Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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FREE Pageviews Through Smarter Linking with Keyword Discovery

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Foursquare Offers Self-Serve Ads

Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local businesses. Ads run through the program will use the same system that powers Foursquare's existing 'Explore' recommendation...

LinkedIn Follows Facebook Into Sponsored Updates

Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn's mission to become...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

Mobile-to-Mobile Retargeting Comes to Drawbridge

If you’re looking for a way to amp up your mobile advertising strategy, look no further than Drawbridge . The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting...

Bid Adjustment Reports for Adwords Enhanced Campaigns

Google’s Enhanced Campaigns went live this week and all seems relatively quiet on the digital frontlines – translation: nobody’s panicking (at least not yet). Today Google and its Adwords team announced a new feature...

Rio SEO Targets Influencers and Look-alikes

Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO’s social remarketing solution. The SEO automation and social media technology provider has integrated its Rio SEO Social...

Global Search Advertising Trends in Focus

Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013. Kenshoo's infographic on the trends (as...

Walmart Leads in Google PLA Impressions

Google’s Product Listing Ads have changed the digital face of advertising for e-commerce merchants – well, at least mass merchants. Today, AdGooroo released a list of the top 20 Google PLA advertisers by impression and...

Rooting out Botnet and Non-Human Traffic

Everyone in advertising technology has a role and stake in the effort to root out botnets and non-human traffic (NHT), according to Rubicon Project, which is reinforcing the integrity of its REVV Platform, a real-time trading platform...

Yelp Wordmap Shows the Local Hot Spots

Urban city guide Yelp, which helps its roughly 100+ million monthly unique visitors find places to visit (shop, eat, etc), has released a rather interesting feature that identifies keyword and phrase patterns in reviews. The system...

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Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

Panoramic Ad Formats Enticing In-App Clicks

A new virtual crop of advertising formats are emerging and they’ve been designed not just to counter the banner blindness issue but get users actively involved, interacting with a brand’s messaging in some rather creative...

Connecting Audiences & Publishers in Media Buying

It’s becoming increasingly simple for marketers to connect with publishers’ audiences for the purpose of media buying. Case in point, a new integration between [x+1] and Lotame is providing marketers on the [x+1] platform...

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