Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Are Your Video Ads Reaching Actual People?

Video presents a unique opportunity in the digital consumer experience and as a result its use is growing rapidly. Emarketer, in fact, suggested that an estimate 7.7 billion will be spent on digital video ads this year which means...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

Industry Benchmarks for Google AdWords

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

Taking Tech to Non-Profit Donors with BidPal & Salesforce

BidPal, a provider of fundraising technology for nonprofits, announced it has launched BidPal Connect on the Salesforce AppExchange . BidPal Connect allows nonprofits to easily move donor fundraising data between BidPal and Salesforce...

Take it To The Bank: Increase Engagement and Revenue with Google's Matched Content

Savvy and successful webmasters know that showcasing related, suggested or recommended content is an excellent way to increase engagement metrics like time on site with website visitors. Engagement, however, is difficult to take to...

No Video Analytics? No Problem.

Video is emerging as the most powerful medium to drive increased engagement and conversion rates. In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

Study: Millennials More Influenced by Print Ads

A new study is shedding light on the best way to market to millennials (the age group born between 1981 and 1997), suggesting that the customer segment may be more influenced by print media than digital media. The “ Millennials...

Measure Mobile Ad Campaigns with Conversion Zones

Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline...

The State of Mobile Ad Blockers

A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of mobile users in the US and UK have installed an app or browser that can block ads. In fact, the Mobile Ad Blocking 2016 report...

Honk! Targeted Ads for Car Buyers

The path to vehicle purchase is an interesting one to watch because dealers have such great opportunities when it comes to awareness building and targeted advertising. That said, car buying isn’t as fragmented as one might think...

IAB Helps Publishers DEAL with Ad Blockers

The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer , which outlines the tactics publishers are successfully leveraging to persuade people to stop using ad blockers. The IAB...

Retargeting for Email Marketers with SendRoll

Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability...

Invalid Traffic & The Programmatic Problem

Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI) , the rating standard the company publishes for programmatic advertisers. Ad fraud remains the signle...

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