Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

The Impact of Enhanced Campaigns on Ad Spend, CPC's

The release of Google Enhanced Campaigns has been one of the most important developments in the digital advertising space over the past ten years. But what impact is it having on Internet professionals, their brand advertising campaigns...

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature which will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that advertisers can maintain a specific ad position. It's well-documented that upwards of two-thirds of clicks on the first...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

Crowdsource and Run Display Ads with Dispop

The release and launch of some rather unique media platforms recently is causing some tension in digital design and Web advertising circles (at least it should) but it's a welcome trend by SMB's that are stretched as thin as...

5 Goals of Any Public Relations Campaign

Public relations is not always complicated, but it does require a certain precision and ability to push the right buttons and say – exactly – the right things. These skills can be learned and can seem basic, but that is...

YOU are the Star in Google Ads

User-generated content – reviews, star ratings, +1s – help consumers make decisions about where to do business. For companies, conversions may be easier to come by if their consumers have recommendations directly from their...

Merging Banner Ads and Performance Marketing

Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid on and reserve placement...

Mobile Video Set to Dominate in 2014

A new report from social video platform Unruly Media may encourage you to add video to your digital advertising mix in the near future. The data from Unruly indicates that online video viewers are super-engaged; nearly three times...

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Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Foursquare Ads Open Up to All SMBs

After an initial limited introduction to self-serve ads, location-based social network Foursquare officially opened up advertising capabilities to all small businesses on its platform. The ads are built to be “simple and flexible”...

Monetization of Mobile Traffic: How to Solve the Puzzle

:: By Anton Ruin, CEO of Epom :: The mobile ad sector is continuously growing. Earn from it! Is there anyone who failed to notice the colossal growth of mobile sector within the past years? Undoubtedly, smartphones and tablets have...

Google Gets Hyper-Localized With Web & Mobile Shopping

Two new features have been released recently by Google which will likely be send shockwaves through the e-commerce and digital marketing community. The first e-commerce game changer is the upcoming global availability of Product Listing...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Doh! 25 Percent Waste Ad Budgets

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted...

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