Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report...

Crash Course on Mobile Advertising Formats, Trends & Projections

:: By Elena Terenteva, SEMrush :: Can you believe it? It hasn’t even been 10 years since we got the first iPhone. And yet in the last 12 months we spent more time consuming content on mobile devices than watching TV, for instance...

8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns

:: By Aby League :: According to a meta study run by Google and Ipsos MediaCT, search advertising has a powerful effect on branding. A practitioner should be keep this in mind to avoid being guilty of committing the common mistakes...

Tap Into Multiple Marketing Solutions On Single Dashboard

Marketers are on a constant quest to reach more consumers and broaden their brands' audiences, but getting a unified view of all their marketing initiatives they deploy to do so, is complicated and time consuming . TapClicks, an...

Putting an End to Fraud in Programmatic Advertising

Digital advertisers are perpetually on the virtual look out for ways to eliminate (or at least reduce) fraud in advertising - an issue only exacerbated by the speed provided by programmatic exchanges. In fact, a recent White Ops and...

Popular Publisher Crashes the Video Party

Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued to their computers or mobile phones too. In fact, according to this post , more than 80 percent of senior executives watch...

Who's Succeeding with Mobile Click-to-Call Ads?

While retail brands garner a majority of the attention when it comes to mobile technology, other verticals are finding mobile devices to be a key part of their business model as well. Marchex , a mobile advertising technology company...

AOL Advertisers - You've Got Ad Inventory

Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels many tech offerings on the Web today, but is often just an ideal for most companies, which often lack the resources to combine...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

Display Advertising is Dead(ish)

Do those banner ads even work? A new report from audience measurement company Nielsen and native ad company ShareThrough suggests that the display ad format is both ineffective and annoying to users. Nielsen and ShareThrough leveraged...

How is Your Ad's Design Impacting its Performance?

As digital marketers look to optimize their ads they must be aware of what elements or trends are connecting with consumers. Rocket Fuel , a provider of artificial intelligence (AI) for advertising and marketing solutions, has recently...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

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