Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

By the Numbers...Social & Search's Newest Returns

Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, as they not only have to generate a return on investment from their paid media activities, but they also have to combat the...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Sorting Through the Digital Advertising Mess

With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems impacting revenue, the digital advertising industry needs help. Owning and operating more than 20 websites, Sortable can relate...

Tracking Campaigns to Infinity & Beyond

The answer to who gets credited and why has plagued the advertising industry for some time. This is because understanding a publisher, a campaign or a channel's role in a sale is complicated at best. This week, Kenshoo announced...

Try Out the Revenue Forecaster

Online marketing technology provider Performance Horizon is helping advertisers discover the potential revenue increase they could gain by migrating their digital partner marketing in house. The Performance Horizon Revenue Forecaster...

Automate the Sales Workflow

Sales software provider ToutApp has unveiled a new product called Sales Campaigns, which allows sales managers and reps to automate complex sales playbooks into shareable workflows. The new product helps supports the entire sales funnel...

Search is So 2015; Here Come the Display Ads!

An estimate from research firm Emarketer is circulating which indicates that this could be the year that display ad spend surpasses search spend in the US. Emarketer is suggesting that display ad spend, spurred by the growth in video...

Get Real-Time Data for Install Campaigns

Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns. The feature, dubbed Right Now, showcases real-time install...

500 Million SmartVideos Served

Personalized video engagement platform SundaySky has delivered more than 500 SmartVideos since 2011. SundaySky’s SmartVideo platform enables brands to deliver personalized videos to consumers in real time. The videos are tailored...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Bing Ads Intelligence Drops Two Features

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI). Although both features will still be accessible within the Bing Ads Web user interface (UI), they will...

Native Ad Guidelines from the FTC

The Federal Trade Commission this week released an enforcement policy statement and a business guidance detailing its rules for native ads . "In evaluating whether an ad's format is misleading, the Commission will scrutinize...

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