Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Native Ads Come to Bing

Bing is branching out from its search advertising roots, releasing a program for native advertising. Advertisers will be able to target users outside of search with Bing Native Ads, taking advantage of available intent signals - ranging...

The Power of Programmatic

A new report from the Boston Consulting Group ( BCG ) suggests that publishers leveraging programmatic advertising are at an advantage. According to The Programmatic Path to Profit for Publishers report, many publishers still treat...

A Mobile Opera House for Brands, Agencies

As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games. To do so, many are turning to agencies with the deep expertise and resources to push...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

U.S. Leads in Fraudulent Website Traffic

The U.S. leads the world in fraudulent website traffic according to new data from native advertising company MGID. The Q1 2015 data shows that 26 percent of the total fraudulent website traffic MGID blocked to more than 3,000 websites...

Creative Principles for Increasing Customer Response in Any Channel

:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

Facebook Ad Spend Sky Rockets While Google Slows

Merkle , a performance marketing agency, has recently announced the release of its Q2 2015 Merkle RKG Digital Marketing Report . The report analyzes the agency’s client base for paid search, SEO, product ads and other marketing...

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Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Google Slips, Facebook Grows, in Display Advertising

According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in droves while reducing their display ad spend on Google. Total spend on programmatic, according to IgnitionOne , is experiencing...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Outsourcing Video Ad Production

Video is a challenge for 'Net professionals and much of it stems from the many ways it can be used. Enterprises can produce tutorial videos, video webinars, product reviews, video testimonials, even videos about their corporate...

Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived. Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from...

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Tackling Programmatic Ad Fraud with...Hardware?

As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry....

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