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If you’re a business-to-business marketer within the tech industry who is having trouble coordinating content distribution across Web, social and mobile channels – you might want to check out Limelight Orchestrate for High...
If you're at all familiar with the digital media world, there's a good chance you've heard of real-time bidding, or RTB. Instead of purchasing an entire block of inventory, which may or may not be correctly targeted, RTB...
Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...
It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...
And the winner is... Building a company’s virtual trophy case isn’t just about company ego. It can help build public trust, professional networks, brand awareness, SEO benefits, employee confidence and more. But finding...
By now you’ve not only heard of QR (Quick Response) codes, but chances are you’ve also used them to drive traffic to your website – or at least thought about it. Your competitors have too, which is actually good news...
The prom king – and queen – for that matter of Comparison Shopping Engines is Google. With the announcement and impending launch of Google Shopping, search’s royal court is prepping for an all Comparison Shopping...
It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a...
Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...
Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...
Stipple is a service that allows anyone to tag images with any type of URL link, including (but not limited to) images, videos, websites, PDFs, or download links. This makes it possible to monetize an image by including links to advertisements...
For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...
Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...
Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...
Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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