Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Display Dominates Ad Spend & Actions

With all the channels competing against it – social, video and mobile – the bulk of marketers’ advertising spend is still going to display ads (63 percent), which also drove the most actions (89 percent). This is...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooRoo recently...

PPC Landing Pages - How Do You Compare?

Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns . The tool is designed to help advertisers identify missed opportunities on their landing pages...

Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

Exact Match and Negative Keywords Arrive in eZanga's AdPad

Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers negative keywords and exact keyword match to help advertisers more efficiently target and optimize their keyword lists and reach...

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Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Facebook Closes Like-Gate

Effective Nov. 5, 2014, developers may no longer incentivize people to like their app’s Page on Facebook. According to Facebook “incentivizing ” includes offering rewards or gating apps (dubbed Like-Gates) or app...

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. MdotLabs uses cyber-security methodologies such...

Tying In CRM Data With Media Buying

Companies have customer relationship management solutions for many reasons – lead nurturing, customer service and more – but the enterprises that are truly maximizing their return on investment with the software solutions...

Google Makes Decision on Close Variant Keyword Matching in Adwords

Google receives more than 2 billion searches every day. It's clear that to be successful in today's business world, a company must be findable on Google . What’s more, many advertisers have spent countless hours trying...

Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

Bing Ads Interface Gets a New Look

According to the IAB , revenue from Interenet advertising hit an all-time high of $11.6 billion in Q1 2014. With the continued rise of spend on Internet advertising , it is no surprise that companies continue to roll out new features...

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