Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Popular Publisher Crashes the Video Party

Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued to their computers or mobile phones too. In fact, according to this post , more than 80 percent of senior executives watch...

Who's Succeeding with Mobile Click-to-Call Ads?

While retail brands garner a majority of the attention when it comes to mobile technology, other verticals are finding mobile devices to be a key part of their business model as well. Marchex , a mobile advertising technology company...

AOL Advertisers - You've Got Ad Inventory

Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels many tech offerings on the Web today, but is often just an ideal for most companies, which often lack the resources to combine...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

Display Advertising is Dead(ish)

Do those banner ads even work? A new report from audience measurement company Nielsen and native ad company ShareThrough suggests that the display ad format is both ineffective and annoying to users. Nielsen and ShareThrough leveraged...

How is Your Ad's Design Impacting its Performance?

As digital marketers look to optimize their ads they must be aware of what elements or trends are connecting with consumers. Rocket Fuel , a provider of artificial intelligence (AI) for advertising and marketing solutions, has recently...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Generate 44 Different Ad Sizes with Simpli.fi

Localized programmatic solutions provider Simpli.fi has unveiled a new ad generation tool that aims to make it simple for users to create and export ads for use across media platforms and owned properties. The tool, dubbed OnTarget...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Where All Digital Advertising Intersects

Each year, marketers are using more and more disparate technology solutions to run their acquisition and retention campaigns. While many have yet to consider consolidating these tools to make their lives easier, technology companies...

Autopilot Releases New Digital Marketing Platform

As marketers look to engage with more consumers than ever before they must have a powerful platform that enables them to not only reach new consumers but connect with them as well. Autopilot , a cloud-based software company, has unveiled...

PubMatic Brings Native Ads to the Digital Ecosystem

Native advertising is set to take off in a big way as it greatly benefits both advertisers and publishers looking for more authentic (and profitable) interactions and that has not gone unnoticed by those in the ad technology space...

Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

Google Converting Flash Ads to HTML5

Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically converting Adobe Flash ads to HTML5, providing digital advertisers an opportunity to target users that don't have a device...

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