Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Shop the Look with Google

Google has been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

The Data Behind Demand: How The Information Revolution Is Powering Programmatic Advertising

:: By Eric Bozinny, YuMe :: There's a hidden world behind today's website advertisements. Extraordinary feats of analysis and computing power, along with lightning-fast bidding wars for crucial online marketing real estate...

Making Improvements in Cross Device Targeting

It should come as no surprise that advertisers want to reach audiences via new devices and channels, but the technology required to do so rarely keeps pace with media consumption trends. Couple that with an advertising ecosystem flush...

From Online Ads to In-Store Visits

Businesses that advertise online and require offline action have been struggling over the past few years as attribution has been incredibly difficult. That's starting to change. Location intelligence solution xAd announced a partnership...

1/3 of Ads Blocked in US

Ad blocking is throwing the Web into turmoil. According to Blockmetry weather report, which shows ad and analytics blocking percentages by region and country, worldwide ad blocking now stands at 32.4 percent - up from 28.5 percent...

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

The Digital Acceleration of Auto Sales

If you have purchased a car in the last 18-24 months you will be familiar with the amount of marketing and technology that is involved on the part of buyers (researching information on the Web) and dealers (providing data to and interaction...

Twitter Pays Video Creators

Twitter is looking to capture some of YouTube's most popular video creators and has announced that it will be selling ads alongside videos and sharing revenues with their creators - and Twitter is being very generous about terms...

Adsense Policy Update Lets the Ads Flow

Google made some rather significant changes to their AdSense policy recently and most publishers are, well, pretty happy about the development. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company is essentially...

Watch Me! Personalized Video Ads Arrive

Many brands struggle with video advertising but the potential is so great that it is becoming almost impossible to ignore. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to BI Intelligence, online video ads...

The End of Mobile Ad Interstitials

Google made what amounts to a major announcement this week and everyone from search marketers to UX designers have been left wondering about the long-term potential impact. Google indicated that in early January (January 10th to be...

QUICK HIT: Media.net & the Ad Tech Landscape

Advertising technology solution Media.net has been acquired by a group of Chinese investors for a reported 900 million. Technology entrepreneur Divyank Turakhia started the company which provides the technology powering contextual...

Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]

If there was ever an industry to be impacted most by marketing fads, Internet advertising is it. With fads, however, come uncertainties about what to run, where to run it and how to analyze it. Since 2000, Exponential has adapted and...

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

Expanded Text Ad Performance in Focus

While it's tempting to try each and every feature provided by Google AdWords, a more cautious approach is usually much smarter. Essentially, why not do some testing before investing ad dollars into an offering that will do little...

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