PPC
Should You Be Reading PPC Hero?
by Doug Hughes
Should You Be Reading PPC Hero?
Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to reach new customers and grow ...
PPC
Tips to Improve PPC Campaigns and Reduce Cost Per Click
by Travis Bliffen
Tips to Improve PPC Campaigns and Reduce Cost Per Click
Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In ...
PPC ,  Latest ,  Trending
2023 Google Ads for Lead Generation
by Doug Hughes
2023 Google Ads for Lead Generation
Introduction to Google Ads for Lead Generation in 2023   Google Ads is an advertising platform that allows ...
Can Facebook Beat Google?
by Pete Prestipino
Can Facebook Beat Google?
Facebook continues to narrow the gap on Google's lead in digital advertising thanks in part to the growth of ...
TECH TALK: Retargeting and the Path to Least Annoyance
by Peter Devereaux
TECH TALK: Retargeting and the Path to Least Annoyance
Three out of four consumers now notice retargeted ads. With consumer awareness increasing, brands must show ...
Google Could Be in Trouble (by 2023)
by Kyle Kelly
Google Could Be in Trouble (by 2023)
As a discovery channel, "Search" remains in the lead among consumers but the landscape is expected to change ...
People-based Targeting & Measurement with Shopcom/LiveRamp
by Pete Prestipino
People-based Targeting & Measurement with Shopcom/LiveRamp
To meet the demands and expectations of today's users, enterprises need to augment their understanding of ...
Breaking Down Your Website Ad Spend: Why It Matters.
by Sam Goldberg
Breaking Down Your Website Ad Spend: Why It Matters.
Every once in awhile something new pops up that is  worth noticing. No, I am not talking about salty caramel ...
Microsoft Adding a Chatbot Extension to Search Results
by Polly Page
Microsoft Adding a Chatbot Extension to Search Results
Artificial intelligence is influencing every aspect of the digital experience. The reason, of course, is ...
Compare Your Ad Campaigns Against Competitors
by Pete Prestipino
Compare Your Ad Campaigns Against Competitors
Brands promoting their goods and services via Bing Ads can now add competitive metrics (aka share-of-voice ...
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