Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Direct Order Automation with Rubicon Project's 49bc

Real-time advertising platform Rubicon Project has released a new solution for "direct order" automation. Now available in private beta, 49bc essentially provides a more sophsiticated interface that brings packaging, discovery...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

Flowers Don't Sell Themselves

Picking out the right flowers is no easy task. Many flowers have specific meanings and picking one at random can put you at risk to send some mixed messages. Luckily, those of us who know next to nothing about the symbolization of...

Google Unveils Magazine Ad Format

Google is shaking up the online advertising industry once again, as the company has unveiled a new display-only format called magazine ads. The new format enables text advertisers to increase competition on display-only ad units with...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

Loyalty Programs Popularity Among Millenials

Loyalty programs are seemingly everywhere today. Some market their program by giving discounts to consumers when they initially sign up, while others say that over time consumers can accrue points which will lead to discounts. A popular...

Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails , the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

New Ads Jump Off the Page

The standard digital advertisement combination of a picture and a few words just doesn’t cut it anymore, and advertisement companies are taking notice. Adnimation is trying to free the Internet of tiresome 2-D advertisements...

Traditional Media Advertising Still Out Spending Digital, For Now

So far, many companies have continued to spend more on traditional media marketing than on digital marketing but some feel this trend might be changing rather quickly. Thinkvine , a marketing mix optimization software company, has...

AdGear Gives Real-Time A Real Shot

Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP. A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange...

Rakuten Marketing Unveils Double Digit Growth

Rakuten Marketing is unveiling 2014’s first quarter results across all of its digital marketing channels, revealing double-digit growth through the company’s affiliate, mobile and search marketing technology and services...

Google Gives Affiliates Greater Control

AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve...

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

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