Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Weak

A recent article in Entreprenuer, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

Analyzing and Optimizing Native Advertising

Metamarkets has unveiled its support for native advertising within its analytics platform. Leveraging the Interactive Advertising Bureau’s (IAB) OpenRTB Native Ad Specification, the new capabilities are designed to help Metamarkets’...

Mobile App Ad Campaigns and the Fraud Threat

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting mobile ad traffic more than ever. In fact, it's estimated that advertisers could lose more than $6 billion globally to ad fraud...

Identify Consumers Across Channels

As the number of channels in which consumers can access a brand grows, marketers must leverage a comprehensive solution that enables them to efficiently connect with their consumers wherever they are. Janrain , a provider of Customer...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

A Human-Powered Approach to Programmatic Advertising

As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach their audience. Glassview , an online advertising platform, has recently announced the launch of its social video platform...

Bing Introduces New Campaign Type for Merchants, Shoppers

With the popularity of Google Shopping campaigns, it’s no surprise that others are trying to emulate its success. Bing Ads has announced the introduction of a new campaign type called Bing Shopping Campaigns . Currently in beta...

Yahoo Delivers New Ad Capabilities to Advertisers

Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads. Through its new formats advertisers will be able to reach and engage with consumers...

Understanding What Marketers Need to Succeed in the Ever Changing Digital World

Marketers are on a constant quest to engage with more consumers and in this constantly changing digital world their needs to complete this quest are ever changing. Rocket Fuel , a programmatic media-buying platform provider, has released...

The Ever-Changing World of Mobile Ads

Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas that seem like a home run don’t always pan out, making testing a necessary step in the ad creation process. Vungle , a...

Syndicate Your Videos on Amazon Fire TV

As publishers look for new ways to communicate and engage with consumers some of the most innovative are turning to Internet streaming devices. Ooyala , a video publishing, analytics and monetization company, has announced the ability...

AdSense Unveils New Reporting Dashboard

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach. AdSense , the popular...

Marketo Unveils a Duo of Powerful Integrations

Marketers are continuously on the lookout for ways in which to improve their consumer engagement. However, in order for marketers to know what elements their campaign they have to improve they must first understand how their campaigns...

ShareThrough Unveils Programmatic Native Ads & Quality Scoring

Native advertising automation company Sharethrough has unveiled a new version of its supply side platform, Sharethrough For Publishers (SFP), that now supports programmatic native. According to the company’s announcement , the...

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

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