Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Will Twitter Click-to-Call Click with Advertisers?

Twitter's future is on your mobile phone - but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to...

Google Enforcing Product Identifier Requirement

Google first began enforcing its unique product identifier requirement in 2013 but it is now kicking off a new round in the next few weeks. Those that adopted the measure have experienced a greater number of user exposure opportunities...

How Does Marketing Integration Benefit Small Businesses?

:: By Joy Gendusa, PostcardMania :: The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization ...

American Express is the Big Oscar Winner

Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, respectively, for their on-camera work, but American Express was the most effective of all the brands that advertised during the show...

Demand Media Feels the Effects of Google Slap

Demand Media warned of "slight" revenue declines in 2014, pointing the finger at Google and algorithm changes from last May (Penguin) that severely impacted one of the company premier websites in eHow. Revenue for Demand...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

Search Meets Social, Twitter Expands Promoted Accounts Offering

For Twitter to live up to its almost obscene market valuation, it's going to need advertising - and a whole lot of it. That's why so few are surprised that the platform is actively seeking out ways (some quite creative) to...

Augmented Reality Right Now with Blippar

Augmented reality has long been a draw for geeks and software freaks, but it's only now that it's close enough for everyday use - and it's a whole lot cooler and more practical than you might have ever imagined. AR Platform...

Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers...

Shopzilla Grabs Programmatic Pioneer Connexity

Price comparison software powerhouse Shopzilla, which operates a number of brands in the online retail sector including Bizrate, Tada, and others, announced the acquisition of Connexity, a provider of programmatic media buying and...

Lotame, MediaCrossing Partner for Cross-Channel Audience Intelligence

Data management platform Lotame and digital media trading firm MediaCrossing have partnered to help publishers and advertisers improve how they collect, organize, analyze and activate audience data. The partnership will merge MediaCrossing's...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

Brightcove Brings Video Ads to Chromecast

Cloud-based video service Brightcove has announced that developers creating apps for Google Chromecast (a dongle that enables users to stream digital content via WiFi to their HDTVs) will now be able to use its services for deployment...

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

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