Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

How One of the Biggest Names in Beauty Names a Digital Agency

L'Oreal USA – one of the most-recognized names in the beauty market – is not resting on its laurels when it comes to its presence in the digital media landscape. Instead, L'Oreal is on an aggressive path in growing...

Local Mobile Ad Spend Up, Targeting Drilled Down

BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many advertisers are unaware of all the conversion opportunities that exist through the channel. VoodooVox, Inc. recently announced a major...

What Consumers REALLY Think of Your Digital Advertising

You have your opinions, but what does the audience of Web consumers really think of your advertising methods? ChoiceStream released results of its 2013 Survey of Consumer Opinions on Audience Targeting and Online Advertising which...

The Secret to Twitter's Success

I don't know about you, but I've had just about enough of the roadshow-inspired hype as Twitter prepares to release its IPO this week or early next week (at a reported $23-25 per share or higher). I'm not a stock analyst...

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Google Play Services Get Serious

It may have flown under the digital radar of developers, but Google has unveiled a new release of its Play services, which includes the Google Mobile Ads SDK, and offers improvements to geofencing, Google+, and Google Wallet Instant...

Managing Ad Sponsorship Sales

Inventory and revenue management solution Yieldex has released an interesting feature that integrates existing ad server and order management system data to help publishers forecast, manage and with any luck, maximize revenues from...

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Small Business Saturday Gets a Community Twist

The holidays are drawing near as we make our way through November. And while most retailers are preparing their business and marketing initiatives for days like Black Friday and Cyber Monday, it is important not to forget the Saturday...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

7 Steps to Better Display Ads

Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad campaigns. Even though the online advertising industry has undergone many essential improvements in the past few years, audiences'...

New Stipple Products Keeps Brands Connected to Images

Image-based advertising platform Stipple has launched two new products, Stipple Search and Stipple Mobile, to provide more ways for brands and content creators to stay connected to their images. The Stipple platform attaches context...

Paso Doble: A Groundbreaking Video Ad Unit for Apps?

Mobile media company Zumobi has introduced what it believes is a revolutionary and groundbreaking video advertising format which runs inside existing mobile ad units on iOS smartphones. Zumobi is calling the format an alternative to...

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

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