Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Google Slips, Facebook Grows, in Display Advertising

According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in droves while reducing their display ad spend on Google. Total spend on programmatic, according to IgnitionOne , is experiencing...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Outsourcing Video Ad Production

Video is a challenge for 'Net professionals and much of it stems from the many ways it can be used. Enterprises can produce tutorial videos, video webinars, product reviews, video testimonials, even videos about their corporate...

Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived. Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from...

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Tackling Programmatic Ad Fraud with...Hardware?

As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry....

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Wix Partnership Delivers New Hotel Marketing Options

A new partnership between Cloudbeds and Wix is improving hotel marketing options for independent hoteliers. The partnership comes after Wix launched a tailored solution for property owners last August, dubbed WixHotels . WixHotels...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Q&A: Personalized Experiences On the Go

With 71 percent of consumers reporting they like receiving personalized offers from preferred brands and retailers and the majority owning a smartphone, marketing officers need to question the effectiveness of their mobile campaigns...

Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately. The feature, dubbed Smart Sync, enables advertisers to...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Simpler Drip: Manage Multi-Touch Campaigns from a Single Dashboard

Sales platform ToutApp has unveiled a new “Command Center” to help simplify complex drip campaigns with a single, centralized dashboard. Command Center is a multi-touch sales outreach management tool available through the...

Perceptual Fluency & Image Filters

A recently released study from Yahoo Labs examined whether manipulated images on the Web (specifically those using digital photo filters) engage people more than unfiltered ones. Assessing 7.6 million photos from Instagram and Flickr...

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