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Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...
The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...
The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...
Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site...
Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...
Former Bazaarvoice chief marketing officer Sam Decker has introduced Mass Relevance, his new company aimed at helping consumer brands effectively use real-time social content to drive engagement on television, web and mobile. Founded...
A new service is being tested that would allow Web users to click on an ad to save it so they can interact with it later. The company behind it is startup AdKeeper, whose CEO Scott Kurnit founded the Web property that became About...
With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...
With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the digital advertising industry are experimenting with ways to penetrate the market. If successful, Web marketers will have achieved...
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...
The latest version of location-based service Gowalla’s iPhone app has an enhanced interface and some smart new features – and one big surprise that is likely to shake up the geosocial community. Gowalla 3.0 for the iPhone...
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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