Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Skype Powering Click-to-Call on Bing

Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads. Last year Bing introduced a beta of Call Extensions, limited...

Ads Arrive at Instagram

It’s official – ads have finally come to Instagram. According to the popular image-based social network’s blog, U.S. users will begin seeing “occasional” ads in their Instagram feeds, in both image and...

Experts Speak on Enhanced Campaigns

When Google formally released its Enhanced Campaigns advertising model to the digital world, it received a mixed reception. As industry experts become more familiar with the platform's features and functionality, however, best...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

For the Love of Auto Advertising

Whether it’s a sign of the economy or mobile usage in general, the fact is the number of “automotive intenders” on the Jumptap network reached 25 million, an increase of 47 percent, in the last five months. With 5...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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Adwords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, Adwords advertisers can now also see estimated conversions through its Bid Simulator tool. The Bid Simulator tool estimates what advertisers results could have...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages. WordStream has offered PPC Keyword Research,...

A Better Picture of Video Ad Performance

Millions of people in the U.S. watch billions of videos every day . This may be why eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach...

Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

Video Hits the Tipping Point

More than half of the U.S. population now watch some form of streaming video at least once a week. According to the recently released GfK report (How People Use® Media: Over-the-Top TV), the weekly streaming audience for TV and...

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Tracking Offline Sales with SugarCRM & Google

Despite our collective affinity to and belief in the commercial Web, most “sales” actually occur offline. As any good Internet professional might expect however, technology is helping to close the loop. SugarCRM has announced...

Real-Time Mobile Ads Coming to Twitter?

The future of advertising will likely be mobile and most certainly programmatic. Twitter has announced the acquisition of mobile ad exchange MoPub, a platform that enables mobile app publishers to manage their mobile advertising inventory...

Which Demographic Screen Jumps the Most? [Infographic]

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap , a unified audience platform, released findings from a new cross-screen study with comScore to help advertisers better understand how...

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