Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Bing Ads Intelligence Drops Two Features

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI). Although both features will still be accessible within the Bing Ads Web user interface (UI), they will...

Native Ad Guidelines from the FTC

The Federal Trade Commission this week released an enforcement policy statement and a business guidance detailing its rules for native ads . "In evaluating whether an ad's format is misleading, the Commission will scrutinize...

Paid Search: This Year's Top Toys Are...

The pulse of an industry, event or holiday can certainly be taken by checking out paid search numbers - what advertisers are willing to spend and for what, as well as what searchers are clicking on. The top toys for this gifting season...

B2B Marketers Want More Meetings with Sales Teams

The majority of B2B marketers want more meetings with sales teams to improve marketing initiatives according to a recent study from ToutApp. The study shows that 70 percent of surveyed marketers said they want to meet with their sales...

Interactive Interstitial & Tryout Ads from Google

Google is launching new types of mobile ad formats - one that will enable mobile users to try out a game, and another, the HTML5 interactive interstitial ad. The new "Trial Run Ads" enable users to play a game in the ad for...

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Learn How Your Brand Trends on Instagram

User generated content (UGC) marketing provider Chute has unveiled a new app to give marketers a better understanding of how their brand, competitors and industry hashtags appear on Instagram The app, dubbed the UGC Brand Trends Report...

The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing

When Kobe Bryant recently penned his retirement letter “Dear Basketball” many were surprised to learn it wasn’t published on the Lakers official website nor that of the Los Angeles Times, USA Today or even ESPN. While...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

GREAT FINDS: Explore the Ad Network Landscape with Thalamus

If you think the digital advertising world begins and ends with Google and Facebook, you'll be surprised and excited to learn about Thalamus . The searchable, filter-able database contains every known ad network and advertising...

Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters

:: By Rick Abell, Exponential :: Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands’ bottom lines. While the famed industry impact estimate of $6 billion is likely overstated to...

Share User Data to Gain Incremental Revenue & Audience Insight

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their impressive scale and massive data stores. It is nearly impossible for small and mid-size publishers, however, to create their...

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