Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

5 Goals of Any Public Relations Campaign

Public relations is not always complicated, but it does require a certain precision and ability to push the right buttons and say – exactly – the right things. These skills can be learned and can seem basic, but that is...

YOU are the Star in Google Ads

User-generated content – reviews, star ratings, +1s – help consumers make decisions about where to do business. For companies, conversions may be easier to come by if their consumers have recommendations directly from their...

Merging Banner Ads and Performance Marketing

Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid on and reserve placement...

Mobile Video Set to Dominate in 2014

A new report from social video platform Unruly Media may encourage you to add video to your digital advertising mix in the near future. The data from Unruly indicates that online video viewers are super-engaged; nearly three times...

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Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Foursquare Ads Open Up to All SMBs

After an initial limited introduction to self-serve ads, location-based social network Foursquare officially opened up advertising capabilities to all small businesses on its platform. The ads are built to be “simple and flexible”...

Monetization of Mobile Traffic: How to Solve the Puzzle

:: By Anton Ruin, CEO of Epom :: The mobile ad sector is continuously growing. Earn from it! Is there anyone who failed to notice the colossal growth of mobile sector within the past years? Undoubtedly, smartphones and tablets have...

Google Gets Hyper-Localized With Web & Mobile Shopping

Two new features have been released recently by Google which will likely be send shockwaves through the e-commerce and digital marketing community. The first e-commerce game changer is the upcoming global availability of Product Listing...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Doh! 25 Percent Waste Ad Budgets

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted...

Skype Powering Click-to-Call on Bing

Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads. Last year Bing introduced a beta of Call Extensions, limited...

Ads Arrive at Instagram

It’s official – ads have finally come to Instagram. According to the popular image-based social network’s blog, U.S. users will begin seeing “occasional” ads in their Instagram feeds, in both image and...

Experts Speak on Enhanced Campaigns

When Google formally released its Enhanced Campaigns advertising model to the digital world, it received a mixed reception. As industry experts become more familiar with the platform's features and functionality, however, best...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

For the Love of Auto Advertising

Whether it’s a sign of the economy or mobile usage in general, the fact is the number of “automotive intenders” on the Jumptap network reached 25 million, an increase of 47 percent, in the last five months. With 5...

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