Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

For the Love of Auto Advertising

Whether it’s a sign of the economy or mobile usage in general, the fact is the number of “automotive intenders” on the Jumptap network reached 25 million, an increase of 47 percent, in the last five months. With 5...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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Adwords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, Adwords advertisers can now also see estimated conversions through its Bid Simulator tool. The Bid Simulator tool estimates what advertisers results could have...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages. WordStream has offered PPC Keyword Research,...

A Better Picture of Video Ad Performance

Millions of people in the U.S. watch billions of videos every day . This may be why eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach...

Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

Video Hits the Tipping Point

More than half of the U.S. population now watch some form of streaming video at least once a week. According to the recently released GfK report (How People Use® Media: Over-the-Top TV), the weekly streaming audience for TV and...

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Tracking Offline Sales with SugarCRM & Google

Despite our collective affinity to and belief in the commercial Web, most “sales” actually occur offline. As any good Internet professional might expect however, technology is helping to close the loop. SugarCRM has announced...

Real-Time Mobile Ads Coming to Twitter?

The future of advertising will likely be mobile and most certainly programmatic. Twitter has announced the acquisition of mobile ad exchange MoPub, a platform that enables mobile app publishers to manage their mobile advertising inventory...

Which Demographic Screen Jumps the Most? [Infographic]

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap , a unified audience platform, released findings from a new cross-screen study with comScore to help advertisers better understand how...

Online Pros Make What?! (INFOGRAPHIC)

Online jobs in areas like Web development, data entry, marketing and mobile development are in demand across the globe, but how much do these Web professionals make? A new study from Staff.com looks at data from popular online jobs...

QUICK HIT: Real-Time Product Pins with Mercent

Mercent has released a new data delivery software service that populates Pinterest pins with the current product price and the availability of inventory. "When pinners find products they love on Pinterest, they want to act,"...

Wix Users Launch Ad Campaigns with Infolinks

Digital advertising network Infolinks announced an integration with Web-publishing platform Wix and its new Business Management Apps offering, a collection of apps to enable businesses to manage different aspects of their digital presence...

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