Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Invalid Traffic & The Programmatic Problem

Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI) , the rating standard the company publishes for programmatic advertisers. Ad fraud remains the signle...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

Technical Guidance for Improving Viewability [INFOGRAPHIC]

The viewability of advertising, or whether it's actually seen by a consumer, is a hot topic in digital business today. There are numerous solutions in the market that are developing ways to minimize the problem of advertisers paying...

Refunds for Fraudulent Video Ad Impressions

Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way. The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful...

Find Out What Content Generates the Most Revenue

Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 Leading Networks for Digital Publishers and Online Advertisers , is releasing a new product that will show publishers exactly...

Expanded Reach with Premium Ad Formats from AOL

AOL has announced that its premium ad formats will now appear on Microsoft's MSN.com and within apps in Millennial Media's network (which AOL acquired last fall). SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

Pop-Ups & Disruption to Customer Engagement

Turns out, consumers aren't fans of pop-up ads and surveys after all. Who knew? A recent survey from IgniteFeedback found that nearly 90 percent of consumers hate taking pop-up Web surveys (up 6 percent from 18 months ago). Is...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

The Programmatic Ecosystem: Not Perfect But Still a Smart Investment

By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like...

Going Mad for Programmatic

The digital industry is going mad for programmatic. A new report out from AdRoll reveals that 66 percent of advertisers said they plan to increase their programmatic ad spend this year (2016). And the reason? According to Adroll's...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software BrandVerity clients will essentially...

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