Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Location Tracking: Google Offers Deeper Insight on Customer Conversion

:: By Jessica Carol :: Advertisers have always been interested in knowing the impact of their ads on their potential customers, but much to their dismay, there was no easy way of doing it. The situation, however, has begun to change...

Yahoo Gets More Programmatic

Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming MediaMath, DoubleClick Bid Manager and The Trade Desk as new partners on its demand side platform. These integration's...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Moving Beyond AdWords

:: By Danielle Forget, WhatRunsWhere :: The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new...

Major Advances in Digital Video Measurement

Programmatic video ad platform BrightRoll has partnered with Nielsen to help advertisers increase the efficacy of their campaigns. Now integrated with the BrightRoll console, Nielsen's Online Campaign Ratings™ will provide...

Does Google Always Provide Better Results?

Google probably provides your website with a substantial amount of Web traffic, and is likely equally responsible for driving a large percentage of your conversions. But does the use of Google always provide better performance/results...

Marketing with CRM & Purchase History Data

A combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology is giving marketers an opportunity to leverage CRM and purchase history data in their promotional campaigns on...

434,216 New Ad Formats Offered by Google

This week Google announced it is now making it possible to create custom ad sizes. This capability will provide publishers with more flexibility to design for users. Custom size ads work just like the standard-size units, showing either...

MoPub Native Ads Coming Next to... Twitter?

Twitter-owned mobile ad network Mopub has announced a programmatic-enabled native advertising solution for mobile apps. The new product will provide publishers the opportunity to work directly with advertisers, promote their own features...

Advertising Viewability at the Google Display Network

Over the past few years the concept of "viewability" has risen in importance for advertisers. If ads aren't seen, how could they ever be clicked? And if ads aren't seen, why exactly are we paying for those impressions...

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Pay-Per-Call Coming to a Local-Mobile Phone Near You

Local.com has recently announced the launch of a mobile pay-per-call lead generation network. The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions. Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile...

How Will Apple Use Topsy Tech?

Social analytics company Topsy was acquired this week by none other than Apple - for a reported $200 million. The solution allows customers to search, explore and analyze over 425 billion tweets from 2006 to the present in order to...

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