Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

ExoClick Bets on Big Data

ExoClick is putting an emphasis on big data with the launch of Version 3 of the company’s ad network platform. The update gives advertisers and publishers access to big data stats, enabling clients to view detailed and segmented...

Improve Lead Scoring with New Uberflip Integration

Consumers' interests change rapidly which makes it difficult for companies to keep up with what their consumers are looking for. One of the most popular ways for companies to understand what products are going to resonate best...

Rakuten Marketing Focuses on the Omni Experience

Rakuten Marketing is putting a focus on omni-channel marketing, as the division of Rakuten Inc. is introducing its newly unified and restructured business and branded website. The new initiative, dubbed the omni experience , maintains...

An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

Groupon Grows DIY Deal Builder Tool

Groupon is expanding its Deal Builder tool, as the company announced that it will now support restaurants and provide all businesses with more control over the appearance and structure of their promotions. Groupon’s DIY Deal...

Fraud Detection for the Programmatic Age

Just because digital advertising is faster and more efficient should in no way mean it is not subject to fraud. Fortunately, solutions like AdForm 's new Bearskin fraud detection solution aims to protect programmatic advertisers...

Insights on Adwords Callout Extensions

Google's recent (early Sept. '14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions. Callout Extensions are, essentially, additional...

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

Ads Go Geo at Bing

Enhanced location targeting capabilities were recently introduced to Bing Ads which will help digital advertisers drive geographic-specific traffic on a PPC basis through the network. "The increase in mobile volume has made hyper...

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Retargeting Advertisers Worried About Transparency

Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprises marketers on retargeting trends conducted by Marin Software...

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

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