Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Performance Marketers Cash In On Love

Love was in the air and consumers were spending money in the weeks leading up to February 14, as a new report from Rakuten Linkshare reveals that its performance marketing network saw double-digit, year-over-year (YOY) growth during...

Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

IZEA's Real-Time Marketplace for Sponsored Social in Focus

Love or loathe the idea, sponsored social is likely here to stay - and it's future looks bright. IZEA, which provides a platform for managing sponsorship transactions (which it has processed more than 3 million of since 2006),...

Will Twitter Click-to-Call Click with Advertisers?

Twitter's future is on your mobile phone - but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to...

Google Enforcing Product Identifier Requirement

Google first began enforcing its unique product identifier requirement in 2013 but it is now kicking off a new round in the next few weeks. Those that adopted the measure have experienced a greater number of user exposure opportunities...

How Does Marketing Integration Benefit Small Businesses?

:: By Joy Gendusa, PostcardMania :: The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization ...

American Express is the Big Oscar Winner

Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, respectively, for their on-camera work, but American Express was the most effective of all the brands that advertised during the show...

Demand Media Feels the Effects of Google Slap

Demand Media warned of "slight" revenue declines in 2014, pointing the finger at Google and algorithm changes from last May (Penguin) that severely impacted one of the company premier websites in eHow. Revenue for Demand...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

Search Meets Social, Twitter Expands Promoted Accounts Offering

For Twitter to live up to its almost obscene market valuation, it's going to need advertising - and a whole lot of it. That's why so few are surprised that the platform is actively seeking out ways (some quite creative) to...

Augmented Reality Right Now with Blippar

Augmented reality has long been a draw for geeks and software freaks, but it's only now that it's close enough for everyday use - and it's a whole lot cooler and more practical than you might have ever imagined. AR Platform...

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