Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

Ads Go Geo at Bing

Enhanced location targeting capabilities were recently introduced to Bing Ads which will help digital advertisers drive geographic-specific traffic on a PPC basis through the network. "The increase in mobile volume has made hyper...

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Retargeting Advertisers Worried About Transparency

Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprises marketers on retargeting trends conducted by Marin Software...

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Local Biz Demand More Targeting for Online Ads

Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and 2015 local advertising forecast. These two digital ad formats are forecast to fall 4 percent (paid search) and 13 percent ...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

AdSense Ads: How AdSense Optimization is a Science (Not an Art)

By John Cole, Ezoic.com Optimizing AdSense means getting just the right blend of ads and content. If you’re achieving a great user experience, as well as improving your income from ads, then you’re doing a great job. It’s...

Auto Campaigns the Next Evolution for Trumpia

Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to set their mobile and email campaigns on autopilot. The feature, called Auto Campaigns , enables users to set rule-based conditions...

Display Dominates Ad Spend & Actions

With all the channels competing against it – social, video and mobile – the bulk of marketers’ advertising spend is still going to display ads (63 percent), which also drove the most actions (89 percent). This is...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooRoo recently...

PPC Landing Pages - How Do You Compare?

Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns . The tool is designed to help advertisers identify missed opportunities on their landing pages...

Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

Exact Match and Negative Keywords Arrive in eZanga's AdPad

Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers negative keywords and exact keyword match to help advertisers more efficiently target and optimize their keyword lists and reach...

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