Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Analyze Your "Search Footprint" with Google's Paid & Organic Report

Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search...

Free Images for Facebook Ads, Courtesy of Shutterstock

Facebook announced that it will soon release a set of product updates that will offer its advertisers more and greater design capabilities, most notably access to Shutterstock images. There will be no additional cost to Facebook advertisers...

Social Ads Come to Pricing Engine

It’s not easy for small businesses to advertise on the Web considering all the different channels and destinations; not to mention formats. But it’s certainly getting easier. Pricing Engine recently released a new version...

Getty Images Gets the Stipple Effect

Image-based advertising platform Stipple has partnered with stock-photo powerhouse Getty Images to help drive revenue for both brands and publishers. Stipple allows brands to advertise within editorial images that contain the brands’...

Mac Users Buy Stuff, Mobile Users Don't

Media intelligence’s provider Aggregate Knowledge released its Q2 Global Media Intelligence report this week, revealing quite a few important trends and insights that could prove important for advertisers looking to make smarter...

Irrelevant Content Is Killing the UX

A new study proves that irrelevant content can kill the user experience. The 2013 Online Personal Experience study, which was conducted by Harris Interactive on behalf of Janrain , reveals that 74 percent of online consumers get frustrated...

FREE Pageviews Through Smarter Linking with Keyword Discovery

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Foursquare Offers Self-Serve Ads

Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local businesses. Ads run through the program will use the same system that powers Foursquare's existing 'Explore' recommendation...

LinkedIn Follows Facebook Into Sponsored Updates

Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn's mission to become...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

Mobile-to-Mobile Retargeting Comes to Drawbridge

If you’re looking for a way to amp up your mobile advertising strategy, look no further than Drawbridge . The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting...

Bid Adjustment Reports for Adwords Enhanced Campaigns

Google’s Enhanced Campaigns went live this week and all seems relatively quiet on the digital frontlines – translation: nobody’s panicking (at least not yet). Today Google and its Adwords team announced a new feature...

Rio SEO Targets Influencers and Look-alikes

Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO’s social remarketing solution. The SEO automation and social media technology provider has integrated its Rio SEO Social...

Global Search Advertising Trends in Focus

Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013. Kenshoo's infographic on the trends (as...

Walmart Leads in Google PLA Impressions

Google’s Product Listing Ads have changed the digital face of advertising for e-commerce merchants – well, at least mass merchants. Today, AdGooroo released a list of the top 20 Google PLA advertisers by impression and...

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