Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Just Go Sell Rocks

There are twice as many colleges that offer geology degrees than sales degrees, yet for every 164 sales jobs there is just one job in the geology-related fields. Sales, unlike rocks, are a major growth engine for our businesses and...

Local Google Carousel in Focus

Google users, and the local businesses looking to attract them into their stores, have begun noticing the new Carousel layout for local search results. The search results design feature has been available on Nexus slates and the iPad...

As CPCs Rise, How Will Advertisers React?

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...

Yahoo Shows Sign of Life with New Local Offering

The Yahoo Small Business network has launched Yahoo Localworks , a program to help local businesses increase visibility and generate leads through search resutls, directory listings and map applications. Yahoo will push business profiles...

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Bing Change History Connects Action to Results

Digital advertising today move fast, and if you don’t analyze what’s going on once in a while you’ll likely miss something really important. That’s why it’s good to see Bing’s recent announcement...

Advertisers Sour on Facebook

A new report out from Social Media Examniner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness...

Target Brand Advocates with AddThis

Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands better discover and engage with their loyal and active online audiences. Since many customers interact with a brand on platforms...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Facebook News Feeds Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

New Google Maps, New Ways to Show Ads

Google Maps is not only a helpful technology for people who are searching for nearby places or directions, but also for the many businesses that are discovered with this tool every day. The new version of Google Maps (which was announced...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...

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