to send traffic directly to their own websites. The company began notifying...

Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

Bing Unveils Marketplace Trends Website

Bing is providing new insights to advertisers with the launch of its Bing Ads Marketplace Trends Interactive website. The website provides access to interactive charts that include Bing Ads campaign trend data to help users better...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Reach Consumers on Their Terms

Digital advertising provides marketers with an opportunity like never before, to engage and interact with consumers nearly 24x7. DataXu , a provider of programmatic marketing software, has recently introduced more than two dozen new...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to engage with their consumers, many have turned to mobile advertisements . Marchex , a mobile advertising analytics company, has released...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

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