Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Weather at the Neighborhood Level

Geospatial data provider Maponics has released a new product in its suite of lifestyle and behavioral analytics offerings which uses a sophisticated statistical model to generate a comprehensive climate data model for the entire U...

December Brings BIG Engagement Increases for Facebook Promotions

What's the best month to run a Facebook promotion? December, of course - so get going! App building platform Shortstack recently examined data from 50,000 active Facebook pages and 300,000 custom Facebook Page apps (which in total...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Websites Get a Local Connection

Maintaining your business’s local information on the Web is now easier than ever, thanks to the new Pages offering from local marketing cloud company Yext. Marketers can use Pages to create detailed listings that can be added...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

Advertisers Lack Tools to Measure Video Ads

Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, however, a new study suggests that some advertisers lack the tools needed to measure the performance of this type of ad properly...

4 Last-Minute Advertising Options for Thanksgiving Weekend

The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already started promoting their sales and specials in the hopes of achieving record-breaking revenues on Black Friday and Small Business...

Paid Search Winners (And Losers) from Holidays Past

Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that...

Get a Visual Boost in Email Campaigns

Small businesses can now launch picture perfect online marketing campaigns through Constant Contact, thanks to a new integration with the company and stock images provider Bigstock. The integration provides Constant Contact users with...

Adobe Unveils Mobile Services for Marketing Cloud

Adobe has launched a new services for the Adobe Marketing Cloud in an effort to help marketers better manage, optimize and monetize their mobile apps. Adobe Mobile services provide a variety of app-centric capabilities including a...

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

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